Retailing in Hangzhou

Key Findings

Hometown of leading internet companies fosters new retailing concepts

New retail models offering seamless shopping experiences through online-to-offline or vice versa with the incubation of disruptive technologies. With the support of big data and artificial intelligence (AI), consumers can experience creative retailing models in Hangzhou, which optimise their personal in-store experience.

Hangzhou is a shopping paradise for locals and visitors

A bustling shopping district with upscale designer outlets and luxury boutiques is centred around visiting spots such as West Lake. Smart virtual reality trials have been launched, with a combination of innovative technology and mobile platforms attracting indecisive shoppers.

Local mid-to-small size community supermarkets bring convenience to locals

Local branded supermarkets penetrate through competitiveness, and provide premium goods to customers in the neighbourhood. Large hypermarkets face fierce competition from local mid-to-small size supermarkets as well as offline cross-border e-commerce stores.

Internet booms and accelerates apparel wholesale markets

Hangzhou has been producing silk for centuries, and there are silk markets selling different forms of silk products in Hangzhou attracting both domestic and foreign tourists. The wholesale apparel markets are clustering in Hangzhou, with sales booming due to the emergence of Taobao.com, speedy delivery and support from business incubators.