Kolkata, often referred to as the City of Joy, is located in the eastern part of India in the state of West Bengal. Due to its strong cultural heritage, its citizens have a strong affinity for indigenous materials such as cotton and khadi, thereby creating a strong market for home-grown stores. The mall culture in the city is mainly being driven by the younger population aged 14-30. Malls act as hangout spots as well as shopping destinations.
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