Market research on the retailing industry. Our reports feature a ...
Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Following the adverse impact of the COVID-19 pandemic that caused oil prices to collapse in 2020 and annual real GDP to contract by 4.2% in 2020, the Azerbaijani economy rebounded strongly and grew by 5.6% in annual real terms in 2021. This is partly…
In 2022 e-commerce penetration in Azerbaijan remained low though the channel continued to enjoy rapid and robust growth, gaining significant value share. Some consumers switched to purchasing groceries via e-commerce during the pandemic. However,…
2022 saw the fuller return of consumers to offline shopping in Azerbaijan. Following two years of the COVID-19 pandemic and its related lockdowns and restrictions, local consumers prioritised store-based outlets in 2022, and visited shopping malls…
Modern grocery retailers continued to outperform traditional retailers in terms of growth in Azerbaijan in 2022, gaining value share in a trend that is set to persist. This expansion is supported by ongoing urbanisation and investment in the…
Direct selling saw sales boosted during the pandemic, and the impact has persisted post-pandemic, with growth accelerating again in 2022 after a slowdown in 2021 The channel remains far from saturation or maturity. The key factors driving the…