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Retailing Trends in Consumer Health

January 2013

Consumer health retailers are continuously innovating in an effort to adapt to new regulatory policies, demographic preferences, technological developments and public health influences. Health and wellness trends are holding a great deal of sway over everything from store formats to marketing strategies. Younger consumers seek more internet and mobile shopping options, while ageing ones require different services. Companies are finding creative ways to personalise the retailing experience.

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Non-store and alternative outlets challenge dominance of standard pharmacies and drugstores

Regulatory requirements and increased consolidation give pharmacy retailers a large advantage in selling consumer health items, but as government bodies relax restrictions, consumers are becoming more open to other options. Direct selling is particularly successful in many emerging markets, while internet sales are popular for sports nutrition.

Multichannel strategies give retailers new ways to compete

In an effort to remain competitive, store-based retailers are expanding their reach through internet and mobile commerce sites, and even direct selling operations.

Regulatory and health policies limit the way consumer health retailers do business

Regulation dictates both the types of retailers that can sell certain products and how those items must be stored and dispensed. In addition, in their role as healthcare providers, pharmacists must factor in the impact that government reimbursements and service plans have on their business.

Different demographic groups have unique retailing needs

Companies are aiming to appeal to younger, tech-savvy shoppers by incorporating mobile technology and social media into the retailing experience. Older consumers, meanwhile, require different adaptations, such as delivery services. Individuals in rural areas have similar access concerns.

Preventive health trends have an enormous influence in the retailing sphere

High prevalence of chronic diseases and government educational campaigns reinforce the importance of preventive health. Retailers are responding with new product lines, store formats, retail clinic services and other lifestyle oriented approaches.

Retailers take a multifaceted approach

Convenient shopping options, mobile apps, loyalty programmes, pharmacist chat functions and other marketing tactics aim to engage consumers directly.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands


Key findings

Understanding the Consumer Health Distribution Landscape

Health and beauty retailers still dominate, but overall share falling
Non-store retailing shows the fastest growth
Individual categories thrive in different channels
Retailing shares reflect regional variations
Retailers are finding creative ways to expand their reach

Operational Considerations in Consumer Health Retailing

Pharmacies and drugstores have unique operational concerns
Inventory management
The role of reimbursements and fees in pharmacy operations
Compensating pharmacists for new responsibilities
Determining product mix and organisation
Strategies and challenges in drug layout and shelving

Trends in Retailer Marketing and Business Strategy

Store-based retailers integrate internet options
Ageing populations demand different retailing accommodations
Traditional channels do not reach all consumers
Public health priorities stress importance of prevention
Selling products versus selling a lifestyle
Drugstores becoming "wellness destinations"
Retailers revamping programmes for retaining consumer loyalty
Companies adding technology to the in-store experience
New strategies may face unexpected challenges

Case Study: Walgreen Co's Multi-faceted Competitive Approach

Continuous innovation makes Walgreens an industry leader
Walgreens goes global…
…but does not neglect its home market
Multichannel strategy offers additional avenues for growth

Case Study: Walgreen Co's Multi-faceted Competitive Approach

In-store features redefine the traditional drugstore experience
New loyalty programme makes up for lost time
Final thoughts on Walgreens's business strategy

Looking Forward

Relationship between shoppers and retailers continuing to grow
Manufacturers leveraging retailer strategies

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