Retailing

In 2023, vending recorded strong sales in current value terms. Vending value sales are being driven by the increase in the number of vending machines offering drinks and snacks, as well as the technological replacement of hot drink machines with…

Supermarkets recorded strong growth in value sales in 2023. The upward trend in the number of supermarkets also continued in 2023 with supermarkets recording the highest growth in grocery retailers during the year. Proximity supermarkets, ie local…

In 2023, small local grocers recorded low growth in retail value sales. Double-digit inflation has changed the shopping habits of Poles. Consumers purchase less, save money, buy cheaper alternatives or limit their consumption. In 2023, sales of beer…

High inflation led to a deterioration in consumer purchasing power in 2023 with many consumers who had the additional financial burden of mortgages and other loans being particularly badly affected. Instalments increased significantly as a result of…

In 2023, retail value sales of retail e-commerce recoded healthy growth. The category benefited enormously from the pandemic during which there was a surge in the number of consumers shopping online. While the threat from COVID-19 has waned…

Hypermarkets recoded low growth in value sales in 2023 and was by far the weakest performer among modern grocery retailers. The channel struggles with consumers’ disinclination to buy groceries in large shopping centres on the outskirts of cities.…

Despite substantial price increases amidst soaring inflation, overall current value sales growth for home products specialists in 2023 was slightly weaker than in 2022. Trade in the two largest channels of home improvement and gardening stores and…

In 2023, health and beauty specialists recorded strong growth in value sales. This channel has thus far been relatively resistant to the rising cost crisis in the country. This is influenced by its wide range of products and rapid response to the…

In 2023, general merchandise stores recorded strong current value sales growth. Much of this stemmed from the strong performance of variety stores, which in keeping with its performance throughout the review period, recorded high double-digit growth…

Discounters recorded double-digit value sales growth in 2023. Discounters are successful thanks to convenient locations and a wide range of goods, including groceries, clothing, electronics, household items and beauty and personal care in one place.…

In 2023, direct selling registered marginal growth in retail value sales. After a decline in 2022, direct selling returned to positive if marginal growth. The cost-of-living crisis proved beneficial for the industry as more people sought to be hired…

Convenience stores recorded slower value dynamics than overall retail in 2023. Higher prices in this channel stimulated a consumer shift towards discounters and supermarkets. The situation in the market favoured retail chains that can afford to offer…

Appliances and electronics specialists saw current value sales decline slightly in 2023. Trade was depressed as rapidly rising inflation caused unit prices to increase sharply and weakened consumer confidence and purchasing power. These conditions…

Apparel and footwear specialists recorded moderate value sales growth in 2023. A positive impact on the channel is the rapidly changing fashion that drives the sale of fast fashion, and even the visible trend of ultra-fast fashion, where consumers…

Following an extremely dynamic performance pre-pandemic in Poland, variety stores experienced a notable slowdown in value growth in 2020 due to non-essential store closures for much of the year in line with restrictions driven by the emergence of the…

Traditional grocery retailers in Poland is a highly fragmented competitive landscape featuring a large umbrella of independent sellers under “others”. Since modern grocery retailers entered Poland and rapidly developed in the grocery space,…

Mobile e-commerce in Poland continued to outperform e-commerce as a whole, as local consumers have become increasingly confident in using mobile apps to purchase products. The number of mobile apps present in the country is rising in line with the…

Homeshopping continued to record declining sales in 2021. While the fairly high prices for products offered by the channel are a discouraging factor and therefore less attractive during a period of economic instability as a result of the pandemic,…

Home and garden specialist retailers experienced a strong value sales recovery in 2021, following a marginal dip the previous year, driven by homewares and home furnishing stores. While the channel was not subject to lockdown closures in 2020, stores…

Health and beauty specialist retailers recorded a stronger performance in 2021, following notable value sales declines the previous year across the channel, although chemists/pharmacies, holding the highest value share overall, recorded the lost drop…