Retailing

The retail sector in Guatemala continued to rebound from the COVID-19 pandemic in 2022, although at a slower pace than in 2021. Despite this, it still grew at a rate higher than inflation. The buoyancy of the retail sector was largely driven by…

Prior to 2020, e-commerce in Guatemala had been experiencing steady growth over the years, but adoption rates remained relatively low. However, the COVID-19 pandemic triggered a surge in e-commerce sales, particularly among more affluent consumers…

Pharmacies in Guatemala saw robust year-on-year sales growth in 2022. However, when viewed in constant terms (i.e., adjusted for inflation), the sales growth rate slowed from the previous year. This can be attributed to the circumstances of the…

In 2022, retail value sales of grocery retailers recorded substantial growth. Inflationary pressures were a key contributor to this strong value increase, while volume sales growth decelerated compared to the previous year. Overall, increases in the…

In Guatemala, the direct selling channel continues to rely heavily on in-person interactions as e-commerce penetration remains relatively low. The COVID-19 pandemic had a significant negative impact on direct selling in 2020 due to government…