Retailing in Taiwan

March 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Taiwan?
  • Which are the leading retailers in Retailing in Taiwan?
  • How are products distributed in Retailing in Taiwan?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Taiwan?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Taiwan

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
COVID-19 outbreak prompts new omnichannel strategies
“At home economy” shapes consumer demand
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Lunar New Year End of year cleaning Department store anniversary sales Ghost month sales Back to school Double 11 shopping day
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 27 Retailing GBO Company Shares: % Value 2017-2021 Table 28 Retailing GBN Brand Shares: % Value 2018-2021 Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Convenience stores faces challenges during the COVID-19 outbreak
Sales of fresh groceries increase
Community group buying drives sales

PROSPECTS AND OPPORTUNITIES

Redefining convenience
Making the most of intentional purchases
Numerous services and easy payments at convenience stores

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Hypermarkets in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increased basket sizes and e-commerce drive sales amidst COVID-19 outbreak
Carrefour’s digital and sustainability initiatives
Compound store format becomes a common strategy for hypermarkets

PROSPECTS AND OPPORTUNITIES

Continued expansion of last-mile delivery capabilities to cope with future demand
RT Mart differentiates itself by offering new services
Strategic partnerships in compound stores

CHANNEL DATA

Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales of fresh groceries jump in supermarkets and demand becomes more sophisticated
Competition increases in grocery retailing
Taiwan Fresh Supermarket drives sales through livestreaming and social media

PROSPECTS AND OPPORTUNITIES

Competition in grocery retailing expected to come from e-commerce
Differentiation and customer segmentation
Rising consumer environmental awareness increases focus on waste reduction

CHANNEL DATA

Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 90 Supermarkets GBO Company Shares: % Value 2017-2021 Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

The government brings traditional grocery retailers online
Farm-to-table and organic produce proves more popular during the pandemic
Vegetarianism becomes increasingly popular amongst traditional food specialist retailers

PROSPECTS AND OPPORTUNITIES

More traditional grocery retailers boost online presence to attract consumers
Sustainability is an evergreen strategy
Traditional grocery retailers reinvent themselves with digital payments

CHANNEL DATA

Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Fashion brands and retailers are severely impacted by the COVID-19 pandemic
Apparel specialist retailers focus on functional wear at home
Retailers strengthen brand value through COVID-19 preventive measures

PROSPECTS AND OPPORTUNITIES

Reinvention of consumer demand and stabilisation of supply chain through pre-orders
Local brands expected to gain in the post-pandemic era
Driving consumer loyalty through omnichannel strategies

CHANNEL DATA

Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers increase spending on electronics and appliances amidst COVID-19 outbreak
Retailers concentrate on an omnichannel strategy and membership privileges
Leading players focus on the younger demographic

PROSPECTS AND OPPORTUNITIES

Rising demand expected to continue
Brand retailers can deepen customer relationships to create brand value
Innovative electronics products to drive consumer demand

CHANNEL DATA

Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Health and beauty specialist retailers sees a mixed performance in 2021
Chemists/pharmacies continues its expansion
Improving the consumer shopping experience through technology

PROSPECTS AND OPPORTUNITIES

Partnering with KOL to boost product awareness
New product innovations inspired by COVID-19
Retailers will continue to invest in omnichannel strategies

CHANNEL DATA

Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home and garden specialist retailers suffers from COVID-19 outbreak
Retailers strengthen digital transformation
Retailers’ promotional products adapt to changing home activities

PROSPECTS AND OPPORTUNITIES

Home and garden specialist retailers expected to see a rebound over the forecast period
Some consumers will embrace sustainable lifestyles and reduce spending on home products
Physical stores will remain important

CHANNEL DATA

Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Department stores severely negatively affected by the pandemic in 2021
Department stores adopt digital strategies
Government’s stimulus vouchers drive year-end sales, but competition seen from shopping centres

PROSPECTS AND OPPORTUNITIES

Differentiating the customer experience amidst stiff competition with e-commerce platforms
Department stores to strengthen online marketing
Changing consumer preferences in terms of shopping destinations

CHANNEL DATA

Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 146 Department Stores GBO Company Shares: % Value 2017-2021 Table 147 Department Stores GBN Brand Shares: % Value 2018-2021 Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Variety stores benefits from proximity to consumers during the pandemic
POYA and its strategy
Digital developments

PROSPECTS AND OPPORTUNITIES

Variety stores expected to continue store openings over the forecast period
More brands expected to undergo rebranding and renovation
Leveraging low prices as a key differentiator of variety stores

CHANNEL DATA

Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 154 Variety Stores GBO Company Shares: % Value 2017-2021 Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Costco dominates warehouse clubs
Costco’s business model
Success factors during the pandemic

PROSPECTS AND OPPORTUNITIES

Value positioning of warehouse clubs
Cost-saving strategies at Costco
Potential to continue to gain sales and share at expense of supermarkets and hypermarkets

CHANNEL DATA

Table 160 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021 Table 161 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 162 Warehouse Clubs GBO Company Shares: % Value 2017-2021 Table 163 Warehouse Clubs GBN Brand Shares: % Value 2018-2021 Table 164 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021 Table 165 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021 Table 166 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 167 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Direct Selling in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Direct selling maintains growth during the pandemic
Social media is leveraged by younger sales agents to attract younger consumers
Atomy rises to become one of the top six direct selling companies

PROSPECTS AND OPPORTUNITIES

Direct selling will continue to see growth
Direct selling to compete with e-commerce
Direct selling will continue to be dominated by dietary supplements

CHANNEL DATA

Table 168 Direct Selling by Category: Value 2016-2021 Table 169 Direct Selling by Category: % Value Growth 2016-2021 Table 170 Direct Selling GBO Company Shares: % Value 2017-2021 Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 172 Direct Selling Forecasts by Category: Value 2021-2026 Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Homeshopping sees an acceleration of its decline
Development of homeshopping apps
Improved product assortment via homeshopping

PROSPECTS AND OPPORTUNITIES

Homeshopping expected to decline further
OTT platforms are fast-replacing cable TV
Leveraging the rising home economy trend and after-sales service

CHANNEL DATA

Table 174 Homeshopping by Category: Value 2016-2021 Table 175 Homeshopping by Category: % Value Growth 2016-2021 Table 176 Homeshopping GBO Company Shares: % Value 2017-2021 Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 178 Homeshopping Forecasts by Category: Value 2021-2026 Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 outbreak leads vending sales to decline
Vending machines sell COVID-19-related products
Retailers introduce vending at stores

PROSPECTS AND OPPORTUNITIES

Customised offerings in vending based on location
Smart vending machines expected to increase
Vending can provide retailers with an upgraded image

CHANNEL DATA

Table 180 Vending by Category: Value 2016-2021 Table 181 Vending by Category: % Value Growth 2016-2021 Table 182 Vending GBO Company Shares: % Value 2017-2021 Table 183 Vending GBN Brand Shares: % Value 2018-2021 Table 184 Vending Forecasts by Category: Value 2021-2026 Table 185 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Unprecedented sales during online shopping festivals
Product categories that are consumed at home record sales increases
Social commerce and livestreaming

PROSPECTS AND OPPORTUNITIES

E-commerce growth presents logistics challenges to physical retailers
Strengthening logistics capabilities
Momo expected to continue leading the e-commerce space

CHANNEL DATA

Table 186 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 187 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 188 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 189 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 190 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 191 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

High mobile internet usage and maturing of online shopping drive mobile e-commerce
Increase in mobile payment
Live commerce brings online shopping into the mobile age

PROSPECTS AND OPPORTUNITIES

M-commerce will lead the way in e-commerce
Mobile e-commerce expected to benefit both online and store-based retail sales
Brand awareness and mobile e-commerce success go hand in hand

CHANNEL DATA

Table 192 Mobile E-Commerce (Goods): Value 2016-2021 Table 193 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 194 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 195 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in Taiwan

KEY DATA FINDINGS

2021 DEVELOPMENTS

Groceries are amongst the items most purchased online
Government support for the digitalisation of traditional grocery retailers
Spike in demand for vegetable boxes during the pandemic

PROSPECTS AND OPPORTUNITIES

Strategies to drive impulse purchases
Increased use of online grocery shopping here to stay
South Korea’s Coupang expands its grocery delivery service in Taiwan

CHANNEL DATA

Table 196 Food and Drink E-Commerce: Value 2016-2021 Table 197 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 198 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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