Retailing in Mumbai

Introduction

Mumbai: Financial capital of India

Consumer Profile: Experimental, convenience-seeking, diversified

Typical shopping experience in Mumbai

Key findings

Rail networks: Key for retailers when choosing store locations

Pick-up stores and faster checkouts also provide convenience

Retailers focus on offering experiential shopping as a differentiator

Shopping centres offer more to entice consumers

Wholesale retailing and local markets remain prominent

Wholesale players are increasing their visibility

Subscription-based retailing gains prominence in the city

Pop-up stores are relevant for a city like Mumbai

Rakyan Beverages Pvt Ltd

Avenue Supermarts Ltd

RPE Fashions Pvt Ltd

Key takeaways

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