Retailing in Greece

Retailing in Greece

EXECUTIVE SUMMARY

The Greek retailing industry continues to record positive growth

Tourism flows helping to drive growth in Greek retailing

Grocery retailers lead sales

No stopping e-commerce

Healthy growth expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2014-2019

Seasonality

Christmas and New Year’s Day
Easter
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 26 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 28 Retailing GBO Company Shares: % Value 2015-2019
Table 29 Retailing GBN Brand Shares: % Value 2016-2019
Table 30 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 31 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 33 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 36 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 43 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 44 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Convenience Stores in Greece

HEADLINES

PROSPECTS

Growth in the convenience stores channel expected to accelerate

Convenience stores increasingly in competition with supermarkets

Convenience stores teaming up with gas stations to set up forecourt retail outlets

COMPETITIVE LANDSCAPE

Diamantis Masoutis continues to lead the convenience stores channel

OK Anytime Market expands its store network

Alfa-Beta Vassilopoulos expanding in convenience stores

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 76 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Discounters in Greece

HEADLINES

PROSPECTS

Low disposable incomes and consumer confidence levels boost discounters

Players expanding in discounters to exploit the channel’s potential

Discounters sales still much greater than those of hypermarkets

COMPETITIVE LANDSCAPE

Lidl Hellas continues to be the dominant player in discounters

Lidl Hellas to open a new logistics centre in Greece

Bazaar continues expanding its store network in 2019

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 83 Discounters GBO Company Shares: % Value 2015-2019
Table 84 Discounters GBN Brand Shares: % Value 2016-2019
Table 85 Discounters LBN Brand Shares: Outlets 2016-2019
Table 86 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Hypermarkets in Greece

HEADLINES

PROSPECTS

Sklavenitis S&J now has the full Marinopoulos network up and running

Pricing will help continue to drive growth at hypermarkets

Hypermarkets could be affected by consumer trend towards more frequent, smaller shopping trips

COMPETITIVE LANDSCAPE

Greek Supermarkets Sklavenitis accounts for 100% of hypermarket sales

Sklavenitis adding new facilities and services at its hypermarkets

Sklavenitis faces competition from larger AB Vassilopoulos and Masoutis outlets

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 91 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 92 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Supermarkets in Greece

HEADLINES

PROSPECTS

Recovery continues after the turmoil in the competitive and economic landscape

Supermarkets focusing on fresh products, but low prices still important

Consumers tending towards smaller but more frequent shops

COMPETITIVE LANDSCAPE

Supermarkets continues to see bigger chains taking over smaller players

Greek Supermarkets Sklavenitis continues to expand its lead

Alfa-Beta Vassilopoulos: outlet expansion with a focus on fresh produce and health and wellness

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 99 Supermarkets GBO Company Shares: % Value 2015-2019
Table 100 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 101 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 102 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Traditional Grocery Retailers in Greece

HEADLINES

PROSPECTS

Independent outlets dominate the still important traditional grocery retailing channel

Traditional grocery outlets seeing competition for cigarette sales

Premiumisation at food and drink specialists

COMPETITIVE LANDSCAPE

Bakery player Venetis AVEET continues to lead traditional grocery retailers channel

Max Perry Chocolate the number two player

Very fragmented traditional grocery retailers channel dominated by independent operators

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 118 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 120 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Apparel and Footwear Specialist Retailers in Greece

HEADLINES

PROSPECTS

Apparel and footwear specialist retailers continues recovering

E-commerce affecting sales at bricks-and-mortar stores

Retailers need to invest in their digital presence

COMPETITIVE LANDSCAPE

Big multinational chains continue to lead

Zara and H&M the leading players

BSB moves into third place

CHANNEL DATA

Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 123 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 124 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Electronics and Appliance Specialist Retailers in Greece

HEADLINES

PROSPECTS

Electronics and appliance specialist retailers to continue seeing rising sales

Electronics and appliance specialist retailers to concentrate on refurbishing existing outlets

Players continue to invest in e-commerce

COMPETITIVE LANDSCAPE

Dixons South East Europe’s Kotsovolos brand continues to lead

Plaisio Computers enters major consumer appliances

Public and Media Markt team up

CHANNEL DATA

Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 130 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 131 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 132 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 134 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 136 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in Greece

HEADLINES

PROSPECTS

Beauty specialist retailers sees positive growth

E-commerce affecting pharmacies more than the recently relaxed laws

Optical goods stores channel continues to decline

COMPETITIVE LANDSCAPE

Hondos Bros continues to lead sales, but Galerie de Beaute more dynamic

Cream Team continues to add stores to its Dust & Cream network

Chemists/pharmacies characterised by a lack of chains

CHANNEL DATA

Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 138 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 140 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 141 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 142 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 144 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 146 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 148 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Home and Garden Specialist Retailers in Greece

HEADLINES

PROSPECTS

Improving economy and ongoing DIY trend boost home improvement and gardening stores sales

Homewares and home furnishing stores returns to positive growth

E-commerce on the march in home and garden specialist retailers too

COMPETITIVE LANDSCAPE

Praktiker and SGB the only chained players in home improvement and gardening stores

House Market leads home and garden specialist retailers with the IKEA brand

Jysk continues its planned march to 40 stores by 2020

CHANNEL DATA

Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 150 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 152 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 153 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 154 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 156 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 158 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 160 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024

Department Stores in Greece

HEADLINES

PROSPECTS

Positive momentum in incoming tourism benefits department stores

Improving economy and rising consumer confidence helping department stores

Department stores will need to offer omnichannel retailing to satisfy millennials

COMPETITIVE LANDSCAPE

Attica Department Stores continues to expand its leading share

Notos closes its central Athens department store

Attica and Notos investing in e-commerce

CHANNEL DATA

Table 161 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 162 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 163 Department Stores GBO Company Shares: % Value 2015-2019
Table 164 Department Stores GBN Brand Shares: % Value 2016-2019
Table 165 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 166 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 168 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Variety Stores in Greece

HEADLINES

PROSPECTS

Variety stores channel continues to benefit from price-sensitive consumers

Players, and particularly chained variety stores, are investing in e-shopping

Variety stores expected to continue cannibalising sales of other retailing channels

COMPETITIVE LANDSCAPE

Leading player Jumbo opens a new store in Katerini

Max Stores follows far behind Jumbo in second place

The share held by “others” grows as independent players expand

CHANNEL DATA

Table 169 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 170 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 171 Variety Stores GBO Company Shares: % Value 2015-2019
Table 172 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 173 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 174 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 176 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Warehouse Clubs in Greece

PROSPECTS

Direct Selling in Greece

HEADLINES

PROSPECTS

E-commerce continues to take its toll on direct selling

Weak 2019 performance also affected by social security changes

Biggest category of beauty and personal care returns to positive growth

COMPETITIVE LANDSCAPE

Beauty and personal care players Avon and Oriflame lead direct selling

Tupperware Hellas remains the leading non-beauty and personal care direct seller

Herbalife International Greece ranks third but loses value share in competition with other brands

CHANNEL DATA

Table 177 Direct Selling by Category: Value 2014-2019
Table 178 Direct Selling by Category: % Value Growth 2014-2019
Table 179 Direct Selling GBO Company Shares: % Value 2015-2019
Table 180 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 181 Direct Selling Forecasts by Category: Value 2019-2024
Table 182 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Homeshopping in Greece

HEADLINES

PROSPECTS

Homeshopping as a test base for online retailing

Homeshopping a solution for consumers reluctant to use their cards for online shopping

Television ordering remains in decline

COMPETITIVE LANDSCAPE

SGB’s Leroy Merlin continues to lead homeshopping

Number two player Plaisio Computers also recording growth

Former leader Telemarketing continues to lose share

CHANNEL DATA

Table 183 Homeshopping by Category: Value 2014-2019
Table 184 Homeshopping by Category: % Value Growth 2014-2019
Table 185 Homeshopping GBO Company Shares: % Value 2015-2019
Table 186 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 187 Homeshopping Forecasts by Category: Value 2019-2024
Table 188 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Vending in Greece

HEADLINES

PROSPECTS

Vending expected to grow roughly in line with tourism

Dairy products vending boom beginning to slow

Hot drinks vending to return to growth after its decline in 2019

COMPETITIVE LANDSCAPE

ThesGala continues to dominate vending

ThesGala’s success tempts other players into vending

Vending still has a lot of independent operators

CHANNEL DATA

Table 189 Vending by Category: Value 2014-2019
Table 190 Vending by Category: % Value Growth 2014-2019
Table 191 Vending GBO Company Shares: % Value 2015-2019
Table 192 Vending GBN Brand Shares: % Value 2016-2019
Table 193 Vending Forecasts by Category: Value 2019-2024
Table 194 Vending Forecasts by Category: % Value Growth 2019-2024

E-Commerce in Greece

HEADLINES

PROSPECTS

E-commerce to continue seeing dynamic growth as Greeks shop online more

Food and drink e-commerce will continue setting the pace in terms of growth

Apparel and footwear e-commerce to grow, albeit not particularly dynamically

COMPETITIVE LANDSCAPE

Amazon.com and eBay lead e-commerce in Greece

Retail World’s Public media products store continues growing

Electronics and appliance specialist retailer Kotsovolos the number four player

CHANNEL DATA

Table 195 E-Commerce by Channel and Category: Value 2014-2019
Table 196 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 197 E-Commerce GBO Company Shares: % Value 2015-2019
Table 198 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 199 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 200 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in Greece

HEADLINES

PROSPECTS

Smartphones and connectivity continue to help drive mobile e-commerce

Growth potential remains high as people still tend to use their phones more for online research

Food and drink – both retail and foodservice – to see strong growth in mobile e-commerce

COMPETITIVE LANDSCAPE

AB click2shop the most visible mobile food-shopping app

Retailers will continue investing in their websites and apps

Retailers will also use smartphones to attract consumers into their physical stores

CHANNEL DATA

Table 201 Mobile E-Commerce: Value 2014-2019
Table 202 Mobile E-Commerce: % Value Growth 2014-2019
Table 203 Mobile E-Commerce Forecasts: Value 2019-2024
Table 204 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

Food and Drink E-Commerce in Greece

HEADLINES

PROSPECTS

Food and drink e-commerce to continue recording strong growth

Food and drink e-commerce consumers tend to be younger people

While food and drink e-commerce still has limited penetration, it has great potential

COMPETITIVE LANDSCAPE

AB click2shop the leading food and drink e-commerce platform

My Market expanding its operations across Greece

Greek Supermarkets Sklavenitis to launch an e-shop

CHANNEL DATA

Table 205 Food and Drink E-Commerce: Value 2014-2019
Table 206 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 207 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

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