Retailing in Turkey

March 2022
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Turkey?
  • Which are the leading retailers in Retailing in Turkey?
  • How are products distributed in Retailing in Turkey?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Turkey?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Turkey

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
E-commerce continues its growth
Year of two halves in terms of performance
Physical and digital retail to be more integrated than ever

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
New Year’s Eve Back to School Other seasonal events
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 28 Retailing GBO Company Shares: % Value 2017-2021 Table 29 Retailing GBN Brand Shares: % Value 2018-2021 Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Convenience stores the fastest growing grocery category
Outlet expansion carries on in 2021
Migros leads competitive landscape in value terms

PROSPECTS AND OPPORTUNITIES

Strongest performing category over forecast period
Dominance of chained players to continue
Private label products to continue growing

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Discounters continues to show strong growth
Macroeconomic context benefits discounters
BIM Birlesik Magazacilik AS lead

PROSPECTS AND OPPORTUNITIES

Socio-economic factors to benefit discounters over the forecast period
E-commerce sales to become substantial over the forecast period
Private label products to see continued expansion

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 83 Discounters GBO Company Shares: % Value 2017-2021 Table 84 Discounters GBN Brand Shares: % Value 2018-2021 Table 85 Discounters LBN Brand Shares: Outlets 2018-2021 Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Hypermarkets in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Comparatively low growth for hypermarkets in 2021
Pandemic still a positive factor for hypermarket sales
Adese Alisveris Merkezleri Tic AS exits grocery retailing market

PROSPECTS AND OPPORTUNITIES

Hypermarkets anticipating slow growth
Hypermarkets having to be more than simple grocers
Competitive landscape likely to remain consolidated

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Supermarkets continues to have highest share of modern grocery in 2021
Competition authority fines Turkey’s five largest grocery chains for violation of anti-trust regulations
Supermarkets remains fragmented, but chained players continue to focus on expansion

PROSPECTS AND OPPORTUNITIES

Supermarkets to continue to benefit from development of modern retailing
Supermarkets to lose out to discounters and government launched cooperatives
Supermarkets to drive e-commerce growth in grocery retailing

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 99 Supermarkets GBO Company Shares: % Value 2017-2021 Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Traditional grocery retailers records slowest growth
Bakkal remain relevant
Traditional grocery market fragmented by nature

PROSPECTS AND OPPORTUNITIES

Traditional grocery to shrink over the forecast period
Convenience stores to squeeze out traditional retailers
New proposed law to benefit traditional grocery retailers

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 108 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Apparel market showing signs of recovery
E-commerce sales continue to grow in 2021
LC Waikiki leads competitive landscape

PROSPECTS AND OPPORTUNITIES

Apparel and footwear specialist retailers to see further expansion over forecast period
Outlet openings targeting summer residential cities
Turkish companies eyeing expansion abroad

CHANNEL DATA

Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 110 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 111 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 112 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 114 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 116 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Electronics and appliance specialist retailers channel sees strong growth in 2021
Store-based sales face increasing competition from e-commerce
Price inflation key component in value growth in 2021

PROSPECTS AND OPPORTUNITIES

Electronics and appliance specialist retailers to experience slower growth over forecast period
Slowing home sales to negatively impact electronics and appliance specialist retailers
Market to consolidate over forecast period

CHANNEL DATA

Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 118 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 119 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 120 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 122 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 124 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Beauty and personal care sales bounce back in 2021
Dietary supplements market expanding
Health and beauty specialist retailers market highly fragmented with more room for local players

PROSPECTS AND OPPORTUNITIES

Colour cosmetics sales to recover over the forecast period
Optical goods stores recovery taking time
Vitamins and dietary supplements specialists to show strong growth

CHANNEL DATA

Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 126 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 127 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 128 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 129 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 130 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 132 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 134 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 136 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home and garden specialists continue to grow in 2021
Banking authority restricts credit instalments on furniture purchases
MAPA Mobilya ve Aksesuar AS (IKEA) leads in home and garden specialist retailers

PROSPECTS AND OPPORTUNITIES

Macroeconomic conditions and state of the economy to dampen forecast growth . . .
. . . but socio drivers to deliver positive prospects for home and garden specialist retailers
Fragmented home and garden specialist retailers to show signs of consolidation

CHANNEL DATA

Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 138 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 139 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 140 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 141 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 142 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 144 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 146 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 148 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slow recovery for department stores in 2021
Lack of tourists hampers value growth
Strong online presence reinforces Boyner’s strength in department stores

PROSPECTS AND OPPORTUNITIES

Gradual recovery of department stores
Department stores to remain relevant over the forecast period
Return of inbound tourists to benefit luxury department stores

CHANNEL DATA

Table 149 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 150 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 151 Department Stores GBO Company Shares: % Value 2017-2021 Table 152 Department Stores GBN Brand Shares: % Value 2018-2021 Table 153 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 154 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 156 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Variety stores sees modest growth in 2021
E-commerce sales hamper variety stores development
Tchibo leads in variety stores

PROSPECTS AND OPPORTUNITIES

Recovery to be slow for variety stores
Variety stores losing out to e-commerce
Growing competition from specialist retailers

CHANNEL DATA

Table 157 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 158 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 159 Variety Stores GBO Company Shares: % Value 2017-2021 Table 160 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 161 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 162 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 164 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Direct Selling in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Direct selling records growth in 2021
Number of direct selling agents on the rise
Farmasi maintains lead, while health focused brands grow market share in 2021

PROSPECTS AND OPPORTUNITIES

Direct selling to grow over the forecast period
Local players to increase market share
Cultural relevance will ensure the continued growth of direct selling

CHANNEL DATA

Table 165 Direct Selling by Category: Value 2016-2021 Table 166 Direct Selling by Category: % Value Growth 2016-2021 Table 167 Direct Selling GBO Company Shares: % Value 2017-2021 Table 168 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 169 Direct Selling Forecasts by Category: Value 2021-2026 Table 170 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales of bottled water drives home shopping channel in 2021
Price inflation pushing consumers from lower socioeconomic background towards tap water
Nestlé Waters leads sales in the channel

PROSPECTS AND OPPORTUNITIES

Homeshopping to grow over forecast period
Water filters for tap water threat to the channel over the long term
Social factors to bolster homeshopping growth

CHANNEL DATA

Table 171 Homeshopping by Category: Value 2016-2021 Table 172 Homeshopping by Category: % Value Growth 2016-2021 Table 173 Homeshopping GBO Company Shares: % Value 2017-2021 Table 174 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 175 Homeshopping Forecasts by Category: Value 2021-2026 Table 176 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Vending back to growth in 2021
COVID-19 places trends on ice
Highly fragmented environment with no one player standing out

PROSPECTS AND OPPORTUNITIES

Vending to grow over the forecast period on the back of urbanisation and institutional expansion
Vending product portfolios to expand
Diversification of vending machines and payment methods

CHANNEL DATA

Table 177 Vending by Category: Value 2016-2021 Table 178 Vending by Category: % Value Growth 2016-2021 Table 179 Vending Forecasts by Category: Value 2021-2026 Table 180 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce continues rapid growth in 2021
Online marketplaces the locomotive of e-commerce growth
3rd party merchants hold collective market lead

PROSPECTS AND OPPORTUNITIES

E-commerce penetration to increase over forecast period
E-commerce infrastructure and investment to grow over forecast period
E-commerce market consolidating

CHANNEL DATA

Table 181 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 182 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 183 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 184 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 185 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 186 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mobile e-commerce already the dominant method for online purchases
Demographic factors still aiding growth, and potential in social commerce
Companies prioritise mobile platform innovations

PROSPECTS AND OPPORTUNITIES

Mobile e-commerce to dominate e-commerce over forecast period
Tech advancements to keep consumers engaged
Strong competition amongst e-commerce players will further inspire innovation in emerging apps

CHANNEL DATA

Table 187 Mobile E-Commerce (Goods): Value 2016-2021 Table 188 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 189 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 190 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in Turkey

KEY DATA FINDINGS

2021 DEVELOPMENTS

Food and drink e-commerce fastest growing category
Growth coming from both online delivery companies and modern grocery retailers
Getir expanding into Europe

PROSPECTS AND OPPORTUNITIES

Food and drink e-commerce to remain fastest growing sector over forecast period
E-commerce penetration of modern grocery retailers to rise
Online delivery companies becoming more prominent over forecast period

CHANNEL DATA

Table 191 Food and Drink E-Commerce: Value 2016-2021 Table 192 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 193 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 194 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026

Warehouse Clubs in Turkey

2021 DEVELOPMENTS

The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Retailing research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page