Retailing in Greece

Retailing in Greece

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

The athleisure trend accelerates

Players adjust to attract the more health-conscious consumer base

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2015-2020

Seasonality

Christmas and New Year’s Day
Easter
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Greece

KEY DATA FINDINGS

2020 IMPACT

As consumers shop local, sales in convenience stores rise

The arrival of bigger players lowers prices and therefore attracts consumers

Outlet openings and closures lead to minor changes in the competitive landscape

RECOVERY AND OPPORTUNITIES

Normalisation of purchasing patterns will lead to decline in 2021

Chained outlet expansion will contribute to growth

Reduction in selling space per outlet to appeal to consumers and reduce costs

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Greece

KEY DATA FINDINGS

2020 IMPACT

Low prices maintain growth, but many consumers shop local due to COVID-19

New outlets due to projects already in the pipeline pre-COVID-19

Lidl Hellas remains the dominant player in discounters

RECOVERY AND OPPORTUNITIES

Reversal of growth expected in 2021 as purchasing patterns normalise

Price-consciousness will maintain demand for discounters

Increases in outlet numbers and selling space will drive growth

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Discounters GBO Company Shares: % Value 2016-2020
Table 84 Discounters GBN Brand Shares: % Value 2017-2020
Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Greece

KEY DATA FINDINGS

2020 IMPACT

Large outlets appeal to consumers, whilst consumers also stockpile, driving growth

No new outlet openings, although Sklavenitis improves its services

Sklavenitis retains its monopoly in hypermarkets but is challenged by supermarkets

RECOVERY AND OPPORTUNITIES

Competition from discounters set to hamper growth

Changing shopping patterns may affect footfall

Lack of interest in opening outlets will limit opportunities for growth

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Greece

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and fewer but bigger shopping trips increase sales growth

COVID-19 leads to a trend towards packaged products for safety reasons

Outlet openings and competitive prices contribute to growth for Sklavenitis

RECOVERY AND OPPORTUNITIES

Year of decline in 2021 as sales normalise

Both outlet growth and investment in e-commerce expected

Likely return of the switch to more frequent but smaller shopping trips

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Greece

KEY DATA FINDINGS

2020 IMPACT

Continued decline as most traditional grocery retailers are specialists

Prices and packaging are factors hampering growth in 2020

Bakery player Venetis AVEET continues to lead traditional grocery retailers

RECOVERY AND OPPORTUNITIES

Decline in the early forecast period as consumers remain cautious

Health trend and recovering incomes set to prompt growth later in the forecast period

Return to premiumisation in food and drink specialists in the longer-term

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Greece

KEY DATA FINDINGS

2020 IMPACT

COVID-19 outlet closures contribute to significant decline in 2020

Falling outlet numbers and a stronger switch to e-commerce

Big multinational chains continue to lead and extend their shares

RECOVERY AND OPPORTUNITIES

Sales not set to return to pre-pandemic level even by 2025

Players likely to concentrate on e-commerce to adapt to consumer behaviour

Store numbers set to rebound as omnichannel retailing favoured

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Greece

KEY DATA FINDINGS

2020 IMPACT

COVID-19 store closures and lower disposable incomes lead to plummeting sales

Even the need for electronics for home working cannot contribute to growth

Dixons South East Europe maintains its lead, but Publicworld moves closer

RECOVERY AND OPPORTUNITIES

Strong rebound expected in 2021 as pent-up demand is released

Fewer but larger outlets expected moving forward

Players will continue to invest in e-commerce

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Greece

KEY DATA FINDINGS

2020 IMPACT

Chemists/pharmacies drives growth as medicines are seen as essential

Declines for other channels due to temporary store closures and online sales

Hondos Bros continues to lead, but sees its share decline

RECOVERY AND OPPORTUNITIES

Recovery for beauty specialist retailers will take time

Slight rise in pharmacies despite high penetration and competition from e-commerce

Strong competition for optical goods stores from e-commerce

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Greece

KEY DATA FINDINGS

2020 IMPACT

Decline as stores close and sales move online

Leroy Merlin performs well due to the opening of a new store

Jysk bucks the trend and sees growth due to outlet openings

RECOVERY AND OPPORTUNITIES

Slow recovery as many consumers already improved and upgraded in 2020

Sales of home and garden products via other channels will also hamper growth

The return of tourists will lead to improvements to Airbnb properties

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Greece

KEY DATA FINDINGS

2020 IMPACT

Large format retailers such as department stores are avoided by consumers

Economic impact of COVID-19 hampers recovery on reopening

Attica Department Stores continues to lead, but sees a share decline

RECOVERY AND OPPORTUNITIES

Strong rebound in 2021, but not to the pre-pandemic level

Lack of investment in new outlets

Department stores will focus on omnichannel retailing to satisfy all consumers

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 155 Department Stores GBO Company Shares: % Value 2016-2020
Table 156 Department Stores GBN Brand Shares: % Value 2017-2020
Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Greece

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads strong growth to turn to decline

Small independent players struggle to survive

Jumbo extends its dominance despite seeing declining sales

RECOVERY AND OPPORTUNITIES

Strong rebound as consumers will value competitive prices

Variety stores set to take sales from other channels due to price-consciousness

Growth of omnichannel retailing to widen the consumer base

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 163 Variety Stores GBO Company Shares: % Value 2016-2020
Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Greece

KEY DATA FINDINGS

Direct Selling in Greece

KEY DATA FINDINGS

2020 IMPACT

Slight improvement of the declining trend as consumers look for extra income

Beauty and personal care sees a strong slowdown in its decline

Leader Avon sees a rising share due to low prices and outlet closures

RECOVERY AND OPPORTUNITIES

More people may consider direct selling as a source of income

Digitalisation set to accelerate due to continued social restrictions

The challenge from e-commerce will prevent growth

CHANNEL DATA

Table 169 Direct Selling by Category: Value 2015-2020
Table 170 Direct Selling by Category: % Value Growth 2015-2020
Table 171 Direct Selling GBO Company Shares: % Value 2016-2020
Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 173 Direct Selling Forecasts by Category: Value 2020-2025
Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Greece

KEY DATA FINDINGS

2020 IMPACT

Homeshopping sees a fall in sales as e-commerce threatens

COVID-19 leads to a focus on necessities, which contributes to decline

The leaders extend their shares, but all other key players decline

RECOVERY AND OPPORTUNITIES

Continued decline, with the economic impact of COVID-19 playing a part

However, decline mainly due to competition from e-commerce

Declines forecast across the board

CHANNEL DATA

Table 175 Homeshopping by Category: Value 2015-2020
Table 176 Homeshopping by Category: % Value Growth 2015-2020
Table 177 Homeshopping GBO Company Shares: % Value 2016-2020
Table 178 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 179 Homeshopping Forecasts by Category: Value 2020-2025
Table 180 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Greece

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has both positive and negative impacts, but overall decline is seen

Hot drinks performs particularly well due to foodservice closures

ThesGala continues to dominate vending with its dairy products

RECOVERY AND OPPORTUNITIES

Stronger performance in the forecast period as tourism resumes

Most categories expected to perform well

ThesGala-Pies Cooperative set to maintain its lead

CHANNEL DATA

Table 181 Vending by Category: Value 2015-2020
Table 182 Vending by Category: % Value Growth 2015-2020
Table 183 Vending GBO Company Shares: % Value 2016-2020
Table 184 Vending GBN Brand Shares: % Value 2017-2020
Table 185 Vending Forecasts by Category: Value 2020-2025
Table 186 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Greece

KEY DATA FINDINGS

2020 IMPACT

More consumers put their concerns aside and use e-commerce due to COVID-19

Food, home care and beauty see particularly good growth

Amazon.com and eBay lead e-commerce in Greece, but more players enter

RECOVERY AND OPPORTUNITIES

Continued growth as consumers can find what they want at a reasonable price

Good returns policies will drive growth for apparel and footwear

Continued investment in e-commerce expected

CHANNEL DATA

Table 187 E-Commerce by Channel and Category: Value 2015-2020
Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 189 E-Commerce GBO Company Shares: % Value 2016-2020
Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Greece

KEY DATA FINDINGS

2020 IMPACT

Better infrastructure, COVID-19 and new apps all contribute to growth

App development will convince consumers to complete purchases online

AB click2shop remains the most visible food shopping app

RECOVERY AND OPPORTUNITIES

Continued strong growth as more consumers trust mobile shopping

More development of easy-use apps expected, to take advantage of growth potential

Social media marketing set to contribute to growth in mobile e-commerce

CHANNEL DATA

Table 193 Mobile E-Commerce: Value 2015-2020
Table 194 Mobile E-Commerce: % Value Growth 2015-2020
Table 195 Mobile E-Commerce Forecasts: Value 2020-2025
Table 196 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Greece

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to contact-free shopping due to COVID-19

The consumer base expands as older consumers move online

The competition increases due to the entry of more players

RECOVERY AND OPPORTUNITIES

Continued switch to e-commerce for convenience reasons

Growth expected for fresh food in the forecast period

Continued development of e-commerce by food and drink players

CHANNEL DATA

Table 197 Food and Drink E-Commerce: Value 2015-2020
Table 198 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 199 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

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