Retailing

Vending in Sweden was one the channels that was heavily hit by the mobility restrictions implemented to stem the spread of the Coronavirus (COVID-19) pandemic in the country. When all of the COVID-19 restrictions were removed through 2022, the…

Supermarkets in Sweden were at the forefront of the battle against inflation surges in Sweden towards the end of the review period. This is unsurprising as supermarkets is the highest-value channel within grocery retailers in the country. In 2023,…

Small local grocers in Sweden form part of the very well-developed grocery retailing infrastructure in the market. However, grocery retailing continued to be dominated by major large modern retailers like ICA, Lidl, Coop and Axfood at the end of the…

Retail in Sweden continued to be affected by the challenging Swedish macroeconomic environment in 2023, characterised by negative real GDP growth and high inflation rates. The high inflationary pressure on prices especially affected groceries, but…

Retail e-commerce in Sweden, after almost a decade of double-digit retail current value growth, peaking over 2019-2021, witnessed stabilisation or correction towards the end of the review period. Following a small drop in 2022, retail e-commerce…

Like other types of grocery retailers, hypermarkets in Sweden were impacted directly by historically high inflation, which reached high single-digit rates in 2022 and 2023. As a result, consumers became more price-sensitive and they started to look…

Home products specialists in Sweden were impacted by the lowered rates of new construction, which started to decrease in 2022. In 2023, the rate of new construction reached its lowest point since 2011, with only 25,500 new houses starting…

Pharmacy chains Apotek Hjärtat (ICA Sverige) and Apoteket (Apoteket AB) continued to lead health and beauty specialists in Sweden, accounting for slightly more than one half of retail value shares in 2023. Kronans Apotek (Oriola AB) was the only…

Within general merchandise stores in Sweden, similar to discounters in grocery retailers, variety stores’ positioning engendered robustness despite the difficult and unpredictable geopolitical and economic times. The main focus of the key players in…

Discounters in Sweden recorded the fastest retail current value growth among grocery retailers in 2023. The lower-cost grocery retail format was able to derive benefits from the slowdown in the Swedish economy connected to unstable geopolitical…

Following marginal decreases in retail current value sales in 2021 and 2022, direct selling in Sweden faced another difficult year in 2023. While retail current value sales rose slightly, this was due to high inflationary pressure on prices. At…

Historically high inflation rates created huge challenges for convenience retailers in Sweden towards the end of the review period. As consumers started to plan their purchases more carefully and show a preference for discounters and large format…

Appliances and electronics specialists in Sweden was one of the few channels that posted a decrease in retail value sales in 2022 and 2023. This was the case even in current terms, even though the inflation rate reached a high single-digit figure in…

Apparel and footwear specialists in Sweden had to deal with unstable macroeconomic and geopolitical environments towards the end of the review period. The high inflation rates in 2022 and 2023 forced consumers to prioritise purchases of essential…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…