Retailing in Slovakia

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Slovakia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Slovakia?
  • Which are the leading retailers in Retailing in Slovakia?
  • How are products distributed in Retailing in Slovakia?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Slovakia?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Slovakia

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Demand for convenience leads retailers to modernise their stores and innovate their services
Health and wellness trend and demand for sustainable goods shape the retailing landscape
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas Easter Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Slovakia

KEY DATA FINDINGS

2020 IMPACT

With less demand for food on-the-go, COVID-19 does not benefit convenience stores as much as other grocery retailers
Convenience stores in residential areas see value sales increase, as consumers prefer to shop at nearby stores during the lockdown
Convenience stores offering delivery services weather the storm better

RECOVERY AND OPPORTUNITIES

Changes in food preferences driven by rising health concerns benefits the growth of convenience stores
The forecast will see challenges from e-commerce and foodservice
New entries are set to continue boosting growth in convenience stores 

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Among grocery retailers, discounters see the highest growth in value sales during the pandemic
Discounters align to modernisation through offering fresh products, bakeries, premium goods and, fish and meat counters 
Lidl Slovenská Republika maintains its lead, competing further by opening another store and developing its e-commerce platform

RECOVERY AND OPPORTUNITIES

Discounters will continue to record strong growth, boosted by expansion strategies, ongoing modernisation, and the continued demands from price-sensitive consumers
Online grocery is set to put further pressure on discounters
Lidl focuses on sustainability, appealing to the rise of environmentally wary consumers through reducing waste and introducing eco-friendly distribution trucks

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Discounters GBO Company Shares: % Value 2016-2020 Table 84 Discounters GBN Brand Shares: % Value 2017-2020 Table 85 Discounters LBN Brand Shares: Outlets 2017-2020 Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Pandemic helps revive the hypermarkets channel, as consumers prefer one-stop shopping outlets during lockdown
Large selling space works to hypermarkets’ advantage during the sanitary crisis, as consumers feel reassured social distancing measures will be respected
Kaufland leads the landscape, continuing to invest in its modernisation strategy as it implements eco-friendly actions that appeal to consumers

RECOVERY AND OPPORTUNITIES

Despite modernisation tactics, hypermarkets will face challenges over the forecast period, resulting in a slowdown of growth 
To remain competitive, hypermarkets will have to develop their omnichannel presence
The popularity of non-grocery specialist stores is a growing threat to hypermarkets

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Slovakia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 benefits supermarkets as consumers cook more at home during the lockdown and other non-grocery specialists are mandated to close
Expanded grocery offerings, a focus on local produce and a movement towards eco-friendly strategies drives growth in supermarkets
Coop Jednota Slovensko maintained its lead in 2020, increasing its share through offering a wide variety of locally sourced products and goods 

RECOVERY AND OPPORTUNITIES

Supermarkets likely to experience growing threat of discounters and food and drink e-commerce
While supermarkets is set to perform well over the forecast period, expansion will reduce, and some supermarket stores may merge into convenience stores
Digitalisation, store modernisation and an increase in eco-friendly solutions will characterise the development of supermarkets in the forecast period

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Supermarkets GBO Company Shares: % Value 2016-2020 Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Slovakia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively affects traditional grocery retailers as consumers prefer one-stop shopping outlets during the lockdown
Traditional grocery retailers with an online presence weather the storm better in 2020 
The landscape is heavily fragmented in 2020, however, the growth of food/drinks/tobacco specialist retailers could see more chained stores enter

RECOVERY AND OPPORTUNITIES

The traditional grocery landscape struggles to compete with growing urbanisation and a growing preference for specialist retailers and convenience stores 
Demand for healthy, local and premium food creates an opportunity for traditional grocery specialists over the forecast period 
Traditional grocery retailers benefit from the amount of rural areas, and small and mid-sized towns in Slovakia 

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Mandated store closures and economic uncertainty negatively affect apparel and footwear specialist retailers in 2020
In a context of economic uncertainty, economy brands weather the storm better
E-commerce sales not enough to compensate for loss in sales through store-based retail

RECOVERY AND OPPORTUNITIES

Budget apparel retailers will be challenged by sustainable clothing and international players over the forecast period 
Domestic players struggle to compete against international brands, with major players benefiting from new technologies and innovative forms of customer service 
As e-commerce becomes an increasing threat, players are focused on launching their omnichannel strategies 

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Mandated store closures and shift toward e-commerce negatively affect electronics and appliance specialist retailers in 2020
The landscape is dominated by larger players, as e-commerce remains a growing threat for electronics and appliance specialist retailers
Pandemic forces companies to further develop their e-commerce channel

RECOVERY AND OPPORTUNITIES

Recovery to pre-pandemic revenue levels anticipated by 2025, with consumers upgrading their appliances and reaching for electronic novelties 
Players focus on the synergy between their stores and e-commerce platforms, as more e-commerce only players open bricks-and-mortar showrooms 
Leader Nay implements digital technology in-store to improve the customer shopping experience 

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Slovakia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for medication and dietary supplements, benefiting health and beauty specialist retailers
Home seclusion and economic uncertainty negatively affect demand for beauty and personal care products and optical goods
Players adapt to changing circumstances by driving sales through e-commerce

RECOVERY AND OPPORTUNITIES

Sales over the forecast period will be driven by economic recovery, the aging population and an increased interest in health and wellness 
E-commerce shapes the development of the landscape, as omnichannel strategies become essential
Few store openings expected for in the forecast period, as sales channels are saturated and e-commerce threatens further growth through store-based retailing

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Mandated store closures and financial uncertainty negatively affect home and garden specialist retailers in 2020
Home improvement and gardening stores fare better during lockdown, as consumers use extra time at home for small renovation works and gardening
Value sales through e-commerce soar during the pandemic

RECOVERY AND OPPORTUNITIES

Full recovery to pre-pandemic revenue levels forecast to occur by 2023, aided in part by favourable investment conditions for real estate
As outlets numbers decline, players invest in e-commerce to boost forecast growth 
Growing competition from other retailers, including e-commerce, is set to intensify over the forecast period 

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Slovakia

KEY DATA FINDINGS

Variety Stores in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Variety stores with a diversified location portfolio perform better during the lockdown
Mandatory store closures force independent variety stores to end business
Tchibo Slovensko retains its lead, running popular discounts and promotions while responding to consumer demands and trends 

RECOVERY AND OPPORTUNITIES

Full recovery to pre-pandemic revenue levels is anticipated by 2023, however, independent players are increasingly threatened by international players and modern grocery retailers
New international players are anticipated to open stores in Slovakia
E-commerce is set to change the competitive landscape in variety stores over the forecast period

CHANNEL DATA

Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 155 Variety Stores GBO Company Shares: % Value 2016-2020 Table 156 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 157 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 158 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Slovakia

KEY DATA FINDINGS

Direct Selling in Slovakia

KEY DATA FINDINGS

2020 IMPACT

A sales channel that relies on person-to-person contact, COVID-19 negatively affects direct selling in 2020
Companies support charities during the pandemic as a way to encourage sales
A heightened sense of health awareness benefits consumer health direct selling

RECOVERY AND OPPORTUNITIES

Players move into e-commerce, however, these sales impact the business of personal direct sellers
Social media enhances the sales performance of direct sellers, however, person-to-person remains the dominant selling format
Consumers demand organic cosmetics, food supplements and wellness products, in line with the growing health and wellness trend

CHANNEL DATA

Table 161 Direct Selling by Category: Value 2015-2020 Table 162 Direct Selling by Category: % Value Growth 2015-2020 Table 163 Direct Selling GBO Company Shares: % Value 2016-2020 Table 164 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 165 Direct Selling Forecasts by Category: Value 2020-2025 Table 166 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Slovakia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 benefits homeshopping, a sales channel relied upon mostly by older generations
E-commerce players are growing competition for homeshopping, leading to negative growth in the landscape
Studio Moderna continues to lead with Top Shop, adapting its business model to focus on its e-commerce presence 

RECOVERY AND OPPORTUNITIES

Homeshopping is unlikely to see a recovery in value sales as consumers prefer other forms of retail
Players take a multichannel approach, increasing consumers opportunities to buy and pushing businesses forward 
Homeshopping channels increasingly become marketing tools for selling online or instore 

CHANNEL DATA

Table 167 Homeshopping by Category: Value 2015-2020 Table 168 Homeshopping by Category: % Value Growth 2015-2020 Table 169 Homeshopping GBO Company Shares: % Value 2016-2020 Table 170 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 171 Homeshopping Forecasts by Category: Value 2020-2025 Table 172 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Reduced foot traffic in public places during lockdown negatively affects vending in 2020
Pharmacy chains innovate by offering the country’s first pharmacy vending machine
Vending remains a consolidated landscape, with Vending sro and Very Goodies SK taking the lead 

RECOVERY AND OPPORTUNITIES

Modernisation of payment methods is crucial for vending machine survival
The health and wellness trend is a growth opportunity for vending players over the forecast period 
Vending players focus on offering premium products to compete with the rise of specialist coffee shops and premium snacks 

CHANNEL DATA

Table 173 Vending by Category: Value 2015-2020 Table 174 Vending by Category: % Value Growth 2015-2020 Table 175 Vending GBO Company Shares: % Value 2016-2020 Table 176 Vending GBN Brand Shares: % Value 2017-2020 Table 177 Vending Forecasts by Category: Value 2020-2025 Table 178 Vending Forecasts by Category: % Value Growth 2020-2025

Mobile E-Commerce in Slovakia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 benefits mobile e-commerce as consumers seek to avoid physical stores
Rise in use of smartphones and growing popularity of Google Pay and Apple Pay support mobile e-commerce value sales
Apparel and footwear and consumer electronics dominate mobile e-commerce

RECOVERY AND OPPORTUNITIES

Crisis-inspired mobile e-commerce boom will lead to a permanent channel shift
Players are set to invest further in mobile e-commerce, paying attention to mobile applications, web optimisation and instore digital features to boost growth 
Challenges to mobile e-commerce include lack of website optimisation, low-level users in rural areas and desktop as an e-commerce shopping preference 

CHANNEL DATA

Table 179 Mobile E-Commerce: Value 2015-2020 Table 180 Mobile E-Commerce: % Value Growth 2015-2020 Table 181 Mobile E-Commerce Forecasts: Value 2020-2025 Table 182 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Slovakia

KEY DATA FINDINGS

2020 IMPACT

Online grocery sales more than double during the pandemic
Retailers ramp up their omnichannel strategies to serve customers that were shopping from home
Wholesalers and ride-hailing services jump on the food and drink e-commerce bandwagon during the pandemic

RECOVERY AND OPPORTUNITIES

Food and drink e-commerce is set to record continued growth as crisis-inspired boom will lead to a permanent channel shift
A growing online customer base, improving e-commerce services of food and drink retailers and the growing number of new players in the landscape will support growth in food and drink e-commerce
E-commerce only players focus on specialist items to set them apart from the competition, with many responding to the growing health and wellness trend 

CHANNEL DATA

Table 183 Food and Drink E-Commerce: Value 2015-2020 Table 184 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 185 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 186 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

E-Commerce in Slovakia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads e-commerce to reach new heights
Online players expand their product assortment to adapt to the sudden change in consumer lifestyles
Internet Mall Slovakia retains its leading position, benefiting from expanding its range of products while AlzaPower is the first private label e-commerce player 

RECOVERY AND OPPORTUNITIES

E-commerce to continue its march
Cross-border e-commerce expected to slow down due to planned legislation to tax delivery parcels
Players focus on the synergy between their offline and online platforms, launching click-and-collect services to improve convenience for consumers 

CHANNEL DATA

Table 187 E-Commerce by Channel and Category: Value 2015-2020 Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 189 E-Commerce GBO Company Shares: % Value 2016-2020 Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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