Retailing in Laos

April 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Laos report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Laos?
  • Which are the leading retailers in Retailing in Laos?
  • How are products distributed in Retailing in Laos?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Laos?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Laos

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
Informal retailing
What next for retailing?

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Retailing GBO Company Shares: % Value 2017-2021 Table 10 Retailing GBN Brand Shares: % Value 2018-2021 Table 11 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 12 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 13 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 14 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 15 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026 Table 17 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026 Table 18 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026 Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 20 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 21 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026

DISCLAIMER

MODERN GROCERY RETAILERS

2021 Developments
Prospects and Opportunities
Channel Data
Table 22 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 23 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 24 Sales in Modern Grocery Retailers by Channel: Value 2016-2021 Table 25 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021 Table 26 Modern Grocery Retailers Outlets by Channel: Units 2016-2021 Table 27 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 28 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 29 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 30 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 31 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 32 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 33 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 34 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026 Table 35 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026 Table 36 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026 Table 37 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026

TRADITIONAL GROCERY RETAILERS

2021 Developments
Prospects and Opportunities
Channel Data
Table 38 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 39 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 40 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 41 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

NON-GROCERY SPECIALISTS

2021 Developments
Prospects and Opportunities
Channel Data
Table 42 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 43 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 44 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 45 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 46 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 47 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 48 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 49 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 50 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 51 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 52 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026

MIXED RETAILERS

2021 Developments
Prospects and Opportunities
Channel Data
Table 53 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 54 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 55 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 56 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 57 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 58 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 59 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 60 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 61 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 62 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 63 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 64 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 65 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 66 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 67 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 68 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DIRECT SELLING

2021 Developments
Prospects and Opportunities
Channel Data
Table 69 Sales in Direct Selling: Value 2016-2021 Table 70 Sales in Direct Selling: % Value Growth 2016-2021 Table 71 Forecast Sales in Direct Selling: Value 2021-2026 Table 72 Forecast Sales in Direct Selling: % Value Growth 2021-2026

E-COMMERCE (GOODS)

2021 Developments
Prospects and Opportunities
Channel Data
Table 73 Sales in E-Commerce (Goods): Value 2016-2021 Table 74 Sales in E-Commerce (Goods): % Value Growth 2016-2021 Table 75 Forecast Sales in E-Commerce (Goods): Value 2021-2026 Table 76 Forecast Sales in E-Commerce (Goods): % Value Growth 2021-2026

HOMESHOPPING

2021 Developments
Channel Data
Table 77 Sales in Homeshopping: Value 2016-2021 Table 78 Sales in Homeshopping: % Value Growth 2016-2021 Table 79 Forecast Sales in Homeshopping: Value 2021-2026 Table 80 Forecast Sales in Homeshopping: % Value Growth 2021-2026

VENDING

2021 Developments
The following categories and subcategories are included:

Retailing

        • Convenience Stores
        • Discounters
        • Forecourt Retailers
        • Hypermarkets
        • Supermarkets
      • Traditional Grocery Retailers
      • Apparel and Footwear Specialist Retailers
      • Electronics and Appliance Specialist Retailers
        • Beauty Specialist Retailers
        • Chemists/Pharmacies
        • Optical Goods Stores
        • Drugstores/Parapharmacies
        • Vitamins and Dietary Supplements Specialist Retailers
        • Home Improvement and Gardening Stores
        • Homewares and Home Furnishing Stores
        • Bags and Luggage Specialist Retailers
        • Jewellery and Watch Specialist Retailers
        • Media Products Stores
        • Pet Shops and Superstores
        • Sports Goods Stores
        • Stationers/Office Supply Stores
        • Traditional Toys and Games Stores
      • Other Non-Grocery Specialists
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
      • Luxury Apparel and Footwear Retailers
      • Luxury Bags and Luggage Specialist Retailers
      • Luxury Department Stores
      • Luxury Jewellery and Watch Retailers
      • Off-price Apparel and Footwear Specialist Retailer
      • Off-price Department Stores
      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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