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Country Report

Retailing in

Retailing in Italy

136 pages, Jan 2019

US$2,100

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Executive Summary

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Italian economy remains uncertain

In 2018, Italians’ consumer confidence was negatively affected by political instability. The newly-elected government from March did not convince the EU about the feasibility of the measures that it would be willing to undertake to promote employment and GDP growth.

Online and physical stores increasingly merge, obsolete rules still a limit to growth

Consumers’ perception of online versus the offline space is increasingly blurred. When consumers interact with brands and retailers, they do so across a number of touch points that they perceive as a single shopping experience.

Franchising chains establish greater presence

Towards the end of the review period, franchising in Italy faced strong growth with a larger number of outlets becoming affiliated to chained operators. The large presence of independents has been difficult to maintain throughout the recession and the slowing economy, given that small players find it increasingly challenging to take care of all aspects of retail, from product sourcing and buying to promotions and store visibility online and offline.

Everyday Low Price (EDLP) entails Everyday Low Cost (EDLC)

Over the review period, the cost of manufacturing in Italy increased across all categories, driven up by costs of some raw materials but also considering additional requirements in terms of products and plant certifications. In addition, an increasing demand for premium goods does not necessarily compensate reduced purchases in terms of volumes that are evident in the country.

Increasing number of international operators open physical stores in Italy

Despite the growing presence of internet retailing, interest from large international chains in the Italian retail physical space is also increasing. In 2018, brands such as Aldi and Leader Price in discounters opened their first stores, as well as Xiaomi in electronics and appliances, or Urban Outfitters and Under Armour in apparel and footwear specialist retailers.

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Retailing Sample Report Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Retailing in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Italy?
Who are the leading retailers in Italy?
How is retailing performing in Italy?
What is the retailing environment like in Italy?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Italy

EXECUTIVE SUMMARY

Italian economy remains uncertain

Online and physical stores increasingly merge, obsolete rules still a limit to growth

Franchising chains establish greater presence

Everyday Low Price (EDLP) entails Everyday Low Cost (EDLC)

Increasing number of international operators open physical stores in Italy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Hypermarkets in Italy

HEADLINES

PROSPECTS

Average sq m per outlet decreases due to smaller stores being opened

Driving formats to remain competitive

Hypermarket operators need to be creative

COMPETITIVE LANDSCAPE

Coop Italia is over-exposed in hypermarkets

Carrefour aims to be more competitively priced

Iper offers omnichannel buying experience to its customers

CHANNEL DATA

Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 75 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 76 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 77 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Italy

HEADLINES

PROSPECTS

Omnichannel approach to sales remains difficult to build for many operators

Consumers demand faster delivery times

Many consumers abandon online carts and do not convert

COMPETITIVE LANDSCAPE

Number of third party merchants on eBay and Amazon increases

Luxury operators strongly invest in internet commerce

Higher number of home improvement and gardening platforms

CHANNEL DATA

Table 80 Internet Retailing by Category: Value 2013-2018
Table 81 Internet Retailing by Category: % Value Growth 2013-2018
Table 82 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 83 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 84 Internet Retailing Forecasts by Category: Value 2018-2023
Table 85 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Italy

HEADLINES

PROSPECTS

Italian infrastructure lags compared to other developed countries

Sales via smartphone outpace those via tablets

Apparel and footwear comprises largest share of mobile retailing

COMPETITIVE LANDSCAPE

High proportion of Privalia/Vente-privee’s customers buy from mobile devices

Esselunga’s app a good example

Amazon launches Virtual Dash buttons in Italy

CHANNEL DATA

Table 86 Mobile Internet Retailing: Value 2013-2018
Table 87 Mobile Internet Retailing: % Value Growth 2013-2018
Table 88 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 89 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Italy

HEADLINES

PROSPECTS

Retailers focus on improved shopping environment

Sales of ready meals to compete with foodservice home delivery

Consumers buy fewer but superior products

COMPETITIVE LANDSCAPE

Growing “superstores” format thrives

Esselunga continues to grow after change in ownership

Coop Italia considers all strategies

CHANNEL DATA

Table 90 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 91 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 92 Supermarkets GBO Company Shares: % Value 2014-2018
Table 93 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 94 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 95 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 96 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 97 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Italy

HEADLINES

PROSPECTS

Italians value premium food

Italy’s uptake of certified groceries is an opportunity

Pleasant shopping environment is critical to maintaining consumer traffic

COMPETITIVE LANDSCAPE

Ecor NaturaSì maintains leadership

Nespresso aggressively pursues cross-channel presence

Easter accounts for strong share of Lindt & Sprüngli’s sales

CHANNEL DATA

Table 98 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 99 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 100 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 101 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 102 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 103 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 104 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 105 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 106 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 107 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 108 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 109 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 110 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 111 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 112 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 113 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Italy

HEADLINES

PROSPECTS

Consumers buy fewer products, but of better quality

Internet retailing is a strong competitor to variety stores

Strong itinerant retailing presence offers competition to variety stores

COMPETITIVE LANDSCAPE

Sales growth for Magazzini Maury’s due to strategic outlet openings

Novelty at the core of Flying Tiger Copenhagen’s strategy

MUJI to Go, for travellers’ only?

CHANNEL DATA

Table 114 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 115 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 116 Variety Stores GBO Company Shares: % Value 2014-2018
Table 117 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 118 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 119 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 120 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 121 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Italy

HEADLINES

PROSPECTS

As consumers trend towards healthier food, vending follows

Traditional payments are preferred in high traffic areas

Beauty products outside of pharmacies, legal marijuana outside of tobacco shops

COMPETITIVE LANDSCAPE

IVS Italia moves towards more organic offer

Selecta completes acquisition of Gruppo Argenta SpA

N&W Global Vending becomes Evoca SpA

CHANNEL DATA

Table 122 Vending by Category: Value 2013-2018
Table 123 Vending by Category: % Value Growth 2013-2018
Table 124 Vending GBO Company Shares: % Value 2014-2018
Table 125 Vending GBN Brand Shares: % Value 2015-2018
Table 126 Vending Forecasts by Category: Value 2018-2023
Table 127 Vending Forecasts by Category: % Value Growth 2018-2023

Warehouse Clubs in Italy

PROSPECTS

Apparel and Footwear Specialist Retailers in Italy

HEADLINES

PROSPECTS

International customers drive sales up in major cities in Italy

Apparel and footwear sales increasingly omnichannel

Childrenswear faces strong decline in sales through independents

COMPETITIVE LANDSCAPE

OVS SpA diversifies formats

Urban Outfitters and Under Armour open stores in Italy

Bata launches new Red Concept store for franchising development

CHANNEL DATA

Table 128 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 129 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 130 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 131 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 132 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 133 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 134 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 135 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Italy

HEADLINES

PROSPECTS

Convenience stores continues to experience upgrading process

Convenience stores will be strategic for e-commerce growth

Private label brings higher margins for affiliates

COMPETITIVE LANDSCAPE

Aggregation in larger buying groups drives growth of convenience stores

D IT Distribuzione Italiana continues to reorganise its outlet base

CONAD - Consorzio Nazionale Dettaglianti Scrl holds largest number of outlets

CHANNEL DATA

Table 136 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 137 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 138 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 139 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 140 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 141 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 142 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 143 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Italy

HEADLINES

PROSPECTS

Successful department stores focus their offer on luxury

Store closing on Sundays will cause strong sales loss for department stores

Digital payments to appeal to international customers

COMPETITIVE LANDSCAPE

Gruppo Rinascente revamps all stores

Change of ownership for Coin

Regina closes one outlet in 2018

CHANNEL DATA

Table 144 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 146 Department Stores GBO Company Shares: % Value 2014-2018
Table 147 Department Stores GBN Brand Shares: % Value 2015-2018
Table 148 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 149 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Italy

HEADLINES

PROSPECTS

Uniqueness at core of direct selling’s appeal

Shift focuses to enjoyment and self-indulgence

Internet retailing competes with shorter delivery times

COMPETITIVE LANDSCAPE

Vorwerk Bimby continues to benefit from consumer appreciation

Just Italia, high quality and enjoyable events

Stanhome maintains relevant presence

CHANNEL DATA

Table 152 Direct Selling by Category: Value 2013-2018
Table 153 Direct Selling by Category: % Value Growth 2013-2018
Table 154 Direct Selling GBO Company Shares: % Value 2014-2018
Table 155 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 156 Direct Selling Forecasts by Category: Value 2018-2023
Table 157 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Discounters in Italy

HEADLINES

PROSPECTS

Aldi’s strong entrance to pose future competition to leaders

Lower prices no longer primary reason for choosing where to shop

Bread and fresh produce in focus

COMPETITIVE LANDSCAPE

Eurospin retains leadership

Lidl Italia launches urban store format

Tuo Di' outlets continue to be sold to other players

CHANNEL DATA

Table 158 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 159 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 160 Discounters GBO Company Shares: % Value 2014-2018
Table 161 Discounters GBN Brand Shares: % Value 2015-2018
Table 162 Discounters LBN Brand Shares: Outlets 2015-2018
Table 163 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 164 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 165 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Electronics and Appliance Specialist Retailers in Italy

HEADLINES

PROSPECTS

Cross-selling and up-selling

Consumers search for stronger performing products

Smaller homes need fewer items

COMPETITIVE LANDSCAPE

Mediamarket SpA continues to innovate to retain leadership

Unieuro grows due to new openings

Xiaomi opens its first store in Italy

CHANNEL DATA

Table 166 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 167 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 168 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 169 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 170 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 171 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 172 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 173 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Italy

HEADLINES

PROSPECTS

Food and drink internet retailing predicted to be largest growing category

Home delivery in foodservice will take sales from retail

Wine operators aim to widen their outreach

COMPETITIVE LANDSCAPE

Selex and the growth of CosìComodo

Affiliates of Gruppo VéGé launch online initiatives in Southern Italy

Pam Panorama tests different internet retailing options for groceries

CHANNEL DATA

Table 174 Food and Drink Internet Retailing: Value 2013-2018
Table 175 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 176 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 177 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 178 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Italy

HEADLINES

PROSPECTS

International operators still testing waters in pharmacies

Drugstores/parapharmacies preferred to modern grocery retailers

Beauty specialist retailers focuses on in-store experience

COMPETITIVE LANDSCAPE

Gottardo invests in Tigotà for growth

Caddy’s launches new maxi store format

Boots and dm Drogerie Markt arrive silently in Italy

CHANNEL DATA

Table 179 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 180 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 181 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 182 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 183 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 184 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 185 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 186 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 187 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 188 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 189 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 190 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Italy

HEADLINES

PROSPECTS

Furniture bonus becomes increasingly restrictive

Homewares become ubiquitous

Private label and exclusive design to improve furniture sales for smaller operators

COMPETITIVE LANDSCAPE

Ikea Italia and Leroy Merlin join forces to improve last mile delivery

Adeo Groupe’s brands focus on better supplier relationship

Bricofer Italia Spa consolidates its position

CHANNEL DATA

Table 191 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 192 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 193 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 194 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 195 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 196 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 197 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 198 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 199 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 200 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 201 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 202 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Italy

HEADLINES

PROSPECTS

As internet sales increase, homeshopping loses ground

Remote urban areas will be more remote

Home delivery in foodservice reduces need to stock products

COMPETITIVE LANDSCAPE

Bofrost focuses on specific consumer targets

Staples MondOffice transitions to internet and e-commerce

QVC opens a temporary store in Milan

CHANNEL DATA

Table 203 Homeshopping by Category: Value 2013-2018
Table 204 Homeshopping by Category: % Value Growth 2013-2018
Table 205 Homeshopping GBO Company Shares: % Value 2014-2018
Table 206 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 207 Homeshopping Forecasts by Category: Value 2018-2023
Table 208 Homeshopping Forecasts by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Retailing in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

Italian economy remains uncertain

Online and physical stores increasingly merge, obsolete rules still a limit to growth

Franchising chains establish greater presence

Everyday Low Price (EDLP) entails Everyday Low Cost (EDLC)

Increasing number of international operators open physical stores in Italy

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Overview

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Table of Contents

Retailing in Italy

EXECUTIVE SUMMARY

Italian economy remains uncertain

Online and physical stores increasingly merge, obsolete rules still a limit to growth

Franchising chains establish greater presence

Everyday Low Price (EDLP) entails Everyday Low Cost (EDLC)

Increasing number of international operators open physical stores in Italy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Hypermarkets in Italy

HEADLINES

PROSPECTS

Average sq m per outlet decreases due to smaller stores being opened

Driving formats to remain competitive

Hypermarket operators need to be creative

COMPETITIVE LANDSCAPE

Coop Italia is over-exposed in hypermarkets

Carrefour aims to be more competitively priced

Iper offers omnichannel buying experience to its customers

CHANNEL DATA

Internet Retailing in Italy

HEADLINES

PROSPECTS

Omnichannel approach to sales remains difficult to build for many operators

Consumers demand faster delivery times

Many consumers abandon online carts and do not convert

COMPETITIVE LANDSCAPE

Number of third party merchants on eBay and Amazon increases

Luxury operators strongly invest in internet commerce

Higher number of home improvement and gardening platforms

CHANNEL DATA

Mobile Internet Retailing in Italy

HEADLINES

PROSPECTS

Italian infrastructure lags compared to other developed countries

Sales via smartphone outpace those via tablets

Apparel and footwear comprises largest share of mobile retailing

COMPETITIVE LANDSCAPE

High proportion of Privalia/Vente-privee’s customers buy from mobile devices

Esselunga’s app a good example

Amazon launches Virtual Dash buttons in Italy

CHANNEL DATA

Supermarkets in Italy

HEADLINES

PROSPECTS

Retailers focus on improved shopping environment

Sales of ready meals to compete with foodservice home delivery

Consumers buy fewer but superior products

COMPETITIVE LANDSCAPE

Growing “superstores” format thrives

Esselunga continues to grow after change in ownership

Coop Italia considers all strategies

CHANNEL DATA

Traditional Grocery Retailers in Italy