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Overview:
Understand the latest market trends and future growth opportunities for the Retailing industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retailing industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retailing in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retailing in United Arab Emirates?
- Which are the leading retailers in Retailing in United Arab Emirates?
- How are products distributed in Retailing in United Arab Emirates?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in United Arab Emirates?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retailing in the United Arab Emirates
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Dramatic legislative changes in the United Arab Emirates
Localisation
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2022
Physical retail landscape
Physical retail landscape
Cash and carry
Seasonality
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
Convenience Stores in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Robust growth in 2021 after major decline the previous year
Major revamps to convenience stores
Zoom partners with NowNow and Talabat to facilitate contactless delivery
PROSPECTS AND OPPORTUNITIES
ENOC group encourages customers to use ENOCPay
Drive-through and self-checkout expand
Digital transformation fuels recovery
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Discounters in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Viva is the only player in discounters
Dominance of private label in Viva stores
PROSPECTS AND OPPORTUNITIES
Retreat of premiumisation trend
Growth of multi-brand private label strategy
Hypermarkets in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Single-digit decline in 2021 following double-digit growth the previous year
Majid Al Futtaim boosts Carrefour’s digital capabilities
Technology creates better in-store experiences
PROSPECTS AND OPPORTUNITIES
Discounters poses a threat to hypermarkets
Majid Al-Futtaim maintains its dominance in hypermarkets
Sustainability programmes become more relevant for consumers
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Supermarkets in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supermarkets sees a decline after registering strong growth in 2020
Launch of the first fully automated store in Dubai
Omnichannel approach becomes essential
PROSPECTS AND OPPORTUNITIES
Autonomous delivery solutions tested for the first time
Spinneys expands its online store
Sustainability gains steam
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Supermarkets GBO Company Shares: % Value 2017-2021
Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Traditional Grocery Retailers in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight recovery in 2021, on the heels of single-digit decline in 2020
New players enter the channel
Recovery of chocolate speciality stores due to pent-up demand
PROSPECTS AND OPPORTUNITIES
Traditional grocery retailers remains a limited channel
Ethnic speciality goods stores continue to do well
Specialist health food stores benefit from new lifestyle concerns
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Apparel and Footwear Specialist Retailers in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Robust double-digit growth in 2021 due to return of tourists
Sustainability becomes key in ‘slow luxury’ apparel and footwear
adidas opens first flagship store in the Middle East
PROSPECTS AND OPPORTUNITIES
Loyalty programmes become vital
Brand Dubai grows in importance
Growing penetration of e-commerce
CHANNEL DATA
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Electronics and Appliance Specialist Retailers in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Electronics and appliance specialist retailers returns to growth in 2021
Sales of small appliances help drive growth
Samsung launches reward programme
PROSPECTS AND OPPORTUNITIES
Sharaf DG remains the leading retailer with its wide selection of home and entertainment products
Innovation remains key
Sales dominated by electronics and appliance specialist retailers
CHANNEL DATA
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Health and Beauty Specialist Retailers in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wellness trend continues to grow
Price movement leads to channel and brand switches
Life expands aggressively across all seven Emirates
PROSPECTS AND OPPORTUNITIES
Premiumisation trend slows
The parallel rise of ‘clean’ and ‘anti-clean’ beauty
Obesity continues to be a growing concern
CHANNEL DATA
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
Home and Garden Specialist Retailers in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
IKEA continues to lead and maintains single-digit growth
Major promotions in home and garden specialist retailers in 2021
Big box brands launch smaller express stores to offer convenience
PROSPECTS AND OPPORTUNITIES
Pandemic-induced lifestyle changes to benefit the channel, but growth will be limited
High-value purchases fuel modest low single-digit growth
Buy Now, Pay Later (BNPL) continues to expand
CHANNEL DATA
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
Department Stores in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Luxury department stores buoyed by the return of tourists in 2021
Local designers and home-grown labels grow with a focus on regional heritage
M H Alshaya retains Debenhams franchise after deal with new owner Boohoo.com
PROSPECTS AND OPPORTUNITIES
Luxury department stores reveal surprising resilience
Department stores set to continue to grow
Limited editions and exclusive drops key to attracting consumers
CHANNEL DATA
Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Department Stores GBO Company Shares: % Value 2017-2021
Table 147 Department Stores GBN Brand Shares: % Value 2018-2021
Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Variety Stores in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery to pre-pandemic level of sales expected to be faster than overall retailing
Trading down benefits low-priced variety stores
Variety stores a reliable provider of affordable PPE
PROSPECTS AND OPPORTUNITIES
Variety stores to face a threat from discounters
Variety stores accelerate the expansion of outlet coverage across the country
Asian variety stores grow the mass skin care category
CHANNEL DATA
Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Variety Stores GBO Company Shares: % Value 2017-2021
Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Warehouse Clubs in the United Arab Emirates
2021 DEVELOPMENTS
Direct Selling in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling is immature and undeveloped
Cannibalisation by e-commerce
Omnichannel approach increasingly seen for Avon
PROSPECTS AND OPPORTUNITIES
Direct selling is stigmatised
Innovation in the hygiene and health space may fuel recovery
New law on dual jobs may help recruitment of direct selling sales force
CHANNEL DATA
Table 160 Direct Selling by Category: Value 2016-2021
Table 161 Direct Selling by Category: % Value Growth 2016-2021
Table 162 Direct Selling GBO Company Shares: % Value 2017-2021
Table 163 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 164 Direct Selling Forecasts by Category: Value 2021-2026
Table 165 Direct Selling Forecasts by Category: % Value Growth 2021-2026
Homeshopping in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Citruss TV is the only homeshopping player in the United Arab Emirates
Homeshopping players become increasingly omnichannel
PROSPECTS AND OPPORTUNITIES
Local Emiratis are the main consumers
Popularity of streaming at the expense of cable TV may threaten growth prospects
CHANNEL DATA
Table 166 Homeshopping by Category: Value 2016-2021
Table 167 Homeshopping by Category: % Value Growth 2016-2021
Table 168 Homeshopping GBO Company Shares: % Value 2017-2021
Table 169 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 170 Homeshopping Forecasts by Category: Value 2021-2026
Table 171 Homeshopping Forecasts by Category: % Value Growth 2021-2026
Vending in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery fuelled by a return to offices and higher tourist arrivals
Launch of region’s first-of-its-kind direct integrated payment solution for vending machines
Vending increasingly goes cashless
PROSPECTS AND OPPORTUNITIES
Vending of personal hygiene products sees growth due to pandemic
Growth of compact service stations bodes well for vending machines
Noon expands driverless vending machine vehicles
CHANNEL DATA
Table 172 Vending by Category: Value 2016-2021
Table 173 Vending by Category: % Value Growth 2016-2021
Table 174 Vending GBO Company Shares: % Value 2017-2021
Table 175 Vending GBN Brand Shares: % Value 2018-2021
Table 176 Vending Forecasts by Category: Value 2021-2026
Table 177 Vending Forecasts by Category: % Value Growth 2021-2026
E-Commerce (Goods) in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
In 2021 e-commerce continues its rapid growth
D2C takes an omnichannel approach
Amazon launches Subscribe and Save in the United Arab Emirates
PROSPECTS AND OPPORTUNITIES
E-commerce given a permanent boost
Need for e-commerce licenses to stimulate growth
Farfetch launches designer handbag resale service in the United Arab Emirates
CHANNEL DATA
Table 178 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 179 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 180 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 181 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 182 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 183 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
Mobile E-Commerce (Goods) in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Permanent shift away from cash
Demand for shopping apps expected to increase
Loyalty programmes enable premiumisation and personalisation
PROSPECTS AND OPPORTUNITIES
Noon diversifies its services to fill gaps in the market
Shein Mobile app takes the market by storm
Great potential remains for mobile e-commerce in the United Arab Emirates
CHANNEL DATA
Table 184 Mobile E-Commerce (Goods): Value 2016-2021
Table 185 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 186 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 187 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
Food and Drink E-Commerce in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sustained growth for food and drink e-commerce
Modern grocery retailers go online
Uber-owned Careem launches ‘dark store’
PROSPECTS AND OPPORTUNITIES
Amazon looks to expand its capability in the region
Noon Daily explodes in popularity
Customer satisfaction and average order values rise
CHANNEL DATA
Table 188 Food and Drink E-Commerce: Value 2016-2021
Table 189 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 190 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 191 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
Retailing
Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.