Retailing

Traditional grocery retailers saw a recovery in sales growth in 2021. The easing of COVID-19 related restrictions, such as the lifting of tight controls on the number of occupants in-store at any one time and other social distancing measures, helped…

The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a…

Retail in Estonia saw total current value sales grow at a double-digit rate for a second consecutive year in 2022. However, growth was only marginally faster than in 2021 despite steep increases in unit prices for all kinds of goods amidst a surge in…

Growth in total e-commerce current value sales in 2022 was down markedly on 2021, and also much lower than the CAGR for the entire review period. This was partly explained by the normalisation of trade, in that after having received a significant…

Despite steep price hikes resulting from the dramatic and prolonged spike in inflation, overall current value sales growth for non-grocery retailers in Estonia in 2022 was only slightly stronger than that recorded in 2021. Demand in all channels was…

In 2021, the modern grocery channel in Estonia managed noticeable growth in the number of net new retailers. The country retains a wide selection of channels, allowing players to meet evolving consumer demands in a flexible and responsive way. In…

Mobile e-commerce sales grew well above that experienced by overall e-commerce in Estonia in 2021 – however, growth in 2021 was slower than in 2020. This is a reflection of the comparative newness and lack of development in the channel, which was…

After a year during which sales fell sharply, mixed retailers saw a return to growth in 2021. This growth was not enough to compensate for the decline in sales in the previous year, however. Department stores, the largest part of the channel in value…

In 2021, health and beauty specialist retailers registered constant growth in sales, with growth slightly slowed down compared to the previous year. The closure of a significant number of outlets in 2020 and 2021 is part of this, with smaller…

While grocery retailers in Estonia showed a markedly improved performance in terms of overall current value sales growth in 2022, this was mainly due to soaring inflation fuelled by the global recovery from the pandemic and the fallout of Russia’s…

Sales through e-commerce continued to see a double-digit rise in growth in 2021. The temporary shutdown of non-essential retail outlets in 2020 and the restrictions on their operation during the first quarter of 2021 drove many more consumers than…

Growth in direct selling current value sales in 2022 was up significantly on 2021. While this was partly because spiralling inflation caused unit prices to rise, the improvement was primarily explained by reduced concern about community transmission…

Apparel and footwear specialist retailers was the store-based retailing channel that was hit hardest by the pandemic. There were a multitude of factors underpinning this shift, most obviously the temporary closure of non-essential retail when the…