Retailing in Ireland

Retailing in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Omnichannel strategies become essential as consumers turn to e-commerce

Brexit deal facilitates future trading activity but new rules pose challenges

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Christmas
Easter

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Ireland

KEY DATA FINDINGS

2020 IMPACT

Many convenience stores benefit from tendency of consumers to shop local in 2020

Outlets in central urban locations suffer as footfall collapses

Rural convenience stores support local communities during lockdowns

RECOVERY AND OPPORTUNITIES

Stores in central urban locations should experience recovery from mid-2021

Chained players expected to open more outlets in out-of-town locations

Number of independent stores in smaller towns and rural areas set to rise

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Ireland

KEY DATA FINDINGS

2020 IMPACT

Discounters benefit from increased budget-consciousness among shoppers in 2020

Lidl and Aldi donate resources to help those struggling with fallout of COVID-19

Top chains continue to expand their private label offers

RECOVERY AND OPPORTUNITIES

Discounters set to post strong value sales growth throughout the forecast period

Expansion plans of Lidl and Aldi remain undeterred by COVID-19

Discounters adjust supply chains in response to COVID-19 and Brexit challenges

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Discounters GBO Company Shares: % Value 2016-2020
Table 83 Discounters GBN Brand Shares: % Value 2017-2020
Table 84 Discounters LBN Brand Shares: Outlets 2017-2020
Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Ireland

KEY DATA FINDINGS

2020 IMPACT

Hypermarkets lose out as consumers avoid crowds and shop closer to home

Tesco completes expansion of north Dublin hypermarket

Click & Collect service introduced at more Tesco hypermarkets

RECOVERY AND OPPORTUNITIES

Growth in hypermarkets outlet numbers set to remain low

Tesco likely to work more closely with local suppliers to mitigate Brexit impact

Saturation may lead Tesco to re-evaluate positioning of hypermarkets in Ireland

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Ireland

KEY DATA FINDINGS

2020 IMPACT

Supermarkets benefit most from higher grocery spending during lockdowns

Fresh food and baking ingredients among the best sellers for supermarkets in 2020

Intense competition forces some independent franchises to exit the channel

RECOVERY AND OPPORTUNITIES

Modest value sales growth projected for supermarkets over the forecast period

Leading chains set to continue expanding services and non-grocery assortments

Irish supermarkets will rely more on local and other EU suppliers post-Brexit

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Supermarkets GBO Company Shares: % Value 2016-2020
Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Ireland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fallout boosts sales for off-licences and healthfood stores in 2020

Traditional grocery retailers benefit as more consumers choose to shop locally

Staycation boom brings new business into smaller towns and rural areas

RECOVERY AND OPPORTUNITIES

Sustaining new customer relationships will become harder as the pandemic recedes

Increased focus on in-store hygiene practices will outlast COVID-19

Health-oriented stores set to benefit from post-pandemic lifestyle changes

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Ireland

KEY DATA FINDINGS

2020 IMPACT

Apparel and footwear specialists hard hit by pandemic fallout in 2020

COVID-19 lockdowns upend traditional seasonal trading patterns

Economic impact of COVID-19 deepens long-term trend of decline in outlet numbers

RECOVERY AND OPPORTUNITIES

Economic factors may temper value growth after V-shaped recovery in 2021

Balancing sustainability with cost savings will pose challenges for fast fashion brands

More pop-up stores expected to open in city and town centres

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Ireland

KEY DATA FINDINGS

2020 IMPACT

Electronics and appliance specialists see in-store sales plummet in 2020

Carphone Warehouse shuts stand-alone stores and adopts concession model

Demand for big-ticket items worst affected by COVID-19 disruption

RECOVERY AND OPPORTUNITIES

More players likely to switch from stand-alone stores to concessions

Store-based recovery will be hampered as sales continue to migrate online

Use of remote customer service tools likely to continue beyond the pandemic

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Ireland

KEY DATA FINDINGS

2020 IMPACT

Chemists and parapharmacies weather COVID-19 impact better than other formats

In-store sales of beauty and personal care items fall sharply

Higher operating costs increase financial pressure on chemists/pharmacies

RECOVERY AND OPPORTUNITIES

Swift recovery projected for health and beauty specialists from 2021

Chained operators expected to strengthen their presence in smaller regional towns

Smaller players will continue to invest in initiatives to improve sales potential

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Ireland

KEY DATA FINDINGS

2020 IMPACT

In-store sales fall sharply in 2020 as purchases migrate online

Homewares and home furnishing stores see recovery in second half of 2020

COVID-19 and Brexit-related disruption stretch home and garden supply chains

RECOVERY AND OPPORTUNITIES

In-store sales recovery will be tempered by further development of e-commerce

Home and garden specialists poised to benefit from strong housing market recovery

Seasonal product cycles should normalise in the wake of COVID-19

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Ireland

KEY DATA FINDINGS

2020 IMPACT

Lockdowns and reduced footfall deal severe blow to department stores

COVID-19 accelerates long-term decline in outlet numbers

New retail partnerships increase competition for department stores

RECOVERY AND OPPORTUNITIES

Value sales unlikely to reach pre-pandemic levels until late in the forecast period

Economic factors expected to stifle recovery of luxury-oriented department stores

Collaborations will be key to brand differentiation and competitiveness

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 154 Department Stores GBO Company Shares: % Value 2016-2020
Table 155 Department Stores GBN Brand Shares: % Value 2017-2020
Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Ireland

KEY DATA FINDINGS

2020 IMPACT

Wide and diverse offers help to shield variety stores from worst effects of COVID-19

Future of stand-alone Argos stores in Ireland uncertain following UK closures

Value-for-money and miscellaneous stores hard hit by collapse in footfall

RECOVERY AND OPPORTUNITIES

Value sales projected to recover quickly as epidemiological situation improves

Multi-vertical and promotion-based variety stores primed for greater growth

Modest increase in outlet numbers expected over the entire forecast period

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 162 Variety Stores GBO Company Shares: % Value 2016-2020
Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Ireland

KEY DATA FINDINGS

2020 IMPACT

Social media and video calls save direct selling from decline in 2020

Number of direct sellers in Ireland increases due to economic fallout of COVID-19

Direct sellers offering consumer health products ride a wave of demand

RECOVERY AND OPPORTUNITIES

Direct selling brands set to continue investing in e-commerce capabilities

Recruitment of more direct sellers will help to drive overall value sales growth

Brexit likely to drive up costs for companies sourcing products from the UK

CHANNEL DATA

Table 168 Direct Selling by Category: Value 2015-2020
Table 169 Direct Selling by Category: % Value Growth 2015-2020
Table 170 Direct Selling GBO Company Shares: % Value 2016-2020
Table 171 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 172 Direct Selling Forecasts by Category: Value 2020-2025
Table 173 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Ireland

KEY DATA FINDINGS

2020 IMPACT

Some homeshopping brands benefit from panic buying and home seclusion in 2020

Operators offering apparel, footwear and electronics struggle in 2020

Homeshopping increasingly integrated into omnichannel strategies

RECOVERY AND OPPORTUNITIES

Long-term declining trend in homeshopping sales set to continue

Homeshopping players will continue to invest in online promotional content

Credit facilities could give some homeshopping brands an edge

CHANNEL DATA

Table 174 Homeshopping by Category: Value 2015-2020
Table 175 Homeshopping by Category: % Value Growth 2015-2020
Table 176 Homeshopping GBO Company Shares: % Value 2016-2020
Table 177 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 178 Homeshopping Forecasts by Category: Value 2020-2025
Table 179 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Ireland

KEY DATA FINDINGS

2020 IMPACT

Hygiene concerns favour contactless machines and sales of sanitisation products

Lack of footfall undermines performance of packaged foods and drinks vending

Coco-Cola HBC and Britvic continue to lead as most players see sales decline

RECOVERY AND OPPORTUNITIES

Contactless vending machines will continue to gain popularity

Recovery of vending sales dependent on how soon footfall levels improve

Machines offering sanitisation items and healthier food and drinks set to perform well

CHANNEL DATA

Table 180 Vending by Category: Value 2015-2020
Table 181 Vending by Category: % Value Growth 2015-2020
Table 182 Vending GBO Company Shares: % Value 2016-2020
Table 183 Vending GBN Brand Shares: % Value 2017-2020
Table 184 Vending Forecasts by Category: Value 2020-2025
Table 185 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Ireland

KEY DATA FINDINGS

2020 IMPACT

E-commerce value sales soar to record high in 2020

Smaller and independent retailers avail of supports to boost online presence

Online shopping surge creates capacity challenges for retailers and couriers

RECOVERY AND OPPORTUNITIES

E-commerce will become more closely integrated into omnichannel strategies

International e-commerce players set to restructure the digital paradigm

Brexit will pose challenges but also encourage more international competition

CHANNEL DATA

Table 186 E-Commerce by Channel and Category: Value 2015-2020
Table 187 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 188 E-Commerce GBO Company Shares: % Value 2016-2020
Table 189 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 190 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Ireland

KEY DATA FINDINGS

2020 IMPACT

Lockdown lifestyles boost engagement with mobile e-commerce platforms

Cross-border mobile e-commerce spending increases in 2020

COVID-19 encourages greater use of mobile and digital wallets

RECOVERY AND OPPORTUNITIES

5G rollout and poor rural broadband services bode well for mobile e-commerce

Visual marketing content increasingly essential for engaging mobile customers

Cost of mobile purchases from UK-based retailers set to rise post-Brexit

CHANNEL DATA

Table 192 Mobile E-Commerce: Value 2015-2020
Table 193 Mobile E-Commerce: % Value Growth 2015-2020
Table 194 Mobile E-Commerce Forecasts: Value 2020-2025
Table 195 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Ireland

KEY DATA FINDINGS

2020 IMPACT

Food and drink e-commerce registers highest-ever value growth in 2020

COVID-19 challenges compel discounters to enhance e-commerce capabilities

Supermarkets extend home delivery services to meet surge in demand

RECOVERY AND OPPORTUNITIES

Outlook for food and drink e-commerce in Ireland remains bright

Discounters will continue to strengthen online offers via third-party partnerships

Community-based model could help to reduce delivery costs in rural areas

CHANNEL DATA

Table 196 Food and Drink E-Commerce: Value 2015-2020
Table 197 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 198 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

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