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Country Report

Retailing in

Retailing in Turkey

129 pages, Mar 2018

US$2,100

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Executive Summary

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Retailing continues to register dynamic performance

Retailing continued to register positive current value growth in 2017 following the significant political uncertainty, security risks and macroeconomic deterioration of the previous year. Regarding sites/outlets, retailing continued to register negative growth due to ongoing macroeconomic deterioration in general and exchange rate value depreciation of the Turkish Lira against foreign currencies.

Internet retailing continues to outperform store-based retailing

Internet retailing continued to register stronger current value growth than store-based retailing in 2017 due to increasing corporate investment in online operations and growing consumer preference for online shopping. Increasing internet penetration, consumer awareness and consumer trust also contributed to stronger performance.

Increasing operating costs and financial hurdles lead to increasing company level focus on sustainability

Consumer confidence improved in 2017 but macroeconomic deterioration continued to hinder investment in retailing. In particular, further depreciation of the Turkish lira against foreign currencies put additional downward pressure on profit margins by increasing physical outlets’ operating costs.

Macroeconomic deterioration and changing consumer preferences lead to differing outlet formats for different channels

Outlet formats and types continued to change in 2017 as a result of changing consumer preferences and macroeconomic deterioration, which leads to more company-level focus on sustainability and efficiency. In grocery retailing, outlets with smaller selling spaces continued to outpace the performance of hypermarkets as a result of increasing consumer preference for convenience and fast shopping.

Retailing set to register positive performance

Retailing is set to register a stronger value sales performance over the forecast period as a result of expected better macroeconomic performance, the county’s large young population and company-level investments that target changing consumer preferences. Non-store retailing in general and internet retailing in particular for set to outpace the performance of store-based retailing as a result of further corporate investment in online operations to capitalise on increasing consumer preference for online shopping.

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Retailing Sample Report Retailing Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Turkey for free:

The Retailing in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Turkey?
Who are the leading retailers in Turkey?
How is retailing performing in Turkey?
What is the retailing environment like in Turkey?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Turkey

EXECUTIVE SUMMARY

Retailing continues to register dynamic performance

Internet retailing continues to outperform store-based retailing

Increasing operating costs and financial hurdles lead to increasing company level focus on sustainability

Macroeconomic deterioration and changing consumer preferences lead to differing outlet formats for different channels

Retailing set to register positive performance

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2012-2017

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 4 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 6 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 12 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 14 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 24 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 26 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 28 Retailing GBO Company Shares: % Value 2013-2017
Table 29 Retailing GBN Brand Shares: % Value 2014-2017
Table 30 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 31 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 33 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 36 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 43 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 44 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Increasing outlet operating costs and price competition force companies to focus on sustainability and slows down outlet growth

Increasing consumer preference for online shopping puts downward pressure on store-based value sales of apparel and footwear specialist retailers

Selling space continues to increase as a result of focus on flagship outlets

COMPETITIVE LANDSCAPE

Chained players take value share from independents

Local companies continue to dominate value sales and number of outlets

CHANNEL DATA

Table 73 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 74 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 75 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 76 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 77 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 78 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 79 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Convenience Stores in Turkey

HEADLINES

PROSPECTS

Consumers’ preference for shopping at smaller outlets benefits convenience stores

Increasing corporate investment in outlet expansion fuels growth

Competitive prices increase the appeal of convenience stores against independent small grocers

COMPETITIVE LANDSCAPE

Migros Tic AS continues to lead value sales

Mergers and acquisitions reformulates the competition in convenience stores

CHANNEL DATA

Table 81 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 82 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 83 Convenience Stores GBO Company Shares: % Value 2013-2017
Table 84 Convenience Stores GBN Brand Shares: % Value 2014-2017
Table 85 Convenience Stores LBN Brand Shares: Outlets 2014-2017
Table 86 Convenience Stores LBN Brand Shares: Selling Space 2014-2017
Table 87 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 88 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Department Stores in Turkey

HEADLINES

PROSPECTS

Department stores continues to perform well as a result of increasing consumer preference for convenience

Increasing number of incoming tourists adds further dynamism to department stores

COMPETITIVE LANDSCAPE

Local retailers continue to consolidate their position in department stores

Boyner Büyük Magazacilik AS continues to lead department stores

CHANNEL DATA

Table 89 Department Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 90 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 91 Department Stores GBO Company Shares: % Value 2013-2017
Table 92 Department Stores GBN Brand Shares: % Value 2014-2017
Table 93 Department Stores LBN Brand Shares: Outlets 2014-2017
Table 94 Department Stores LBN Brand Shares: Selling Space 2014-2017
Table 95 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 96 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Direct Selling in Turkey

HEADLINES

PROSPECTS

Large number of housewives continues to offer growth potential

Stronger implementation of regulatory framework positively affects legal direct sellers

Social aspect of direct selling benefits the channel

COMPETITIVE LANDSCAPE

Channel set to remain fragmented and dominated by international companies

CHANNEL DATA

Table 97 Direct Selling by Category: Value 2012-2017
Table 98 Direct Selling by Category: % Value Growth 2012-2017
Table 99 Direct Selling GBO Company Shares: % Value 2013-2017
Table 100 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 101 Direct Selling Forecasts by Category: Value 2017-2022
Table 102 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Discounters in Turkey

HEADLINES

PROSPECTS

Increasing consumer price sensitivity continues to boost performance

Aggressive outlet expansion of the leading companies adds further dynamism

Increasing demand for private label products benefits discounters

COMPETITIVE LANDSCAPE

BIM Birlesik Magazacilik AS remains the leader

Competition intensifies due to outlet expansion

Companies continue to invest in services that target changing consumer preferences

CHANNEL DATA

Table 103 Discounters: Value Sales, Outlets and Selling Space 2012-2017
Table 104 Discounters: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 105 Discounters GBO Company Shares: % Value 2013-2017
Table 106 Discounters GBN Brand Shares: % Value 2014-2017
Table 107 Discounters LBN Brand Shares: Outlets 2014-2017
Table 108 Discounters LBN Brand Shares: Selling Space 2014-2017
Table 109 Discounters Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 110 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Electronics and Appliance Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Increasing consumer preference for and investment in omnichannel retailing puts downward pressure on growth in the number of outlets and selling space

Removal of excise tax on consumer appliances products adds dynamism to channel

Strong price competition puts downward pressure on profits of leading techno stores

COMPETITIVE LANDSCAPE

Chained players continue to take share from independents

Leading retailers such as Arçelik AS and Vestel increase investment in concept stores

Investment in omnichannel retailing and in-store digitalisation set to continue

CHANNEL DATA

Table 111 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 113 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 114 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 115 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 117 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Food and Drink Internet Retailing in Turkey

HEADLINES

PROSPECTS

Despite its low base food and drink internet retailing continues to record strong value growth

Grocery retailers that offer online sales remain marginal within overall grocery retailing

COMPETITIVE LANDSCAPE

Carrefour SA and Migros continue to lead food and drink internet retailing

SOK remains the only discounter to offer food and drink internet retailing

CHANNEL DATA

Table 119 Food and Drink Internet Retailing: Value 2012-2017
Table 120 Food and Drink Internet Retailing: % Value Growth 2012-2017
Table 121 Food and Drink Internet Retailing Forecasts: Value 2017-2022
Table 122 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022

Health and Beauty Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Increasing demand for OTC, beauty, and personal care products contributes positively to performance

Beauty specialist retailers and drugstores/parapharmacies the best performers

Increasing consumer demand for OTC products positively affects the performance of pharmacies

COMPETITIVE LANDSCAPE

Chemists/pharmacies continues to dominate value sales

Leading companies’ CRM schemes to better target changing consumer preferences

Leading companies diversify by launching new in-store services

CHANNEL DATA

Table 123 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 124 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 125 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 126 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Table 127 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 128 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 129 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 130 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 131 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 132 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 133 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022
Table 134 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022

Home and Garden Specialist Retailers in Turkey

HEADLINES

PROSPECTS

VAT reduction on furniture products revitalised as homewares and home furnishing stores

Increasing marriage and divorce rates add dynamism to homewares and home furnishing stores

Increasing outlet penetration of chained players leads to further consolidation of legal sales

COMPETITIVE LANDSCAPE

Home and garden specialist retailers remains fragmented

Mergers and acquisitions expected

Dogtas Kelebek Mobilya and Yatas Yatak Yorgan the most dynamic leading players

CHANNEL DATA

Table 135 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 136 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 137 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017
Table 138 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017
Table 139 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 140 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 141 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 142 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 143 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 144 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 145 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022
Table 146 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022

Homeshopping in Turkey

HEADLINES

PROSPECTS

Channel benefits from increasing consumer preference for convenience

Soft drinks homeshopping continues to dominate the value sales of homeshopping

COMPETITIVE LANDSCAPE

Aggressive competition between local and international companies continues

CHANNEL DATA

Table 147 Homeshopping by Category: Value 2012-2017
Table 148 Homeshopping by Category: % Value Growth 2012-2017
Table 149 Homeshopping GBO Company Shares: % Value 2013-2017
Table 150 Homeshopping GBN Brand Shares: % Value 2014-2017
Table 151 Homeshopping Forecasts by Category: Value 2017-2022
Table 152 Homeshopping Forecasts by Category: % Value Growth 2017-2022

Hypermarkets in Turkey

HEADLINES

PROSPECTS

Increasing consumer preference for convenience pulls down the performance of hypermarkets

Increasing price competition from other formats negatively affects hypermarkets

Growing operating costs leads to slow-down in investment in new outlet openings

COMPETITIVE LANDSCAPE

Migros Tic AS further consolidates its lead in hypermarkets

Carrefour registers the most dynamic brand-level performance

CHANNEL DATA

Table 153 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 154 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 155 Hypermarkets GBO Company Shares: % Value 2013-2017
Table 156 Hypermarkets GBN Brand Shares: % Value 2014-2017
Table 157 Hypermarkets LBN Brand Shares: Outlets 2014-2017
Table 158 Hypermarkets LBN Brand Shares: Selling Space 2014-2017
Table 159 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 160 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Internet Retailing in Turkey

HEADLINES

PROSPECTS

Channel benefits from convenience trend and growing trust in online payments

Increasing corporate investment in internet retailing continues to benefit online sales

Surge in omnichannel retailing adds further dynamism to internet retailing

COMPETITIVE LANDSCAPE

Local companies continue to outpace international players in internet retailing

Third-party merchants record strong value growth

CHANNEL DATA

Table 161 Internet Retailing by Category: Value 2012-2017
Table 162 Internet Retailing by Category: % Value Growth 2012-2017
Table 163 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 164 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 165 Internet Retailing Forecasts by Category: Value 2017-2022
Table 166 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Mobile Internet Retailing in Turkey

HEADLINES

PROSPECTS

Strong penetration of smartphones and infrastructural investments benefit the channel

New mobile payment applications add further dynamism to mobile internet retailing

Investment in mobile-specific services adds further dynamism to mobile retailing

COMPETITIVE LANDSCAPE

All leading pure and multi players in internet retailing have mobile applications

CHANNEL DATA

Table 167 Mobile Internet Retailing: Value 2012-2017
Table 168 Mobile Internet Retailing: % Value Growth 2012-2017
Table 169 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 170 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Supermarkets in Turkey

HEADLINES

PROSPECTS

Further dynamic growth due to ongoing investment in outlet network expansion

Supermarkets continues to benefit from increasing preference for high-quality delicatessen and grocery products among middle-to-higher-income consumers

Growing competitive advantage of supermarkets against hypermarkets benefits performance

COMPETITIVE LANDSCAPE

National chained supermarkets continue to outperform local chained and independent supermarkets

Migros Tic AS leads value sales in supermarkets

CHANNEL DATA

Table 171 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 172 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 173 Supermarkets GBO Company Shares: % Value 2013-2017
Table 174 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 175 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 176 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 177 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 178 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Traditional Grocery Retailers in Turkey

HEADLINES

PROSPECTS

Transformation of retail landscape to the benefit of modern grocery retailers continues

Independent small grocers remains the leading channel

Increasing consumer preference for shopping through modern grocery retailers puts downward pressure on traditional grocery retailers

COMPETITIVE LANDSCAPE

Traditional grocery retailers remains highly fragmented

CHANNEL DATA

Table 179 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 180 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 181 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 182 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 183 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 184 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 185 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 186 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 187 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 188 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 189 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 190 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Variety Stores in Turkey

HEADLINES

PROSPECTS

Variety stores continues to appeal to price-sensitive consumers

COMPETITIVE LANDSCAPE

Ongoing consolidation benefits chained retailers

CHANNEL DATA

Table 191 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 192 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 193 Variety Stores GBO Company Shares: % Value 2013-2017
Table 194 Variety Stores GBN Brand Shares: % Value 2014-2017
Table 195 Variety Stores LBN Brand Shares: Outlets 2014-2017
Table 196 Variety Stores LBN Brand Shares: Selling Space 2014-2017
Table 197 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 198 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Vending in Turkey

HEADLINES

PROSPECTS

Increasing number of facilities benefits vending

CHANNEL DATA

Table 199 Vending by Category: Value 2012-2017
Table 200 Vending by Category: % Value Growth 2012-2017
Table 201 Vending Forecasts by Category: Value 2017-2022
Table 202 Vending Forecasts by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retailing in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

Retailing continues to register dynamic performance

Internet retailing continues to outperform store-based retailing

Increasing operating costs and financial hurdles lead to increasing company level focus on sustainability

Macroeconomic deterioration and changing consumer preferences lead to differing outlet formats for different channels

Retailing set to register positive performance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Retailing in Turkey

EXECUTIVE SUMMARY

Retailing continues to register dynamic performance

Internet retailing continues to outperform store-based retailing

Increasing operating costs and financial hurdles lead to increasing company level focus on sustainability

Macroeconomic deterioration and changing consumer preferences lead to differing outlet formats for different channels

Retailing set to register positive performance

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Apparel and Footwear Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Increasing outlet operating costs and price competition force companies to focus on sustainability and slows down outlet growth

Increasing consumer preference for online shopping puts downward pressure on store-based value sales of apparel and footwear specialist retailers

Selling space continues to increase as a result of focus on flagship outlets

COMPETITIVE LANDSCAPE

Chained players take value share from independents

Local companies continue to dominate value sales and number of outlets

CHANNEL DATA

Convenience Stores in Turkey

HEADLINES

PROSPECTS

Consumers’ preference for shopping at smaller outlets benefits convenience stores

Increasing corporate investment in outlet expansion fuels growth

Competitive prices increase the appeal of convenience stores against independent small grocers

COMPETITIVE LANDSCAPE

Migros Tic AS continues to lead value sales

Mergers and acquisitions reformulates the competition in convenience stores

CHANNEL DATA

Department Stores in Turkey

HEADLINES

PROSPECTS

Department stores continues to perform well as a result of increasing consumer preference for convenience

Increasing number of incoming tourists adds further dynamism to department stores

COMPETITIVE LANDSCAPE

Local retailers continue to consolidate their position in department stores

Boyner Büyük Magazacilik AS continues to lead department stores

CHANNEL DATA

Direct Selling in Turkey

HEADLINES

PROSPECTS

Large number of housewives continues to offer growth potential

Stronger implementation of regulatory framework positively affects legal direct sellers

Social aspect of direct selling benefits the channel

COMPETITIVE LANDSCAPE

Channel set to remain fragmented and dominated by international companies

CHANNEL DATA

Discounters in Turkey

HEADLINES

PROSPECTS

Increasing consumer price sensitivity continues to boost performance

Aggressive outlet expansion of the leading companies adds further dynamism

Increasing demand for private label products benefits discounters

COMPETITIVE LANDSCAPE