Retailing in Uruguay

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Uruguay report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Uruguay?
  • Which are the leading retailers in Retailing in Uruguay?
  • How are products distributed in Retailing in Uruguay?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Uruguay?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Uruguay

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Less visitors from Brazil and Argentina impact value sales
Argentinian currency devaluation makes Uruguayan products more expensive
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Navidad (Christmas) Vuelta a Clases (Back to School)
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 15 Retailing GBO Company Shares: % Value 2016-2020 Table 16 Retailing GBN Brand Shares: % Value 2017-2020 Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Modern Grocery Retailers in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Consumers feel safe shopping in modern grocery as it is more spacious
Ta-Ta continues as leader by increasing discounts and enhancing the shopping experience
Axion Energy Argentina continues to transform forecourts of recent acquisition Esso

RECOVERY AND OPPORTUNITIES

Healthy value growth over forecast period
Supermarkets continues to lead thanks to low prices
Hypermarkets’ new focus on e-commerce benefits channel

CHANNEL DATA

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

Traditional Grocery Retailers in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Traditional grocery loses value share to modern grocery, due to COVID-19
Traditional grocery retailing remains highly fragmented with no stand-out company recording significant value share in 2019
Traditional grocery retailers continue to hold significant value sales lead over modern grocery retailers

RECOVERY AND OPPORTUNITIES

Healthy value growth over forecast period
Venturing into e-commerce could bolster value sales of traditional grocery retailers and delay growth of competing channels
Traditional grocery retailers set to become more reliant on low-income consumers

CHANNEL DATA

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 58 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 59 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Retailers with online platforms benefit
Chic Parisien remains strong leader and focuses on brand evolution
Recently arrived international behemoth H&M continues to try to drive changes in buying habits

RECOVERY AND OPPORTUNITIES

Pent-up demand drives value sales early in forecast period
International players continue to be attracted by Uruguay despite economic slowdown
Other retailers expand into apparel

CHANNEL DATA

Table 60 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 61 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 62 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 63 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 64 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 65 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 66 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Optical goods stores perform badly as consumer defer purchases
Status quo remains in 2020
Drugstore/parapharmacies gain value share

RECOVERY AND OPPORTUNITIES

Optical good stores return to value growth, once COVID-19 is brought under control
Rising health-awareness continues to boost demand
Continued growth in e-commerce over the forecast period

CHANNEL DATA

Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 69 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 70 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 77 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 78 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

Mixed Retailers in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Temporary store closures lead to steep value decline
Lojas Renner launching new outlets
Mixed retailers continue to be hindered by limited product range

RECOVERY AND OPPORTUNITIES

Pent-up demand drives high value growth early in forecast period
With Lojas Renner emphasising clothing sales, apparel and footwear specialist retailers remain the department store’s primary competitors
Strong growth fuelled by low prices and economic uncertainty

CHANNEL DATA

Table 80 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2020 Table 82 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 83 Sales in Mixed Retailers by Channel: % Value Growth 2017-2020 Table 84 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 85 Mixed Retailers Outlets by Channel: % Unit Growth 2017-2020 Table 86 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 87 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 88 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 89 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 90 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 91 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 92 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 93 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 94 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 95 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Direct Selling in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Consumer health products perform strongly due to COVID-19
Despite declining value share, Nuvó Cosméticos retains lead thanks to strong brands
Beauty and personal care products continue to hold commanding position in direct selling portfolios in 2019

RECOVERY AND OPPORTUNITIES

Health products see strongest value growth over forecast period
Direct selling players taking note of the growing e-commerce channel
Opportunity to sell more products aimed at men’s beauty and personal care

CHANNEL DATA

Table 96 Direct Selling by Category: Value 2015-2020 Table 97 Direct Selling by Category: % Value Growth 2015-2020 Table 98 Direct Selling GBO Company Shares: % Value 2016-2020 Table 99 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 100 Direct Selling Forecasts by Category: Value 2020-2025 Table 101 Direct Selling Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Online marketplace Mercado Libre one of main beneficiaries from e-commerce surge
Beyond third-party merchants, grocery retailer Henderson & Cía (Tienda Inglesa) leads e-commerce in value share in 2020
Mercado Libre and other third-part merchants combined hold largest e-commerce value share in 2019

RECOVERY AND OPPORTUNITIES

Value sales will triple by 2025
Retailers continue to develop multichannel experience for consumers
Webrooming develops as consumer shopping patterns evolve

CHANNEL DATA

Table 102 E-Commerce by Channel and Category: Value 2015-2020 Table 103 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 104 E-Commerce GBO Company Shares: % Value 2016-2020 Table 105 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 106 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 107 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Huge growth in mobile app downloads and mobile payments
Third-party merchants capitalise on the high cost of developing mobile apps
Leader Mercado Libre tailors offer to range of retailers and offers user-friendly app

RECOVERY AND OPPORTUNITIES

Increased penetration of smartphones drives value sales
As more consumers turn to smartphones, retailers increasingly adopt mobile-first strategies
Less of a reliance on third-party apps over forecast period

CHANNEL DATA

Table 108 Mobile E-Commerce: Value 2015-2020 Table 109 Mobile E-Commerce: % Value Growth 2015-2020 Table 110 Mobile E-Commerce Forecasts: Value 2020-2025 Table 111 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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