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Learn moreFeb 2021
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Many categories in retailing in Italy suffered greatly in 2020 due to the widespread and severe negative impact of the COVID-19 pandemic. In fact, aside from e-commerce, mobile e-commerce and food and drink e-commerce, which performed well as a result of the restricted movement during the COVID-19 pandemic and lockdown periods, almost all categories reported a sharp decline in retail current value sales.
The whole of Italy was declared a protected area by decree and placed under lockdown from 9 March 2020. This extended the restrictions already in force in Lombardy and the 14 northern provinces most affected by COVID-19, with nationwide lockdown set to last from 10 March until 3 April.
Sustainability is becoming increasingly important to both consumers and retailers in Italy. Players are beginning to invest in solar panels, the use of renewable energies, and recycled, recyclable, or biodegradable packaging and will continue to do so in the forecast period as consumers become more aware of the environmental impact of their consumption habits.
The e-commerce channel is becoming increasingly important for retailing in Italy and will continue to grow in the forecast period. In 2020, the COVID-19 pandemic considerably accelerated the development and use of e-commerce services.
COVID-19 will continue to impact retailing in Italy in 2021 and 2022 as the threat of infection remains present in consumers’ lives and further waves of infection remain a possibility. The COVID-19 pandemic has also led to lasting changes in the purchasing habits and lifestyles of Italian consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
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The Retailing in Italy market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.