Retailing in Italy

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Italy?
  • Which are the leading retailers in Retailing in Italy?
  • How are products distributed in Retailing in Italy?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Italy?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Italy

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Sustainability on the horizon for Italian retailing
E-commerce on the rise in Italy
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas Holidays Easter Valentine’s Day/Father’s Day/Mother’s Day Summer Holidays/Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 27 Retailing GBO Company Shares: % Value 2016-2020 Table 28 Retailing GBN Brand Shares: % Value 2017-2020 Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Italy

KEY DATA FINDINGS

2020 IMPACT

Increased retail demand during COVID-19 boosted convenience stores in 2020
Convenience stores prioritised health and safety measures during the national health crisis
CONAD retains leadership following acquisition as smaller players adapt to meet consumer needs

RECOVERY AND OPPORTUNITIES

Convenience stores to expand private label offerings
Local and high quality products on the rise in convenience stores
Players to increase e-commerce services in the coming years

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Italy

KEY DATA FINDINGS

2020 IMPACT

Price sensitivity boosted discounters’ performance as Italian consumers fell on hard times
New outlets abound in Italy as domestic and international players continue to expand
Eurospin Italia remains top dog in discounters despite mounting competition

RECOVERY AND OPPORTUNITIES

Discounters expect strong performance as COVID-19 has lasting economic effects
Discounters focus on sustainability as players target more sophisticated consumers
Players expand e-commerce presence in the aftermath of the COVID-19 pandemic

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 82 Discounters GBO Company Shares: % Value 2016-2020 Table 83 Discounters GBN Brand Shares: % Value 2017-2020 Table 84 Discounters LBN Brand Shares: Outlets 2017-2020 Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Italy

KEY DATA FINDINGS

2020 IMPACT

Hypermarkets’ decline exacerbated by the COVID-19 pandemic as consumers shop closer to home
Coop Italia continued to lead despite COVID-19 upheaval
Carrefour Italia Commerciale follows new strategy plans

RECOVERY AND OPPORTUNITIES

Poor performance to continue for hypermarkets as the effects of COVID-19 linger
Sustainability top of the agenda for hypermarkets as retailers look to downsize
Hypermarkets to expand e-commerce services in the aftermath of COVID-19

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Italy

KEY DATA FINDINGS

2020 IMPACT

Supermarkets perform well as home seclusion drives retail demand in COVID-19
Players expand services and implement health and hygiene measures in response to the global health crisis
Domestic consortia gain ground with Italian consumers

RECOVERY AND OPPORTUNITIES

The future is bright for supermarkets as Italian consumers favour convenience
Players continue to innovate online as protection measures remain key to success
Card payment to increase as consumers ditch the cash

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 98 Supermarkets GBO Company Shares: % Value 2016-2020 Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Italy

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic boosts traditional grocery retailers as consumers stay local in lockdown
Traditional grocery retailers become key source of human contact
Ecor NaturaSì SpA retains leadership thanks to collaborations

RECOVERY AND OPPORTUNITIES

Lingering effects of COVID-19 support sales to traditional grocery retailers
Players to improve services in the aftermath of COVID-19
Price sensitive consumers to seek value for money

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Italy

KEY DATA FINDINGS

2020 IMPACT

Category hit hard by COVID-19 as players face higher running costs when allowed to reopen
Players look to the internet to attract consumers with new retail concepts
OVS SpA retains leadership thanks to extensive network in Italy

RECOVERY AND OPPORTUNITIES

Cautious Italians will be slow to return to shops
Consumers look for better shopping experiences as customer service becomes key to success in the category
Companies set to adapt to changing shape of retail in the aftermath of COVID-19

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Italy

KEY DATA FINDINGS

2020 IMPACT

Retailers adapt to the ‘new normal’ of COVID-19
Sales supported by switch to working and studying at home during COVID-19 lockdown
Unieuro retained leadership despite health and economic turmoil

RECOVERY AND OPPORTUNITIES

Companies set to strengthen online presence in the aftermath of COVID-19
COVID-19 has economic consequences for Italians as consumers make do with what they have
Players partner with hypermarkets to expand presence

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Italy

KEY DATA FINDINGS

2020 IMPACT

Health and beauty specialist retailers more resilient to COVID-19 than other categories
COVID-19 supported sales of health-related products
Gottardo continued to lead category during the COVID-19 upheaval

RECOVERY AND OPPORTUNITIES

Consumers to shift focus towards specialised retailers
Retailers offer more personalised services
Good growth in store for drugstores/parapharmacies

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Italy

KEY DATA FINDINGS

2020 IMPACT

National lockdown prevents heavier losses in home and garden as consumers have more time for projects
Retailers reinvent themselves to adapt to COVID-19
Outlet closures hit the category as players look to the digital world

RECOVERY AND OPPORTUNITIES

Home and garden specialist retailers have good prospects
Players to invest in omnichannel strategies
Government intervention could support growth

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Italy

KEY DATA FINDINGS

2020 IMPACT

Department stores adversely affected by COVID-19 as players invest in e-commerce to increase sales
Rinascente launches special Black Friday Days event
Gruppo Rinascente continues to transform strategy

RECOVERY AND OPPORTUNITIES

Consumers continue to avoid department stores as COVID-19 infection fears linger
Health and hygiene remain key concerns for department stores
E-commerce key to success

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 154 Department Stores GBO Company Shares: % Value 2016-2020 Table 155 Department Stores GBN Brand Shares: % Value 2017-2020 Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Italy

KEY DATA FINDINGS

2020 IMPACT

Category declines as consumers cut spending
Essential purchases and e-commerce prop up sales during tough times
Variety stores face mounting pressure from small Chinese-owned stores

RECOVERY AND OPPORTUNITIES

Variety stores will need to adapt to the new normal
Proximity to urban centres will be key to success as consumers look for convenience
Players to enhance the virtual shopping experience through omnichannel approach

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 162 Variety Stores GBO Company Shares: % Value 2016-2020 Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Italy

2020 IMPACT

Direct Selling in Italy

KEY DATA FINDINGS

2020 IMPACT

Lockdown limits face-to-face sales as COVID-19 sweeps the country
Sales pick up as consumers are released from national lockdown restrictions
Vorwerk Folletto retains leadership amidst COVID-19 turmoil

RECOVERY AND OPPORTUNITIES

Growth on the horizon for direct selling in Italy
Strong performance of direct selling to spur new employment opportunities
Direct selling to switch to omnichannel strategy

CHANNEL DATA

Table 168 Direct Selling by Category: Value 2015-2020 Table 169 Direct Selling by Category: % Value Growth 2015-2020 Table 170 Direct Selling GBO Company Shares: % Value 2016-2020 Table 171 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 172 Direct Selling Forecasts by Category: Value 2020-2025 Table 173 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Italy

KEY DATA FINDINGS

2020 IMPACT

Declining interest in homeshopping exacerbated by COVID-19
Players diversify to maintain share
Bofrost strengthens lead due to strong sales in times of COVID-19

RECOVERY AND OPPORTUNITIES

Homeshopping set to innovate to meet competition from other channels
Omnichannel approach key to success in the forecast period
Food and drink’s performance eroded as consumers adopt new shopping habits

CHANNEL DATA

Table 174 Homeshopping by Category: Value 2015-2020 Table 175 Homeshopping by Category: % Value Growth 2015-2020 Table 176 Homeshopping GBO Company Shares: % Value 2016-2020 Table 177 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 178 Homeshopping Forecasts by Category: Value 2020-2025 Table 179 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Italy

KEY DATA FINDINGS

2020 IMPACT

Vending hit hard by COVID-19 as communal areas are closed during national lockdowns
Health and wellness trends to enter vending as Italian consumers take care of their health
Retailers in vending continued to innovate despite upheaval of COVID-19

RECOVERY AND OPPORTUNITIES

Vending set to grow as a COVID-19-safe alternative to other channels
Potential ‘plastic tax’ and ‘sugar tax’ could spell bad news for vending
Additional sectors to enter vending

CHANNEL DATA

Table 180 Vending by Category: Value 2015-2020 Table 181 Vending by Category: % Value Growth 2015-2020 Table 182 Vending GBO Company Shares: % Value 2016-2020 Table 183 Vending GBN Brand Shares: % Value 2017-2020 Table 184 Vending Forecasts by Category: Value 2020-2025 Table 185 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Italy

KEY DATA FINDINGS

2020 IMPACT

COVID-19 accelerates development of e-commerce in Italy
E-commerce offerings expand as consumers’ social lives go online
Domestic retailers struggle to compete against international e-commerce giants

RECOVERY AND OPPORTUNITIES

COVID-19 spurs further growth in e-commerce as Italy plays catch up
COVID-19 entrants settle into e-commerce
‘Glocalisation’ in store for e-commerce

CHANNEL DATA

Table 186 E-Commerce by Channel and Category: Value 2015-2020 Table 187 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 188 E-Commerce GBO Company Shares: % Value 2016-2020 Table 189 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 190 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Italy

KEY DATA FINDINGS

2020 IMPACT

Consumer behaviours adapt to national lockdown leading to surge in mobile e-commerce sales
Strong penetration of smartphones supports growth of mobile e-commerce
Mobile e-commerce becomes key element of growing omnichannel approach to sales in Italy

RECOVERY AND OPPORTUNITIES

Digital orientated consumers drive sales despite tough financial times to come
5G to boost mobile e-commerce sales
Players to focus on promotions and interface to improve prospects

CHANNEL DATA

Table 192 Mobile E-Commerce: Value 2015-2020 Table 193 Mobile E-Commerce: % Value Growth 2015-2020 Table 194 Mobile E-Commerce Forecasts: Value 2020-2025 Table 195 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Italy

KEY DATA FINDINGS

2020 IMPACT

Food and drink e-commerce is fastest growing category in Italian retail during COVID-19
Food and drink e-commerce expands to encompass local businesses
Italians use their mobiles for food and drink e-commerce and click and collect is on the rise

RECOVERY AND OPPORTUNITIES

Food and drink e-commerce on the rise in the aftermath of COVID-19
There is work to do for companies to meet consumer demand for food and drink e-commerce
Food and drink e-commerce has potential for growth and development

CHANNEL DATA

Table 196 Food and Drink E-Commerce: Value 2015-2020 Table 197 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 198 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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