Retailing in Mumbai

September 2017

Mumbai has the largest population among cities in India and has diversified income groups and culture which makes it a favourable city for retailers to test new retailing strategies. It is also home to the leading retailers in the country. Retailing in Mumbai is more than shopping as the in-store experience is taking precedence. Malls are also preferred by consumers as they provide everything from shopping to entertainment.

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Our Retailing City level reports highlights the most recent trends and developments in Mumbai, and contrasts these with India as a whole. 

This major new report series refines our data and analysis further to city level trends, helping you examine  business opportunities and challenges that exist for these industries at a city market level.

Mumbai: Financial capital of India
Consumer Profile: Experimental, convenience-seeking, diversified
Typical shopping experience in Mumbai
Key findings
Rail networks: Key for retailers when choosing store locations
Pick-up stores and faster checkouts also provide convenience
Retailers focus on offering experiential shopping as a differentiator
Shopping centres offer more to entice consumers
Wholesale retailing and local markets remain prominent
Wholesale players are increasing their visibility
Subscription-based retailing gains prominence in the city
Pop-up stores are relevant for a city like Mumbai
Rakyan Beverages Pvt Ltd
Avenue Supermarts Ltd
RPE Fashions Pvt Ltd
Key takeaways


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