Retailing

Vending saw a current value decline in 2020, suffering from the lack of mobility in Norway due to COVID-19. In addition, despite the option of contactless payments, consumers need to push buttons or touch the screen to select the product they want to…

After seeing dynamic growth in 2020 during the pandemic, and little movement in sales in 2021, supermarkets turned to slight decline in 2022. Nevertheless, sales remained way above the pre-pandemic level, and supermarkets continued to take slight…

Small local grocers only accounts for a negligible share of overall value sales within grocery retailers. Like most other grocery retail channels, small local grocers saw exceptional current value growth in 2020 in the first year of the pandemic, as…

After seeing two years of current value growth in 2020 and 2021 due to the pandemic, decline was seen in 2022. Grocery retailers saw one of the strongest increases in sales in 2020, due to more time spent at home and thus higher food consumption at…

Retail e-commerce saw its sales skyrocket in Norway in current value terms in 2020, with increases in all categories and across all geographical areas. This was thanks to high penetration of the internet and smartphone devices, fears of visiting high…

There is still only one hypermarket brand in Norway, Coop Obs, and it has had the same number of outlets for years – since 2016. Hypermarkets saw dynamic current value growth in 2020, largely boosted by higher sales of groceries, as well as by…

Home products specialists saw dynamic growth in 2020 and 2021 due to COVID-19. Since Norwegians took fewer holidays abroad and spent less on entertainment and socialising outside of the home, this meant they had more money to spend on renovating…

The sales of health and beauty specialists are driven by pharmacies, which represented more than three quarters of value sales in the overall channel in 2022; this was a notable rise in share compared with 2019, before the pandemic hit. Pharmacies…

In Norway, general merchandise stores only includes variety stores, as there are no department stores in the country. In 2020, the channel saw exceptional current value growth as consumers looked for items such as cleaning products when the pandemic…

Discounters saw one of the strongest rises in current value sales during the pandemic. Working from home and the proximity of discounters due to the dense store network attracted consumers, as well as their extended opening hours. However, after…

Direct selling saw exceptionally strong current value growth in 2020, which was followed by higher than average growth in 2021. Although growth slowed further in 2022, it remained positive, which was a good performance, considering the channel was on…

Forecourt retailers saw another year of current value decline in 2022, although this was slower in 2022 than in the previous year, due to inflation-driven price rises. The channel has been hit hard by the electrification of cars in Norway. The share…

Appliances and electronics specialists saw stronger than average current value growth in 2020, due to COVID-19. Increased home working practices and extended leisure time at home encouraged consumers to upgrade their technology to make their work and…

Apparel and footwear specialists was one of the worst affected retail channels during the pandemic, recording a significant current value decline in 2020. It saw a slight rebound in value sales 2021, and this continued in 2022, with customers…

Variety stores were pulled in differing directions in the pandemic due to changes in consumers’ spending patterns. These changes were most strongly apparent in Q2 of 2020 with more consumers seeking cleaning products and outdoor items for their…

Traditional grocery retailers in Norway will experience double-digit current retail value growth for the second year in the row, showcasing the best performance of all grocery retailers during the pandemic. However, increasing sales in modern grocery…

Given the initial reaction to the onset of the pandemic in early 2020 and the restrictions imposed in 2021 due to the new wave of the virus, Norwegian retailers have experienced periods of low footfall in their outlets over the last few years. Many…

COVID-19 did not boost homeshopping sales in Norway, with an even faster current value decline felt in 2020 and 2021 than pre-pandemic. Customers have been reoriented towards e-commerce as this offers greater convenience as well as the possibility…

2021 was another good year for home and garden specialist retailers with the category largely benefitting from the pandemic. Since Norwegians have taken fewer holidays abroad and spent less on entertainment and socialising out of the house, this…

Given that chemists/pharmacists represent nearly three quarters of the category retail value share, most of the positive impact on health and beauty specialist retailers stemmed from the increased current retail value growth from chemists/pharmacies…