Jaipur, known as the Pink City of India, is a historical and cultural heritage place with a number of monuments, forts and palaces. Retailing in Jaipur is still heavily dominated by the traditional channel, with people preferring to go to known independent stores to shop. People are not so quick to adopt modern retailing into their lives as they are very protective of their culture. Tourism-based retailing and bazaars are popular tourist attractions.
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People in Jaipur habitually use local traditional outlets, which allow them to bargain as well. People believe in bargaining as they feel they can get products at reasonable and affordable prices. This attitude of consumers has led to the popularity of street shops and bazaars. Good relations with nearby shopkeepers over the years has also given rise to the trust factor, favouring traditional retail shops.
As consumers are not so brand conscious, modern retail outlets such as shopping malls have found a way to attract footfall. Unlike malls in tier-1 and a few othertier-2 cities, malls in Jaipur have a significant number of local unbranded outlets in comparison to branded chained outlets. This is in line with the consumer preference for shopping at local outlets, all while giving a mall shopping experience.
Shopping in Jaipur is a real treat as there are some popular places that stock unique and high-quality items. With a wide range of handicrafts, jewellery,apparel, blue pottery, tie & dye fabrics, shopping is a delight. Tourism-related shopping is quite significant, and tourists, both domestic and international,frequent these bazaars to buy these items.
People in Jaipur who are generally simple and price-conscious, spend significantly on weddings. Wedding shopping is a very busy activity where people look to acquire the best of the best. Apparel, jewellery, electronics, cosmetics and home items are mostly bought during this season.