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Learn moreFeb 2021
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COVID-19 had a mixed impact on retailing in Japan in 2020, although overall value sales declined as consumers curbed their spending in response to the crisis. Despite this, supermarkets, the largest channel in value terms, witnessed stronger growth in 2020 having seen sales stagnate prior to the outbreak of COVID-19.
Due to the outbreak of COVID-19, a state of emergency was imposed in seven major Japanese prefectures from 6 April 2020, and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash their hands, with no penalties or mandatory requirements.
With consumers leading increasingly busy lives, and with many urban consumers lacking access to a car, the leading retailers are focusing on expanding their online services. For example, AEON Group, Ito-Yokado and Seiyu are all planning to strengthen their online supermarkets.
A key component of store-based retailing is the gradual shift towards a cashless society, with this being encouraged by both the government and the retailers themselves. For instance, in 2019 the government rolled out a programme through which consumers received cashback or reward points on their purchases if paid for via a cashless payment.
Japan faces a bleak economic outlook, at least in the short term, with COVID-19 having taken a heavy toll on many businesses. As such, this is likely to limit the recovery in sales, with most consumers expected to continue exercising caution in their spending even after COVID-19 is contained.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Japan for free:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.