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Country Report

Retailing in

Retailing in Greece

123 pages, Feb 2019

US$2,100

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Executive Summary

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A better year for retailing post Greece’s Memoranda exit

After years of decline, in the context of the recession, retailing posted an increase in values sales in 2017 and again in 2018. Grocery retailers is driving growth, with the previous Carrefour-Marinopoulos network acquired and operated by Sklavenitis.

Greece exits the Memoranda and tourism influx adds to growth

Greece exited the Memoranda of Understanding (bailout programme) imposed by the EU in collaboration with the International Monetary Fund (IMF) in 2018. The formal end of the Memoranda has brought about no significant positive changes in disposable income – due to high taxation and unemployment rate – or in consumer confidence, as consumers still shop under strict budgeting.

Grocery retailers lead sales

Grocery retailers lead sales in Greece with the top six companies all operating under grocery retailing. Sklavenitis remains on top, and saw the highest value share growth in 2018.

Internet retailing growing rapidly

Internet retailing is the fastest-growing category. Not being mature, there is room for further growth whilst the number of operators rises annually.

Gradually increasing growth expected over the forecast period

Although Greece exited the Memoranda in 2018, consumer confidence will not recover in the short term and this will hinder spending. Within grocery retailers, hypermarkets will drive growth as the channel is still recovering from the losses it witnessed by Carrefour's bankruptcy and the new operator Sklavenitis is expected to continue to invest heavily in its hypermarkets.

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Retailing Sample Report Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Greece for free:

The Retailing in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Greece?
Who are the leading retailers in Greece?
How is retailing performing in Greece?
What is the retailing environment like in Greece?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Greece

EXECUTIVE SUMMARY

A better year for retailing post Greece’s Memoranda exit

Greece exits the Memoranda and tourism influx adds to growth

Grocery retailers lead sales

Internet retailing growing rapidly

Gradually increasing growth expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value

Seasonality

Christmas and New Year’s Day
Easter
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Greece

HEADLINES

PROSPECTS

E-commerce is picking up, hindering growth for bricks and mortar

Clothing sales decrease as grocery prices go up

COMPETITIVE LANDSCAPE

Zara and H&M maintain lead

Major luxury brands close down their stores in Greece

Independent retailers diminish increasingly as multinational chains take over

CHANNEL DATA

Table 73 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 76 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 77 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 78 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 79 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Greece

HEADLINES

PROSPECTS

Convenience stores set to grow

Convenience stores compete with supermarkets

Selling space decreases with value sales rising

COMPETITIVE LANDSCAPE

Metro a fast-growing player

The key players of the channel

SPAR Hellas enters convenience stores

CHANNEL DATA

Table 81 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 82 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 83 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 84 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 85 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 86 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 87 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 88 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Greece

HEADLINES

PROSPECTS

Increased tourism benefits department stores

Domestic spending in department stores is still low in post-recession Greece

Department stores introduce e-shopping

COMPETITIVE LANDSCAPE

Folli Follie Group leads department stores

Attica Department Stores invest in internet retailing

Notos Com Holdings struggles

CHANNEL DATA

Table 89 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 90 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 91 Department Stores GBO Company Shares: % Value 2014-2018
Table 92 Department Stores GBN Brand Shares: % Value 2015-2018
Table 93 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 94 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 95 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 96 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Greece

HEADLINES

PROSPECTS

Internet retailing takes its toll

Less interest in direct sales employment affects growth potential

Beauty and personal care direct sales account for the majority of sales

COMPETITIVE LANDSCAPE

Tupperware Hellas leads sales

Beauty and personal care players Avon Cosmetics Greece and Oriflame Hellas follow

Herbalife International Greece ranks third but loses value share in competition with other brands

CHANNEL DATA

Table 97 Direct Selling by Category: Value 2013-2018
Table 98 Direct Selling by Category: % Value Growth 2013-2018
Table 99 Direct Selling GBO Company Shares: % Value 2014-2018
Table 100 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 101 Direct Selling Forecasts by Category: Value 2018-2023
Table 102 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Discounters in Greece

HEADLINES

PROSPECTS

Reduced household net income continues to boost discounters’ sales

Slowly reaching stability after Marinopoulos closes down

COMPETITIVE LANDSCAPE

Lidl Hellas still leads discounters with competitors far behind

Bazaar, Egnatia Super Market and the rest of the brands follow

CHANNEL DATA

Table 103 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 104 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 105 Discounters GBO Company Shares: % Value 2014-2018
Table 106 Discounters GBN Brand Shares: % Value 2015-2018
Table 107 Discounters LBN Brand Shares: Outlets 2015-2018
Table 108 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 109 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 110 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Electronics and Appliance Specialist Retailers in Greece

HEADLINES

PROSPECTS

Electronics sales increase overall, despite merging of devices into one

Online shopping rises rapidly, increasingly pushing independent retailers aside

Retailers that specialise in computers and peripherals contribute to growth

COMPETITIVE LANDSCAPE

Dixons South East Europe is the leader

Rest of the pie

Germanos takes on domestic electrical appliances

CHANNEL DATA

Table 111 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 113 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 114 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 115 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 117 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Greece

HEADLINES

PROSPECTS

High growth potential food and drink internet retailing

Food and drink internet retailing is becoming more fragmented

Packaged food and drink accounts for the bulk of sales

COMPETITIVE LANDSCAPE

E-fresh: fastest-growing grocery online retailer

Yoda and Caremarket.gr merger expected to reap maximum potential

AB click2shop performs well

CHANNEL DATA

Table 119 Food and Drink Internet Retailing: Value 2013-2018
Table 120 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 121 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 122 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 123 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Greece

HEADLINES

PROSPECTS

Price liberation of OTC in effect changes prospects for the forecast period

Beauty specialist retailers sees positive growth

Optical goods stores in decline

COMPETITIVE LANDSCAPE

Hondos Bros leads sales

Cream Team, Estée Lauder and Fresh Formula lead in outlets growth

Optical goods stores: still a largely fragmented category

CHANNEL DATA

Table 124 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 126 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 127 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 128 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 129 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 130 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 132 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 134 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Greece

HEADLINES

PROSPECTS

DIY on the rise boosts home improvement sales

Homewares and home furnishing stores witnessing sales declines

Independent operators face strong pressure

COMPETITIVE LANDSCAPE

Jysk Holding enters the channel with promising outlook for the future

House Market leads category sales with IKEA

Praktiker and SGB are sole operators with non-negligible value shares in home improvement

CHANNEL DATA

Table 136 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 138 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 139 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 140 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 141 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 142 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 144 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 146 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Greece

HEADLINES

PROSPECTS

Homeshopping: a stepping stone to online retailing

Catalogue mail ordering over TV shopping

COMPETITIVE LANDSCAPE

SGB with Leroy Merlin introduces homeshopping

Plaisio Computers ranks second

Former leader Telemarketing loses value share

CHANNEL DATA

Table 148 Homeshopping by Category: Value 2013-2018
Table 149 Homeshopping by Category: % Value Growth 2013-2018
Table 150 Homeshopping GBO Company Shares: % Value 2014-2018
Table 151 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 152 Homeshopping Forecasts by Category: Value 2018-2023
Table 153 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Hypermarkets in Greece

HEADLINES

PROSPECTS

Sklavenitis S&J’s acquisition of Marinopoulos finally starts bringing results

Pricing is the selling point that hypermarkets tap into

Sales per square metre will be increasing between 2018 and 2023

COMPETITIVE LANDSCAPE

Sklavenitis S&J accounts for 100% of hypermarket sales

Larger outlets of Alfa-Beta Vassilopoulos and Diamantis Masoutis compete

CHANNEL DATA

Table 154 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 155 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 156 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 157 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 158 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 159 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 160 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 161 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Greece

HEADLINES

PROSPECTS

Internet retailing on the rise with more Greeks shopping online

Online apparel set to note lowest increase

Food and drink set to see the fastest growth

COMPETITIVE LANDSCAPE

Third-party merchants with eBay and Amazon.com lead sales

Domestic players follow in ranking

CHANNEL DATA

Table 162 Internet Retailing by Category: Value 2013-2018
Table 163 Internet Retailing by Category: % Value Growth 2013-2018
Table 164 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 165 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 166 Internet Retailing Forecasts by Category: Value 2018-2023
Table 167 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Greece

HEADLINES

PROSPECTS

Smartphones and connectivity boost sales

Growth potential remains high

Mobile holiday bookings present a growth opportunity

COMPETITIVE LANDSCAPE

AB click2shop and E-fresh introduce mobile apps

Retailers will need to adapt to the new reality

CHANNEL DATA

Table 168 Mobile Internet Retailing: Value 2013-2018
Table 169 Mobile Internet Retailing: % Value Growth 2013-2018
Table 170 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 171 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Greece

HEADLINES

PROSPECTS

Recovery after turmoil in the competitive and economic landscape leads to growth

Maturity also affects growth potential

Consumers chasing discounted prices leads to new marketing approach

COMPETITIVE LANDSCAPE

Sklavenitis S&J takes the leadership from Alfa-Beta Vassilopoulos

Metro strengthens its position with acquisition of Veropoulos

Diamantis Masoutis finalises Promitheftiki acquisition

CHANNEL DATA

Table 172 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 173 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 174 Supermarkets GBO Company Shares: % Value 2014-2018
Table 175 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 176 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 177 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 178 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 179 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Greece

HEADLINES

PROSPECTS

Independent grocery retailers dominate

Kiosks hit by convenience stores

Premiumisation in food and drink specialists

COMPETITIVE LANDSCAPE

Venetis AVEE is the leader in this highly fragmented category

Max Perry Chocolate & Nestlé Nespresso rank second and third

Independent operators dominate traditional grocery retailers

CHANNEL DATA

Table 180 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 181 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 182 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 183 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 184 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 185 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 186 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 187 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 188 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 189 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 190 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 191 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 192 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 193 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 194 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 195 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Greece

HEADLINES

PROSPECTS

Continuous economic strain benefits variety stores

Variety stores invest in e-shopping

Variety stores cannibalise sales of multiple retailing categories

COMPETITIVE LANDSCAPE

Jumbo Hellas: clear leader of the channel

Max Stores, Euro1shop rank second and third, but new Zebra Danish brand sees the fastest growth

Independents increase their value share

CHANNEL DATA

Table 196 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 197 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 198 Variety Stores GBO Company Shares: % Value 2014-2018
Table 199 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 200 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 201 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 202 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 203 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Greece

HEADLINES

PROSPECTS

Tourism boosts vending sales

Dairy products continue to witness momentum in vending

Hot drinks vending set to drive future growth

COMPETITIVE LANDSCAPE

ThesGala gaining ground quickly

Vending dominated by a large presence of independent operators

CHANNEL DATA

Table 204 Vending by Category: Value 2013-2018
Table 205 Vending by Category: % Value Growth 2013-2018
Table 206 Vending GBO Company Shares: % Value 2014-2018
Table 207 Vending GBN Brand Shares: % Value 2015-2018
Table 208 Vending Forecasts by Category: Value 2018-2023
Table 209 Vending Forecasts by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retailing in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

A better year for retailing post Greece’s Memoranda exit

Greece exits the Memoranda and tourism influx adds to growth

Grocery retailers lead sales

Internet retailing growing rapidly

Gradually increasing growth expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Retailing in Greece

EXECUTIVE SUMMARY

A better year for retailing post Greece’s Memoranda exit

Greece exits the Memoranda and tourism influx adds to growth

Grocery retailers lead sales

Internet retailing growing rapidly

Gradually increasing growth expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Apparel and Footwear Specialist Retailers in Greece

HEADLINES

PROSPECTS

E-commerce is picking up, hindering growth for bricks and mortar

Clothing sales decrease as grocery prices go up

COMPETITIVE LANDSCAPE

Zara and H&M maintain lead

Major luxury brands close down their stores in Greece

Independent retailers diminish increasingly as multinational chains take over

CHANNEL DATA

Convenience Stores in Greece

HEADLINES

PROSPECTS

Convenience stores set to grow

Convenience stores compete with supermarkets

Selling space decreases with value sales rising

COMPETITIVE LANDSCAPE

Metro a fast-growing player

The key players of the channel

SPAR Hellas enters convenience stores

CHANNEL DATA

Department Stores in Greece

HEADLINES

PROSPECTS

Increased tourism benefits department stores

Domestic spending in department stores is still low in post-recession Greece

Department stores introduce e-shopping

COMPETITIVE LANDSCAPE

Folli Follie Group leads department stores

Attica Department Stores invest in internet retailing

Notos Com Holdings struggles

CHANNEL DATA

Direct Selling in Greece

HEADLINES

PROSPECTS

Internet retailing takes its toll

Less interest in direct sales employment affects growth potential

Beauty and personal care direct sales account for the majority of sales

COMPETITIVE LANDSCAPE

Tupperware Hellas leads sales

Beauty and personal care players Avon Cosmetics Greece and Oriflame Hellas follow

Herbalife International Greece ranks third but loses value share in competition with other brands

CHANNEL DATA

Discounters in Greece

HEADLINES