Slowdown in the Uruguayan economy is negatively impacting retail value sales, particularly amongst store-based retailers. Consumers are seeing a decrease in their purchasing power, and are more reluctant to do unnecessary purchasing.
Grocery retailers accounted for the leading share of retail value sales in 2018, with chained supermarkets chains accounting for the largest share amongst the modern grocery retailers. A few supermarket brands account for the majority of supermarket sales in the country.
Internet retailing value sales remain undeveloped on the country. Many companies do not even offer a web page and even more companies do not offer the opportunity for consumers to buy online.
Despite economic slowdown in the country, international companies continue to see Uruguay as an attractive market to invest in and to bring their brands. Companies from different product categories are venturing into the local market, offering wider portfolios in the country.
With increases in internet retailing and penetration of smartphones, companies are trying to offer a good omnichannel strategy to consumers. The objective of this is to offer a unified experience for consumers in the different purchasing channels.
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Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Uruguay with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.