Retailing in Taiwan

Retailing in Taiwan

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Pandemic forces leading brands to adopt new retailing strategies

Response to COVID-19 results in blurring of traditional channel boundaries

Response to COVID-19 results in blurring of traditional channel boundaries

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2020

Physical retail landscape

Cash and carry

Seasonality

Lunar New Year
End of year cleaning
Department store anniversary sales
Ghost month sales
Back to school
Double 11 shopping day

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Sales continue to rise despite pandemic as consumers shop more locally

Offering of private label ranges key to raising profits and awareness

Leading brands look to offer new innovative experiences to attract consumers

RECOVERY AND OPPORTUNITIES

More sophisticated offering key to competing with supermarkets

Growing focus on image and meeting expectations rather than expansion

Positive outlook driven by rising demand for convenience

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Taiwan

2020 IMPACT

Hypermarkets in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by focus on essential purchases in response to pandemic

Leading brands further embrace e-commerce in response to COVID-19

Smaller players struggle to compete with retail giants

RECOVERY AND OPPORTUNITIES

Hypermarkets players increasingly offering a multi-channel strategy

Leading brands look to attract consumers with innovative food experience options

Growing focus on transforming in-store customer experience

CHANNEL DATA

Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 83 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 84 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Rise in home cooking during pandemic supports supermarket sales

Demand for convenience boosts interest in smaller formats

Leading brands look to create premium in-store experiences to attract consumers

RECOVERY AND OPPORTUNITIES

Leading brands facing growing competition in intensive landscape

Rising consumer environmental awareness increases focus on waste reduction

Demand for higher quality continues to drive premiumisation trend

CHANNEL DATA

Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Supermarkets GBO Company Shares: % Value 2016-2020
Table 91 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 92 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 93 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Local players look to differentiate offering to compete with larger rivals

Local players look to differentiate offer to compete with larger rivals

Leading players respond to growing focus on sustainability

RECOVERY AND OPPORTUNITIES

Growing competition from modern grocery retailers to limit growth

Growing focus on premiumisation in response to rising demand for quality

Rising health awareness creating strong potential for organic grocers

CHANNEL DATA

Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Home workout trend in response to COVID-19 boosts interest in sports gear

Increasing maturity represents potential threat to future growth

Uniqlo Taiwan leverages extensive store network to remain in pole position

RECOVERY AND OPPORTUNITIES

Home workout craze and return to leisure shopping to support sales

Competition from e-commerce continues to intensify

Outlet shopping centres growing in strategic importance

CHANNEL DATA

Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Sales negatively impacted by reduced socialising due to COVID-19 pandemic

Offering of new innovative ranges key to maintaining sales growth

Leading brands focus on extensive ranges and convenient distribution

RECOVERY AND OPPORTUNITIES

Store openings and shift to digital learning to drive recovery

Growing focus on providing premium in-store experience to attract customers

Scope for government subsidies to further support development

CHANNEL DATA

Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Retailers forced to respond to major shift towards online sales due to COVID-19

Leading brands look to expand via new strategic partnerships

Investment in new concepts and technology key to maintaining success

RECOVERY AND OPPORTUNITIES

Surging online sales and reopening of economy to drive recovery

Introduction of new innovative formats and concepts driving sales

Growing competition from variety stores

CHANNEL DATA

Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Sales limited by decline in home refurbishment activity

Stagnating demand for new homes represents threat to growth

Modern and attractive store formats continue to boost IKEA sales

RECOVERY AND OPPORTUNITIES

Reopening of economy and increased home refurbishment to boost sales

Maintaining customer loyalty increasingly key to success of leading brands

New store formats and sizes targeting different consumer niches

CHANNEL DATA

Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Sales limited by COVID-19 social distancing measures

Continued growth of e-commerce represents threat to sales

Leading brands embrace new innovative technology to attract consumers

RECOVERY AND OPPORTUNITIES

Reopening of economy and shift to online sales key to recovery

Growing number of consumers primarily visit department stores for dining

Leading brands focusing on extravagant promotional occasions to attract consumers

CHANNEL DATA

Table 144 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 146 Department Stores GBO Company Shares: % Value 2016-2020
Table 147 Department Stores GBN Brand Shares: % Value 2017-2020
Table 148 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 149 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Store closures and shift to essential purchases hits sales hard

Sales supported by rising consumer price sensitivity

Leading brands increasingly targeting specific consumer niches

RECOVERY AND OPPORTUNITIES

Rising consumer price sensitivity to fuel shift towards variety stores

Local and Japanese variety stores target different consumer needs

Growing focus on product specialisation to differentiate offering

CHANNEL DATA

Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 154 Variety Stores GBO Company Shares: % Value 2016-2020
Table 155 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 156 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 157 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Consumers focus on bulk purchases of essential items during pandemic

Strong loyalty to Costco represents major barrier to potential rivals

Costco leverages good quality and competitive prices to remain in pole position

RECOVERY AND OPPORTUNITIES

Costco’s continued expansion to further drive overall sales

Potential to gain sales share at expense of supermarkets and hypermarkets

New partnerships key to expanding targeted consumer base

CHANNEL DATA

Table 160 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020
Table 161 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 162 Warehouse Clubs GBO Company Shares: % Value 2016-2020
Table 163 Warehouse Clubs GBN Brand Shares: % Value 2017-2020
Table 164 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020
Table 165 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020
Table 166 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 167 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Pandemic measures and restrictions severely limit operations

Leading brands continue to struggle to attract younger consumers

Extensive sales network and investment in online presence key to Amway’s success

RECOVERY AND OPPORTUNITIES

Gradual removal of pandemic restrictions to drive recovery

Sales to continue to be driven by rising demand for dietary supplements

Expansion of e-commerce activities key to further development

CHANNEL DATA

Table 168 Direct Selling by Category: Value 2015-2020
Table 169 Direct Selling by Category: % Value Growth 2015-2020
Table 170 Direct Selling GBO Company Shares: % Value 2016-2020
Table 171 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 172 Direct Selling Forecasts by Category: Value 2020-2025
Table 173 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Homeshopping players struggle to compete with e-commerce during pandemic

Leading brands responding to new consumer trends to maintain sales

Mom Shop leverages extensive viewer base to remain in pole position

RECOVERY AND OPPORTUNITIES

Reopening of economy and return to pre-pandemic habits to support recovery

Leading brands look to embrace e-commerce to maintain growth

Increasingly difficult for smaller players to compete with larger rivals

CHANNEL DATA

Table 174 Homeshopping by Category: Value 2015-2020
Table 175 Homeshopping by Category: % Value Growth 2015-2020
Table 176 Homeshopping GBO Company Shares: % Value 2016-2020
Table 177 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 178 Homeshopping Forecasts by Category: Value 2020-2025
Table 179 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Rising consumer hygiene awareness fuels interest in vending machines

New innovative AI technology key to convenience and extending outreach

Leading brands focusing on attracting younger consumers via new partnerships

RECOVERY AND OPPORTUNITIES

Strong growth potential in line with convenience and hygiene trends

Increasing focus on tailoring offer to specific consumer niches

New cake vending machines continue to grow in popularity

CHANNEL DATA

Table 180 Vending by Category: Value 2015-2020
Table 181 Vending by Category: % Value Growth 2015-2020
Table 182 Vending GBO Company Shares: % Value 2016-2020
Table 183 Vending GBN Brand Shares: % Value 2017-2020
Table 184 Vending Forecasts by Category: Value 2020-2025
Table 185 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Ongoing digitalisation trend boosted by lockdown measures

Strong scope for growth due to ever increasing time spent online

Focus on tailoring offer to individual consumers via personalised service

RECOVERY AND OPPORTUNITIES

New technological developments ensure growth potential remains strong

Optimisation of last mile delivery key to attracting convenience seeking consumers

Use of social media increasingly important to extending outreach

CHANNEL DATA

Table 186 E-Commerce by Channel and Category: Value 2015-2020
Table 187 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 188 E-Commerce GBO Company Shares: % Value 2016-2020
Table 189 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 190 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 191 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Drive towards mobile e-commerce boosted by lockdown measures

Growing number of large retailers launching their own payment apps

New innovative technology allows for more personalised service

RECOVERY AND OPPORTUNITIES

Development of 5G network to further drive growth over coming years

Increasingly important to use technology to target certain consumer niches

Leading brands launching new partnerships to extend outreach

CHANNEL DATA

Table 192 Mobile E-Commerce: Value 2015-2020
Table 193 Mobile E-Commerce: % Value Growth 2015-2020
Table 194 Mobile E-Commerce Forecasts: Value 2020-2025
Table 195 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Concern over COVID-19 fuels shift towards food and drink e-commerce

Enticing promotions and discounts increasingly key to attracting consumers

Leading brands respond to growing demand for higher quality and convenience

RECOVERY AND OPPORTUNITIES

Adoption of mobile e-commerce to continue skyrocketing

Growing competition from rapidly expanding chain stores

Perishability continues to limit fresh food sales

CHANNEL DATA

Table 196 Food and Drink E-Commerce: Value 2015-2020
Table 197 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 198 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

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