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Country Report

Retailing in

Retailing in Turkey

Jan 2019

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Executive Summary

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Retailing records a positive performance

In 2018, retailing continued to record a positive performance. An increasing number of incoming tourists, ongoing successful promotional campaigns and outlet investments by leading retailers, and the increasing popularity of modern store-based channels and non-store retailing remained key factors behind the positive performance.

Macroeconomic deterioration negatively affects retailing

In 2018, ongoing macroeconomic deterioration intensified due to the political crisis with the US. There was a particularly sharp depreciation of the Turkish lira against foreign currencies that raised inflation, which had already started to increase.

Performance of non-store retailing outpaces store-based retailing

The increasing number of employed people living in urban centres continued to stimulate a consumer preference for convenience in 2018. This trend continued to benefit non-store retailing and internet retailing, as these formats offer higher levels of convenience and greater time-saving when shopping to consumers.

Modern chained retailers gain ground against traditional independent retailers

Modern retailers continued in 2018 to outpace the performance of traditional retailers, which led to further consolidation of the retailing landscape to the benefit of large chained retailers. This was also the case in grocery retailing, where modern grocery retailers continued to outpace the performance of traditional grocery retailers.

Retailing is set to register a positive performance

Over the forecast period, retailing is set to register a positive performance. The main growth drivers will remain internet retailing and modern grocery retailers, while non-grocery specialists are set to lose ground due to the expected continuation of macroeconomic deterioration.

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Retailing Sample Report Retailing Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Turkey for free:

The Retailing in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Turkey?
Who are the leading retailers in Turkey?
How is retailing performing in Turkey?
What is the retailing environment like in Turkey?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Turkey

EXECUTIVE SUMMARY

Retailing records a positive performance

Macroeconomic deterioration negatively affects retailing

Performance of non-store retailing outpaces store-based retailing

Modern chained retailers gain ground against traditional independent retailers

Retailing is set to register a positive performance

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value

Seasonality

New Year’s Eve
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Hypermarkets in Turkey

HEADLINES

PROSPECTS

Increasing consumer preference for convenience slows down the performance of hypermarkets

Increasing price sensitivity negatively affects hypermarkets

Increasing preference for online grocery shopping hinders the performance of hypermarkets

COMPETITIVE LANDSCAPE

Migros Tic continues to lead hypermarkets

Leading companies are expected to further invest in digitalisation

Increasing operational costs due to macroeconomic deterioration will shift company-level attention from new outlet openings to in-store investments

CHANNEL DATA

Table 73 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 76 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 77 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 78 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 79 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Internet Retailing in Turkey

HEADLINES

PROSPECTS

Increasing awareness and consumer-level trust sustain the performance

New services and features add dynamism to internet retailing

Marketplaces bolster performance by introducing store-based retailers to internet retailing

COMPETITIVE LANDSCAPE

Third party merchants continue to record strong performances

New entries, mergers and acquisitions intensify competition

CHANNEL DATA

Table 81 Internet Retailing by Category: Value 2013-2018
Table 82 Internet Retailing by Category: % Value Growth 2013-2018
Table 83 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 84 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 85 Internet Retailing Forecasts by Category: Value 2018-2023
Table 86 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mobile Internet Retailing in Turkey

HEADLINES

PROSPECTS

Increasing penetration of smartphones and consumer trust in mobile payments positively affect mobile internet retailing

Company-level investments add further dynamism to mobile internet retailing

Mobile internet retailing remains under its potential

COMPETITIVE LANDSCAPE

All leading pure and multichannel players in internet retailing have mobile applications

CHANNEL DATA

Table 87 Mobile Internet Retailing: Value 2013-2018
Table 88 Mobile Internet Retailing: % Value Growth 2013-2018
Table 89 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 90 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Supermarkets in Turkey

HEADLINES

PROSPECTS

Increasing competitive pressure from discounters negatively affects performance

Increasing price sensitivity among consumers hinders the performance of supermarkets

COMPETITIVE LANDSCAPE

Competitive landscape of supermarkets continues to be fragmented

Increasing competitive pressure from discounters forces supermarkets to launch promotions

Leading retailers are set to invest more in digitalisation to tap into the consumer preference for convenience

CHANNEL DATA

Table 91 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 92 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 93 Supermarkets GBO Company Shares: % Value 2014-2018
Table 94 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 95 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 96 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 97 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 98 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Traditional Grocery Retailers in Turkey

HEADLINES

PROSPECTS

Modern grocery retailers continue to have a negative impact on traditional grocery retailers

Macroeconomic deterioration intensifies the transformation of independent small grocers to modern outlets

Independent grocery retailers continue to lead within traditional grocery retailers

COMPETITIVE LANDSCAPE

Traditional grocery retailers continues to be fragmented

CHANNEL DATA

Table 99 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 100 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 101 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 102 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 103 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 104 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 105 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 107 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 108 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 109 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 110 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Variety Stores in Turkey

HEADLINES

PROSPECTS

Increasing penetration of specialist retailers and growing popularity of online channels pull down the performance

COMPETITIVE LANDSCAPE

Variety stores remains highly fragmented

CHANNEL DATA

Table 111 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 112 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 113 Variety Stores GBO Company Shares: % Value 2014-2018
Table 114 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 115 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 116 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 117 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 118 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Vending in Turkey

HEADLINES

PROSPECTS

Vending continues to benefit from an increasing number of new institutional buildings

Soft drinks and packaged food continue to be the most popular products through vending machines

CHANNEL DATA

Table 119 Vending by Category: Value 2013-2018
Table 120 Vending by Category: % Value Growth 2013-2018
Table 121 Vending Forecasts by Category: Value 2018-2023
Table 122 Vending Forecasts by Category: % Value Growth 2018-2023

Warehouse Clubs in Turkey

PROSPECTS

Apparel and Footwear Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Macroeconomic deterioration hinders outlet growth

Apparel and footwear specialist retailers lose ground to internet retailing

Increasing tourism sustains value sales in 2018

COMPETITIVE LANDSCAPE

Local companies outperform international players

Consolidation continues within the competitive landscape

CHANNEL DATA

Table 123 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 124 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 125 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 126 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 127 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 128 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 129 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 130 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Convenience Stores in Turkey

HEADLINES

PROSPECTS

Macroeconomic deterioration increases the price sensitivity of consumers

Increasing consumer demand for convenience remains key to positive performance

Expected financial difficulties of traditional grocery retailers will continue to offer potential to others for outlet growth

COMPETITIVE LANDSCAPE

Migros Tic continues to lead convenience stores in value terms

Acquisitions affect the competitive landscape of convenience stores

While competitive prices will remain an important element of success, digitalisation will also remain a major focus

CHANNEL DATA

Table 131 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 132 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 133 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 134 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 135 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 136 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 137 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 138 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Department Stores in Turkey

HEADLINES

PROSPECTS

Increasing number of incoming tourists benefits department stores

Local consumers’ increasing attraction to internet retailing hinders performance

Company prioritisation of sustainable growth will negatively affect outlet growth

COMPETITIVE LANDSCAPE

Boyner Buyuk Magazacilik continues to lead department stores

Luxury department stores registers a dynamic performance

CHANNEL DATA

Table 139 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 140 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 141 Department Stores GBO Company Shares: % Value 2014-2018
Table 142 Department Stores GBN Brand Shares: % Value 2015-2018
Table 143 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 144 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 145 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 146 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Turkey

HEADLINES

PROSPECTS

Low level of female employment remains high potential for direct selling

Independent unregistered direct sellers and pyramid schemes remain important threats to performance over the forecast period

Increasing preference for interactive shopping benefits direct selling

COMPETITIVE LANDSCAPE

Famrasi Enternasyonel Tic registers the most dynamic performance under direct selling

International brands continue to dominate the competitive landscape of direct selling

CHANNEL DATA

Table 147 Direct Selling by Category: Value 2013-2018
Table 148 Direct Selling by Category: % Value Growth 2013-2018
Table 149 Direct Selling GBO Company Shares: % Value 2014-2018
Table 150 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 151 Direct Selling Forecasts by Category: Value 2018-2023
Table 152 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Discounters in Turkey

HEADLINES

PROSPECTS

Increasing price sensitivity continues to benefit discounters

Outlet penetration of leading brands further benefits performance

Investments in the production of private label increase the price advantage of discounters

COMPETITIVE LANDSCAPE

BIM Birlesik Magazacilik continues to lead

Intensifying competition among discounters forces them to invest in marketing

CHANNEL DATA

Table 153 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 154 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 155 Discounters GBO Company Shares: % Value 2014-2018
Table 156 Discounters GBN Brand Shares: % Value 2015-2018
Table 157 Discounters LBN Brand Shares: Outlets 2015-2018
Table 158 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 159 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 160 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Electronics and Appliance Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Macroeconomic deterioration negatively affects consumer enthusiasm for shopping

Tightening regulatory framework negatively affects performance

Store-based retailing loses ground due to online shopping

COMPETITIVE LANDSCAPE

Chained appliance stores lead in 2018

Chained retailers dominate, stealing share from independents

CHANNEL DATA

Table 161 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 162 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 163 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 164 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 165 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 166 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 167 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 168 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Food and Drink Internet Retailing in Turkey

HEADLINES

PROSPECTS

Food and drink internet retailing continues to benefit from an increasing consumer preference for convenience

Low number of grocery retailers that offer online sales reflects the strong potential of food and drink internet retailing

COMPETITIVE LANDSCAPE

Migros Tic continues to lead food and drink internet retailing

Over the forecast period, new entries expected

CHANNEL DATA

Table 169 Food and Drink Internet Retailing: Value 2013-2018
Table 170 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 171 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 172 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 173 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Health and beauty specialist retailers continues to record a dynamic performance despite intensifying problems

Beauty specialist retailers and drugstores/parapharmacies continue to be the best performers

Male beauty and personal care products are full of potential

COMPETITIVE LANDSCAPE

Despite fragmentation, chained retailers continue to strengthen their positions

Leading retailers set to invest more in their customer relationship management schemes to remain better informed on changing consumer preferences

CHANNEL DATA

Table 174 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 175 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 176 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 177 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 178 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 179 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 180 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 181 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 182 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 183 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 184 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 185 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Home and Garden Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Reintroduction of value added tax negatively affects home and garden specialist retailers

Home improvement and gardening stores continue to record positive performances, supported by the increasing popularity of DIY

Increasing popularity and availability of home improvement and furnishing products hinder the performance of store-based retailing

COMPETITIVE LANDSCAPE

Home and garden specialist retailers remains highly fragmented

Local companies continue to record more-dynamic performances and dominate homewares and home furnishing stores

CHANNEL DATA

Table 186 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 187 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 188 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 189 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 190 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 191 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 192 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 193 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 194 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 195 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 196 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 197 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Homeshopping in Turkey

HEADLINES

PROSPECTS

Soft drinks continue to dominate value sales of homeshopping

Increasing consumer preference for convenience continues to benefit homeshopping

Payment options a threat

COMPETITIVE LANDSCAPE

Leading companies continue to invest in new services that adapt to changing consumer preferences

New service from Nestlé

CHANNEL DATA

Table 198 Homeshopping by Category: Value 2013-2018
Table 199 Homeshopping by Category: % Value Growth 2013-2018
Table 200 Homeshopping GBO Company Shares: % Value 2014-2018
Table 201 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 202 Homeshopping Forecasts by Category: Value 2018-2023
Table 203 Homeshopping Forecasts by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Retailing in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

Retailing records a positive performance

Macroeconomic deterioration negatively affects retailing

Performance of non-store retailing outpaces store-based retailing

Modern chained retailers gain ground against traditional independent retailers

Retailing is set to register a positive performance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Retailing in Turkey

EXECUTIVE SUMMARY

Retailing records a positive performance

Macroeconomic deterioration negatively affects retailing

Performance of non-store retailing outpaces store-based retailing

Modern chained retailers gain ground against traditional independent retailers

Retailing is set to register a positive performance

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Hypermarkets in Turkey

HEADLINES

PROSPECTS

Increasing consumer preference for convenience slows down the performance of hypermarkets

Increasing price sensitivity negatively affects hypermarkets

Increasing preference for online grocery shopping hinders the performance of hypermarkets

COMPETITIVE LANDSCAPE

Migros Tic continues to lead hypermarkets

Leading companies are expected to further invest in digitalisation

Increasing operational costs due to macroeconomic deterioration will shift company-level attention from new outlet openings to in-store investments

CHANNEL DATA

Internet Retailing in Turkey

HEADLINES

PROSPECTS

Increasing awareness and consumer-level trust sustain the performance

New services and features add dynamism to internet retailing

Marketplaces bolster performance by introducing store-based retailers to internet retailing

COMPETITIVE LANDSCAPE

Third party merchants continue to record strong performances

New entries, mergers and acquisitions intensify competition

CHANNEL DATA

Mobile Internet Retailing in Turkey

HEADLINES

PROSPECTS

Increasing penetration of smartphones and consumer trust in mobile payments positively affect mobile internet retailing

Company-level investments add further dynamism to mobile internet retailing

Mobile internet retailing remains under its potential

COMPETITIVE LANDSCAPE

All leading pure and multichannel players in internet retailing have mobile applications

CHANNEL DATA

Supermarkets in Turkey

HEADLINES

PROSPECTS

Increasing competitive pressure from discounters negatively affects performance

Increasing price sensitivity among consumers hinders the performance of supermarkets

COMPETITIVE LANDSCAPE

Competitive landscape of supermarkets continues to be fragmented

Increasing competitive pressure from discounters forces supermarkets to launch promotions

Leading retailers are set to invest more in digitalisation to tap into the consumer preference for convenience

CHANNEL DATA

Traditional Grocery Retailers in Turkey

HEADLINES

PROSPECTS

Modern grocery retailers continue to have a negative impact on traditional grocery retailers

Macroeconomic deterioration intensifies the transformation of independent small grocers to modern outlets