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Country Report

Retailing in

Retailing in Greece

125 pages, Jan 2018

US$2,100

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Executive Summary

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Another poor year for retailing amidst ongoing economic hardship

The Greek economy remained under significant pressure in 2017. The dramatic depreciation that followed the outbreak of the Greek crisis and drastically reduced consumer incomes led to slower growth in retail value sales, and in some cases growth even come to a halt.

Consolidation in a downsized market

Having drastically downsized since the outbreak of the recession, Greek retailing is undergoing a move towards consolidation. In a context of falling consumer spending and general economic turmoil, several players which are recording steep declines in revenues are being pushed out of the market, or entering into strategic mergers and acquisitions in order to retain their places and survive the pressures of the recession.

Proliferation of card usage changes the traditional payment culture

The traditionally cash-oriented payment culture within Greek retailing saw an important shift towards card payments in 2017. The imposition of capital controls in the summer of 2015, which forced Greek consumers to use cards, proved to be the turning point for the acceleration of card payments, which were further boosted by government regulation in 2017.

Non-store retailing outperforms store-based retailing amidst the ongoing momentum of online and mobile retailing

In contrast to store-based retailing, non-store retailing saw continued growth in 2017, driven primarily by the momentum of internet and mobile retailing. Although still lagging behind the Western European average, online sales in Greece are constantly expanding, driven by millennials, the first generation to actually overcome previous generations’ traditional fear of online fraud and massively embrace e-shopping.

No significant recovery is anticipated, due to a lack of substantial growth potential for the economy

Retailing in Greece has drastically downsized after years of recession, and its prospects are directly dependent on the future outlook of the Greek economy. Whilst the declines of the past will not be seen again in the future, no dramatic recovery is expected either – rather, slight additional declines and stabilisation can be anticipated for retailing – and the Greek economy as a whole – over the forecast period.

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Retailing Sample Report Retailing Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Greece for free:

The Retailing in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Greece?
Who are the leading retailers in Greece?
How is retailing performing in Greece?
What is the retailing environment like in Greece?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Greece

EXECUTIVE SUMMARY

Another poor year for retailing amidst ongoing economic hardship

Consolidation in a downsized market

Proliferation of card usage changes the traditional payment culture

Non-store retailing outperforms store-based retailing amidst the ongoing momentum of online and mobile retailing

No significant recovery is anticipated, due to a lack of substantial growth potential for the economy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2012-2017

Seasonality

Christmas and New Year’s Day
Easter
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 4 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 6 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 12 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 14 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 24 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 26 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 28 Retailing GBO Company Shares: % Value 2013-2017
Table 29 Retailing GBN Brand Shares: % Value 2014-2017
Table 30 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 31 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 33 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 36 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 43 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 44 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Greece

HEADLINES

PROSPECTS

Economic strain casts its shadow on an increasingly polarised market

Increasing polarisation between luxury and economy retailers

Internet retailing continues to capture share

COMPETITIVE LANDSCAPE

Zara leads apparel and footwear specialist retailers

Continued but slowing growth for H&M

Greek players struggle to compete against multinational giants

CHANNEL DATA

Table 73 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 74 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 75 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 76 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 77 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 78 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 79 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Convenience Stores in Greece

HEADLINES

PROSPECTS

The need for convenience will remain a strong driver

Regulatory changes will continue benefiting the channel

Convenience store outlet numbers will continue growing at the expense of traditional grocery retailers

COMPETITIVE LANDSCAPE

Express Market leads convenience stores

The bankruptcy of Marinopoulos brings changes

New players enter convenience stores

CHANNEL DATA

Table 81 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 82 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 83 Convenience Stores GBO Company Shares: % Value 2013-2017
Table 84 Convenience Stores GBN Brand Shares: % Value 2014-2017
Table 85 Convenience Stores LBN Brand Shares: Outlets 2014-2017
Table 86 Convenience Stores LBN Brand Shares: Selling Space 2014-2017
Table 87 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 88 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Department Stores in Greece

HEADLINES

PROSPECTS

Crisis-ridden Greeks remain reluctant to spend, but the rising influx of tourists saves the day

Cross-channel competition

New digital era for department stores

COMPETITIVE LANDSCAPE

Channel leader Attica invests and expands

Notos follows, maintaining its profitability despite the unfavourable economic circumstances

Department stores is expected to remain consolidated

CHANNEL DATA

Table 89 Department Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 90 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 91 Department Stores GBO Company Shares: % Value 2013-2017
Table 92 Department Stores GBN Brand Shares: % Value 2014-2017
Table 93 Department Stores LBN Brand Shares: Outlets 2014-2017
Table 94 Department Stores LBN Brand Shares: Selling Space 2014-2017
Table 95 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 96 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Direct Selling in Greece

HEADLINES

PROSPECTS

Direct selling is losing its competitive edge amidst the abundance of offers from store-based retailers

The momentum of internet retailing is taking a toll

Beauty and personal care and housewares remain the most popular products via direct selling

COMPETITIVE LANDSCAPE

Tupperware holds the clear lead in direct selling

Avon and Oriflame set to remain strong over the forecast period

CHANNEL DATA

Table 97 Direct Selling by Category: Value 2012-2017
Table 98 Direct Selling by Category: % Value Growth 2012-2017
Table 99 Direct Selling GBO Company Shares: % Value 2013-2017
Table 100 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 101 Direct Selling Forecasts by Category: Value 2017-2022
Table 102 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Discounters in Greece

HEADLINES

PROSPECTS

Ongoing pressure on disposable incomes pushes consumers towards discounters

Turbulence in supermarkets and hypermarkets benefits discounters

Advertising to boost demand

COMPETITIVE LANDSCAPE

Lidl dominates discounters

A strong focus on private label and local products

Bazaar performs well, holding second place within discounters

CHANNEL DATA

Table 103 Discounters: Value Sales, Outlets and Selling Space 2012-2017
Table 104 Discounters: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 105 Discounters GBO Company Shares: % Value 2013-2017
Table 106 Discounters GBN Brand Shares: % Value 2014-2017
Table 107 Discounters LBN Brand Shares: Outlets 2014-2017
Table 108 Discounters LBN Brand Shares: Selling Space 2014-2017
Table 109 Discounters Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 110 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Electronics and Appliance Specialist Retailers in Greece

HEADLINES

PROSPECTS

Smartphones lead consumers’ priorities, but sales suffer from budget constraints

Rising internet sales capture share from bricks-and-mortar retailers

Stores will continue to try and attract consumers

COMPETITIVE LANDSCAPE

Kotsovolos and Media Markt lead in a consolidated channel

Electronics and appliance specialist retailers also still has strong domestic players

Little room left for independent retailers

CHANNEL DATA

Table 111 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 113 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 114 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 115 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 117 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Food and Drink Internet Retailing in Greece

HEADLINES

PROSPECTS

Sales are on the rise as major store-based players establish their presence

Growth is expected to continue

Mobile platforms to further boost sales

COMPETITIVE LANDSCAPE

AB click2shop from Alfa-Beta Vassilopoulos performs well, driving growth

Price-driven competition helps to boost sales

Big supermarket chains expected to continue to dominate food and drink internet retailing

CHANNEL DATA

Table 119 Food and Drink Internet Retailing: Value 2012-2017
Table 120 Food and Drink Internet Retailing: % Value Growth 2012-2017
Table 121 Food and Drink Internet Retailing Forecasts: Value 2017-2022
Table 122 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022

Health and Beauty Specialist Retailers in Greece

HEADLINES

PROSPECTS

Chemists/pharmacies under pressure due to drug pricing and cross-channel competition

Health and beauty specialist retailers sees competition from internet retailing

Sales declines to slow in beauty specialist retailers

COMPETITIVE LANDSCAPE

Hondos Center leads health and beauty specialist retailers

Chemists/pharmacies remains highly fragmented

Efforts to maintain profits and survive

CHANNEL DATA

Table 123 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 124 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 125 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 126 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Table 127 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 128 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 129 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 130 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 131 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 132 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 133 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022
Table 134 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022

Home and Garden Specialist Retailers in Greece

HEADLINES

PROSPECTS

Home improvement and gardening stores stands its ground

Falling disposable incomes take their toll

The downturn in the housing market hits sales

COMPETITIVE LANDSCAPE

IKEA leads home and garden specialist retailers,

Praktiker and Leroy Merlin have expansion plans

Increasing significance of the digital channel

CHANNEL DATA

Table 135 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 136 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 137 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017
Table 138 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017
Table 139 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 140 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 141 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 142 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 143 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 144 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 145 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022
Table 146 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022

Homeshopping in Greece

HEADLINES

PROSPECTS

Economic problems put pressure on homeshopping

Housewares and home furnishings remain popular through homeshopping

Catalogue mail order gains ground over TV shopping

COMPETITIVE LANDSCAPE

La Redoute leads homeshopping

Homeshopping faces competition from other non-store and store-based channels

Despite efforts by companies, homeshopping is expected to continue losing ground

CHANNEL DATA

Table 147 Homeshopping by Category: Value 2012-2017
Table 148 Homeshopping by Category: % Value Growth 2012-2017
Table 149 Homeshopping GBO Company Shares: % Value 2013-2017
Table 150 Homeshopping GBN Brand Shares: % Value 2014-2017
Table 151 Homeshopping Forecasts by Category: Value 2017-2022
Table 152 Homeshopping Forecasts by Category: % Value Growth 2017-2022

Hypermarkets in Greece

HEADLINES

PROSPECTS

The acquisition of bankrupt Marinopoulos by J&S Sklavenitis re-energises the channel

Further efforts will be required to restore – part of – the business

The need for communication with consumers to restore turnover

COMPETITIVE LANDSCAPE

J&S Sklavenitis is the sole player within hypermarkets

The challenge ahead

The relaunch of the emblematic Alimos hypermarket by Sklavenitis highlights future potential

CHANNEL DATA

Table 153 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 154 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 155 Hypermarkets GBO Company Shares: % Value 2013-2017
Table 156 Hypermarkets GBN Brand Shares: % Value 2014-2017
Table 157 Hypermarkets LBN Brand Shares: Outlets 2014-2017
Table 158 Hypermarkets LBN Brand Shares: Selling Space 2014-2017
Table 159 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 160 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Internet Retailing in Greece

HEADLINES

PROSPECTS

Competitive pricing and a wide product variety drive growth

Growth potential as Greeks overcome their distrust of online transactions

Varying maturity and growth potential in different categories

COMPETITIVE LANDSCAPE

Amazon leads internet retailing, followed by eBay

Pure online players occupy the top positions, but bricks-and-clicks retailers benefit from consumer trust

Food and drink internet retailing set to see a strong performance in the forecast period

CHANNEL DATA

Table 161 Internet Retailing by Category: Value 2012-2017
Table 162 Internet Retailing by Category: % Value Growth 2012-2017
Table 163 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 164 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 165 Internet Retailing Forecasts by Category: Value 2017-2022
Table 166 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Mobile Internet Retailing in Greece

HEADLINES

PROSPECTS

Mobile internet retailing is boosted by a surge in mobile connectivity

Mobile internet retailing is set to increase its share within internet retailing

Mobile wallets

COMPETITIVE LANDSCAPE

The AB click2shop app from supermarket chain AB Vassilopoulos is in the spotlight

Other channels also become mobile-friendly

Retailers will need to adapt to the new reality

CHANNEL DATA

Table 167 Mobile Internet Retailing: Value 2012-2017
Table 168 Mobile Internet Retailing: % Value Growth 2012-2017
Table 169 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 170 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Supermarkets in Greece

HEADLINES

PROSPECTS

Sales decline amidst ongoing economic hardship, yet at a slower pace due to the reactivation of Marinopoulos

A focus on grocery products, particularly health and wellness products

The continued search for bargains is expected to disadvantage supermarkets

COMPETITIVE LANDSCAPE

Sklavenitis becomes leader after the rebranding of the Marinopoulos network

Masoutis, the leader in northern Greece and the third player nationally, is also under pressure from Sklavenitis

Consolidation set to continue

CHANNEL DATA

Table 171 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 172 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 173 Supermarkets GBO Company Shares: % Value 2013-2017
Table 174 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 175 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 176 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 177 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 178 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Traditional Grocery Retailers in Greece

HEADLINES

PROSPECTS

The expansion of chains and competitive prices threaten traditional grocery retailers

Cooperatives are on the rise

Commissions on POS transactions and tobacco taxation squeeze profits

COMPETITIVE LANDSCAPE

A fragmented channel, dominated by independent shops

Hybrids under the spotlight

Economic turmoil favours steps towards consolidation

CHANNEL DATA

Table 179 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 180 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 181 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 182 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 183 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 184 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 185 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 186 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 187 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 188 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 189 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 190 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 191 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 192 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 193 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 194 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Variety Stores in Greece

HEADLINES

PROSPECTS

Sales keep rising, benefiting from demand for budget lines and product variety

Fixed-price stores and budget Chinese market shops are on the rise

Digital retailing set to develop over the forecast period

COMPETITIVE LANDSCAPE

Jumbo is the undisputable leader within variety stores

The rest of the channel is fragmented

Jumbo is expected to continue driving the performance of variety stores

CHANNEL DATA

Table 195 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 196 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 197 Variety Stores GBO Company Shares: % Value 2013-2017
Table 198 Variety Stores GBN Brand Shares: % Value 2014-2017
Table 199 Variety Stores LBN Brand Shares: Outlets 2014-2017
Table 200 Variety Stores LBN Brand Shares: Selling Space 2014-2017
Table 201 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 202 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Vending in Greece

HEADLINES

PROSPECTS

The expansion of milk, cheese and yoghurt vending drives growth

Dairy vending expected to continue to drive growth in the forecast period

The momentum of tourism drives growth in vending in airports

COMPETITIVE LANDSCAPE

ThesGala-Pies Cooperative dominates vending, and aims to expand further

CHANNEL DATA

Table 203 Vending by Category: Value 2012-2017
Table 204 Vending by Category: % Value Growth 2012-2017
Table 205 Vending GBO Company Shares: % Value 2013-2017
Table 206 Vending GBN Brand Shares: % Value 2014-2017
Table 207 Vending Forecasts by Category: Value 2017-2022
Table 208 Vending Forecasts by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retailing in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

Another poor year for retailing amidst ongoing economic hardship

Consolidation in a downsized market

Proliferation of card usage changes the traditional payment culture

Non-store retailing outperforms store-based retailing amidst the ongoing momentum of online and mobile retailing

No significant recovery is anticipated, due to a lack of substantial growth potential for the economy

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Overview

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Table of Contents

Retailing in Greece

EXECUTIVE SUMMARY

Another poor year for retailing amidst ongoing economic hardship

Consolidation in a downsized market

Proliferation of card usage changes the traditional payment culture

Non-store retailing outperforms store-based retailing amidst the ongoing momentum of online and mobile retailing

No significant recovery is anticipated, due to a lack of substantial growth potential for the economy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Apparel and Footwear Specialist Retailers in Greece

HEADLINES

PROSPECTS

Economic strain casts its shadow on an increasingly polarised market

Increasing polarisation between luxury and economy retailers

Internet retailing continues to capture share

COMPETITIVE LANDSCAPE

Zara leads apparel and footwear specialist retailers

Continued but slowing growth for H&M

Greek players struggle to compete against multinational giants

CHANNEL DATA

Convenience Stores in Greece

HEADLINES

PROSPECTS

The need for convenience will remain a strong driver

Regulatory changes will continue benefiting the channel

Convenience store outlet numbers will continue growing at the expense of traditional grocery retailers

COMPETITIVE LANDSCAPE

Express Market leads convenience stores

The bankruptcy of Marinopoulos brings changes

New players enter convenience stores

CHANNEL DATA

Department Stores in Greece

HEADLINES

PROSPECTS

Crisis-ridden Greeks remain reluctant to spend, but the rising influx of tourists saves the day

Cross-channel competition

New digital era for department stores

COMPETITIVE LANDSCAPE

Channel leader Attica invests and expands

Notos follows, maintaining its profitability despite the unfavourable economic circumstances

Department stores is expected to remain consolidated

CHANNEL DATA

Direct Selling in Greece

HEADLINES

PROSPECTS

Direct selling is losing its competitive edge amidst the abundance of offers from store-based retailers

The momentum of internet retailing is taking a toll

Beauty and personal care and housewares remain the most popular products via direct selling

COMPETITIVE LANDSCAPE

Tupperware holds the clear lead in direct selling

Avon and Oriflame set to remain strong over the forecast period

CHANNEL DATA

Discounters in Greece

HEADLINES