Retailing in Tunisia

Retailing in Tunisia

EXECUTIVE SUMMARY

Retailing continues to develop as international chains compete with local traders

The e-commerce leaders are store-based retailers pursuing omni-channel strategies

Legal restrictions on the ownership of chemists and drugstores mean fragmentation

Apparel and footwear specialist retailers poised for dynamic development

Strong growth and development expected as retailing moves into the 21st century

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2014-2019

Seasonality

Eid Al-Fitr
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 14 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 16 Retailing GBO Company Shares: % Value 2015-2019
Table 17 Retailing GBN Brand Shares: % Value 2016-2019
Table 18 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 19 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 21 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Tunisia

HEADLINES

PROSPECTS

Modern retailers compete on the basis of greater variety and lower prices

Consumers seek to make shopping a family day out experience

Right place at the right time is the winning formula for supermarkets

COMPETITIVE LANDSCAPE

Ulysse Hyper Distribution continues to lead as Carrefour competes strongly

Géant aspiring to lead hypermarkets as it competes strongly with Carrefour

The leading players market their brands aggressively to capture opportunities

CHANNEL DATA

Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 43 Sales in Modern Grocery Retailers by Channel: Value 2014-2019
Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2014-2019
Table 45 Modern Grocery Retailers Outlets by Channel: Units 2014-2019
Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2019-2024
Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2019-2024
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2019-2024
Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Traditional Grocery Retailers in Tunisia

HEADLINES

PROSPECTS

Traditional grocers remain resilient despite slow growth and strong competition

Questions about the sustainability of traditional retailing lead to calls for support

The trend towards one-stop shopping to continue working against traditional retailers

COMPETITIVE LANDSCAPE

A handful of strong chains lead sales in a highly fragmented category

Independent retailers dominate in a channel characterised by family businesses

Informal retailing presents strong competition to traditional grocery retailers

CHANNEL DATA

Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Apparel and Footwear Specialist Retailers in Tunisia

HEADLINES

PROSPECTS

Positive growth as demand for apparel and footwear increases among young people

Greater sophistication and a more modern shopping experience mean higher prices

Apparel and footwear specialist retailers faces the threat of the shift to e-commerce

COMPETITIVE LANDSCAPE

Local players remain the leaders in a highly fragmented competitive landscape

International brands continue to present challenges to the incumbent local leaders

New entrants likely to be seen during the forecast period

CHANNEL DATA

Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in Tunisia

HEADLINES

PROSPECTS

Prevailing consumer trends highly positive for health and beauty specialist retailers

Higher awareness of the benefits of consumer health products to spur growth

E-commerce set to pose challenges to health and beauty specialist retailers

COMPETITIVE LANDSCAPE

FATALES remains the only chained player of note in a highly fragmented category

Independent players remain dominant as “others” accounts for almost all sales

Regulations forbid the ownership of multiple chemists and drugstores

CHANNEL DATA

Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Mixed Retailers in Tunisia

HEADLINES

PROSPECTS

The convenience and value of mixed retailers appeal to very many Tunisians

Variety stores remains the dominant mixed retailers channel

Warehouse clubs remains a small but influential retail channel

COMPETITIVE LANDSCAPE

Carrefour Cash & Carry leads mixed retailers despite having only three outlets

Local variety stores emerge strongly in a highly fragmented channel

Independent retailers to face challenges due to the emergence of e-commerce

CHANNEL DATA

Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 87 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 89 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 91 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 92 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 93 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Direct Selling in Tunisia

HEADLINES

PROSPECTS

Increasing interest in beauty and personal care supports growth in direct selling

Global players bring credibility and stability to a channel still in development

The emergence of e-commerce presents challenges and opportunities

COMPETITIVE LANDSCAPE

Avon maintains its leading position with a huge lead over its closest rivals

Oriflame benefits from its effective marketing campaigns

Fierce competition in a highly consolidated channel

CHANNEL DATA

Table 101 Direct Selling by Category: Value 2014-2019
Table 102 Direct Selling by Category: % Value Growth 2014-2019
Table 103 Direct Selling GBO Company Shares: % Value 2015-2019
Table 104 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 105 Direct Selling Forecasts by Category: Value 2019-2024
Table 106 Direct Selling Forecasts by Category: % Value Growth 2019-2024

E-Commerce in Tunisia

HEADLINES

PROSPECTS

Strong development expected in a channel with huge growth potential

High digital penetration underpins strong growth potential for e-commerce

Informal e-commerce via social media a path to formal e-commerce development

COMPETITIVE LANDSCAPE

Local omni-channel players remain the leading names in e-commerce

Ongoing communications infrastructure development to spur growth in e-commerce

New entrants likely to be seen as the channel continues to develop significantly

CHANNEL DATA

Table 107 E-Commerce by Channel and Category: Value 2014-2019
Table 108 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 109 E-Commerce GBO Company Shares: % Value 2015-2019
Table 110 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 111 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 112 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in Tunisia

HEADLINES

PROSPECTS

Rapid growth from a low base expected in mobile e-commerce

Mobile e-commerce to flow from importance of mobile devices and apps in daily life

The development of more mobile-friendly websites set to be key to channel growth

COMPETITIVE LANDSCAPE

Mobile e-commerce has a very underdeveloped competitive environment

CHANNEL DATA

Table 113 Mobile E-Commerce: Value 2014-2019
Table 114 Mobile E-Commerce: % Value Growth 2014-2019
Table 115 Mobile E-Commerce Forecasts: Value 2019-2024
Table 116 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

---