Retailing in Taiwan

Retailing in Taiwan

EXECUTIVE SUMMARY

Increasing e-commerce awareness drives the growth of online-offline collaboration

Weak spending power remains a pain point for all retailers

Players with bigger selling spaces become smaller while smaller ones grow bigger

Department stores seek digitalisation to stay relevant in retailing

Environmentally-friendly mindset affects consumer behaviours

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Lunar New Year
End of year cleaning
Department store anniversary sales
Ghost month sales
Back to school
Double 11 shopping day

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Convenience Stores in Taiwan

HEADLINES

PROSPECTS

Launching private label is a critical strategy to raise profits and awareness

Convenience stores switch their focus from expanding their number of outlets to upgrading their services and product range

Securing consumers is a driving force behind value growth

COMPETITIVE LANDSCAPE

President Chain Store Corp launches a pioneer complex store known as Big 7

Taiwan Family Mart reacts to the trend towards increasing store complexity by launching a café complex store

OK Mart starts selling fresh hand-made cold drinks in various flavours

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 75 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 76 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Discounters in Taiwan

PROSPECTS

Hypermarkets in Taiwan

HEADLINES

PROSPECTS

E-commerce development becomes the target for the three leading players

Increasing demand for fresh food leads to the innovative set-up of cooking areas in hypermarkets

Besides online channel development, hypermarkets also experience store transformation

COMPETITIVE LANDSCAPE

Major players grow larger leading to a highly centralised market

Hypermarkets in Taiwan compete directly with Costco

PresiCarre Co Ltd and RT Mart International Ltd invest in AI store development

CHANNEL DATA

Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 82 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 83 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 84 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Supermarkets in Taiwan

HEADLINES

PROSPECTS

Consumer preference switches to smaller portions due to the changed family structure

Rising amount of waste leads to the popularity of food waste reduction initiatives

Premiumisation drives the growth and consumer awareness of premium supermarkets

COMPETITIVE LANDSCAPE

Eslite bookstore introduces an in-store premium supermarket

Simple Mart’s IPO brings success

Chyuan Lien Enterprise Co puts emphasis on e-services rather than e-commerce

CHANNEL DATA

Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 90 Supermarkets GBO Company Shares: % Value 2015-2019
Table 91 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 92 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 93 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Traditional Grocery Retailers in Taiwan

HEADLINES

PROSPECTS

Local traditional grocery retailers attempt to develop international opportunities

Leveraging local experience, traditional grocery retailers head towards premiumisation

COMPETITIVE LANDSCAPE

Unpackaged.U store demonstrates the concept of sustainability

Organic grocers have high potential due to increasing demand and a change in consumers’ preference

CHANNEL DATA

Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 98 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 99 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 100 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 101 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 102 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 103 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 104 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 105 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 108 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 109 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 110 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 111 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Apparel and Footwear Specialist Retailers in Taiwan

HEADLINES

PROSPECTS

Fast fashion loses growth momentum as demand reaches maturity

E-commerce poses a challenge to bricks-and-mortar apparel and footwear stores

Outlet shopping centres are a growing channel for international apparel and footwear retailers

COMPETITIVE LANDSCAPE

Uniqlo Taiwan remains the leading player among apparel and footwear specialist retailers

Fast fashion brands Forever 21 and SPAO exit Taiwan

Cross-border e-commerce is a threat to apparel and footwear retailers

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Electronics and Appliance Specialist Retailers in Taiwan

HEADLINES

PROSPECTS

Slow demand for consumer electronics constrains growth for electronics and appliance specialist retailers

Electronics and appliance retailers seek to upgrade the in-store consumer experience

Bright year for consumer appliances thanks to the government’s subsidy

COMPETITIVE LANDSCAPE

Senao International Co Ltd remains the leading player in electronics and appliance specialist retailers

E-Life Mall Corp expands Digital City retail brand attracting younger consumers

Competition from e-commerce pushes players to fortify their own online channels

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in Taiwan

HEADLINES

PROSPECTS

Chained chemists/pharmacies seek strategic partnerships for expansion

New concepts for beauty products boom in drugstores/parapharmacies

COMPETITIVE LANDSCAPE

AS Watson Group maintains its leadership with new concepts and technology

Japanese players continue to expand in Taiwan

Drugstores/parapharmacies encounters a threat from variety stores

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Home and Garden Specialist Retailers in Taiwan

HEADLINES

PROSPECTS

Stagnating demand for homes constrains the growth of home and garden stores

Players take different approaches to retain consumers in their stores

Players continue to try out different sizes of stores

COMPETITIVE LANDSCAPE

IKEA gains value share narrowing the gap with the leading player

Smaller online players emerge and expand into offline touchpoints

POYA taps into home and garden targeting male consumers

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024

Department Stores in Taiwan

HEADLINES

PROSPECTS

E-commerce continues to restrain the growth of department stores

Dining is a main purpose for consumers to visit department stores

Anniversary sales determine the year’s performance

COMPETITIVE LANDSCAPE

Shin Kong Mitsukoshi upgrades the consumer experience with a mobile application

Challenges arise from the competition posed by shopping centres and outlet shopping centres

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 154 Department Stores GBO Company Shares: % Value 2015-2019
Table 155 Department Stores GBN Brand Shares: % Value 2016-2019
Table 156 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 157 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Variety Stores in Taiwan

HEADLINES

PROSPECTS

The performance of variety stores is supported by the economic environment

Local players and Japanese players serve different consumer needs

Variety stores differentiate themselves through specialisation in different product categories

COMPETITIVE LANDSCAPE

POYA succeeds in targeting female consumers and moves on to male customers

MUJI leads with minimalist-style products and deepens its influence with added-value services

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 162 Variety Stores GBO Company Shares: % Value 2015-2019
Table 163 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 164 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 165 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Warehouse Clubs in Taiwan

HEADLINES

PROSPECTS

A large and loyal consumer base proves the success of Costco

Warehouse clubs impacts the retailing landscape

Partnership with Cathay Bank proves to be a win-win for both parties

COMPETITIVE LANDSCAPE

Warehouse clubs remains consolidated with only one player present

Consumers continue to favour Costco for its good product quality and value prices

CHANNEL DATA

Table 168 Warehouse Clubs: Value Sales, Outlets and Selling Space 2014-2019
Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 170 Warehouse Clubs GBO Company Shares: % Value 2015-2019
Table 171 Warehouse Clubs GBN Brand Shares: % Value 2016-2019
Table 172 Warehouse Clubs LBN Brand Shares: Outlets 2016-2019
Table 173 Warehouse Clubs LBN Brand Shares: Selling Space 2016-2019
Table 174 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Direct Selling in Taiwan

HEADLINES

PROSPECTS

Being stereotyped by younger consumers remains a challenge for direct sellers

Dietary supplements remains the key category for direct selling

Direct selling companies push to develop online business

COMPETITIVE LANDSCAPE

Amway’s leading position is supported by its brand reputation and online efforts

Local Pro Partner gains share with its popular products and strategic partnership

CHANNEL DATA

Table 176 Direct Selling by Category: Value 2014-2019
Table 177 Direct Selling by Category: % Value Growth 2014-2019
Table 178 Direct Selling GBO Company Shares: % Value 2015-2019
Table 179 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 180 Direct Selling Forecasts by Category: Value 2019-2024
Table 181 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Homeshopping in Taiwan

HEADLINES

PROSPECTS

Main players maintain sales by fine-tuning their business strategies

Direction towards e-commerce is inevitable to maintain growth

COMPETITIVE LANDSCAPE

Fubon Multimedia Technology leads homeshopping with sales recovering in 2019

Homeshopping is becoming more consolidated

CHANNEL DATA

Table 182 Homeshopping by Category: Value 2014-2019
Table 183 Homeshopping by Category: % Value Growth 2014-2019
Table 184 Homeshopping GBO Company Shares: % Value 2015-2019
Table 185 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 186 Homeshopping Forecasts by Category: Value 2019-2024
Table 187 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Vending in Taiwan

HEADLINES

PROSPECTS

Smart vending machines with AI functions provide convenience for consumers

Product differentiation and innovation affect consumers’ preferences

COMPETITIVE LANDSCAPE

Traditional soft drinks giant Hey-Song Corp seizes vending opportunity to attract the younger generation

Outstanding business opportunity in vending lowers Uni-President Enterprises Corp’s development through X-Store

YTM cake vending machines catch the vending trend in 2018 and upgrade in 2019

CHANNEL DATA

Table 188 Vending by Category: Value 2014-2019
Table 189 Vending by Category: % Value Growth 2014-2019
Table 190 Vending GBO Company Shares: % Value 2015-2019
Table 191 Vending GBN Brand Shares: % Value 2016-2019
Table 192 Vending Forecasts by Category: Value 2019-2024
Table 193 Vending Forecasts by Category: % Value Growth 2019-2024

E-Commerce in Taiwan

HEADLINES

PROSPECTS

Increasing online interactions with consumers helps prolong browsing time

Delivery efficiency is another battlefield for e-commerce

Successful social media advertising has a significant impact on revenue growth but at a higher cost

COMPETITIVE LANDSCAPE

Consumer interfaces are personalised to win consumers’ interest

More players build their own online websites instead of relying on third party merchants

Friday owned by Far Eastern Department Store (FEDS) successfully secures loyal consumers

CHANNEL DATA

Table 194 E-Commerce by Channel and Category: Value 2014-2019
Table 195 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 196 E-Commerce GBO Company Shares: % Value 2015-2019
Table 197 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 198 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 199 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in Taiwan

HEADLINES

PROSPECTS

Chain store players launch their own apps to support payment and other services

User experiences continue to improve to attract and secure consumers’ awareness

COMPETITIVE LANDSCAPE

Momo Shop launches a unique searching function on its app

Yahoo! launches its app system to compete with Line

Kuobrothers Co Ltd successfully collaborates with Citigroup Inc

CHANNEL DATA

Table 200 Mobile E-Commerce: Value 2014-2019
Table 201 Mobile E-Commerce: % Value Growth 2014-2019
Table 202 Mobile E-Commerce Forecasts: Value 2019-2024
Table 203 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

Food and Drink E-Commerce in Taiwan

HEADLINES

PROSPECTS

Promotions and discounts are the best marketing strategies to boost sales

Chain store expansion slightly hinders the growth of food and drink e-commerce

In view of product perishability, snacks remains the best-selling category

COMPETITIVE LANDSCAPE

Fresh food e-commerce gains high awareness with the 2019 launch of Supermarket 365

Leading e-commerce players, PC Home and Momo Shop, both plan to provide fresh food delivery

CHANNEL DATA

Table 204 Food and Drink E-Commerce: Value 2014-2019
Table 205 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 206 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 207 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

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