Retailing in Turkey

Retailing in Turkey

EXECUTIVE SUMMARY

Retailing records current value growth, but mostly due to price rises

Macroeconomic deterioration negatively affects retailing

Non-store retailing outperforms store-based retailing

Modern chained retailers gain ground against traditional independent retailers

Retailing set to register a positive performance, driven by e-commerce

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 1 Cash and Carry Sales: Value 2014-2019

Seasonality

New Year’s Eve
Back to School
Other seasonal events

Payments and delivery

Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 26 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 28 Retailing GBO Company Shares: % Value 2015-2019
Table 29 Retailing GBN Brand Shares: % Value 2016-2019
Table 30 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 31 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 33 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 36 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 43 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 44 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 2 Research Sources

Convenience Stores in Turkey

HEADLINES

PROSPECTS

Increasing demand for convenience remains key to positive performance

Macroeconomic deterioration increases consumers’ price sensitivity

More traditional grocery retailers set to be converted into convenience stores

COMPETITIVE LANDSCAPE

Migros Tic continues to lead convenience stores with its wide product portfolio

Acquisitions affect the competitive landscape in convenience stores

Competitive prices will remain key, but digitalisation will also be a major focus

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 76 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Discounters in Turkey

HEADLINES

PROSPECTS

Increasing price sensitivity continues to benefit discounters

Outlet expansion by leading brands further boosts growth

Investment in private label increases the price advantage of discounters

COMPETITIVE LANDSCAPE

BIM Birlesik Magazacilik continues to lead thanks to massive outlet expansion

Outlet expansion by smaller players

Intensifying competition among discounters forces them to invest in marketing

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 83 Discounters GBO Company Shares: % Value 2015-2019
Table 84 Discounters GBN Brand Shares: % Value 2016-2019
Table 85 Discounters LBN Brand Shares: Outlets 2016-2019
Table 86 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Hypermarkets in Turkey

HEADLINES

PROSPECTS

Increasing preference for convenience slows down growth for hypermarkets

Increasing price sensitivity negatively affects hypermarkets

Rise in online grocery shopping set to hinder growth moving forward

COMPETITIVE LANDSCAPE

Innovation helps Migros Tic maintain its lead in hypermarkets

Leading companies expected to invest further in digitalisation

Increasing costs will shift attention from outlet openings to in-store investment

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 91 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 92 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Supermarkets in Turkey

HEADLINES

PROSPECTS

Increasing competitive pressure from discounters hampers growth

Outlet closures set to continue, affecting local chains of supermarkets in particular

Quality, convenience and digital initiatives to attract consumers

COMPETITIVE LANDSCAPE

Migros and Carrefour maintain their lead by taking over rivals

Competitive landscape of supermarkets remains fragmented

Local chains launch promotions to combat the challenge from private label

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 99 Supermarkets GBO Company Shares: % Value 2015-2019
Table 100 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 101 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 102 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Traditional Grocery Retailers in Turkey

HEADLINES

PROSPECTS

Modern grocery retail channels continue to have a negative impact

Macroeconomic deterioration intensifies price sensitivity

Independent small grocers continue to lead within traditional grocery retailers

COMPETITIVE LANDSCAPE

Traditional grocery retailers continues to be fragmented

Traditional grocery retailers likely to become modern grocery retailers

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 114 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 115 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 116 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Apparel and Footwear Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Macroeconomic deterioration maintains outlet decline

Apparel and footwear specialist retailers loses ground to e-commerce

Increasing tourism and refugees sustain value sales

COMPETITIVE LANDSCAPE

LC Waikiki performs well due to the poor economic environment

Local companies outperform international players

Consolidation continues within the competitive landscape

CHANNEL DATA

Table 117 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 118 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 119 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 120 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 121 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 122 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 123 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 124 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Electronics and Appliance Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Macroeconomic deterioration reduces sales of electronics and appliances

Regulatory framework fails to promote decent growth

Store-based retailing loses ground to e-commerce

COMPETITIVE LANDSCAPE

Arçelik maintains its value lead in a fragmented channel

Arçelik launches a new concept but closes underperforming outlets

Franchising is the most common retail format, but closures are seen

CHANNEL DATA

Table 125 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 126 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 127 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 128 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 129 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 130 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 131 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 132 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Growth seen mainly due to high inflation and rising prices

Beauty specialist retailers performs well

Male beauty and personal care products have potential

COMPETITIVE LANDSCAPE

Despite fragmentation, chained retailers continue to strengthen their positions

Leading retailers set to invest more in CRM

Sales of health and beauty products via e-commerce remain low but growing

CHANNEL DATA

Table 133 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 134 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 135 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 136 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 137 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 138 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 139 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 140 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 141 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 142 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 143 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 144 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Home and Garden Specialist Retailers in Turkey

HEADLINES

PROSPECTS

Spike in interest rates hampers growth, but the situation is set to improve

The popularity of DIY maintains growth, whilst VAT reduction has minimal effect

The increasing popularity and availability of e-commerce hinders growth

COMPETITIVE LANDSCAPE

Home and garden specialist retailers remains highly fragmented

Local companies dominate homewares and home furnishing stores

Some players have to leave the market or drastically downsize

CHANNEL DATA

Table 145 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 146 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 147 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 148 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 149 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 150 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 151 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 152 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 153 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 154 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 155 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 156 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024

Department Stores in Turkey

HEADLINES

PROSPECTS

Increasing number of incoming tourists benefits department stores

The increasing popularity of e-commerce amongst locals hinders growth

Prioritisation of sustainable growth will negatively affect outlet growth

COMPETITIVE LANDSCAPE

Boyner Buyuk Magazacilik continues to lead department stores

Innovation in services and concepts from Boyner Buyuk Magazacilik

Luxury department stores register dynamic performances

CHANNEL DATA

Table 157 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 158 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 159 Department Stores GBO Company Shares: % Value 2015-2019
Table 160 Department Stores GBN Brand Shares: % Value 2016-2019
Table 161 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 162 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 163 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 164 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Variety Stores in Turkey

HEADLINES

PROSPECTS

Specialist retailers contribute to decline

The growing popularity of e-commerce also drags down sales

Poor performance expected for variety stores in the forecast period

COMPETITIVE LANDSCAPE

Variety stores remains highly consolidated in value terms

Far greater fragmentation is seen in terms of outlet numbers

Small, unprofitable channel makes new entrants unlikely

CHANNEL DATA

Table 165 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 166 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 167 Variety Stores GBO Company Shares: % Value 2015-2019
Table 168 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 169 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 170 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 171 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 172 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Direct Selling in Turkey

HEADLINES

PROSPECTS

Low level of female employment offers strong potential for direct selling

Independent unregistered direct sellers and pyramid schemes threaten growth

Increasing preference for interactive shopping benefits direct selling

COMPETITIVE LANDSCAPE

Farmasi registers the most dynamic performance and takes the lead

Avon falls back to second position due to the economic situation

International brands continue to dominate the competitive landscape of direct selling

CHANNEL DATA

Table 173 Direct Selling by Category: Value 2014-2019
Table 174 Direct Selling by Category: % Value Growth 2014-2019
Table 175 Direct Selling GBO Company Shares: % Value 2015-2019
Table 176 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 177 Direct Selling Forecasts by Category: Value 2019-2024
Table 178 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Homeshopping in Turkey

HEADLINES

PROSPECTS

Bottled water continues to dominate homeshopping value sales

Increasing consumer preference for convenience benefits homeshopping

Threats to growth include e-commerce and water filter taps

COMPETITIVE LANDSCAPE

All the main players offer bottled water, with Nestlé maintaining its lead

Applications ease ordering and delivery

New service from Nestlé

CHANNEL DATA

Table 179 Homeshopping by Category: Value 2014-2019
Table 180 Homeshopping by Category: % Value Growth 2014-2019
Table 181 Homeshopping GBO Company Shares: % Value 2015-2019
Table 182 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 183 Homeshopping Forecasts by Category: Value 2019-2024
Table 184 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Vending in Turkey

HEADLINES

PROSPECTS

Vending continues to benefit from an increasing number of new public buildings

Packaged foods remain the most popular products sold through vending

Potential for the development of different payment methods

COMPETITIVE LANDSCAPE

Fragmentation in vending

CHANNEL DATA

Table 185 Vending by Category: Value 2014-2019
Table 186 Vending by Category: % Value Growth 2014-2019
Table 187 Vending Forecasts by Category: Value 2019-2024
Table 188 Vending Forecasts by Category: % Value Growth 2019-2024

E-Commerce in Turkey

HEADLINES

PROSPECTS

Price comparison, rising awareness and consumer trust maintain dynamic growth

New services and features add dynamism to e-commerce

Marketplaces grow by introducing store-based retailers to e-commerce

COMPETITIVE LANDSCAPE

Trendyol is the largest single player, and growth is expected due to acquisition

Third party merchants continue to record strong performances

New entries, mergers and acquisitions intensify the competition

CHANNEL DATA

Table 189 E-Commerce by Channel and Category: Value 2014-2019
Table 190 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 191 E-Commerce GBO Company Shares: % Value 2015-2019
Table 192 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 193 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 194 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in Turkey

HEADLINES

PROSPECTS

Smartphones and consumer trust in mobile payments boost mobile e-commerce

Company investments add further dynamism to mobile e-commerce

Mobile e-commerce has strong growth potential

COMPETITIVE LANDSCAPE

The leading players in e-commerce have mobile applications

Increasing competition within mobile e-commerce

Innovation in apps to attract more consumer groups

CHANNEL DATA

Table 195 Mobile E-Commerce: Value 2014-2019
Table 196 Mobile E-Commerce: % Value Growth 2014-2019
Table 197 Mobile E-Commerce Forecasts: Value 2019-2024
Table 198 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

Food and Drink E-Commerce in Turkey

HEADLINES

PROSPECTS

Food and drink e-commerce benefits from consumer demand for convenience

Strong growth potential for food and drink e-commerce

More entrants and more apps expected to boost growth

COMPETITIVE LANDSCAPE

Migros Tic continues to lead food and drink e-commerce

Partnerships with marketplaces

More modern grocery retailers expected to launch e-commerce

CHANNEL DATA

Table 199 Food and Drink E-Commerce: Value 2014-2019
Table 200 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 201 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 202 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

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