Retailing in Japan

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Japan?
  • Which are the leading retailers in Retailing in Japan?
  • How are products distributed in Retailing in Japan?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Japan?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Japan

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
E-commerce shows healthy growth
Sustainability concepts accelerate
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Hatsu Uri (“First Sales”) at New Year Valentine’s Day White Day Mother’s Day Father’s Day Summer Bargain Halloween Black Friday and Cyber Monday Christmas and Year-end Bargain
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 27 Retailing GBO Company Shares: % Value 2017-2021 Table 28 Retailing GBN Brand Shares: % Value 2018-2021 Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Need for delivery services continues in response to prolonged impact of COVID-19
Increase of sustainability-related concepts echoes global movement
Capability to offer health and wellness and medical support increases

PROSPECTS AND OPPORTUNITIES

Incorporating new business models key to maintaining a strong presence
Development of private label remains crucial
Digitalisation will be utilised as way to tackle labour shortages

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in Japan

2021 DEVELOPMENTS

Hypermarkets in Japan

2021 DEVELOPMENTS

Supermarkets in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Shift to online accelerates under COVID-19
Spotlight on sustainability initiatives
Range of payment methods increases

PROSPECTS AND OPPORTUNITIES

Online “Net Super” presence key to maintaining a presence
Competition from other retailers a threat for supermarkets
Experience-focused supermarkets could change consumers’ perceptions

CHANNEL DATA

Table 80 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 81 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 82 Supermarkets GBO Company Shares: % Value 2017-2021 Table 83 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 84 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 85 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 86 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 87 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Channel continues to show decline due to prolonged impact of COVID-19
Government support announced to save businesses
Online marketplaces show potential for online presence

PROSPECTS AND OPPORTUNITIES

Selective and speciality stores key to maintaining a presence
Urgent push for digitalisation
Nostalgia trend may interest young consumers

CHANNEL DATA

Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 90 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 91 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 92 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 93 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 94 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 95 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Shift to e-commerce is a threat for physical outlets
Experience-focused outlets emerge to offer a unique shopping experience
Outlet closures and business downsizing observed

PROSPECTS AND OPPORTUNITIES

Showrooming key for physical outlets
Shop staff to utilise technology to build personal relationship with consumers
Sustainability to play an important role in the industry

CHANNEL DATA

Table 96 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 98 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 99 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 100 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 102 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Continued benefits from COVID-19-related appliances
Liquor sections show momentum
Yamada Denki introduces a new concept store

PROSPECTS AND OPPORTUNITIES

Shift to e-commerce accelerating
Customer service key for physical outlets to survive
Rental, subscription and outsourcing services could be a potential threat to growth

CHANNEL DATA

Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 106 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 107 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 108 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Beauty specialist retailers shows signs of recovery
M&A activity in drugstores/parapharmacies creates new opportunities
Physical outlets become a showcase for sustainability

PROSPECTS AND OPPORTUNITIES

Drugstores/parapharmacies will continue to be a threat for grocery retailers
Ageing population likely to lead to more demand for prescription collection
Medication pick-up lockers to emerge due to the growing need for convenience

CHANNEL DATA

Table 112 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 114 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 115 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 116 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 117 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 118 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 120 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 122 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

DIY trend continues during COVID-19
Pick-up services gain attention for their safety
Urban outlets key to gaining awareness

PROSPECTS AND OPPORTUNITIES

Sustainability initiatives begin
Growth of C2C channels a potential threat to growth
Change in business culture could impact the industry

CHANNEL DATA

Table 124 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 126 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 127 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 128 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 129 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 130 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 132 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 134 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 135 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Department stores continues to struggle
Experience-focused outlets emerge
Continued efforts observed to establish an online presence

PROSPECTS AND OPPORTUNITIES

Core category shifting away from apparel
Various sustainability initiatives introduced
Major players seek new business opportunities

CHANNEL DATA

Table 136 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 137 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 138 Department Stores GBO Company Shares: % Value 2017-2021 Table 139 Department Stores GBN Brand Shares: % Value 2018-2021 Table 140 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 141 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 142 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 143 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

100 yen shops continue to thrive under COVID-19
Sustainability-themed outlets emerge
Don Quijote renews its private label line

PROSPECTS AND OPPORTUNITIES

Blurring boundaries with other retail channels
Omnichannel strategy essential to maintain a presence
Loyalty programmes and effective campaigns key to attract consumers

CHANNEL DATA

Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 146 Variety Stores GBO Company Shares: % Value 2017-2021 Table 147 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 148 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 149 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sole player Costco continues to show growth
Bulk purchase gradually taking root in Japan
Partnerships with third party delivery services create further demand

PROSPECTS AND OPPORTUNITIES

Costco has aggressive plans for outlet expansion
Increased product offering to meet Japanese tastes
Retailers increase Costco offering, which is a possible threat to wholesale business

CHANNEL DATA

Table 152 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021 Table 153 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 154 Warehouse Clubs GBO Company Shares: % Value 2017-2021 Table 155 Warehouse Clubs GBN Brand Shares: % Value 2018-2021 Table 156 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021 Table 157 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021 Table 158 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 159 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Direct Selling in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Prolonged impact of COVID-19 harms direct selling
Consumers have problems with new selling approaches
New law enforced to protect consumers

PROSPECTS AND OPPORTUNITIES

Beauty and personal care direct selling shows potential
Effective use of online platforms to build a strong network
Consumer literacy and caution necessary for safe and fair business

CHANNEL DATA

Table 160 Direct Selling by Category: Value 2016-2021 Table 161 Direct Selling by Category: % Value Growth 2016-2021 Table 162 Direct Selling GBO Company Shares: % Value 2017-2021 Table 163 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 164 Direct Selling Forecasts by Category: Value 2021-2026 Table 165 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Co-op continues to lead homeshopping, showing growth during COVID-19
TV commercials, run effectively, can raise brand awareness
Business restructuring and M&A focused on e-commerce observed

PROSPECTS AND OPPORTUNITIES

Paper-based catalogues still have traction amongst older consumers
Sustainability concepts will enter the spotlight
Inclusivity and niche offerings effective to differentiate from general marketplaces

CHANNEL DATA

Table 166 Homeshopping by Category: Value 2016-2021 Table 167 Homeshopping by Category: % Value Growth 2016-2021 Table 168 Homeshopping GBO Company Shares: % Value 2017-2021 Table 169 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 170 Homeshopping Forecasts by Category: Value 2021-2026 Table 171 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Spotlight on vending machine innovation during COVID-19
Installation of disaster-responsive vending machines increases
New concepts introduced to bring back office demand

PROSPECTS AND OPPORTUNITIES

Convenient payment methods increase, supported by technology
Sustainability initiatives move into the spotlight
Return of inbound tourists expected to help recover growth momentum

CHANNEL DATA

Table 172 Vending by Category: Value 2016-2021 Table 173 Vending by Category: % Value Growth 2016-2021 Table 174 Vending GBO Company Shares: % Value 2017-2021 Table 175 Vending GBN Brand Shares: % Value 2018-2021 Table 176 Vending Forecasts by Category: Value 2021-2026 Table 177 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce further accelerates as impact of COVID-19 continues
Diversification of delivery options helps last-mile delivery, but challenges remain in overall logistics
Smartphones become a norm for online purchases

PROSPECTS AND OPPORTUNITIES

Further acceleration expected for e-commerce thanks to new shopping experiences
Direct to consumer model becoming more mainstream
Information literacy and online ethics need to be discussed

CHANNEL DATA

Table 178 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 179 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 180 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 181 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 182 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 183 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increasing ownership of smartphones contributes to growth
Effective app release to gain traction and consumer loyalty
LINE becomes a key platform to engage with consumers

PROSPECTS AND OPPORTUNITIES

Stronger connection with social media will drive mobile e-commerce sales
Smartphone camera becomes a tool for personalisation
Differentiation key to maintain a presence amongst smartphone apps

CHANNEL DATA

Table 184 Mobile E-Commerce (Goods): Value 2016-2021 Table 185 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 186 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 187 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in Japan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Online orders continue to show momentum as COVID-19 cases surge
New players continue to enter the e-commerce space
Spotlight on sustainability concepts, mirroring the overall food and drink industry

PROSPECTS AND OPPORTUNITIES

Support businesses gain traction for successful e-commerce launch
Development of freezing technology allows endless possibilities for food and drink delivery
Logistics remains a key challenge for food and drink e-commerce

CHANNEL DATA

Table 188 Food and Drink E-Commerce: Value 2016-2021 Table 189 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 190 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 191 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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