Retailing in Shanghai

Introduction

Shanghai: Consumer expenditure higher than the rest of the country

Consumer Profile : H igh households income

A typical outlet

Key findings

Innovative retailers enrich Shanghai consumers’ experiences

Traditional retailers withdrawn from key commercial centre

Higher coverage of l uxury retailers in Shanghai

Shanghai leads visual merchandising of luxury retailers

Convenience stores prevail in the city

Family Mart wins popularity among Shanghai consumers

P enetration of vending machines is very high

M-payment facilitates sales through vending machines

Lao Feng Xiang Co Ltd

Shanghai Yibai Group Co Ltd

Lianhua Supermarket Holdings Co Ltd

Key takeaways

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