In 2018, retailing in Kazakhstan continued to generate a positive increase in value sales. Despite post-crisis consumer behaviour after devaluations in 2014 and 2015, and marginal volatility of the tenge against the US dollar exchange rate in 2018, consumers showed an interest in purchasing essential as well as non-essential goods.
One of the characteristics of good development of retailing in Kazakhstan was the active emergence of new players in 2018. For instance, in 2018, Leroy Merlin and OBI outlets were opened in the country.
In 2018, internet retailing in Kazakhstan experienced a stronger increase in sales compared with overall retailing. Significant development of internet retailing in Kazakhstan is supported by growing digitalisation, increasing internet penetration, a rising number of affordable smartphones, and the strengthening of hectic and busy lifestyles of local consumers.
Due to the growing standards in the shopping experience among Kazakhstani consumers, local retailers are forced to adapt to emerging technology and innovations to attract consumers. In 2018, the brightest examples of active work in terms of offering a pleasant shopping experience were noted among modern grocery retailers, apparel and footwear specialist retailers, and electronics and appliance specialist retailers.
The significant development and improvement is predicted for niche retailers in Kazakhstan such as convenience stores, variety stores and supermarkets. Convenience stores and variety stores are newly emerged distribution channels in Kazakhstan, and are expected to generate noticeable growth due to their low penetration.
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Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.