Retailing

Inflation has had an impact on consumer behaviour, leading them to become more cautious about their spending, with essential goods taking priority during 2022. Moreover, discounters serve as a major driver of retail offline, thanks to their best…

Due to the increasing number of online retailers and brands, a continually expanding network of lockers in the country, a variety of delivery methods, secure and convenient payment systems, and a growing pool of customers, retail e-commerce continued…

Lithuania implemented strict lockdown measures until the spring of 2022, which meant that only essential stores were open for consumers. However, as summer arrived, there was a noticeable increase in traffic to offline stores, indicating a growing…

The war in Ukraine has had a profound impact on grocery retailers in Lithuania during 2022. As a result of the conflict, grocery prices have increased significantly, and the consumer base has grown due to refugees from Ukraine. This has led to an…

Before the pandemic, direct selling vendors were making efforts to improve their digital presence by providing both social media communication and e-commerce services in order to meet the demands of their customers and remain relevant. This shift to…

During the pandemic, the number of traditional grocery retailers decreased slightly, and retail value sales growth was negative. Conversely, during 2021 traditional grocery retailers registered a rise in retail value sales growth, as consumers…

Modern grocery retailers continued its positive retail value sales growth trajectory in 2021, albeit at a slower rate, as hotels, restaurants and cafés (horeca) had not fully recovered due to the COVID-19 pandemic. Although domestic tourism increased…

The pandemic continued to boost retail value sales through mobile e-commerce in 2021 as many Lithuanians relied more on mobile e-commerce, as they sought to avoid crowded stores and risk personal contact. The psychology behind using mobile e-commerce…

Variety stores remained the only channel within mixed retailers in 2021. This channel includes a wide range of consumer goods, from clothing to electronics and food products. During 2020 and the start of 2021, variety stores were mandated to close…

Healthy and beauty specialist retailers registered positive retail value sales growth in 2020 and 2021. However, beauty specialist retailers were negatively affected by the pandemic as sales growth slowed during 2020 and was slightly negative. During…

COVID-19 boosted e-commerce value sales, recording double-digit growth in 2020, with this trend continuing in 2021. During the lockdown, e-commerce was the only channel available for retailers across product areas to continue to operate their…

Value sales at apparel and footwear specialist retailers were negatively affected in 2020 by the pandemic as consumers worked and studied remotely from home, reducing the need for new apparel and footwear. On the other hand, apparel and footwear…

The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a…