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Retailing in Shanghai

July 2017

As the country's leading economic and financial centre, consumers in Shanghai enjoy comparatively higher disposable income levels. The higher disposable incomes in the city allow its consumers to spend more on non-basic products. The attractiveness of the city grabs international retailers’ attention. In addition, luxury retailers also consider Shanghai a key strategic location, with comparatively higher coverage of luxury brands in Shanghai, including some niche luxury brands.

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Our Retailing highlights the most recent trends and developments in 6 major industries. This major new product line analyses business opportunities and challenges that exist for these industries at a city market level. 
Introduction
Shanghai: Consumer expenditure higher than the rest of the country
Consumer Profile : H igh households income
A typical outlet
Key findings
Innovative retailers enrich Shanghai consumers’ experiences
Traditional retailers withdrawn from key commercial centre
Higher coverage of l uxury retailers in Shanghai
Shanghai leads visual merchandising of luxury retailers
Convenience stores prevail in the city
Family Mart wins popularity among Shanghai consumers
P enetration of vending machines is very high
M-payment facilitates sales through vending machines
Lao Feng Xiang Co Ltd
Shanghai Yibai Group Co Ltd
Lianhua Supermarket Holdings Co Ltd
Key takeaways
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