Retailing

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

E-commerce continued to grow but at a slower rate, partly due to the geopolitical situation. The war in Ukraine has resulted in supply chain disruptions, higher transportation tariffs and high inflation also higher prices for imports, due to currency…

In spite of high inflation caused by the war in nearby Ukraine and ensuing economic uncertainty, non-grocery retailers registered a slight increase in constant value sales in 2022. The return of foot traffic, post pandemic lockdowns, helped…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Direct selling registered constant value growth in 2022, in spite of high inflation, which was mainly caused by the war in Ukraine. With concerns surrounding COVID-19 putting a spotlight on the concept of preventive health, many Kazakhstanis have…

Traditional grocery retailing continues to be predominant in grocery channel, but its share has been strongly declining over historic period. The channel has also performed worse than modern grocery retailers during the pandemic with many consumers…

Modern grocery retailing still has a lot of unmet potential in Kazakhstan in 2021 and is trailing traditional grocery retailing in terms of overall value share. This is largely because the channel is unevenly developed across the country - mostly…

In less developed countries like Kazakhstan, smartphones tend to be the main connected device amongst consumers. Thus, with the trend for purchasing online rising, mobile e-commerce is the preferred choice. This is boosting the importance of mobile…

Mixed retailing was one of the strongest performing channels in 2020 thanks to being mostly represented by variety stores. These outlets offer various products at low prices – something that was greatly appreciated by economically hit consumers.…

Due to pandemic, consumers are increasingly following global trends and focusing more on their health and self-care. Thus, consumers have been visiting health-focused specialists to acquire preventative, immunity-boosting products (such as vitamins)…

As seen globally, use of e-commerce surged during the pandemic, as consumers turned to shopping online to avoid exposure to the COVID-19 virus. With non-essential stores having to close temporarily under restrictions, retailers were forced to switch…

After a steep double-digit decline in 2020, apparel and footwear specialist retailers will record a return to growing value sales in 2021. However, apparel and footwear specialists were one of the worst affected by COVID-19 with many outlets…