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Retailing in
Latvia

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Executive Summary

Feb 2019
Latvia’s retailing industry records solid growth in 2018

In 2018, Latvian GDP recorded solid growth, as did the country’s retailing industry. Retail sales were driven by changes in legislation which supported the growth of basic salaries.

Stiff competition in internet retailing

With the rapid growth of internet retailing and the increasing importance of a multi-channel strategy, more grocery and non-grocery retailers, which had traditionally operated only physical outlets, ventured online in 2018. For example, the health and beauty specialist retailer Drogas launched an internet platform, while Maxima made changes to its former e-maxima.

Latvian retailing industry is attracting international players

In 2018, several international retailers opened stores in Latvia, for example the European apparel and household product retailer Pepco and the international furniture and homeware chain IKEA. The German modern grocery discounter Lidl, meanwhile, acquired several plots of land in Riga, started building a logistics centre and is planning to open its first outlet by 2020.

Grocery retailers outperform non-grocery specialists in 2018

Due to growing pressure from online shops and cross-border retailers, apparel and footwear has been one of the most heavily impacted non-grocery channels. The strongest growth in non-grocery retailing in 2018 was recorded by home and garden specialists.

Positive performance anticipated over the forecast period

Retailing in Latvia is predicted to continue to record positive value sales growth over the forecast period. The trend towards modern grocery retailing outperforming traditional grocery retailing is set to continue, supported by the strong growth of the largest players.

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Retailing in Latvia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Retailing in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Latvia?
  • Who are the leading retailers in Latvia?
  • How is retailing performing in Latvia?
  • What is the retailing environment like in Latvia?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Retailing in Latvia

EXECUTIVE SUMMARY

Latvia’s retailing industry records solid growth in 2018
Stiff competition in internet retailing
Latvian retailing industry is attracting international players
Grocery retailers outperform non-grocery specialists in 2018
Positive performance anticipated over the forecast period

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value
Seasonality
Ligo and Jani – midsummer days
Christmas and the New Year
Back to school
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 16 Retailing GBO Company Shares: % Value 2014-2018
Table 17 Retailing GBN Brand Shares: % Value 2015-2018
Table 18 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 19 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 21 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Latvia

HEADLINES

PROSPECTS

Stable growth in apparel and footwear
Shopping centres remain popular
Omni-channel strategy is the future

COMPETITIVE LANDSCAPE

Pepco opens its first outlet in Latvia
Apranga maintains its leading position
Euroskor Latvija is expanding into neighbouring Estonia and Lithuania

CHANNEL DATA

Table 41 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 42 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 43 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 44 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 48 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Latvia

HEADLINES

PROSPECTS

Direct selling continues to record steady growth
Internet retailing an opportunity for diversification
Health and wellness trend continues to grow

COMPETITIVE LANDSCAPE

Avon remains the leading player in direct selling
Filuet Baltica the best performer in 2018

CHANNEL DATA

Table 49 Direct Selling by Category: Value 2013-2018
Table 50 Direct Selling by Category: % Value Growth 2013-2018
Table 51 Direct Selling GBO Company Shares: % Value 2014-2018
Table 52 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 53 Direct Selling Forecasts by Category: Value 2018-2023
Table 54 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Latvia

HEADLINES

PROSPECTS

Demographic changes affect health and beauty specialists
Latvians choose to buy drugs in foreign countries
Health and wellness trend accelerates

COMPETITIVE LANDSCAPE

Drogas remains the leading player in beauty specialist retailers
Sentor Farm remains the leading player in overall health and beauty specialist retailing
Chemists/pharmacies drive growth of health and wellness specialists

CHANNEL DATA

Table 55 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 56 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 57 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 58 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 59 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 60 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 61 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 62 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 63 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Internet Retailing in Latvia

HEADLINES

PROSPECTS

Internet retailing continues to record strong growth in Latvia
Development of multi-channel retailing
Difference in demand for cross-border and domestic internet retailers

COMPETITIVE LANDSCAPE

1a.lv set to be sold to Kesko Senukai
Maxima acquires Barbora
Health and beauty specialist Drogas ventures into the online channel

CHANNEL DATA

Table 67 Internet Retailing by Category: Value 2013-2018
Table 68 Internet Retailing by Category: % Value Growth 2013-2018
Table 69 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 70 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 71 Internet Retailing Forecasts by Category: Value 2018-2023
Table 72 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mixed Retailers in Latvia

HEADLINES

PROSPECTS

Channel showing signs of recovery
Department stores modernise and widen their offer
Variety stores the best performing channel in mixed retailers

COMPETITIVE LANDSCAPE

Debenhams the best performer in 2018
Studio Moderna leads variety stores
Flying Tiger Copenhagen the only fixed-price player

CHANNEL DATA

Table 73 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 76 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 77 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 78 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 79 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 80 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 81 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 82 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 84 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 85 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 86 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 87 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 88 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Mobile Internet Retailing in Latvia

HEADLINES

PROSPECTS

Mobile continues to gain share in overall internet retailing
M-commerce supported by busy lifestyles and new technology
Many are using mobiles for research purposes but then buying via a desktop or offline

COMPETITIVE LANDSCAPE

Mobile internet retailing to be a key part of a successful multi-channel strategy

CHANNEL DATA

Table 89 Mobile Internet Retailing: Value 2013-2018
Table 90 Mobile Internet Retailing: % Value Growth 2013-2018
Table 91 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 92 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Modern Grocery Retailers in Latvia

HEADLINES

PROSPECTS

Expansion of modern grocery stores
Landscape is changing in the discounter channel
Fluctuations in the performance of convenience stores

COMPETITIVE LANDSCAPE

Rimi gives up on Supernetto
Next step in the development of Maxima’s online grocery platform
Forecourt retailer Lukoil to change its name to Viada

CHANNEL DATA

Table 93 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 94 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 95 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 96 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 97 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 98 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 99 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 100 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 101 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 102 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 103 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 104 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 105 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 106 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 107 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 108 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Traditional Grocery Retailers in Latvia

HEADLINES

PROSPECTS

Rise in excise duty on alcohol and tobacco
Alcohol tourism drives sales of food/drink/tobacco specialists
Expansion of large players is threatening traditional grocery retailing

COMPETITIVE LANDSCAPE

Alcoholic drinks specialists remain the leading players
First zero-waste outlets
Modernisation of historical markets

CHANNEL DATA

Table 109 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 110 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023