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Retailing in Spain

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Spain report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Spain?
  • Which are the leading retailers in Retailing in Spain?
  • How are products distributed in Retailing in Spain?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Spain?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Spain

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Omnichannel and delivery capabilities improved
Mobile e-commerce grows strongly with many retailers focusing on developing and improving their own mobile apps
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas January Sales Summer Sales
Payments and delivery
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 28 Retailing GBO Company Shares: % Value 2016-2020 Table 29 Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Spain

KEY DATA FINDINGS

2020 IMPACT

Increased at home consumption boosts sales in 2020
Store adaptations undertaken in light of the pandemic
Convenience stores unprepared for the surging demand for delivery

RECOVERY AND OPPORTUNITIES

The recovery of convenience stores will be boosted by changing consumer habits in the forecast period
Hygiene will remain important to the in-store shopping experience
Focus on ready to eat food expected

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Spain

KEY DATA FINDINGS

2020 IMPACT

Strategic location of discounters boosts sales under lockdown in 2020
Discounters wide offer of private label lines supports growing sales
Lidl and Aldi strengthen their presence in Spain amidst the pandemic

RECOVERY AND OPPORTUNITIES

Recovery in the forecast period will be driven by the aggressive expansion plans of Lidl and Aldi
Focus on private label lines will likely intensify
More development expected in terms of ready to eat meal options

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 83 Discounters GBO Company Shares: % Value 2016-2020 Table 84 Discounters GBN Brand Shares: % Value 2017-2020 Table 85 Discounters LBN Brand Shares: Outlets 2017-2020 Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Spain

KEY DATA FINDINGS

2020 IMPACT

Lockdown period in 2020 challenged hypermarkets as consumers chose grocery retailers with greater proximity
Bon Preu and Dinosol Supermercados opened small size hypermarkets
Carrefour and Auchan retain their strong position in hypermarkets in Spain

RECOVERY AND OPPORTUNITIES

Recovery will hinge on players ability to adapt to changing consumer habits in the forecast period
Partnerships across retailers devised to maximise selling space
Players will attempt to offer greater proximity and rapid service to entice consumers

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Spain

KEY DATA FINDINGS

2020 IMPACT

Sales surge before the lockdown in 2020
Supermarkets were unprepared for the increase in online orders
Mercadona continues leading while Carrefour acquires Supersol

RECOVERY AND OPPORTUNITIES

Proximity and convenience will drive recovery in the forecast period
Accelerated adoption of e-commerce and mobile applications expected
Supermarkets will expand ready to eat product offers

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 99 Supermarkets GBO Company Shares: % Value 2016-2020 Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Spain

KEY DATA FINDINGS

2020 IMPACT

Capacity limits negatively impacted the appeal of traditional grocery retailers in 2020
Operational challenges and better alternatives limit growth
Specialist bakers continue appealing to many Spaniards

RECOVERY AND OPPORTUNITIES

Lowered disposable incomes will restrain recovery in the forecast period
Traditional grocery retailers will struggle to adapt to consumers’ changing demands and growing competition from modern retailers
Online channel provides an opportunity for growth

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Spain

KEY DATA FINDINGS

2020 IMPACT

Demand drops in 2020 as locals stay away from physical shopping environments and the number of inbound tourists declines
Intensified focus on e-commerce
Some retailers forced to shut their doors permanently

RECOVERY AND OPPORTUNITIES

Return of international tourists will support recovery in the forecast period
E-commerce will remain the focus
Fast fashion will continue appealing to young consumers

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Spain

KEY DATA FINDINGS

2020 IMPACT

Home working slightly mitigated the negative effect from COVID-19 in 2020
Specialist retailers collaborate with hypermarkets
Sales through e-commerce skyrocket

RECOVERY AND OPPORTUNITIES

Moderate recovery pace expected in the forecast period
New lines of business will be explored
E-commerce presence will become crucial

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Spain

KEY DATA FINDINGS

2020 IMPACT

Chemists/pharmacies saw strong growth in 2020
Call & collect services launched
Dramatic increase in online sales for beauty specialist retailers

RECOVERY AND OPPORTUNITIES

Digital transformation will drive recovery in the forecast period
Value sales will be supported by consumers’ search for quality
Online channel set to continue gaining share

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Spain

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drastically limits sales for home and garden specialist retailers in 2020
Smaller retailers struggle with new operational requirements
E-commerce and omnichannel strategies come to the forefront

RECOVERY AND OPPORTUNITIES

Reduced purchasing power will delay recovery in the forecast period
E-commerce will continue to grow
Players may offer new services to optimise development

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Spain

KEY DATA FINDINGS

2020 IMPACT

Sales plummet during lockdown in 2020
Loss of demand for apparel and lack of tourists furthers the decline
El Corte Inglés continues dominating benefitting from an established omnichannel strategy with click-and-collect services

RECOVERY AND OPPORTUNITIES

Recovery will be supported by return of tourists in the forecast period
Growth of e-commerce expected
Focus on foodservice development will continue

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 155 Department Stores GBO Company Shares: % Value 2016-2020 Table 156 Department Stores GBN Brand Shares: % Value 2017-2020 Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Spain

KEY DATA FINDINGS

2020 IMPACT

Variety stores only slightly negatively impacted by lockdown in 2020
Location remains a key strategic advantage
Chinese family-owned outlets continue to dominate variety stores in Spain

RECOVERY AND OPPORTUNITIES

Pressure from e-commerce players will restrain recovery in the forecast period
Dealz will continue its expansion in Spain
Chinese brands will continue shaping the landscape of variety stores

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 163 Variety Stores GBO Company Shares: % Value 2016-2020 Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Spain

KEY DATA FINDINGS

2020 IMPACT

RECOVERY AND OPPORTUNITIES

Costco’s ambitious expansion plans may drive recovery in the forecast period

CHANNEL DATA

Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020 Table 170 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 171 Warehouse Clubs GBO Company Shares: % Value 2016-2020 Table 172 Warehouse Clubs GBN Brand Shares: % Value 2017-2020 Table 173 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020 Table 174 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020 Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 176 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Spain

KEY DATA FINDINGS

2020 IMPACT

Direct selling was moderately impacted by COVID-19 in 2020
Favourable environment for direct selling in Spain
Leading players focus on improving digital and online capabilities

RECOVERY AND OPPORTUNITIES

Recovery will be off to a slow start in the forecast period
Spain’s direct selling’s base of agents may expand
Online sales will continue growing

CHANNEL DATA

Table 177 Direct Selling by Category: Value 2015-2020 Table 178 Direct Selling by Category: % Value Growth 2015-2020 Table 179 Direct Selling GBO Company Shares: % Value 2016-2020 Table 180 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 181 Direct Selling Forecasts by Category: Value 2020-2025 Table 182 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Spain

KEY DATA FINDINGS

2020 IMPACT

Homeshopping sees moderate impact from COVID-19 in 2020 as new entrants emerge
Grocery retailers enter food and drink homeshopping
Boom of e-commerce moderates homeshopping performance in 2020

RECOVERY AND OPPORTUNITIES

Recovery will be slow due to waning interest in food and drink homeshopping in the forecast period
Homeshopping players will adopt digital solutions to address threat of e-commerce
Frozen products will continue to perform well

CHANNEL DATA

Table 183 Homeshopping by Category: Value 2015-2020 Table 184 Homeshopping by Category: % Value Growth 2015-2020 Table 185 Homeshopping GBO Company Shares: % Value 2016-2020 Table 186 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 187 Homeshopping Forecasts by Category: Value 2020-2025 Table 188 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Spain

KEY DATA FINDINGS

2020 IMPACT

Limited consumer movement heavily restricts sales opportunities in 2020
Advanced and contactless payment options became crucial

RECOVERY AND OPPORTUNITIES

Recovery set to begin in 2021 as consumers return to busier lifestyles
Smart vending expected to gain traction in a post-pandemic environment
Limited room for expansion in the forecast period

CHANNEL DATA

Table 189 Vending by Category: Value 2015-2020 Table 190 Vending by Category: % Value Growth 2015-2020 Table 191 Vending GBO Company Shares: % Value 2016-2020 Table 192 Vending GBN Brand Shares: % Value 2017-2020 Table 193 Vending Forecasts by Category: Value 2020-2025 Table 194 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Spain

KEY DATA FINDINGS

2020 IMPACT

E-commerce booms under lockdown restrictions and maintains strong growth throughout 2020
Omnichannel strategies paid off in 2020
Growing consumer spending patterns support growth

RECOVERY AND OPPORTUNITIES

Only moderate growth expected in the forecast period
Social media networks may be increasingly utilised for sales channels
New opportunities for growth for products that previously had a small share in e-commerce

CHANNEL DATA

Table 195 E-Commerce by Channel and Category: Value 2015-2020 Table 196 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 197 E-Commerce GBO Company Shares: % Value 2016-2020 Table 198 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 199 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 200 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Spain

KEY DATA FINDINGS

2020 IMPACT

Mobile e-commerce continues to surge in 2020 due to high use of smartphones in Spain
Spaniards prefer using retailers’ apps for mobile e-commerce
Social networks became increasingly important

RECOVERY AND OPPORTUNITIES

Focus on developing mobile apps will drive growth of mobile e-commerce throughout the forecast period
Smartphones will stay the preferred way to shop online via mobile device
Strong social media presence will remain key to attracting young target audience

CHANNEL DATA

Table 201 Mobile E-Commerce: Value 2015-2020 Table 202 Mobile E-Commerce: % Value Growth 2015-2020 Table 203 Mobile E-Commerce Forecasts: Value 2020-2025 Table 204 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Spain

KEY DATA FINDINGS

2020 IMPACT

Sales surge during lockdown restrictions and gradually slow over 2020
Delivery delays plague food and drink e-commerce in Spain
More agreements reached with third party delivery services

RECOVERY AND OPPORTUNITIES

Opening of consumer foodservice will restrain growth of food and drink e-commerce in the forecast period
A focus on logistics and swift delivery options expected
Expanded delivery options likely to be offered

CHANNEL DATA

Table 205 Food and Drink E-Commerce: Value 2015-2020 Table 206 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 207 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
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