As the major city in Northern China, Qingdao is a modern city with dynamic commerce vibe, where local players take the lead for decades. Given the geographical proximity and close trade relation, retailing in Qingdao is influenced by Japanese retailers, leading to the prosperous of CVS.
As a major city in Northern China, local players enjoy high coverage across the city thanks to early entry. The traditional downtown area is crowded with local retailers such as department stores under the Liqun Group. In addition, external players are emerging, exposing serious competition to local retailers.
Given the heavy investment by Japan, Japanese retailers have thrived in Qingdao for decades. Qingdao locals enjoy the considerate service and various commodity choices offered by Japanese retailers. In addition, the popularity of Japanese culture among the young generation also fuels Japanese product sales.
As a major city in Northern China, Qingdao is a competitive location for modern retailers. With the rising convenience of online shopping in Qingdao, local consumers attach high importance to the shopping experience in terms of offline shopping.
Thanks to rising awareness of healthy living, Qingdao locals attach great importance to fresh food. Catering to this trend, supermarkets and hypermarkets have been expanding fresh food SKUs and focusing on freshness to attract local citizens.
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