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Country Report

Retailing in

Retailing in Tunisia

55 pages, Jan 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sustainable value growth performance in 2017

Retailing continued to see positive current value sales growth in 2017. While softening economic conditions reduced spending confidence among lower-income consumers, their higher-income counterparts were less affected, and many continued to indulge in luxury purchases.

Internet retailing is on the rise

Despite the issue of trust surrounding online payments, internet retailing is one of the fastest-growing channels in retailing. The increasing penetration of computers, tablets and smartphones, together with the fast growth in broadband internet coverage and rising usage of mobile 4G internet, expanded the customer base and ensured strong value sales growth for the online channel.

Grocery retailers extend their reach

Grocery retailers continued to grow with the expansion of outlets to reach middle-income consumers. Modern grocery retailers have focused on aggressive pricing strategies, which attract new consumers.

Multinationals benefit from the ongoing modernisation of retailing

Retailing in Tunisia is quite polarised, with traditional formats by local players like Poulina Group Holding, Société Chahia and Masmoudi Patisserie, and modern formats by multinationals with local operators, including Carrefour, Auchan and Groupe Monoprix. The modernisation of retailing in Tunisia, especially within grocery retailers, has seen the share of multinational companies increase, as sales through supermarkets and hypermarkets registered strong value growth.

Retailing is set to record positive value growth over the forecast period

Retailing is expected to register positive retail value growth at constant 2017 prices over the forecast period. Middle- and high-income consumers are likely to shop more often in modern and formal retailers, thereby favouring growth.

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Retailing Sample Report Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:

The Retailing in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Tunisia?
Who are the leading retailers in Tunisia?
How is retailing performing in Tunisia?
What is the retailing environment like in Tunisia?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Tunisia

EXECUTIVE SUMMARY

Sustainable value growth performance in 2017

Internet retailing is on the rise

Grocery retailers extend their reach

Multinationals benefit from the ongoing modernisation of retailing

Retailing is set to record positive value growth over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2012-2017

Payments and delivery

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 4 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 6 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 10 Retailing GBO Company Shares: % Value 2013-2017
Table 11 Retailing GBN Brand Shares: % Value 2014-2017
Table 12 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 13 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 14 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 15 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 16 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 18 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 19 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 20 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 21 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 22 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 23 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 24 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Direct Selling in Tunisia

HEADLINES

PROSPECTS

Beauty and personal care boosts direct selling

Direct selling retains its audience

Value growth projected for the forecast period

COMPETITIVE LANDSCAPE

Ixia Cosmetics maintains its leading position through Avon

Oriflame enters direct selling in Tunisia

Affordable prices, innovation and quality drive success

CHANNEL DATA

Table 25 Direct Selling by Category: Value 2012-2017
Table 26 Direct Selling by Category: % Value Growth 2012-2017
Table 27 Direct Selling GBO Company Shares: % Value 2013-2017
Table 28 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 29 Direct Selling Forecasts by Category: Value 2017-2022
Table 30 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Internet Retailing in Tunisia

HEADLINES

PROSPECTS

Internet retailing suffers from trust issues and a focus on store-based retailing

Internet retailing is in a development phase

Strong value growth expected over the forecast period

COMPETITIVE LANDSCAPE

Africa Internet Group remains the leader in internet retailing in 2017

Internet retailing remains underdeveloped

Several new entrants expected over the forecast period

CHANNEL DATA

Table 31 Internet Retailing by Category: Value 2012-2017
Table 32 Internet Retailing by Category: % Value Growth 2012-2017
Table 33 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 34 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Internet Retailing Forecasts by Category: Value 2017-2022
Table 36 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Mixed Retailers in Tunisia

HEADLINES

PROSPECTS

Mixed retailers gain popularity in Tunisia

Warehouse clubs offer exclusivity

Healthy value growth is projected

COMPETITIVE LANDSCAPE

Ulysse Hyper Distribution is the leading player in 2017

Mixed retailers use pricing as a competitive tool

Mixed retailers remains a niche category

CHANNEL DATA

Table 37 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 38 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 39 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 40 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 41 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 42 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 43 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 44 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 47 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 48 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 49 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 50 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 51 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 52 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Mobile Internet Retailing in Tunisia

HEADLINES

PROSPECTS

Important value growth estimated for the forecast period

Social media supports mobile internet retailing

COMPETITIVE LANDSCAPE

Development of website interfaces to support mobile internet retailing

CHANNEL DATA

Table 53 Mobile Internet Retailing: Value 2012-2017
Table 54 Mobile Internet Retailing: % Value Growth 2012-2017
Table 55 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 56 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Modern Grocery Retailers in Tunisia

HEADLINES

PROSPECTS

Supermarkets records important value sales and outlet growth

Traditional grocery retailers continue to lead

Expansion of hypermarkets and supermarkets supports modern grocery retailers

COMPETITIVE LANDSCAPE

Ulysse Hyper Distribution leads modern grocery retailers in 2017

Groupe Magasin Général merges with Auchan

Intense competitive landscape

CHANNEL DATA

Table 57 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 58 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 59 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
Table 60 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
Table 61 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
Table 62 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 63 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 64 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 65 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 66 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 67 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 69 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
Table 70 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
Table 71 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
Table 72 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Non-Grocery Specialists in Tunisia

HEADLINES

PROSPECTS

Steady growth is expected over the forecast period

International retailers set to enjoy success

The black market remains a major problem

COMPETITIVE LANDSCAPE

Ste Tuntex gains the leading position in non-grocery specialists in 2017

Different marketing and pricing strategies

Domestic and international players enjoy relevance

CHANNEL DATA

Table 73 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 74 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 75 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 76 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 77 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 78 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 79 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 80 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 81 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 82 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 83 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 84 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 85 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 86 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 87 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 88 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022

Traditional Grocery Retailers in Tunisia

HEADLINES

PROSPECTS

Dynamism of “other” grocery retailers

Tunisians continue to favour independent small grocers

Supermarkets represent a major threat to independent small grocers

COMPETITIVE LANDSCAPE

Poulina Group Holding leads a highly fragmented competitive landscape

Advertising reinforces positioning

Independents continue to dominate traditional grocery retailers

CHANNEL DATA

Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 90 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 91 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 92 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 93 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 94 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 95 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 96 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 97 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 98 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 99 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 100 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 101 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 102 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 103 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 104 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

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Megatrends

Country Report

Retailing in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

Sustainable value growth performance in 2017

Internet retailing is on the rise

Grocery retailers extend their reach

Multinationals benefit from the ongoing modernisation of retailing

Retailing is set to record positive value growth over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Retailing in Tunisia

EXECUTIVE SUMMARY

Sustainable value growth performance in 2017

Internet retailing is on the rise

Grocery retailers extend their reach

Multinationals benefit from the ongoing modernisation of retailing

Retailing is set to record positive value growth over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Payments and delivery

MARKET DATA

DEFINITIONS

SOURCES

Direct Selling in Tunisia

HEADLINES

PROSPECTS

Beauty and personal care boosts direct selling

Direct selling retains its audience

Value growth projected for the forecast period

COMPETITIVE LANDSCAPE

Ixia Cosmetics maintains its leading position through Avon

Oriflame enters direct selling in Tunisia

Affordable prices, innovation and quality drive success

CHANNEL DATA

Internet Retailing in Tunisia

HEADLINES

PROSPECTS

Internet retailing suffers from trust issues and a focus on store-based retailing

Internet retailing is in a development phase

Strong value growth expected over the forecast period

COMPETITIVE LANDSCAPE

Africa Internet Group remains the leader in internet retailing in 2017

Internet retailing remains underdeveloped

Several new entrants expected over the forecast period

CHANNEL DATA

Mixed Retailers in Tunisia

HEADLINES

PROSPECTS

Mixed retailers gain popularity in Tunisia

Warehouse clubs offer exclusivity

Healthy value growth is projected

COMPETITIVE LANDSCAPE

Ulysse Hyper Distribution is the leading player in 2017

Mixed retailers use pricing as a competitive tool

Mixed retailers remains a niche category

CHANNEL DATA

Mobile Internet Retailing in Tunisia

HEADLINES

PROSPECTS

Important value growth estimated for the forecast period

Social media supports mobile internet retailing

COMPETITIVE LANDSCAPE

Development of website interfaces to support mobile internet retailing

CHANNEL DATA

Modern Grocery Retailers in Tunisia

HEADLINES

PROSPECTS

Supermarkets records important value sales and outlet growth

Traditional grocery retailers continue to lead

Expansion of hypermarkets and supermarkets supports modern grocery retailers