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Learn moreMar 2020
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Further growth and development was seen in Tunisia’s retailing industry in 2019 as population growth, urbanisation and rising incomes all played a role in spurring demand for a wide range of consumer goods. However, most retail spending remains focused on grocery retailers, with traditional grocery retailers the dominant retail channel in terms of value sales and the number of outlets.
At the end of the review period, the three leading players in e-commerce in Tunisia were all store-based retailers that had developed their own e-commerce websites in an effort to pursue an omni-channel retailing strategy. Mytek and Tunisianet are electronics and appliance specialist retailers that have added online sales to their respective networks of stores in an effort to tap into increasing demand for e-commerce among the country’s affluent young urban professionals, many of whom place significant value on the convenience that e-commerce represents.
Health and beauty specialist retailers remained a highly fragmented retail channel in 2019. The main reason for this situation is that legal restrictions on the ownership of retail outlets that dispense Rx and OTC medicines remain in effect.
International players are becoming increasingly influential in apparel and footwear specialist retailers in Tunisia, with major global names such as LC Waikiki, Celio and numerous brands owned by Inditex such as Zara, Pull and Bear, Bershka and Massimo Dutti becoming increasingly prominent in cities throughout the country. However, local players HA, MABROUK and Zen continue to lead in a highly fragmented competitive landscape in which independent stores and small-scale operators continue to account for the vast majority of sales.
The forecast period is likely to see strong growth and development in Tunisia years retailing industry. The increasing spread of international retailers across all channels is likely to result in traditional retailers, independent stores and local chains coming under increasing pressure as a young, affluent and dynamic urban consumer base becomes increasingly interested in the latest global retailing trends.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retailing industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.