Retailing in Singapore

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Singapore?
  • Which are the leading retailers in Retailing in Singapore?
  • How are products distributed in Retailing in Singapore?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Singapore?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Singapore

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Prior to COVID-19, retailers make plans for push into experiential retail concepts
Shift towards digital content delivery and channels leave old-school retailers struggling to adapt and at risk of obsolesce
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Chinese Lunar New Year e-Great Singapore Sale (eGSS) Singles’ Day Black Friday Christmas and New Year
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 27 Retailing GBO Company Shares: % Value 2016-2020 Table 28 Retailing GBN Brand Shares: % Value 2017-2020 Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Singapore

KEY DATA FINDINGS

2020 IMPACT

Store location a key differentiating factor of sales performance
Convenience stores a convenient but expensive alternative to supermarkets for necessities
New entrant HAO Corp a distinct niche with its HAO Mart brand offering

RECOVERY AND OPPORTUNITIES

Convenience stores expected to recover in line with resumption of pre-COVID-19 lifestyle patterns
Convenience stores pitch value as a key proposition in adaption to economic climate

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Singapore

KEY DATA FINDINGS

Hypermarkets in Singapore

KEY DATA FINDINGS

2020 IMPACT

Hypermarkets benefit as COVID-19 prompts stockpiling in early stages
Hypermarkets recognise the importance of a one-stop essentials retail solution

RECOVERY AND OPPORTUNITIES

HAO Corp is Singapore’s first new entrant in hypermarkets in close to a decade
Dairy Farm International completes rebranding exercise for Giant brand

CHANNEL DATA

Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 82 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 83 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 84 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 85 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 prompts panic buying and a spike in supermarket sales as consumers fear shortage of necessities
A split supermarket retail with some consumers seeking value, while wealthier consumers indulge as a break from austerity

RECOVERY AND OPPORTUNITIES

Resumption of economic and social activities sees eating occasions shift out of the home, and a decline in the peak levels of grocery demand
Recognising consumers seek value amidst a muted economic climate, major supermarket brands freeze prices on essentials

CHANNEL DATA

Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 90 Supermarkets GBO Company Shares: % Value 2016-2020 Table 91 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 92 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 93 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Singapore

KEY DATA FINDINGS

2020 IMPACT

Luxury apparel and footwear players suffer as they are heavily dependent on tourism spending
Stay-at-home lifestyles reduce demand for certain apparel and footwear categories
Apparel and footwear retailers adopt increased hygiene and disinfection measures to ensure safety of consumers

RECOVERY AND OPPORTUNITIES

Stay-at-home lifestyles see rise in popularity of activewear and loungewear
Consumer spending on apparel and footwear more intentional and conservative moving forward

CHANNEL DATA

Table 96 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 98 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 99 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 100 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 102 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Singapore

KEY DATA FINDINGS

2020 IMPACT

Closure of electronics and appliance specialist retail stores due to circuit breaker sees demand shift online
Consumers tighten purse strings and cut back on discretionary big ticket spending
Working from home arrangements see a sharp rise in demand for office electronics

RECOVERY AND OPPORTUNITIES

Electronics retail players increase digitalisation efforts to support customer engagement
Challenger remains market leader with conveniently located outlets and strong focus on encouraging consumer loyalty

CHANNEL DATA

Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 106 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 107 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 108 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Singapore

KEY DATA FINDINGS

2020 IMPACT

Health and beauty specialist retailers have their share of wallets eaten up by grocery retailers as shopping trips become more intentional
Cosmetics retailers overlooked as consumers have less opportunities for in-person interaction
Optical retailers’ marketing strategies see consumers more willing to purchase more than one pair of glasses

RECOVERY AND OPPORTUNITIES

Resumption of office work and social events to drive a recovery in beauty retail, specifically in cosmetics
The Body Shop puts the spotlight on activism and value-driven retail
Guardian relaunches flagship store in Singapore with focus on K-beauty

CHANNEL DATA

Table 112 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 114 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 115 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 116 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 117 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 118 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 120 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 122 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 sees increased demand for home office furniture as consumers set up their home offices
Consumers cut back on big ticket homewares and home furnishing products amidst an uncertain economic climate

RECOVERY AND OPPORTUNITIES

National Parks Board distributes seeds to residents
Delay in public housing projects results in muted demand from new homeowners
Augmented reality allows consumers to visualise how their desired furniture would fit in their homes

CHANNEL DATA

Table 124 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 126 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 127 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 128 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 129 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 130 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 132 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 134 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 135 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Singapore

KEY DATA FINDINGS

2020 IMPACT

Questions remain over whether the department store format is viable
Mustafa struggles as COVID-19 deprives it of its key revenue sources

RECOVERY AND OPPORTUNITIES

Shift to digital engagement and e-commerce due to by COVID-19
Recovery of international tourism likely to be a long-drawn affair, impact to be felt by department stores that depend on international tourists

CHANNEL DATA

Table 136 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 137 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 138 Department Stores GBO Company Shares: % Value 2016-2020 Table 139 Department Stores GBN Brand Shares: % Value 2017-2020 Table 140 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 141 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 142 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 143 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Singapore

KEY DATA FINDINGS

2020 IMPACT

Daiso launches website for consumers to check crowds in stores
In times of economic uncertainty and spending prudence, the variety store thrives

RECOVERY AND OPPORTUNITIES

Miniso enters the SGD2 retail concept with its own outlet stores
Operating costs a key challenge as variety stores look to remain profitable and keep store operations viable

CHANNEL DATA

Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 146 Variety Stores GBO Company Shares: % Value 2016-2020 Table 147 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 148 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 149 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Singapore

KEY DATA FINDINGS

2020 IMPACT

Warehouse clubs perfect for panic buying as COVID-19 anxiety encourages stockpiling
FairPrice remains the only warehouse club player in Singapore

RECOVERY AND OPPORTUNITIES

Household structure a structural issue that inhibits feasibility of warehouse club concept in Singapore

CHANNEL DATA

Table 152 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020 Table 153 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 154 Warehouse Clubs GBO Company Shares: % Value 2016-2020 Table 155 Warehouse Clubs GBN Brand Shares: % Value 2017-2020 Table 156 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020 Table 157 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020 Table 158 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 159 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Singapore

KEY DATA FINDINGS

2020 IMPACT

Direct sellers face challenges engaging would-be consumers due to COVID-19 safe-distancing and gathering requirements
Categories such as homewares and vitamins and dietary supplements prove popular as a result of stay-at-home lifestyles

RECOVERY AND OPPORTUNITIES

Social media direct selling a bright side amidst COVID-19
Nu Skin remains the category leader in direct selling

CHANNEL DATA

Table 160 Direct Selling by Category: Value 2015-2020 Table 161 Direct Selling by Category: % Value Growth 2015-2020 Table 162 Direct Selling GBO Company Shares: % Value 2016-2020 Table 163 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 164 Direct Selling Forecasts by Category: Value 2020-2025 Table 165 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Singapore

KEY DATA FINDINGS

2020 IMPACT

COVID-19 creates the ideal climate for homeshopping, but the medium of choice (traditional and Pay-TV) is unsuitable to capitalise on stay-at-home lifestyles
Local broadcaster Mediacorp introduces new homeshopping programming

RECOVERY AND OPPORTUNITIES

Homeshopping needs to adapt to stay relevant in Singapore
e-commerce and the omnichannel approach a key threat to homeshopping

CHANNEL DATA

Table 166 Homeshopping by Category: Value 2015-2020 Table 167 Homeshopping by Category: % Value Growth 2015-2020 Table 168 Homeshopping GBO Company Shares: % Value 2016-2020 Table 169 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 170 Homeshopping Forecasts by Category: Value 2020-2025 Table 171 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Singapore

KEY DATA FINDINGS

2020 IMPACT

Vending in Singapore directly impacted by the fall in outdoor activity due to COVID-19
Shift in spending occasion for canned drinks from vending to grocery retailers

RECOVERY AND OPPORTUNITIES

Focus on automation and productivity to drive vending growth in mid to long term
Vending operators and companies innovate their product offerings

CHANNEL DATA

Table 172 Vending by Category: Value 2015-2020 Table 173 Vending by Category: % Value Growth 2015-2020 Table 174 Vending GBO Company Shares: % Value 2016-2020 Table 175 Vending GBN Brand Shares: % Value 2017-2020 Table 176 Vending Forecasts by Category: Value 2020-2025 Table 177 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Singapore

KEY DATA FINDINGS

2020 IMPACT

Assisted by COVID-19, e-commerce achieves historic highest growth in 2020
COVID-19 prompts stockpiling and a sharp rise in grocery e-commerce
e-commerce amidst COVID-19 highlights a product mix aimed at improving the quality of life at home

RECOVERY AND OPPORTUNITIES

Concerns surrounding COVID-19 and safe-distancing measures to support e-commerce growth in the near to mid term
Smart Nation initiative and Singapore as an international logistics hub provide a conducive environment for e-commerce to flourish
COVID-19 refines the concept of e-commerce and highlights the importance of the omnichannel experience

CHANNEL DATA

Table 178 E-Commerce by Channel and Category: Value 2015-2020 Table 179 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 180 E-Commerce GBO Company Shares: % Value 2016-2020 Table 181 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 182 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 183 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Singapore

KEY DATA FINDINGS

2020 IMPACT

Mobile e-commerce platforms profit from increased mobile device usage during COVID-19
End-of-year shopping season more subdued

RECOVERY AND OPPORTUNITIES

Singapore’s unique economic and social characteristics provides the ideal climate for continued growth
Livestreaming and gamification entertain the consumer, while encouraging retention and loyalty

CHANNEL DATA

Table 184 Mobile E-Commerce: Value 2015-2020 Table 185 Mobile E-Commerce: % Value Growth 2015-2020 Table 186 Mobile E-Commerce Forecasts: Value 2020-2025 Table 187 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Traditional Grocery Retailers in Singapore

KEY DATA FINDINGS

2020 IMPACT

Store location a key differentiating factor of sales performance
COVID-19 prompts temporarily closure of “non-essential services”
Entry restrictions at popular wet markets to adhere to safe-distancing regulations

RECOVERY AND OPPORTUNITIES

Traditional grocery players enter e-commerce
Rapid expansion of Swee Heng across two distinct sub-brands allows it to reach a wider audience

CHANNEL DATA

Table 188 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 189 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 190 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 191 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 192 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 193 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 194 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 195 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Food and Drink E-Commerce in Singapore

KEY DATA FINDINGS

2020 IMPACT

Early days of COVID-19 prompt stockpiling and a spike in food and drink e-commerce
With delivery slot shortages, taxi and private-hire drivers help deliver groceries

RECOVERY AND OPPORTUNITIES

Economy reopening sees demand for food and drink e-commerce subside
Traditional grocery players have adopted food and drink e-commerce

CHANNEL DATA

Table 196 Food and Drink E-Commerce: Value 2015-2020 Table 197 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 198 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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