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Retailing in
Venezuela

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Executive Summary

Jan 2018
Cash-strapped economy limits retailing growth

While high inflation and lagging salaries continued to hurt the purchasing power of the majority of households in Venezuela, insufficient cash added another layer of stress to the already hectic life of consumers and businesses in Venezuela. This was due to the imbalance between the total level of liquidity in the economy – which quadrupled every two years since 2008 – and the total amount of bills and coins available.

Many closures within retailing in 2017

According to trade representatives, approximately 60% of the retailing stores present in 2012 were closed in 2017. Some of the most affected categories were discounters – largely dominated by the government – traditional toys and games stores, pet shops and superstores, sports goods stores and stationers/office supply stores.

MercadoLibre SRL leads retailing at GBO level in 2017

In 2017, MercadoLibre SRL gained retail value share by becoming the portal for several international brands that were absent from Venezuelan streets and shopping centres. Expensive items from players such as Samsung and Vichy were available through this e-marketplace.

Grocery channel stands out in the retailing landscape

In 2017, lagging salaries continued to limit purchasing power, which affected consumers’ behaviour in Venezuela. As of October 2017, an average household required VEF186,470 a day to purchase the basic basket of goods, while the total minimum monthly salary stood at VEF136,544, according to estimates made by the Center for Social Analysis and Documentation (CENDAS in Spanish).

Negative outlook if macroeconomic policies remain unchanged

After the government reasserted its absolute control of the political landscape by crushing the protests that took place across the country between April and July 2017, there is no reason to expect any change in economic policy to occur. Despite the inevitability of a foreign payments crisis, no announcements were made and the government continued to increase the presence of military officers in key public positions.

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Retailing in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Venezuela for free:

The Retailing in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How big is the grocery/non-grocery/non-store channel in Venezuela?
  • Who are the leading retailers in Venezuela?
  • How is retailing performing in Venezuela?
  • What is the retailing environment like in Venezuela?
  • Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Retailing in Venezuela

EXECUTIVE SUMMARY

Cash-strapped economy limits retailing growth
Many closures within retailing in 2017
MercadoLibre SRL leads retailing at GBO level in 2017
Grocery channel stands out in the retailing landscape
Negative outlook if macroeconomic policies remain unchanged

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical retail landscape
Cash and carry
Seasonality
Christmas
Carnival
Back to School
Mother’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Retailing GBO Company Shares: % Value 2013-2017
Table 10 Retailing GBN Brand Shares: % Value 2014-2017
Table 11 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 12 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 13 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 14 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 15 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 16 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 18 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 19 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 20 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 21 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 22 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 23 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Direct Selling in Venezuela

HEADLINES

PROSPECTS

Limited product availability continues to hit the channel in 2017
Beauty and personal care drives value growth
Direct selling is projected to continue adapting for long-term survival

COMPETITIVE LANDSCAPE

Avon Cosmetics de Venezuela maintains its leadership
Corporación Belcorp de Venezuela CA keeps the sophistication
Local producers will maintain their competitive edge

CHANNEL DATA

Table 24 Direct Selling by Category: Value 2012-2017
Table 25 Direct Selling by Category: % Value Growth 2012-2017
Table 26 Direct Selling GBO Company Shares: % Value 2013-2017
Table 27 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 28 Direct Selling Forecasts by Category: Value 2017-2022
Table 29 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Internet Retailing in Venezuela

HEADLINES

PROSPECTS

Venezuelans turn to the internet for products missing from stores
Scarce staples not found on the internet
Growth potential in underserved media products

COMPETITIVE LANDSCAPE

MercadoLibre SRL maintains a strong leadership in 2017
Internet retailing continues its slow development
Search platforms stop short of allowing online purchases

CHANNEL DATA

Table 30 Internet Retailing by Category: Value 2012-2017
Table 31 Internet Retailing by Category: % Value Growth 2012-2017
Table 32 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 33 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 34 Internet Retailing Forecasts by Category: Value 2017-2022
Table 35 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Mixed Retailers in Venezuela

HEADLINES

PROSPECTS

Department stores continues driving the channel
Scarcity hits department stores hard in 2017
Negative growth expected for mixed retailers

COMPETITIVE LANDSCAPE

Traki introduces staples in 2017
Premium brands suffer most in 2017
Diversification and price deals maintain players’ rankings

CHANNEL DATA

Table 36 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 37 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 38 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 39 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 40 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 41 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 47 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 48 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 49 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 50 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 51 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Mobile Internet Retailing in Venezuela

HEADLINES

PROSPECTS

Few Venezuelans make purchases with their mobile devices
Twitter and Facebook are main points of information for retailing apps
Mobile retailing set to gain share over the forecast period

COMPETITIVE LANDSCAPE

International e-marketplaces lead the channel
Overall shortages deter growth

CHANNEL DATA

Table 52 Mobile Internet Retailing: Value 2012-2017
Table 53 Mobile Internet Retailing: % Value Growth 2012-2017
Table 54 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 55 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Modern Grocery Retailers in Venezuela

HEADLINES

PROSPECTS

Insufficient supplies cause further product shortages
Only supermarkets gain value share in 2017
Stores in duty-free areas take advantage of scarcity

COMPETITIVE LANDSCAPE

Central Madeirense CA remains the leader
Convenience stores continue unexploited in 2017
Partisan-based system continues to replace discounters

CHANNEL DATA

Table 56 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 57 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 58 Sales in Modern Grocery Retailers by Channel: Value 2012-2017
Table 59 Sales in Modern Grocery Retailers by Channel: % Value Growth 2012-2017
Table 60 Modern Grocery Retailers Outlets by Channel: Units 2012-2017
Table 61 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 62 Modern Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 63 Modern Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 64 Modern Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 65 Modern Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 66 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Modern Grocery Retailers by Channel: Value 2017-2022
Table 69 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2017-2022
Table 70 Forecast Modern Grocery Retailers Outlets by Channel: Units 2017-2022
Table 71 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

Non-Grocery Specialists in Venezuela

HEADLINES

PROSPECTS

Apparel and footwear specialist retailers leads the channel
Drugstores/parapharmacies dominates health and beauty specialists
Leisure and personal goods specialist retailers the weakest performer

COMPETITIVE LANDSCAPE

A new apparel chain emerges in a recessionary environment
EPA brand maintains leadership in home improvement and gardening stores

CHANNEL DATA

Table 72 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 73 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 74 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 75 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 76 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 77 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 78 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 79 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 80 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 81 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 82 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 83 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 84 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 85 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 86 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 87 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022

Traditional Grocery Retailers in Venezuela

HEADLINES

PROSPECTS

Traditional channel better supplied than modern channel in 2017
Traditional channel meets specific needs
Shortages of inputs cause government intervention to increase

COMPETITIVE LANDSCAPE

Bakeries and kiosks are the largest component within traditional channel
Stratification of bakeries becomes more apparent in 2017
Independent small grocers gains share in 2017

CHANNEL DATA

Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 90 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 91 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 92 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 93 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 94 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 95 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 96 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 97 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 98 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 99 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022