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Learn moreMar 2021
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COVID-19 had a negative impact on retailing in North Macedonia in 2020, with overall value sales declining. There were significant job losses and economic uncertainty as services were curtailed due to COVID-19.
North Macedonia declared a state of emergency on 18 March, as well as a complete closure of the country’s borders, including Skopje Airport and Ohrid Airport; movement was consequently restricted. An even stricter lockdown was implemented during the Catholic and Orthodox Easter holidays and May Day celebrations, and additional measures were applied for the elderly and the underaged.
While e-commerce grew strongly in 2020, due to COVID-19 and consumers’ desire to avoid brick and mortar outlets, e-commerce had been growing strongly over the review period anyway. Early in the review period, unreliable security and a lack of trust amongst consumers in online payment systems hampered growth in the e-commerce channel.
The modernisation trend continued to change shopping behaviour in 2020. Consumers continued to migrate to modern grocery from traditional grocery retailers and this is fuelling further expansion in modern grocery and intensifying competition.
It is expected that the economy will take a few years to recover from COVID-19. The government had been investing in economic reform over the review period, but COVID-19 put a spanner in the works, and on top of this, renewed political uncertainty could also have a negative impact on the economy over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.