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Country Report

Retailing in

Retailing in Guatemala

60 pages, Jan 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Retailing registers positive performance in 2017

Retailing in Guatemala registered positive performance in 2017. Store-based retailing continues to be the largest category.

Internet retailing is the most dynamic channel in terms of value growth

Internet retailing is the most dynamic retailing channel in Guatemala in 2017, generating strong double-digit current value growth. This positive performance was driven by middle to upper class consumers who are mainly buying products from international stores and importing them to Guatemala via courier services companies.

Grocery retailers and non-grocery specialists post positive growth

Grocery retailers and non-grocery specialists are both expected to post positive single-digit current value growth in 2017. Each of these channels includes formats that are recording acceleration in growth in terms of new outlet openings.

Wal-Mart Centroamérica SA leads retailing in Guatemala

Wal-Mart Centroamérica SA is the strongest retailing company in Guatemala. The company has a large chain of modern grocery retailers such as discounters, hypermarkets and supermarkets.

Positive growth expected over the forecast period

Retailing is expected to continue to show positive performance over the forecast period, with a single-digit value CAGR at constant 2017 prices. Urbanisation is expected to continue to be the most important growth driver as it is leading to more shopping centres opening across the country.

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Samples

Retailing Sample Report Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Retailing in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Guatemala?
Who are the leading retailers in Guatemala?
How is retailing performing in Guatemala?
What is the retailing environment like in Guatemala?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Guatemala

EXECUTIVE SUMMARY

Retailing registers positive performance in 2017

Internet retailing is the most dynamic channel in terms of value growth

Grocery retailers and non-grocery specialists post positive growth

Wal-Mart Centroamérica SA leads retailing in Guatemala

Positive growth expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Bono 14
Christmas
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Retailing GBO Company Shares: % Value 2013-2017
Table 10 Retailing GBN Brand Shares: % Value 2014-2017
Table 11 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 12 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 13 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 14 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 15 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 16 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 18 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 19 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 20 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 21 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 22 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 23 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Direct Selling in Guatemala

HEADLINES

PROSPECTS

Direct selling is a strong channel in Guatemala

Micro credits are strong in direct selling

Large product portfolios drive sales

COMPETITIVE LANDSCAPE

Productos Avon de Guatemala SA leads direct selling

Purified water is a strong direct seller

Both domestic and international companies participate in direct selling

CHANNEL DATA

Table 24 Direct Selling by Category: Value 2012-2017
Table 25 Direct Selling by Category: % Value Growth 2012-2017
Table 26 Direct Selling GBO Company Shares: % Value 2013-2017
Table 27 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 28 Direct Selling Forecasts by Category: Value 2017-2022
Table 29 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Internet Retailing in Guatemala

HEADLINES

PROSPECTS

Strong double-digit growth in internet retailing

Internet retailing faces strong barriers to reach a wider consumer base

Domestic internet retailing is very small in Guatemala

COMPETITIVE LANDSCAPE

Internet retailing is highly fragmented

Services are stronger in internet retailing

Social media pages have become an emerging business in Guatemala

CHANNEL DATA

Table 30 Internet Retailing by Category: Value 2012-2017
Table 31 Internet Retailing by Category: % Value Growth 2012-2017
Table 32 Internet Retailing Forecasts by Category: Value 2017-2022
Table 33 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Mixed Retailers in Guatemala

HEADLINES

PROSPECTS

Low rate of expansion seen in large mixed retailers

Variety stores registers strongest growth in 2017

COMPETITIVE LANDSCAPE

PriceSmart Guatemala SA is the strongest mixed retailer

Marketing and promotional campaigns

CHANNEL DATA

Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 35 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 36 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 37 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 38 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 39 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 40 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 41 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 42 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 43 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 44 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 45 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 46 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 47 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 48 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 49 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Mobile Internet Retailing in Guatemala

HEADLINES

PROSPECTS

Strong smartphone penetration drives sales of mobile internet retailing

Social media a new way of retailing in Guatemala

COMPETITIVE LANDSCAPE

Tuenti a new internet provider

CHANNEL DATA

Table 50 Mobile Internet Retailing: Value 2012-2017
Table 51 Mobile Internet Retailing: % Value Growth 2012-2017
Table 52 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 53 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Modern Grocery Retailers in Guatemala

HEADLINES

PROSPECTS

Expected strong growth

Urbanisation remains the strongest growth driver

Modern channel is the main driver of innovation in Guatemala

COMPETITIVE LANDSCAPE

Wal-Mart Centroamérica SA leads the category

Loyalty promotions

Internet retailing remains negligible

CHANNEL DATA

Table 54 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 55 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 56 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
Table 57 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
Table 58 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
Table 59 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 60 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 61 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 62 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 63 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 64 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 65 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 66 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
Table 67 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
Table 68 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
Table 69 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Non-Grocery Specialists in Guatemala

HEADLINES

PROSPECTS

Non-grocery specialists are more prevalent in shopping centres

Drugstores/Parapharmacies registers strongest growth

Global trends are strong drivers in apparel and shoes specialists

COMPETITIVE LANDSCAPE

Home and garden specialist Nuevos Almacenes SA leads non-grocery specialists

Price is the strongest driver in the lower end of the market

Quality and brand are the most important factors in the upper end of the market

CHANNEL DATA

Table 70 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 71 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 72 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 73 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 74 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 75 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 76 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 77 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 78 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 79 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 80 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 81 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 82 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 83 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 84 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 85 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022

Traditional Grocery Retailers in Guatemala

HEADLINES

PROSPECTS

Traditional grocery retailers is expected to remain the strongest channel

Low price remains the most important purchasing decision driver

Traditional retailers are usually behind-the-counter shops

COMPETITIVE LANDSCAPE

Fragmentation remains strong

Food/drink/tobacco specialists registers the strongest retail value growth

Marketing campaigns are not common among traditional grocery retailers

CHANNEL DATA

Table 86 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 87 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 88 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 89 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 90 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 91 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 92 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 93 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 94 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 95 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 96 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 97 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 98 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 99 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 100 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 101 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

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Megatrends

Country Report

Retailing in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

Retailing registers positive performance in 2017

Internet retailing is the most dynamic channel in terms of value growth

Grocery retailers and non-grocery specialists post positive growth

Wal-Mart Centroamérica SA leads retailing in Guatemala

Positive growth expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Retailing in Guatemala

EXECUTIVE SUMMARY

Retailing registers positive performance in 2017

Internet retailing is the most dynamic channel in terms of value growth

Grocery retailers and non-grocery specialists post positive growth

Wal-Mart Centroamérica SA leads retailing in Guatemala

Positive growth expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Direct Selling in Guatemala

HEADLINES

PROSPECTS

Direct selling is a strong channel in Guatemala

Micro credits are strong in direct selling

Large product portfolios drive sales

COMPETITIVE LANDSCAPE

Productos Avon de Guatemala SA leads direct selling

Purified water is a strong direct seller

Both domestic and international companies participate in direct selling

CHANNEL DATA

Internet Retailing in Guatemala

HEADLINES

PROSPECTS

Strong double-digit growth in internet retailing

Internet retailing faces strong barriers to reach a wider consumer base

Domestic internet retailing is very small in Guatemala

COMPETITIVE LANDSCAPE

Internet retailing is highly fragmented

Services are stronger in internet retailing

Social media pages have become an emerging business in Guatemala

CHANNEL DATA

Mixed Retailers in Guatemala

HEADLINES

PROSPECTS

Low rate of expansion seen in large mixed retailers

Variety stores registers strongest growth in 2017

COMPETITIVE LANDSCAPE

PriceSmart Guatemala SA is the strongest mixed retailer

Marketing and promotional campaigns

CHANNEL DATA

Mobile Internet Retailing in Guatemala

HEADLINES

PROSPECTS

Strong smartphone penetration drives sales of mobile internet retailing

Social media a new way of retailing in Guatemala

COMPETITIVE LANDSCAPE

Tuenti a new internet provider

CHANNEL DATA

Modern Grocery Retailers in Guatemala

HEADLINES

PROSPECTS

Expected strong growth

Urbanisation remains the strongest growth driver

Modern channel is the main driver of innovation in Guatemala