Executive Summary

Feb 2019
Positive economic indicators benefit growth

In 2018, the improvement in economic indicators in Spain for a fifth consecutive year contributed to increased consumer confidence. It should be noted that the level of consumption in the Spanish economy is still below the pre-crisis situation; however, the positive development in the main macroeconomic indicators, such as GDP growth, was amongst the main drivers behind the improved performance in retail.

Changes in consumer habits shape grocery retail

Millennials and later generations are the customers of the future. They are the one-swipe generation, and use technology in every aspect of their lives.

Non-store retailing and non-grocery store-based retailing are fragmented

Mercadona, El Corte Inglés and Centros Comerciales Carrefour were the largest retailers in value terms in Spain in 2018. Within grocery store-based retailing the competitive environment is quite concentrated, with Mercadona accounting for by far the largest share, followed by Carrefour and Dia.

Retailers’ multichannel strategies boost internet sales

Internet retailing achieved the best performance in 2018. This was mainly due to the fact that the largest retailers focused on applying multichannel strategies in an effort to be more competitive against pure e-commerce players, as well as adapting to changing consumer habits and the increase in the role of the internet in daily life.

Mobile sales set to see the fastest growth rate

Mobile sales showed very strong growth during 2018. According to a recent study by Eurostat, Spaniards’ usage of mobile phones is above the EU average.

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Retailing in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Spain for free:

The Retailing in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Spain?
  • Who are the leading retailers in Spain?
  • How is retailing performing in Spain?
  • What is the retailing environment like in Spain?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Retailing in Spain

EXECUTIVE SUMMARY

Positive economic indicators benefit growth
Changes in consumer habits shape grocery retail
Non-store retailing and non-grocery store-based retailing are fragmented
Retailers’ multichannel strategies boost internet sales
Mobile sales set to see the fastest growth rate

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value
Seasonality
Christmas
January sales
Summer sales
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Electronics and Appliance Specialist Retailers in Spain

HEADLINES

PROSPECTS

Online retailing is key to future development
Interest-free financing boosts sales
Electronics and appliance specialist retailers increase their presence in city centres

COMPETITIVE LANDSCAPE

Media Markt confirms its position as the leading player
Media Markt’s commitment to e-commerce
Caixa Bank opens a store chain for electronics

CHANNEL DATA

Table 73 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 76 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 77 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 78 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 79 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Spain

HEADLINES

PROSPECTS

Spaniards remain hesitant to buy food and drinks online
Companies focus on delivery and pick-up services
Short delivery time is one of the key aspects when buying online

COMPETITIVE LANDSCAPE

Mercadona surpasses Amazon in terms of share of online food orders
El Corte Inglés implements innovative strategies to attract customers
Dia and Amazon Prime Now expand their cooperation on online food delivery

CHANNEL DATA

Table 81 Food and Drink Internet Retailing: Value 2013-2018
Table 82 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 83 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 84 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 85 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Spain

HEADLINES

PROSPECTS

Online retailing is gaining importance
The in-store experience is a key success factor
“Green” cosmetics are gaining importance

COMPETITIVE LANDSCAPE

Douglas advances its transformation in Spain
Health and beauty specialist retailers remains fragmented
New initiatives and experiences for consumers

CHANNEL DATA

Table 86 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 87 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 88 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 89 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 90 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 91 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 92 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 93 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 94 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 96 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 97 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Spain

HEADLINES

PROSPECTS

Sales are boosted by increasing demand for real estate
Omnichannel retailing is a key success factor
Retailers are opting for smaller stores in central locations

COMPETITIVE LANDSCAPE

Leroy Merlin and Aki are uniting
Ikea Ibérica invests in sustainable development
Zara Home expands its e-commerce

CHANNEL DATA

Table 98 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 99 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 100 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 101 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 102 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 103 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 104 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 105 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 106 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 107 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 108 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 109 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Spain

HEADLINES

PROSPECTS

Internet retailing is taking sales from home shopping
Home shopping still performs well within some product categories
Multichannel is the most popular strategy used by retailers

COMPETITIVE LANDSCAPE

The major player, Bofrost, continues to perform well
La Redoute unifies most of its brands under the umbrella La Redoute Collections
Venca opens pop-up stores in Spain

CHANNEL DATA

Table 110 Homeshopping by Category: Value 2013-2018
Table 111 Homeshopping by Category: % Value Growth 2013-2018
Table 112 Homeshopping GBO Company Shares: % Value 2014-2018
Table 113 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 114 Homeshopping Forecasts by Category: Value 2018-2023
Table 115 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Hypermarkets in Spain

HEADLINES

PROSPECTS

A focus on lifestyles
Improved shopping experience
The transformation of hypermarkets towards a new model

COMPETITIVE LANDSCAPE

Carrefour now has more than 200 outlets – thus maintaining its lead
Auchan Retail España remodels its Alcampo hypermarkets
The future of Hipercor

CHANNEL DATA

Table 116 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 117 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 118 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 119 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 120 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 121 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 122 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 123 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Spain

HEADLINES

PROSPECTS

Price and comfort are most important for Spaniards
Ultrafast deliveries
Retailers’ multichannel strategies boost internet sales

COMPETITIVE LANDSCAPE

Amazon.com leads internet retailing in the Spanish market
Inditex expands its online channel
Pc Componentes y Multimedia grows through innovation

CHANNEL DATA

Table 124 Internet Retailing by Category: Value 2013-2018
Table 125 Internet Retailing by Category: % Value Growth 2013-2018
Table 126 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 127 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 128 Internet Retailing Forecasts by Category: Value 2018-2023
Table 129 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Spain

HEADLINES

PROSPECTS

Apps are becoming a more popular way to buy via mobile
Social networks contribute to mobile e-commerce
New technological innovations and improved customer service are key

COMPETITIVE LANDSCAPE

Mango invests in its mobile app
Zalando has implemented an integrated online platform for all types of devices

CHANNEL DATA

Table 130 Mobile Internet Retailing: Value 2013-2018
Table 131 Mobile Internet Retailing: % Value Growth 2013-2018
Table 132 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 133 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Spain

HEADLINES

PROSPECTS

E-commerce has a greater presence
Proximity and convenience
Reinvention of commercial formats and greater diversification

COMPETITIVE LANDSCAPE

Auchan redefines its model and focuses on proximity stores
Carrefour extends its “premium” model
Mercadona continues its transformation

CHANNEL DATA

Table 134 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 135 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 136 Supermarkets GBO Company Shares: % Value 2014-2018
Table 137 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 138 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 139 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 140 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 141 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Spain

HEADLINES

PROSPECTS

Traditional grocery retailers continues to lose ground to modern distribution channels
Purchasing habits are changing business models
Bakeries continue to increase

COMPETITIVE LANDSCAPE

Healthier habits are driving the competition
Increasing the offer of healthier products is expected to be a key strategy
Panishop considers investment in R&D is crucial

CHANNEL DATA

Table 142 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 143 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 144 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 145 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 146 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 147 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 148 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 149 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 150 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 151 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 152 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 153 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 154 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 155 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 156 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 157 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Spain

HEADLINES

PROSPECTS

Location is key
Chinese family-owned stores continue to dominate
Variety stores specialising in products with attractive designs attract consumers

COMPETITIVE LANDSCAPE

Ale-Hop continues its expansion
MUJI offers two food lines
Flying Tiger Copenhagen’s concept appeals to Spanish consumers

CHANNEL DATA

Table 158 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 159 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 160 Variety Stores GBO Company Shares: % Value 2014-2018
Table 161 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 162 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 163 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 164 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 165 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Spain

HEADLINES

PROSPECTS

Demand for healthier food and drinks is increasing
Increased spending by Spaniards on food outside of the home drives sales
New methods of payment are gaining importance for customers

COMPETITIVE LANDSCAPE

Selecta introduces innovations in its vending machines to improve energy-saving
Serunion Vending changes its image
The decline of tobacco vending

CHANNEL DATA

Table 166 Vending by Category: Value 2013-2018
Table 167 Vending by Category: % Value Growth 2013-2018
Table 168 Vending GBO Company Shares: % Value 2014-2018
Table 169 Vending GBN Brand Shares: % Value 2015-2018
Table 170 Vending Forecasts by Category: Value 2018-2023
Table 171 Vending Forecasts by Category: % Value Growth 2018-2023

Warehouse Clubs in Spain

HEADLINES

PROSPECTS

Warehouse clubs is still in the development phase

COMPETITIVE LANDSCAPE

Only one player in the channel, which is struggling to establish itself

CHANNEL DATA

Table 172 Warehouse Clubs: Value Sales, Outlets and Selling Space 2013-2018
Table 173 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2014-2018
Table 174 Warehouse Clubs GBO Company Shares: % Value 2014-2018
Table 175 Warehouse Clubs GBN Brand Shares: % Value 2015-2018
Table 176 Warehouse Clubs LBN Brand Shares: Outlets 2015-2018
Table 177 Warehouse Clubs LBN Brand Shares: Selling Space 2015-2018
Table 178 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 179 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Apparel and Footwear Specialist Retailers in Spain

HEADLINES

PROSPECTS

Fast fashion remains the key success factor in Spain
Internet retailing of apparel and footwear is increasing in importance
Personalisation and “buying local” are shaping the industry

COMPETITIVE LANDSCAPE

Primark maintains second place after Inditex
Koker, the Spanish response to Primark, reinvents sales of apparel
Mango is investing in mobile online sales

CHANNEL DATA

Table 180 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 181 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 182 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 183 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 184 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 185 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 186 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 187 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Spain

HEADLINES

PROSPECTS

Convenience stores is expected to continue growing
Technology and speed will define the development of convenience stores
Adapting to new consumer groups

COMPETITIVE LANDSCAPE

Spar Española maintains its lead in convenience stores
Dia enters convenience stores with Dia & Go
Auchan Retail España changes Simply Basic convenience stores to Mi Alcampo

CHANNEL DATA

Table 188 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 189 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 190 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 191 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 192 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 193 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 194 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 195 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Spain

HEADLINES

PROSPECTS

A focus on e-commerce
Fashion remains the key area for growth in department stores
Foodservice is another area of focus to boost sales

COMPETITIVE LANDSCAPE

El Corte Inglés is the major player
Innovation is key
Marks & Spencer is to open its first high street store in Spain, in Malaga

CHANNEL DATA

Table 196 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 197 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 198 Department Stores GBO Company Shares: % Value 2014-2018
Table 199 Department Stores GBN Brand Shares: % Value 2015-2018
Table 200 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 201 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 202 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 203 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Spain

HEADLINES

PROSPECTS

Potential for expansion, as only 20% of Spaniards buy products via direct selling
Direct selling companies invest in social media and digital technologies
Women represent the largest share of agents

COMPETITIVE LANDSCAPE

Mary Kay is a leading distributor of cosmetics via direct selling
Herbalife sees growth due to its aggressive marketing strategy
Vorwerk España is gaining popularity in Spain, making it a top market for Thermomix

CHANNEL DATA

Table 204 Direct Selling by Category: Value 2013-2018
Table 205 Direct Selling by Category: % Value Growth 2013-2018
Table 206 Direct Selling GBO Company Shares: % Value 2014-2018
Table 207 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 208 Direct Selling Forecasts by Category: Value 2018-2023
Table 209 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Discounters in Spain

HEADLINES

PROSPECTS

Discounters continues to grow, supported by the increasing popularity of private label
Adapting to new generations
More product variety in order to appeal to different consumers

COMPETITIVE LANDSCAPE

Dia maintains its lead in discounters, whilst diversifying its network
Lidl enhances its e-commerce channel
Aldi expands its presence in Spain

CHANNEL DATA

Table 210 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 211 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 212 Discounters GBO Company Shares: % Value 2014-2018
Table 213 Discounters GBN Brand Shares: % Value 2015-2018
Table 214 Discounters LBN Brand Shares: Outlets 2015-2018
Table 215 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 216 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 217 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

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