Retailing

Vending in Norway is dominated by Coca-Cola, which garners over one-third of value share in 2023. Vending sales rebounded strongly in 2023 as vending machines continued to gain popularity with locals. Sales were underpinned by the return of builders…

In 2023, grocery retailers engaged in price wars as they reacted to weaker consumer confidence and tried to support consumers facing higher costs of living. Food prices continued to increase significantly as costs soared across the value chain,…

Small local grocers accounts for a negligible share of overall value sales within grocery retailers. Like most other grocery retail channels, small local grocers saw exceptional current value growth in 2020 in the first year of the pandemic, as…

Inflationary pressures have led to stronger price competition in Norway’s retail landscape. Food price increases have been a notable issue for grocery retailers resulting in intense competition between supermarkets and discounters. Players have come…

Following very strong progress during the pandemic, retail e-commerce continues to grow at a steady pace in Norway, with another solid performance in 2023. This is even true of segments that performed poorly offline, such as homewares and home…

Hypermarket sales have stayed above pre-pandemic levels in 2023, due to a solid performance from the sole player Coop Obs. The retailer employed bulk buying and delivered budget friendly products to compete against other dominant grocery retailers in…

After dynamic growth during the pandemic, home improvement and gardening stores and homeware and home furnishings stores have struggled in 2023. Following increases in shipping costs and electricity alongside large inventories, the channels have…

The Danish health and personal care store Normal witnessed a strong performance in 2023 due to the success of its retail concept. Consumers have been flocking to Normal for budget offers in 2023, with the retailer competing on price with both…

Discounters in Norway fared well both during and after the COVID-19 pandemic and have been able to sustain this solid performance in 2023. In the face of high inflation, locals are seeking out lower prices when grocery shopping. Price pressures have…

The pandemic has revived the fortunes and renewed the popularity of the direct selling channel amongst Norwegian consumers, as it led companies to establish new ways of marketing and selling their products, namely by using digital tools, such as…

The twin challenges of high inflation and heightened competition continue to impact the performance of convenience retailers in Norway, only prolonging its recovery from the effects of the COVID-19 pandemic. Convenience stores and forecourt retailers…

Appliances and electronics in Norway registered an uplift in value sales in 2023, largely due to inflationary pressures, which pushed up retail prices. Consumer demand weakened as interest rate hikes took hold, whilst the weak currency led to higher…

Apparel and footwear saw current value growth rise on a par with recent years, with inflation fuelling some growth. This followed a few tough years during the pandemic era when people stayed at home and retail sales were naturally limited. Saved…

In Norway, general merchandise stores only includes variety stores, as there are no department stores in the country. In 2020, the channel saw exceptional current value growth as consumers looked for items such as cleaning products when the pandemic…