As the early entrants, local retailing giants dominate the retailing market in Wuhan. To cater to the emerging demand for fast consumption and fresh foods, the number of smaller retailing formats and fresh food supply has been risen accordingly. Furthermore, thanks to the support from high-tech zone and advanced transportation in Wuhan, O2O retailing also witnesses a rapid growth.
As the early entrants, the outlets of local retailing giants have the high coverage in Wuhan. The traditional down town area is dominant by the departments under Wushang Group, while hyper/super markets under Zhongbai Group are the key players in the markets.
In response to the rapid development and growing life pace in Wuhan, smaller retailing formats are on the rise. Featuring specialised positions or convenient locations, chained food specialist such as Bestore, convenience stores such as TODAY are well received by Wuhanese.
To cater the local preference for freshness, several local retailers have actively expanded the shelf allocations for fresh foods and fresh-made products. Local giants, such as Zhongbai, even shift its orientation from grocery provider to fresh food provider for it chained hyper/super markets.
Thanks to the accumulated high-tech experts and preferential policies inOptics Valley, Wuhan is the fertile ground for O2O retailing. High-tech O2Oretailers, such as 7TT and Three Squirrels, all placed their offices in Optics Valley. The superior logistics is also in favor of cross-border O2O retailing.
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