Retailing in the Netherlands

Retailing in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19-19 country impact

E-commerce growth surges in 2020, but omnichannel strategies may be the way forward

3rd party merchants grad share thanks to low prices and speedy delivery

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2020

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2014-2020

Seasonality

Easter
Sinterklaas (St Nicholas)
Christmas
Winter sales
Summer sales

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Shifts in consumer behaviour benefit convenience stores in 2020

Spar Holding maintains its lead in 2020 but faces increasing competition from rival players

Albert Heijn is at the forefront of innovation

RECOVERY AND OPPORTUNITIES

Jumbo Supermarkten will expand its convenience stores format

Focus on convenience and busy lifestyles will heighten

Smaller and traditional format convenience stores face challenges in the years ahead

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Discounters benefits from stay-at-home trend and economic constraints in 2020

Lidl continues to lead, despite having fewer outlets

Discounters align with consumer trends to boost sales

RECOVERY AND OPPORTUNITIES

Discounters will play catch-up with supermarkets over the forecast period

Major store design overhaul may boost Aldi’s profile while Lidl will invest heavily in marketing

Greater focus on brands, fresh food and baked goods offers scope for growth

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Discounters GBO Company Shares: % Value 2016-2020
Table 84 Discounters GBN Brand Shares: % Value 2017-2020
Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

A nimble approach to services benefits hypermarkets in 2020

Albert Heijn maintains its lead but loses some share to Jumbo

Cycling culture limits the popularity of hypermarkets, although the channel gets a boost from bulk-buy trends in 2020

RECOVERY AND OPPORTUNITIES

Mixed forecast for hypermarkets as consumer behaviour likely to change post-pandemic

Growth in e-commerce in the coming years will present a significant challenge for hypermarkets

Merging of foodservice and grocery retailing offers opportunities for growth

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Supermarkets benefit from the convenience factor and a wide range of product across the price spectrum

Albert Heijn remains the strong leader thanks to a large outlet network

Supply issues in e-commerce give supermarkets a boost in 2020

RECOVERY AND OPPORTUNITIES

Modest growth will be driven by the convenience factor but hampered by e-commerce

Increased number of strategically placed outlets can help drive sales in the future

Expansion of products on offer will attract greater numbers of consumers

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Traditional grocery retailers loses share in 2020 as consumer seek out lower prices

Coöperatieve Primera remains ahead thanks to its nimble approach

Split in traditional grocery retail profiles leaves lower-end establishments vulnerable to closure in 2020

RECOVERY AND OPPORTUNITIES

Return to old shopping habits poses a challenge for traditional grocery retailers but niche outlets may offer scope for growth

Traditional grocery retailers will see a drop in footfall among consumers whose budgets have become tighter

Traditional grocers will continue to lag behind their modern counterparts in terms of growth

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Apparel and footwear specialist retailers are hit hard by the pandemic in the early half of 2020

Primark Netherlands consolidates its lead due to frequent launches and low prices

Domestic player Euretco maintains second place but sees share decline

RECOVERY AND OPPORTUNITIES

Reduction in government and rental support will see both small and large stores close

Retailers will move towards sustainability to meet consumer demand

Apparel and footwear specialist will need to innovate to weather the storm

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Electronics and Appliance Specialist Retailers in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Electronics and appliance specialist retailers get a boost from the work-from-home trend in 2020

Media Markt Saturn Holding Nederland strengthens its lead

Prominent brands merge or go out of business amid channel decline

RECOVERY AND OPPORTUNITIES

Consumer behaviour will revert to pre-pandemic levels in 2021, forcing players to focus on online sales

A focus on in-store experience will enable players to maintain physical stores over the forecast period

Further decline expected as industry moves towards e-commerce

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Online shopping and hygiene concerns deter customers in 2020

AS Watson, owner of drugstore chain Kruidvat, consolidates its lead in 2020

Increasing consolidation across health and beauty specialist retailers

RECOVERY AND OPPORTUNITIES

In-store shopping will be hampered by the limits on customer testing, and retailers will need to adopt contactless solutions

Drugstores/parapharmacies will focus on services to continue to attract consumers

Optical goods stores set to recover after a slump in 2020

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Home and Garden Specialist Retailers in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

At-home trends in 2020 give home and garden retailers a boost

Intergamma maintains its lead over Ikea in 2020

Real estate boost benefits home improvement and home furnishing stores

RECOVERY AND OPPORTUNITIES

Reduction in outlets and disposable income will limit growth in the long term

A shift towards e-commerce will see changes in business models in the future

Kitchens and flooring will remain sensitive to house-buying trends

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Department stores suffer heavy losses in 2020 as footfall plummets

Hema remains dominant in 2020 thanks to increasing investment in online store

De Bijenkorf continues to thrive by focusing on premium products

RECOVERY AND OPPORTUNITIES

Online focus will help mitigate losses from physical stores

Polarisation will shape the future of department stores

Department stores will continue to struggle to achieve growth

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 155 Department Stores GBO Company Shares: % Value 2016-2020
Table 156 Department Stores GBN Brand Shares: % Value 2017-2020
Table 157 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 158 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Variety stores recoup lost sales in the latter half of 2020

Lead player Action records its best-ever performance, dominating the category

Outlets decline as e-commerce grows in 2020

RECOVERY AND OPPORTUNITIES

Outlets will decline as e-commerce grows, but variety stores can grab share from other retailers

Blokker Nederland set to focus on budget brand Big Bazar

High-end niche players will enjoy increasing presence

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 163 Variety Stores GBO Company Shares: % Value 2016-2020
Table 164 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 165 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 166 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Direct Selling in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Direct sellers benefit from a nimble approach and demand for personalised services

Multinationals in consumer health and beauty and personal care collectively dominate in 2020

Women and immigrants remain key sellers in 2020

RECOVERY AND OPPORTUNITIES

Direct selling has a positive outlook thanks to its personal appeal

A strong national economy will have contrasting effects on direct selling

Social media will become more important than organised parties for promoting products

CHANNEL DATA

Table 169 Direct Selling by Category: Value 2015-2020
Table 170 Direct Selling by Category: % Value Growth 2015-2020
Table 171 Direct Selling GBO Company Shares: % Value 2016-2020
Table 172 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 173 Direct Selling Forecasts by Category: Value 2020-2025
Table 174 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Companies withdraw as they become pure e-commerce players

Robert Klingel Europe continues to lead and increases its value share

Older consumers remain the key target audience

RECOVERY AND OPPORTUNITIES

Homeshopping will continue declining steeply in the years ahead

Traditional product categories will still dominate despite decline

Second-placed Bofrost will switch from homeshopping to e-commerce

CHANNEL DATA

Table 175 Homeshopping by Category: Value 2015-2020
Table 176 Homeshopping by Category: % Value Growth 2015-2020
Table 177 Homeshopping GBO Company Shares: % Value 2016-2020
Table 178 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 179 Homeshopping Forecasts by Category: Value 2020-2025
Table 180 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Vending in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

A decline in footfall during 2020 impacts vending sales

Public health concerns dent prospects for packaged food and hot drinks vending

Lekkerland continues to lead vending but other players gain ground

RECOVERY AND OPPORTUNITIES

Challenges ahead for vending with no innovation likely over the forecast period

Tobacco vending ban in 2022 will further impact growth in vending

Health and wellness trend will impact sales in vending over the forecast period

CHANNEL DATA

Table 181 Vending by Category: Value 2015-2020
Table 182 Vending by Category: % Value Growth 2015-2020
Table 183 Vending GBO Company Shares: % Value 2016-2020
Table 184 Vending GBN Brand Shares: % Value 2017-2020
Table 185 Vending Forecasts by Category: Value 2020-2025
Table 186 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

E-commerce sees exceptional growth in 2020 as more consumers shop from the comfort of their homes

Strong performances in electronics in 2020

Domestic players continue to dominate, except for apparel

RECOVERY AND OPPORTUNITIES

E-commerce will continue to grow and internationals are likely to gain ground

Omnichannel strategies will become more prevalent in the years ahead

Amidst strong sales growth, profit margins will remain slim

CHANNEL DATA

Table 187 E-Commerce by Channel and Category: Value 2015-2020
Table 188 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 189 E-Commerce GBO Company Shares: % Value 2016-2020
Table 190 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 191 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 192 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Strong growth thanks to substantial rise in smartphone shopping

New apps and improved functionalities should boost growth

Increasing sophistication in mobile devices enhances consumer experience

RECOVERY AND OPPORTUNITIES

Mobile e-commerce growth set to continue apace across the forecast period

Laptops and tablets will remain important for larger purchases

Smartphone use set to rise further thanks to younger consumers

CHANNEL DATA

Table 193 Mobile E-Commerce: Value 2015-2020
Table 194 Mobile E-Commerce: % Value Growth 2015-2020
Table 195 Mobile E-Commerce Forecasts: Value 2020-2025
Table 196 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Food and drink e-commerce sees exceptional growth in 2020 as consumers embrace online grocery shopping

Leading supermarkets AH.nl and Jumbo see growth in food and drink e-commerce in 2020

Food and drink specialists see strong growth

RECOVERY AND OPPORTUNITIES

Online grocery shopping will increase in the future as retailers enhance consumer experiences

E-commerce will form part of multi-channel or omnichannel strategies

High outlet density and advanced urbanisation pose structural challenges

CHANNEL DATA

Table 197 Food and Drink E-Commerce: Value 2015-2020
Table 198 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 199 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 200 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

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