Retailing in South Africa

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in South Africa?
  • Which are the leading retailers in Retailing in South Africa?
  • How are products distributed in Retailing in South Africa?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in South Africa?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in South Africa

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
The Competition Commission lifts exclusivity leases in shopping malls
Social media has an increasing influence on the actions and accountability of retailers
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Christmas Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 27 Retailing GBO Company Shares: % Value 2016-2020 Table 28 Retailing GBN Brand Shares: % Value 2017-2020 Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in South Africa

KEY DATA FINDINGS

2020 IMPACT

Consumers shopping in local areas boost growth for convenience stores
Shoprite introduce mobile Usave, responding to consumers’ needs in lockdown
Pick ‘n’ Pay continue to expand its Pick ‘n’ Pay Spaza stores

RECOVERY AND OPPORTUNITIES

The franchising model will boost growth across the forecast period
Major players expand their private label offerings to appeal to price-sensitive consumers
Forecourt retailers become a growing threat to convenience stores

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in South Africa

KEY DATA FINDINGS

2020 IMPACT

Price-sensitivity as a result of COVID-19 boosts share for discounters
Shoprite introduces a virtual voucher, allowing friends and families to support each other
Shoprite retains its lead, as Pick 'n' Pay struggles due to nationwide lockdowns

RECOVERY AND OPPORTUNITIES

The economic recession and ongoing price sensitivity boosts growth for discounters
E-commerce shapes the landscape for discounters, over the coming years
King Investments acquisition of Choppies’ brings competition over the forecast period

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 82 Discounters GBO Company Shares: % Value 2016-2020 Table 83 Discounters GBN Brand Shares: % Value 2017-2020 Table 84 Discounters LBN Brand Shares: Outlets 2017-2020 Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in South Africa

KEY DATA FINDINGS

2020 IMPACT

Hypermarkets benefit from being one-stop shops as consumers limit their time in public
Checkers Hyper continues to roll out, boosting its share on the landscape
Pick 'n' Pay continues to lead, boosting sales through healthy offerings and targeted campaigns

RECOVERY AND OPPORTUNITIES

Growth is driven by renewed interest and ongoing expansion plans
Leading players focus on digital technology to encourage growth
Hypermarkets expected to shift focus to respond to consumers demands

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in South Africa

KEY DATA FINDINGS

2020 IMPACT

Supermarkets place limitations on quantities, as stockpiling impacts supplies
In response to heightened demand, players implement digital offerings, including click and collect services
Sales of food increases, as foodservice closures and home cooking impacts sales

RECOVERY AND OPPORTUNITIES

Reputation management and showcasing corporate responsibility increases
Smaller players have more opportunity as the Competition Commission lifts exclusivity leases
Supermarkets expand private label offerings and focus on omnichannel strategies

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 98 Supermarkets GBO Company Shares: % Value 2016-2020 Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in South Africa

KEY DATA FINDINGS

2020 IMPACT

A preference for larger stores and increasing price-sensitivity stifles growth
Yebo Fresh and Yethu provide delivery services for traditional grocery retailers
The Gauteng municipality introduces a controversial bill to support certain spaza shops

RECOVERY AND OPPORTUNITIES

Traditional grocery retailers face growing competition from modern retailing stores
Growth is driven by Fintech and sales from specialist tobacco and alcoholic drinks retailers
Small businesses welcome government plans to stop unregistered businesses trading

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in South Africa

KEY DATA FINDINGS

2020 IMPACT

Restrictions on movements and store closures lead to a value decline in 2020
Rising unemployment and increasing price-sensitivity dampens sales
A rise in omnichannel strategies as consumers migrate to e-commerce

RECOVERY AND OPPORTUNITIES

Container shops continue to expand, boosting sales on the landscape
Locally sourced goods increase, with aims to offer more African brands across the forecast period
Competition intensifies as international companies expand and acquisitions take place

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in South Africa

KEY DATA FINDINGS

2020 IMPACT

Working from home and affordable price-points boost sales during COVID-19
JD Group maintains its lead as Dionwired Stores close in 2020
E-commerce is a growing challenge for electronics and appliance specialist retailers

RECOVERY AND OPPORTUNITIES

To compete against e-commerce, retailers remodel stores and provide seamless shopping experiences
Mara Phones partner with electronics and appliance specialist retailers
JD Group remains competitive, launching its own online platform, Everyshop

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in South Africa

KEY DATA FINDINGS

2020 IMPACT

Closures of beauty parlours and the interest in health and wellness drives sales
Collect & Go smart lockers allow customers to feel safe during COVID-19
Clicks maintains its lead in 2020, offering established online services

RECOVERY AND OPPORTUNITIES

Self-medication, private label lines and ongoing innovation drive growth
Clicks commits to improving diversity while focusing on an ethical code of conduct
Increasing digitalisation is set to shape the landscape over the forecast period

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in South Africa

KEY DATA FINDINGS

2020 IMPACT

Lockdown periods and increasing price-sensitivity leads to losses for home and garden specialist retailers
The new Credit Amendment Bill will impact homewares and furniture stores
Massmart Holdings increases its share, focusing on its digital offerings

RECOVERY AND OPPORTUNITIES

Affordable players perform well, as retailers tighten credit offerings
Black Friday and Cyber Monday drive sales for home and garden products
The DIY trend boosts sales through home improvement and gardening stores

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in South Africa

KEY DATA FINDINGS

2020 IMPACT

Price-sensitivity and store closures impacts growth for department stores
Edcon sells stakes in its portfolio as H&M focuses on intensifying its social media
Woolworths maintains leadership and significantly increases share in 2020

RECOVERY AND OPPORTUNITIES

Department stores implement strategies to recover from the impact of COVID-19
Players focus on modernising stores and e-commerce strategies to remain competitive
The acquisition of Edgars stores and new build projects, impacts the competitive landscape

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 154 Department Stores GBO Company Shares: % Value 2016-2020 Table 155 Department Stores GBN Brand Shares: % Value 2017-2020 Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in South Africa

KEY DATA FINDINGS

2020 IMPACT

Forced closures and a focus on essential items results in a value decline
Variety stores utilise social media and private label to attract interest
The Crazy Store increasing its share, implementing safety measurements during 2020

RECOVERY AND OPPORTUNITIES

Affordability boosts the recovery for variety stores over the forecast period
The potential of variety stores will drive interest from new players
Opportunity for players targeting higher and middle-income groups

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 162 Variety Stores GBO Company Shares: % Value 2016-2020 Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in South Africa

KEY DATA FINDINGS

2020 IMPACT

Store closures and lockdown periods negatively impact warehouse clubs
Makro offers delivery services as it partners with OneCart
Massmart extends its Black Friday offerings to boost sales throughout November

RECOVERY AND OPPORTUNITIES

Appealing price-points from Makro boosts recovery for warehouse clubs
Massmart retains its lead, improving its e-commerce services
Makro opens new ‘green’ outlet, a concept which could expand over the coming years

CHANNEL DATA

Table 168 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020 Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 170 Warehouse Clubs GBO Company Shares: % Value 2016-2020 Table 171 Warehouse Clubs GBN Brand Shares: % Value 2017-2020 Table 172 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020 Table 173 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020 Table 174 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in South Africa

KEY DATA FINDINGS

2020 IMPACT

Direct sellers record a decline, turning to online platforms to continue selling throughout 2020
Pyramid and Ponzi scams increase, appearing as direct selling opportunities
Avon retains the lead as Forever Living overtakes Tupperware Brands for second place

RECOVERY AND OPPORTUNITIES

Recovery is driven by an expanding sales force and affordability
Omnichannel approaches to reshape the direct selling landscape
Social media offers a new opportunity for direct selling players

CHANNEL DATA

Table 176 Direct Selling by Category: Value 2015-2020 Table 177 Direct Selling by Category: % Value Growth 2015-2020 Table 178 Direct Selling GBO Company Shares: % Value 2016-2020 Table 179 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 180 Direct Selling Forecasts by Category: Value 2020-2025 Table 181 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in South Africa

KEY DATA FINDINGS

2020 IMPACT

Postal delays and price-sensitivity negatively impacts homeshopping in 2020
Homeshopping players invest in omnichannel strategies as e-commerce remains a threat
Homechoice retains its lead, offering a digital presence and private label lines

RECOVERY AND OPPORTUNITIES

Ongoing decline for homeshopping, as the landscape faces challenges
Homeshopping players expand their digital presence to remain competitive
Homeshopping faces an uncertain future as consumers perceive it to be outdated

CHANNEL DATA

Table 182 Homeshopping by Category: Value 2015-2020 Table 183 Homeshopping by Category: % Value Growth 2015-2020 Table 184 Homeshopping GBO Company Shares: % Value 2016-2020 Table 185 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 186 Homeshopping Forecasts by Category: Value 2020-2025 Table 187 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in South Africa

KEY DATA FINDINGS

2020 IMPACT

The landscape records a double-digit decline as closures limit the access to vending machines
The promotion of contactless payments negatively impacts vending machines
ABI maintains its lead as players take an omnichannel approach to boost sales

RECOVERY AND OPPORTUNITIES

Vending machines recover, as eased restrictions improve sales
Limiting contact and offering healthier options boosts sales over the forecast period
Following the outbreak of COVID-19, health and wellness offerings increase

CHANNEL DATA

Table 188 Vending by Category: Value 2015-2020 Table 189 Vending by Category: % Value Growth 2015-2020 Table 190 Vending GBO Company Shares: % Value 2016-2020 Table 191 Vending GBN Brand Shares: % Value 2017-2020 Table 192 Vending Forecasts by Category: Value 2020-2025 Table 193 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in South Africa

KEY DATA FINDINGS

2020 IMPACT

Players partner with delivery companies to enforce online sales
Disruptions in supply chains negatively impact cross-border e-commerce
Takealot Online retains its lead, as players diversify offerings in line with restrictions

RECOVERY AND OPPORTUNITIES

Double-digit growth across the forecast period as consumers appreciate online services
Cross-border players face increasing competition from local companies
Cyber Monday is set to become a key date in the shopping calendar

CHANNEL DATA

Table 194 E-Commerce by Channel and Category: Value 2015-2020 Table 195 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 196 E-Commerce GBO Company Shares: % Value 2016-2020 Table 197 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 198 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 199 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in South Africa

KEY DATA FINDINGS

2020 IMPACT

Trading restrictions encourage partnerships and growth in mobile e-commerce
Apps and mobile payment solutions support growth in 2020
Mobile-compatible websites and apps from leading players are key to their growth

RECOVERY AND OPPORTUNITIES

Growth remains positive, driven by partnerships and expanding mobile offerings
Operators reduce prices of mobile data packages, boosting growth over the forecast period
Increasing access is key to the development of mobile e-commerce

CHANNEL DATA

Table 200 Mobile E-Commerce: Value 2015-2020 Table 201 Mobile E-Commerce: % Value Growth 2015-2020 Table 202 Mobile E-Commerce Forecasts: Value 2020-2025 Table 203 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in South Africa

KEY DATA FINDINGS

2020 IMPACT

Closures and increasing demand boost value growth for food and drink e-commerce
Retailers partner with delivery apps to encourage growth in 2020
Restrictions on the trade of alcoholic drinks impacts sales

RECOVERY AND OPPORTUNITIES

Positive growth over the forecast period, as omnichannel approaches drive sales
The competitive landscape intensifies, as niche players enter over the coming years
Healthy eating offers promising growth for food and drink e-commerce

CHANNEL DATA

Table 204 Food and Drink E-Commerce: Value 2015-2020 Table 205 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 206 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 207 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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