Retailing in South Africa

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in South Africa?
  • Which are the leading retailers in Retailing in South Africa?
  • How are products distributed in Retailing in South Africa?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in South Africa?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in South Africa

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Retailers accelerate omnichannel strategies
Restructuring shakes up competitive landscape
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas Back to School
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 27 Retailing GBO Company Shares: % Value 2017-2021 Table 28 Retailing GBN Brand Shares: % Value 2018-2021 Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Households continue to shift towards convenience stores
Convenience stores embrace digitalisation
BP acquires alcohol licence

PROSPECTS AND OPPORTUNITIES

Convenience stores will benefit from easing of restrictions
Shoprite to retain overall leadership
Improving penetration of omnichannel strategies

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Discounters meet demand for value offers
Discounters tap into basic financial services
Discounters remains highly concentrated competitive landscape

PROSPECTS AND OPPORTUNITIES

Affordability will continue to drive demand
Convenience through proximity rather than digitalisation
Discounters will become increasingly competitive

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 82 Discounters GBO Company Shares: % Value 2017-2021 Table 83 Discounters GBN Brand Shares: % Value 2018-2021 Table 84 Discounters LBN Brand Shares: Outlets 2018-2021 Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Hypermarkets in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Hypermarkets revamp offers
Competition Tribunal puts an end to exclusive lease agreements
Hypermarkets remains a concentrated competitive landscape

PROSPECTS AND OPPORTUNITIES

Diversification will support growth
Hypermarkets will face intensifying competition
Digitalisation will continue to transform hypermarkets

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Supermarkets remain resilient despite challenging environment
On-demand grocery deliveries transform models
Shoprite makes strategic move as it prioritises South Africa

PROSPECTS AND OPPORTUNITIES

Supermarkets will focus on proximity
Competition will intensify between players
Adoption of mobile e-commerce will accelerate

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 98 Supermarkets GBO Company Shares: % Value 2017-2021 Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slow recovery for liquor stores as alcohol bans persist
Pick ‘n’ Pay gives space to independent outlets
Fintech offer support to traditional outlets

PROSPECTS AND OPPORTUNITIES

Easing of restrictions will support recovery of liquor stores
Traditional grocery retailers to embrace technology
Higher number of chained outlets will tap into the informal market

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Performance affected by socioeconomic conditions
Competitive landscape intensifies in value offers
Retailers accelerate digital integration

PROSPECTS AND OPPORTUNITIES

Recovery will be driven by improving socioeconomic conditions
Competition will be supported by diversification
Innovation will focus on synchronised shopping experiences

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home seclusion drives demand for electronics and appliances
JD Group consolidates leadership
Physical stores face strengthening competition from online marketplaces

PROSPECTS AND OPPORTUNITIES

Improving economy will support recovery
Omnichannel to become standard
New regulations will drive sustainable offers

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Health and beauty specialist retailers post notable growth despite civil unrest
Competition intensifies within chemists/pharmacies
Technology transforms health and beauty specialist models

PROSPECTS AND OPPORTUNITIES

Drugstores/parapharmacies will continue to drive value growth
Beauty specialist retailers to face further competition
Virtual shopping experience will become the new normal

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Redefining the home during the pandemic drives demand
Affordability drives demand for homewares
The Competition Tribunal rejects proposed merger from Cashbuild

PROSPECTS AND OPPORTUNITIES

Channel likely to benefit from economic recovery
Strengthening competition expected within homewares
Omnichannel will reshape players’ strategies

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Edcon exits South Africa after nine decades
Digitalisation affects number of outlets
Disruptions in supply chain raise concerns

PROSPECTS AND OPPORTUNITIES

Improving socioeconomic conditions will support recovery
Local sourcing will support recovery
Digital integration will continue to slow growth in outlets

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 154 Department Stores GBO Company Shares: % Value 2017-2021 Table 155 Department Stores GBN Brand Shares: % Value 2018-2021 Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Variety stores benefit from easing of restrictions
The Foschini Group reviews business strategy
Crazy Store maintains leadership

PROSPECTS AND OPPORTUNITIES

Affordability will continue to drive demand
Social media to become a key marketing platform
Players will focus on diversified offer

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 162 Variety Stores GBO Company Shares: % Value 2017-2021 Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Makro posts positive results despite challenging environment
Massmart accelerates digital strategy
Warehouse clubs face intensified competition

PROSPECTS AND OPPORTUNITIES

Easing of restrictions will support recovery
Makro will remain the ultimate player
Digitalisation will intensify competition

CHANNEL DATA

Table 168 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021 Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 170 Warehouse Clubs GBO Company Shares: % Value 2017-2021 Table 171 Warehouse Clubs GBN Brand Shares: % Value 2018-2021 Table 172 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021 Table 173 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021 Table 174 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Direct Selling in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Direct selling benefits from economic conditions
Health and wellness drives further growth of food and drink direct selling
Sale of Tupperware’s beauty division

PROSPECTS AND OPPORTUNITIES

Nutricosmetics and sustainability will continue to drive recovery
S-commerce will continue to reshape direct selling
Competition will intensify within beauty and personal care direct selling

CHANNEL DATA

Table 176 Direct Selling by Category: Value 2016-2021 Table 177 Direct Selling by Category: % Value Growth 2016-2021 Table 178 Direct Selling GBO Company Shares: % Value 2017-2021 Table 179 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 180 Direct Selling Forecasts by Category: Value 2021-2026 Table 181 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Challenging operating environment mutes recovery
Homeshopping operators embrace omnichannel strategy
Players target niche markets

PROSPECTS AND OPPORTUNITIES

Uncertain future for homeshopping
Homechoice to retain convincing leadership

CHANNEL DATA

Table 182 Homeshopping by Category: Value 2016-2021 Table 183 Homeshopping by Category: % Value Growth 2016-2021 Table 184 Homeshopping GBO Company Shares: % Value 2017-2021 Table 185 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 186 Homeshopping Forecasts by Category: Value 2021-2026 Table 187 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slow recovery across captive environments
Competition remains consolidated between leading players
From tobacco to healthier product offers

PROSPECTS AND OPPORTUNITIES

Performance will be driven by a further easing of restrictions
Further innovation with digital solutions
Stricter regulations will continue to impact smaller players

CHANNEL DATA

Table 188 Vending by Category: Value 2016-2021 Table 189 Vending by Category: % Value Growth 2016-2021 Table 190 Vending GBO Company Shares: % Value 2017-2021 Table 191 Vending GBN Brand Shares: % Value 2018-2021 Table 192 Vending Forecasts by Category: Value 2021-2026 Table 193 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Takealot retains convincing leadership
Buy Now, Pay Later solutions gain momentum in South Africa
South African Post Office bets on e-commerce

PROSPECTS AND OPPORTUNITIES

E-commerce will remain a dynamic channel
E-commerce will drive affordability, sustainability, and transparency
Q-commerce will drive demand for groceries

CHANNEL DATA

Table 194 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 195 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 196 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 197 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 198 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 199 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Vodacom introduces a super-app in South Africa
Strategic partnership to support demand for mobile e-commerce services
S-commerce creates room for Money Message

PROSPECTS AND OPPORTUNITIES

Mobile e-commerce will drive growth of the digital economy
Super-apps will create room for digital malls
Social media will remain an integral element of retailers’ strategies

CHANNEL DATA

Table 200 Mobile E-Commerce (Goods): Value 2016-2021 Table 201 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 202 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 203 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in South Africa

KEY DATA FINDINGS

2021 DEVELOPMENTS

Modern grocery retailers accelerate digital integration
Spike in sale of alcohol online raises concerns
More investors target on-demand delivery services

PROSPECTS AND OPPORTUNITIES

On-demand groceries services will benefit from improving penetration
Momentum in alcohol sales will persist
Shoprite will continue to drive innovation

CHANNEL DATA

Table 204 Food and Drink E-Commerce: Value 2016-2021 Table 205 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 206 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 207 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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