Retailing in Russia

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Russia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Russia?
  • Which are the leading retailers in Retailing in Russia?
  • How are products distributed in Retailing in Russia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Russia?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Russia

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Convenience and locality increasingly important during the pandemic
The omnichannel model is increasingly important for non-grocery retailers
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2014-2020
Seasonality
New Year’s Day Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Russia

KEY DATA FINDINGS

2020 IMPACT

Restraints on mobility benefit convenience stores during the COVID-19 lockdown periods
Smaller convenience stores benefit from the health trend and takeaway sales during the pandemic
Vkusvill finally witnesses declining sales in 2020 after years of outstanding growth

RECOVERY AND OPPORTUNITIES

Lower but steady growth for convenience stores going forward
The health and wellness trend to continue to support convenience stores over the forecast period
Strong growth in the number of outlets

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Russia

KEY DATA FINDINGS

2020 IMPACT

Discounters remains in its early stage of development in Russia
Ongoing expansion of supermarkets may temper growth of discounters
Produkty Ermolino differentiates with its own production

RECOVERY AND OPPORTUNITIES

Strong growth set to continue
Discounters likely to develop their e-commerce capabilities
International discounters likely to consider Russia

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Discounters GBO Company Shares: % Value 2016-2020 Table 84 Discounters GBN Brand Shares: % Value 2017-2020 Table 85 Discounters LBN Brand Shares: Outlets 2017-2020 Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Russia

KEY DATA FINDINGS

2020 IMPACT

More consumers avoid shopping in hypermarkets during the pandemic
A vote of no confidence in hypermarkets by the largest modern grocery retailer in Russia
The majority of players invest heavily in e-commerce

RECOVERY AND OPPORTUNITIES

No recovery in sight for hypermarkets
Operators will continue to focus on reformatting existing stores
Lenta to strengthen its lead in hypermarkets

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Russia

KEY DATA FINDINGS

2020 IMPACT

Good growth for supermarkets during the COVID-19 pandemic
The leading supermarket players continue to expand their networks during the pandemic
Severe disruption for Spar

RECOVERY AND OPPORTUNITIES

Good growth going forward
Leading chains to continue to gain share going forward
Health and wellness and high quality to become increasingly important for supermarkets

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Supermarkets GBO Company Shares: % Value 2016-2020 Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Russia

KEY DATA FINDINGS

2020 IMPACT

Further declines for traditional grocery retailers during the pandemic
Some districts are forced to implement a total ban on alcohol sales due to increasing pressure on the health system
E-commerce ban on alcohol sales supports traditional grocery retailers

RECOVERY AND OPPORTUNITIES

Ongoing sales declines for traditional grocery retailers
The number of traditional grocery retailer outlets is set to continue to decline
Open markets may be less attractive going forward due to social distancing concerns

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Russia

KEY DATA FINDINGS

2020 IMPACT

A major switch to e-commerce during the pandemic
Lower-priced products and children’s apparel fare better than other areas in 2020
Increasing popularity of second-hand apparel and footwear also dents new sales during the pandemic

RECOVERY AND OPPORTUNITIES

Low value growth expected for apparel and footwear specialist retailers
Slow recovery in the number of sites/outlets
Online sales of second-hand apparel and footwear to become a greater threat

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Russia

KEY DATA FINDINGS

2020 IMPACT

Electronics and appliance specialist retailers are unable to capitalise on the booming sales of computers during the home-working period
Home seclusion leads to strong demand for appliances during the COVID-19 pandemic
Electronics and appliance retailers lose out to channels which remained open during the lockdown periods

RECOVERY AND OPPORTUNITIES

An early bounce back to value growth in 2021
Rapid recovery in sales per outlet over the early part of the forecast period
The second wave of the COVID-19 pandemic may have further impacts on electronics and appliance specialist retailers

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Russia

KEY DATA FINDINGS

2020 IMPACT

Varying performances for the different health and beauty specialist retailers during the pandemic
Strong performance for chemists/pharmacies during the pandemic
Beauty specialist retailers suffer as Russians focus on more essential items during the pandemic

RECOVERY AND OPPORTUNITIES

Ongoing, if declining, growth for health and beauty specialist retailers going forward
Subdued growth for chemists/pharmacies over the forecast period
Strong growth in 2021 for beauty specialist retailers

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Russia

KEY DATA FINDINGS

2020 IMPACT

Russians turn to e-commerce for their home and garden products during the pandemic
Leroy Merlin Vostok strengthens its lead in 2020
An omnichannel approach is increasingly important

RECOVERY AND OPPORTUNITIES

No return to pre-pandemic sales levels for store-based home and garden specialist retailers
Customer experience to become a key differentiator
Consolidation likely in the DIY area going forward

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Russia

KEY DATA FINDINGS

2020 IMPACT

Sales through department stores plummet during the COVID-19 pandemic
A digital presence increasingly important during the pandemic
Department stores ensure they stock a wide range of the latest products

RECOVERY AND OPPORTUNITIES

Department stores will struggle to return to pre-pandemic sales levels over the forecast period
Department stores will need to continue to develop their own online capabilities
Customer pick up points will need to be expanded

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 155 Department Stores GBO Company Shares: % Value 2016-2020 Table 156 Department Stores GBN Brand Shares: % Value 2017-2020 Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Russia

KEY DATA FINDINGS

2020 IMPACT

The wide range of affordable prices protects variety stores from steeper declines during the pandemic
Convenient locations support sales through variety stores
Low prices are key during the pandemic

RECOVERY AND OPPORTUNITIES

Strong return to growth in the early part of the forecast period
Best Price to remain dominant within variety stores
Possibility of new entries into variety stores

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 163 Variety Stores GBO Company Shares: % Value 2016-2020 Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Russia

KEY DATA FINDINGS

2020 IMPACT

Ongoing declines for direct selling during the COVID-19 pandemic
Direct selling continues to move from one-on-one to digital communication during the pandemic
Companies offering health care products and supplements gain share

RECOVERY AND OPPORTUNITIES

Ongoing declines for direct selling
Consumer health direct selling likely to remain in focus
Consolidation among international players likely during the forecast period

CHANNEL DATA

Table 169 Direct Selling by Category: Value 2015-2020 Table 170 Direct Selling by Category: % Value Growth 2015-2020 Table 171 Direct Selling GBO Company Shares: % Value 2016-2020 Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 173 Direct Selling Forecasts by Category: Value 2020-2025 Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Russia

KEY DATA FINDINGS

2020 IMPACT

Homeshopping continues to lose out to other retailing channels during the pandemic
The main audience for homeshopping remains elderly demographics
The number of homeshopping players continues to decline

RECOVERY AND OPPORTUNITIES

Ongoing declines for homeshopping over the forecast period
Home shopping players will continue to switch to e-commerce
Declining TV audiences will also contribute to the decline in homeshopping

CHANNEL DATA

Table 175 Homeshopping by Category: Value 2015-2020 Table 176 Homeshopping by Category: % Value Growth 2015-2020 Table 177 Homeshopping GBO Company Shares: % Value 2016-2020 Table 178 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 179 Homeshopping Forecasts by Category: Value 2020-2025 Table 180 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Russia

KEY DATA FINDINGS

2020 IMPACT

The strong growth of vending comes to a sudden halt during the COVID-19 pandemic
New formats of vending appear in response to the pandemic
Non-cash payments continue to increase during the pandemic

RECOVERY AND OPPORTUNITIES

A rapid return to growth in 2021
Questionable future for vending in residential blocks after its success during the pandemic
New vending players unlikely over the forecast period

CHANNEL DATA

Table 181 Vending by Category: Value 2015-2020 Table 182 Vending by Category: % Value Growth 2015-2020 Table 183 Vending GBO Company Shares: % Value 2016-2020 Table 184 Vending GBN Brand Shares: % Value 2017-2020 Table 185 Vending Forecasts by Category: Value 2020-2025 Table 186 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Russia

KEY DATA FINDINGS

2020 IMPACT

Strong acceleration in value growth for e-commerce during the COVID-19 pandemic
Food and drink e-commerce is the star performer during the pandemic
The marketplace business model continues to expand

RECOVERY AND OPPORTUNITIES

Strong double-digit growth for e-commerce throughout the forecast period
Traditional grocery retailers to strengthen their e-commerce capabilities
Lower growth for foreign e-commerce going forward

CHANNEL DATA

Table 187 E-Commerce by Channel and Category: Value 2015-2020 Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 189 E-Commerce GBO Company Shares: % Value 2016-2020 Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Russia

KEY DATA FINDINGS

2020 IMPACT

The increasing penetration of mobile internet and smartphones supports strong growth in 2020
More companies invest in mobile shopping apps given the strong growth in sales
The ongoing development of smartphone technology helps mobile e-commerce apps improve the shopping experience

RECOVERY AND OPPORTUNITIES

Massive growth expected for mobile e-commerce going forward
Cash transactions to continue to decline
Functionality and ease of use important for apps going forward

CHANNEL DATA

Table 193 Mobile E-Commerce: Value 2015-2020 Table 194 Mobile E-Commerce: % Value Growth 2015-2020 Table 195 Mobile E-Commerce Forecasts: Value 2020-2025 Table 196 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Russia

KEY DATA FINDINGS

2020 IMPACT

Food and drink e-commerce outperforms all other retailing channels during the COVID-19 pandemic
Click and collect becomes an important alternative to deliveries during the pandemic
Food and drink e-commerce retailers expand out of the large cities

RECOVERY AND OPPORTUNITIES

Strong ongoing growth for food and drink e-commerce going forward
A slow expansion into the Russian regions
Online alcohol sales may be made legal, providing a further boost to food and drink e-commerce going forward

CHANNEL DATA

Table 197 Food and Drink E-Commerce: Value 2015-2020 Table 198 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 199 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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