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Learn moreFeb 2021
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Overall, COVID-19 had a negative impact on retailing in Kazakhstan. Current value decreased a by a few percentage points in 2020 and this compares with double-digit value growth in 2019.
The president declared a state of emergency from 16 March to 11 May. All retailing outlets, including open markets and city malls, with sales area greater than 2,000 sq m could only operate between 10.
Retailing space is at a premium in Kazakhstan, especially in the larger urban areas. As a country with high economic potential, Kazakhstan is an attractive market for large international retailers.
As well as looking to increase customer numbers in 2020, e-commerce players also looked to improve the online customer experience, by using technology tools such as artificial intelligence, as well as stronger visuals with more video content and 360-degree views. Also, Lamoda in Kazakhstan set the trend in augmented reality by enabling consumers to try shoes on virtually on its website.
The economy is expected to grow modestly in 2021, based on an improved global economic outlook and recovering oil prices. As a result, retailing is also expected to return to value growth.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Kazakhstan for free:
The Retailing in Kazakhstan market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.