Executive Summary

Feb 2019
Economic situation has negative impact on value sales

Slowdown in the Uruguayan economy is negatively impacting retail value sales, particularly amongst store-based retailers. Consumers are seeing a decrease in their purchasing power, and are more reluctant to do unnecessary purchasing.

Grocery retailers companies lead retailing

Grocery retailers accounted for the leading share of retail value sales in 2018, with chained supermarkets chains accounting for the largest share amongst the modern grocery retailers. A few supermarket brands account for the majority of supermarket sales in the country.

Internet retailing is posting the fastest growth

Internet retailing value sales remain undeveloped on the country. Many companies do not even offer a web page and even more companies do not offer the opportunity for consumers to buy online.

New international companies venturing into the Uruguayan market

Despite economic slowdown in the country, international companies continue to see Uruguay as an attractive market to invest in and to bring their brands. Companies from different product categories are venturing into the local market, offering wider portfolios in the country.

Companies looking for omnichannel strategy

With increases in internet retailing and penetration of smartphones, companies are trying to offer a good omnichannel strategy to consumers. The objective of this is to offer a unified experience for consumers in the different purchasing channels.

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Retailing in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:

The Retailing in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Uruguay?
  • Who are the leading retailers in Uruguay?
  • How is retailing performing in Uruguay?
  • What is the retailing environment like in Uruguay?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Retailing in Uruguay

EXECUTIVE SUMMARY

Economic situation has negative impact on value sales
Grocery retailers companies lead retailing
Internet retailing is posting the fastest growth
New international companies venturing into the Uruguayan market
Companies looking for omnichannel strategy

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Navidad (Christmas)
Vuelta a Clases (Back to School)
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 15 Retailing GBO Company Shares: % Value 2014-2018
Table 16 Retailing GBN Brand Shares: % Value 2015-2018
Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

Other terminology:

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Uruguay

HEADLINES

PROSPECTS

Apparel and footwear specialist retailers leading non-grocery retailing value share

COMPETITIVE LANDSCAPE

Chic Parisien remains the leading company in 2018
H&M arrives in Uruguay in 2018
International companies are venturing into the Uruguayan market

CHANNEL DATA

Table 40 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 41 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 42 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 43 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 47 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Direct Selling in Uruguay

HEADLINES

PROSPECTS

Direct seller advisors are mainly women
Internet retailing threatens direct sailing sales

COMPETITIVE LANDSCAPE

Nuvó Cosméticos maintains its leading position in 2018
Beauty and personal care companies lead direct selling
Herbalife Uruguay leads nutrition direct selling in 2018

CHANNEL DATA

Table 48 Direct Selling by Category: Value 2013-2018
Table 49 Direct Selling by Category: % Value Growth 2013-2018
Table 50 Direct Selling GBO Company Shares: % Value 2014-2018
Table 51 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 52 Direct Selling Forecasts by Category: Value 2018-2023
Table 53 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Health and Beauty Specialist Retailers in Uruguay

HEADLINES

PROSPECTS

Beauty specialist retailers posts the highest increase in value sales in 2018
Pharmacies opening inside the leading supermarkets
Pharmacies step into the PedidoYa platform

COMPETITIVE LANDSCAPE

Narváez group buys San Roque
Biocosmetic Exel arrives in Uruguay

CHANNEL DATA

Table 54 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 55 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 56 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 57 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 58 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 59 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 60 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 61 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 62 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Internet Retailing in Uruguay

HEADLINES

PROSPECTS

Internet retailing, the fastest-growing category
Companies looking for multichannel experience

COMPETITIVE LANDSCAPE

Third-part merchants lead internet retailing value sales in 2018
Leading grocery retailer is amongst the leading companies in internet retailing

CHANNEL DATA

Table 66 Internet Retailing by Category: Value 2013-2018
Table 67 Internet Retailing by Category: % Value Growth 2013-2018
Table 68 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 69 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 70 Internet Retailing Forecasts by Category: Value 2018-2023
Table 71 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Mixed Retailers in Uruguay

HEADLINES

PROSPECTS

Mixed retailers remains a small category for Uruguay
Lojas Renner offers consumers a chance to rate their experience

COMPETITIVE LANDSCAPE

Lojas Renner arrives in Uruguay
Apparel and footwear companies are Lojas Renner’s main competitors

CHANNEL DATA

Table 72 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2018
Table 74 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 75 Sales in Mixed Retailers by Channel: % Value Growth 2017-2018
Table 76 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 77 Mixed Retailers Outlets by Channel: % Unit Growth 2017-2018
Table 78 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 79 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 80 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 81 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 82 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 83 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 84 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 85 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 86 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 87 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Mobile Internet Retailing in Uruguay

HEADLINES

PROSPECTS

Mobile retailing is massively increasing in Uruguay
Significant rises of smartphone users

COMPETITIVE LANDSCAPE

The leading company in internet retailing also leads in mobile sales
Companies launching mobile-first websites

CHANNEL DATA

Table 88 Mobile Internet Retailing: Value 2013-2018
Table 89 Mobile Internet Retailing: % Value Growth 2013-2018
Table 90 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 91 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Modern Grocery Retailers in Uruguay

HEADLINES

PROSPECTS

Supermarkets continue leading modern grocery retailing value sales in 2018
Modern grocery retailers updating and improving consumer experience

COMPETITIVE LANDSCAPE

Ta-Ta leads modern grocery retailing value sales
Esso forecourt station becomes Axion Energy Argentina

CHANNEL DATA

Table 92 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 93 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 94 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 95 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 96 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 97 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 98 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 99 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 100 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 101 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 102 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 103 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 104 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 105 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 106 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 107 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Traditional Grocery Retailers in Uruguay

HEADLINES

PROSPECTS

Traditional grocery retailers lead grocery retailers
Venturing in internet retailing could improve future sales

COMPETITIVE LANDSCAPE

In a highly fragmented category no company with significant shares
Kiosks lead amongst traditional grocery retailers

CHANNEL DATA

Table 108 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 109 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023