Executive Summary
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COVID-19 impact on retailing
Relative to the rest of Western Europe – including its geographical neighbour the UK – Ireland has experienced a less significant economic impact from the COVID-19 pandemic. At the beginning of Q4 2020, OECD projections stated the country could experience a decline of 6.
COVID-19 country impact
On 12 March 2020, any events involving outdoor gatherings of over 500 people and indoor gatherings of over 100 people were cancelled in Ireland, and schools, colleges and other public facilities were closed. On 15 March – two days before the St.
Omnichannel strategies become essential as consumers turn to e-commerce
COVID-19 has accelerated the shift towards online retailing activity in Ireland, not only in terms of consumer penetration but also with regard to the number of players competing in the e-commerce channel. 2020 saw many store-based retailers develop online sales platforms for the first time, or invest in improving their existing capabilities in this area.
Brexit deal facilitates future trading activity but new rules pose challenges
Following a one-year transition period, the UK officially exited the EU on 1 January 2021. The new deal agreed between the UK and the EU allows for tariff- and quota-free trade in goods.
What next for retailing?
The overall recovery of store-based retailing in Ireland will predominantly depend on the level of footfall in central urban hubs, towns and even smaller communities. How quickly footfall rebounds will in turn be contingent on the epidemiological situation, the rollout of COVID-19 vaccines and macroeconomic conditions.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Ireland for free:
The Retailing in Ireland market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How big is the grocery/non-grocery/non-store channel in Ireland?
- Who are the leading retailers in Ireland?
- How is retailing performing in Ireland?
- What is the retailing environment like in Ireland?
- Which channels are winning or losing in the fight for consumers’ money?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.
Table of Contents
Retailing in Ireland
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Omnichannel strategies become essential as consumers turn to e-commerce
Brexit deal facilitates future trading activity but new rules pose challenges
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas
Easter
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
Convenience Stores in Ireland
KEY DATA FINDINGS
2020 IMPACT
Many convenience stores benefit from tendency of consumers to shop local in 2020
Outlets in central urban locations suffer as footfall collapses
Rural convenience stores support local communities during lockdowns
RECOVERY AND OPPORTUNITIES
Stores in central urban locations should experience recovery from mid-2021
Chained players expected to open more outlets in out-of-town locations
Number of independent stores in smaller towns and rural areas set to rise
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Discounters in Ireland
KEY DATA FINDINGS
2020 IMPACT
Discounters benefit from increased budget-consciousness among shoppers in 2020
Lidl and Aldi donate resources to help those struggling with fallout of COVID-19
Top chains continue to expand their private label offers
RECOVERY AND OPPORTUNITIES
Discounters set to post strong value sales growth throughout the forecast period
Expansion plans of Lidl and Aldi remain undeterred by COVID-19
Discounters adjust supply chains in response to COVID-19 and Brexit challenges
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Discounters GBO Company Shares: % Value 2016-2020
Table 83 Discounters GBN Brand Shares: % Value 2017-2020
Table 84 Discounters LBN Brand Shares: Outlets 2017-2020
Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Hypermarkets in Ireland
KEY DATA FINDINGS
2020 IMPACT
Hypermarkets lose out as consumers avoid crowds and shop closer to home
Tesco completes expansion of north Dublin hypermarket
Click & Collect service introduced at more Tesco hypermarkets
RECOVERY AND OPPORTUNITIES
Growth in hypermarkets outlet numbers set to remain low
Tesco likely to work more closely with local suppliers to mitigate Brexit impact
Saturation may lead Tesco to re-evaluate positioning of hypermarkets in Ireland
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Supermarkets in Ireland
KEY DATA FINDINGS
2020 IMPACT
Supermarkets benefit most from higher grocery spending during lockdowns
Fresh food and baking ingredients among the best sellers for supermarkets in 2020
Intense competition forces some independent franchises to exit the channel
RECOVERY AND OPPORTUNITIES
Modest value sales growth projected for supermarkets over the forecast period
Leading chains set to continue expanding services and non-grocery assortments
Irish supermarkets will rely more on local and other EU suppliers post-Brexit
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Supermarkets GBO Company Shares: % Value 2016-2020
Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Traditional Grocery Retailers in Ireland
KEY DATA FINDINGS
2020 IMPACT
COVID-19 fallout boosts sales for off-licences and healthfood stores in 2020
Traditional grocery retailers benefit as more consumers choose to shop locally
Staycation boom brings new business into smaller towns and rural areas
RECOVERY AND OPPORTUNITIES
Sustaining new customer relationships will become harder as the pandemic recedes
Increased focus on in-store hygiene practices will outlast COVID-19
Health-oriented stores set to benefit from post-pandemic lifestyle changes
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Apparel and Footwear Specialist Retailers in Ireland
KEY DATA FINDINGS
2020 IMPACT
Apparel and footwear specialists hard hit by pandemic fallout in 2020
COVID-19 lockdowns upend traditional seasonal trading patterns
Economic impact of COVID-19 deepens long-term trend of decline in outlet numbers
RECOVERY AND OPPORTUNITIES
Economic factors may temper value growth after V-shaped recovery in 2021
Balancing sustainability with cost savings will pose challenges for fast fashion brands
More pop-up stores expected to open in city and town centres
CHANNEL DATA
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Electronics and Appliance Specialist Retailers in Ireland
KEY DATA FINDINGS
2020 IMPACT
Electronics and appliance specialists see in-store sales plummet in 2020
Carphone Warehouse shuts stand-alone stores and adopts concession model
Demand for big-ticket items worst affected by COVID-19 disruption
RECOVERY AND OPPORTUNITIES
More players likely to switch from stand-alone stores to concessions
Store-based recovery will be hampered as sales continue to migrate online
Use of remote customer service tools likely to continue beyond the pandemic
CHANNEL DATA
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Health and Beauty Specialist Retailers in Ireland
KEY DATA FINDINGS
2020 IMPACT
Chemists and parapharmacies weather COVID-19 impact better than other formats
In-store sales of beauty and personal care items fall sharply
Higher operating costs increase financial pressure on chemists/pharmacies
RECOVERY AND OPPORTUNITIES
Swift recovery projected for health and beauty specialists from 2021
Chained operators expected to strengthen their presence in smaller regional towns
Smaller players will continue to invest in initiatives to improve sales potential
CHANNEL DATA
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
Home and Garden Specialist Retailers in Ireland
KEY DATA FINDINGS
2020 IMPACT
In-store sales fall sharply in 2020 as purchases migrate online
Homewares and home furnishing stores see recovery in second half of 2020
COVID-19 and Brexit-related disruption stretch home and garden supply chains
RECOVERY AND OPPORTUNITIES
In-store sales recovery will be tempered by further development of e-commerce
Home and garden specialists poised to benefit from strong housing market recovery
Seasonal product cycles should normalise in the wake of COVID-19
CHANNEL DATA
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
Department Stores in Ireland
KEY DATA FINDINGS
2020 IMPACT
Lockdowns and reduced footfall deal severe blow to department stores
COVID-19 accelerates long-term decline in outlet numbers
New retail partnerships increase competition for department stores
RECOVERY AND OPPORTUNITIES
Value sales unlikely to reach pre-pandemic levels until late in the forecast period
Economic factors expected to stifle recovery of luxury-oriented department stores
Collaborations will be key to brand differentiation and competitiveness
CHANNEL DATA
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 154 Department Stores GBO Company Shares: % Value 2016-2020
Table 155 Department Stores GBN Brand Shares: % Value 2017-2020
Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Variety Stores in Ireland
KEY DATA FINDINGS
2020 IMPACT
Wide and diverse offers help to shield variety stores from worst effects of COVID-19
Future of stand-alone Argos stores in Ireland uncertain following UK closures
Value-for-money and miscellaneous stores hard hit by collapse in footfall
RECOVERY AND OPPORTUNITIES
Value sales projected to recover quickly as epidemiological situation improves
Multi-vertical and promotion-based variety stores primed for greater growth
Modest increase in outlet numbers expected over the entire forecast period
CHANNEL DATA
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 162 Variety Stores GBO Company Shares: % Value 2016-2020
Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Direct Selling in Ireland
KEY DATA FINDINGS
2020 IMPACT
Social media and video calls save direct selling from decline in 2020
Number of direct sellers in Ireland increases due to economic fallout of COVID-19
Direct sellers offering consumer health products ride a wave of demand
RECOVERY AND OPPORTUNITIES
Direct selling brands set to continue investing in e-commerce capabilities
Recruitment of more direct sellers will help to drive overall value sales growth
Brexit likely to drive up costs for companies sourcing products from the UK
CHANNEL DATA
Table 168 Direct Selling by Category: Value 2015-2020
Table 169 Direct Selling by Category: % Value Growth 2015-2020
Table 170 Direct Selling GBO Company Shares: % Value 2016-2020
Table 171 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 172 Direct Selling Forecasts by Category: Value 2020-2025
Table 173 Direct Selling Forecasts by Category: % Value Growth 2020-2025
Homeshopping in Ireland
KEY DATA FINDINGS
2020 IMPACT
Some homeshopping brands benefit from panic buying and home seclusion in 2020
Operators offering apparel, footwear and electronics struggle in 2020
Homeshopping increasingly integrated into omnichannel strategies
RECOVERY AND OPPORTUNITIES
Long-term declining trend in homeshopping sales set to continue
Homeshopping players will continue to invest in online promotional content
Credit facilities could give some homeshopping brands an edge
CHANNEL DATA
Table 174 Homeshopping by Category: Value 2015-2020
Table 175 Homeshopping by Category: % Value Growth 2015-2020
Table 176 Homeshopping GBO Company Shares: % Value 2016-2020
Table 177 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 178 Homeshopping Forecasts by Category: Value 2020-2025
Table 179 Homeshopping Forecasts by Category: % Value Growth 2020-2025
Vending in Ireland
KEY DATA FINDINGS
2020 IMPACT
Hygiene concerns favour contactless machines and sales of sanitisation products
Lack of footfall undermines performance of packaged foods and drinks vending
Coco-Cola HBC and Britvic continue to lead as most players see sales decline
RECOVERY AND OPPORTUNITIES
Contactless vending machines will continue to gain popularity
Recovery of vending sales dependent on how soon footfall levels improve
Machines offering sanitisation items and healthier food and drinks set to perform well
CHANNEL DATA
Table 180 Vending by Category: Value 2015-2020
Table 181 Vending by Category: % Value Growth 2015-2020
Table 182 Vending GBO Company Shares: % Value 2016-2020
Table 183 Vending GBN Brand Shares: % Value 2017-2020
Table 184 Vending Forecasts by Category: Value 2020-2025
Table 185 Vending Forecasts by Category: % Value Growth 2020-2025
E-Commerce in Ireland
KEY DATA FINDINGS
2020 IMPACT
E-commerce value sales soar to record high in 2020
Smaller and independent retailers avail of supports to boost online presence
Online shopping surge creates capacity challenges for retailers and couriers
RECOVERY AND OPPORTUNITIES
E-commerce will become more closely integrated into omnichannel strategies
International e-commerce players set to restructure the digital paradigm
Brexit will pose challenges but also encourage more international competition
CHANNEL DATA
Table 186 E-Commerce by Channel and Category: Value 2015-2020
Table 187 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 188 E-Commerce GBO Company Shares: % Value 2016-2020
Table 189 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 190 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
Mobile E-Commerce in Ireland
KEY DATA FINDINGS
2020 IMPACT
Lockdown lifestyles boost engagement with mobile e-commerce platforms
Cross-border mobile e-commerce spending increases in 2020
COVID-19 encourages greater use of mobile and digital wallets
RECOVERY AND OPPORTUNITIES
5G rollout and poor rural broadband services bode well for mobile e-commerce
Visual marketing content increasingly essential for engaging mobile customers
Cost of mobile purchases from UK-based retailers set to rise post-Brexit
CHANNEL DATA
Table 192 Mobile E-Commerce: Value 2015-2020
Table 193 Mobile E-Commerce: % Value Growth 2015-2020
Table 194 Mobile E-Commerce Forecasts: Value 2020-2025
Table 195 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
Food and Drink E-Commerce in Ireland
KEY DATA FINDINGS
2020 IMPACT
Food and drink e-commerce registers highest-ever value growth in 2020
COVID-19 challenges compel discounters to enhance e-commerce capabilities
Supermarkets extend home delivery services to meet surge in demand
RECOVERY AND OPPORTUNITIES
Outlook for food and drink e-commerce in Ireland remains bright
Discounters will continue to strengthen online offers via third-party partnerships
Community-based model could help to reduce delivery costs in rural areas
CHANNEL DATA
Table 196 Food and Drink E-Commerce: Value 2015-2020
Table 197 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 198 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025