Retailing

Retail in Ecuador posted strong growth in current value terms in 2022, building on the strong recovery posted the previous year. With COVID-19 fears subsiding and most of the remaining restrictions being lifted locals and foreign visitors were more…

Historically, online spending by Ecuadorians has been primarily focused on services and entertainment. However, consumption patterns in this area changed dramatically during the COVID-19 pandemic, with people increasingly choosing to purchase…

According to the Instituto Nacional de Estadisticas y Censos (INEC), consumer appliances and electronics experienced a reduction in prices over 2022, when compared to 2021. This was in part due to a normalisation of production thereby ensuring there…

Grocery retailers continued to see dynamic growth in 2022, with the lifting of COVID-19 restrictions supporting economic activity and boosting consumer confidence. Furthermore, while many consumers remained price sensitive in 2022, spending was…

The channel did not see any important changes in the last couple of years of the review period, with no new brands entering the market or announcing their intention to do so. This meant that the existing players continued to gain ground, using new…

After posting a steep decline in current value terms in 2020, traditional grocery retailers saw sales rebound strongly in 2021. As concerns about potential exposure to COVID-19 receded with the rollout of vaccines and a drop in community transmission…

Supermarkets experienced a spike in demand in 2020 as many Ecuadorians started consolidating grocery shopping trips to reduce potential exposure to COVID-19 and spent more time cooking and eating at home than usual due to social distancing, remote…

While Ecuadorians have been using smartphones and other types of mobile devices to browse e-commerce websites and compare prices for several years, they have traditionally tended to use desktop PCs to make online purchases. However, since the…

Mixed retailers in Ecuador is dominated by department stores. This channel registered a steep double-digit decline in current value terms in 2020, as these outlets were forced to close during lockdown periods, and fear of contracting COVID-19 made…

Chemists/pharmacies and drugstores/parapharmacies saw growth in outlet numbers accelerate significantly during the latter part of the review period as multiple large chains pursued aggressive expansion strategies in Ecuador. The most dynamic players…

Historically, online spending by Ecuadorians has been primarily focused on services and entertainment. However, consumption patterns in this area have changed dramatically since the outbreak of COVID-19, with people increasingly choosing to purchase…

Apparel and footwear specialist retailers was among the areas of Ecuador’s retailing market worst affected by the fallout of COVID-19 in 2020. Lockdowns forced these outlets to close for lengthy periods, and when they were permitted to reopen trade…