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Learn moreMar 2021
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COVID-19 has slowed retailing growth in Guatemala, although the fact that alternatives to cash-based transactions in physical outlets are still comparatively underdeveloped means that sales through stores less than other more developed countries. Although e-commerce and mobile e-commerce are both set to see strong growth in 2020 and over the forecast period, the closure of non-essential retail outlets at the beginning of the lockdown, and the subsequent mixture of restrictions and controls imposed on the sector as the government attempted to reopen the economy failed to shift as many consumers online and into the formal retail channel as might be expected.
Restrictions with a corresponding national lockdown were imposed swiftly beginning on 17 March when the country reported its first COVID-19 death. All public transport was suspended, although personal vehicles and taxis were still permitted to travel.
Despite the strongly negative effects of the pandemic on consumers and the Guatemalan economy, the retailing landscape in Guatemala continues to be attractive to many international brands. The country has a large and growing population of young consumers, and is seeing rapid urbanisation that is helping expand the potential consumer base at speed.
Most modern grocery retailers in Guatemala have traditionally been located in Guatemala City, where they serve a busy urban consumer base that use these outlets for their convenience and wider array of products. However, modern grocery retailers and other channels are finally beginning to push into second tier cities, as well as lower income suburbs that have traditionally been served by open markets and traditional grocery retailers.
Guatemala is set to see a faster-than-expected economic recovery from the sharp contraction in GDP caused by the pandemic in 2020. This will help the retailing sector flourish, and the government’s re-opening of the economy and the gradual relaxation of pandemic-based restrictions means that a return to pre-pandemic consumption habits is anticipated by the end of 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.