Retailing in Kolkata

City Market Report

About This Report

Jul 2017

Kolkata, often referred to as the City of Joy, is located in the eastern part of India in the state of West Bengal. Due to its strong cultural heritage, its citizens have a strong affinity for indigenous materials such as cotton and khadi, thereby creating a strong market for home-grown stores. The mall culture in the city is mainly being driven by the younger population aged 14-30. Malls act as hangout spots as well as shopping destinations.

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Retailing in Kolkata

Our Retailing City level reports highlights the most recent trends and developments in Kolkata, and contrast these with India as a whole. 

This major new report series refines our data and analysis further to city level trends, helping you examine  business opportunities and challenges that exist for these industries at a city market level.

Kolkata: Overview
Consumer profile: Traditional, low per capita income, laid-back
Shopping experience in Kolkata
Key findings
Malls perceived as common areas to relax and have a good time
Multi-brand retail outlets are popular in malls
Home-grown stores and emporiums remain popular
Local retail formats are very popular and enjoy high footfall
High street shopping hubs enjoy dominance
High street shopping hubs are popular
Electronic and online transactions remain low
Limited awareness and usage of online transactions
Spencer’s Retail Limited
Arambagh Food Mart Pvt Ltd
PC Chandra Jewellers Pvt Ltd
Key takeaways