Strategy Briefing

Rethinking Beauty: Exploring New Growth Models

46 pages, Oct 2013

US$1,200

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As the beauty industry gears up for another challenging year of economic uncertainty, companies must offer the right mix of quality and value, and look beyond traditional markets. In a recovering global environment, there is scope for upscale targeted solutions, which offer not only technically advanced formulations but increasingly personalised services. At the other end of the scale, a one-size-fits-all approach seems to suit a lifestyle where value-for-money and time-saving are paramount.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Global beauty growth accelerates

The global beauty industry saw another strong performance in 2012, and industry growth bettered that of the previous year, reaching pre-recession levels with total sales of over US$433 billion globally.

Brazil remains the star of the beauty industry

Brazil posted its strongest growth since 2004, registering a staggering 17% gain, close to double 2011’s 9% increase, making it the star of the industry in 2012, but with less optimistic prospects for 2013.

Mass dominates but premium outperforms mass in most markets

Mass cosmetics continue to dominate sales and represented 75% of value sales in 2012. However, in 49 of the 80 markets, premium sales outperformed mass in 2012, leading to a strong rebound in premium cosmetics globally. Nevertheless, the mass segment still saw faster growth than premium globally.

Skin care is powerhouse of the industry

Continued demand and innovation in skin care helped the category reach the US$100 billion mark in 2012, and it continued to account for over one fifth of total market sales.

Space for both multi-functional and targeted offerings

Both targeted and multi-functional products are sought after by consumers; however, the need for stressing the primary benefit of a product should remain key in future innovations.

Emerging markets to fuel growth in future

Global beauty sales are projected to grow at an annual average real growth of 3% between 2012-2017, with growth set to be higher in the emerging markets than in the developed markets led by China and Brazil, despite a slowdown expected in both markets. The industry needs to be mindful of relying too heavily on emerging markets to shore up growth and explore niche segments and innovation across developed markets.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

State of the Industry: The Highlights

Beauty industry remains steady

Brazil and India stay s trong while China slows down

Mass continues to dominate

Premium growth outperforms m ass in most m arkets…

…But mass still outperformed total beauty growth globally

Premium skin c are l eads premium beauty growth

Skin care i nnovation pronounced a cross b oth p remium and mass

Key Opportunity Zones

Most categories improve their p erformance on the previous y ear

Opportunity varies by region

Skin care dominates but hair c are is catching up

Top growth s egments i ndicate a shift in positioning

Nail polish continues to outperform l ipstick

Shifts in consumption across s kin c are and facial m ake-up

The revival of facial m ake-up

Further scope for men’s skin c are

Men’s toiletries set to overtake m en’s s having in 2013

Focus on men b ecomes m ore t argeted

Innovation Concepts

Redefined consumer p rofile o pens n ew i nnovation s tream

Hair care transforms into a multifaceted c ategory

The fashion and beauty r elationship k eeps b ooming

Fashion and beauty convergence b enefits b rand profile

Fashion and beauty m ove in similar d irections

Targeted specialisation t ranspires in different areas

Innovation in targeted s olutions

Bespoke solutions and diagnostic services p resent future scope

Anti-ageing shifts into a broader context

Innovation in multi-purpose offerings

From niche to mainstream: The evolution of the BB cream

Specialisation should r emain key in multi-benefit combinations

Room for both multi-functional and targeted offerings

Future Prospects

Mass expected to continue to dominate in future

China and Brazil: The powerhouses of beauty despite slowdown

Latin America and Asia Pacific to lead future growth

Conditioners are set to see strong growth

Conclusions

Report Definitions

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Megatrends

Strategy Briefing

Rethinking Beauty: Exploring New Growth Models

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Global beauty growth accelerates

Brazil remains the star of the beauty industry

Mass dominates but premium outperforms mass in most markets

Skin care is powerhouse of the industry

Space for both multi-functional and targeted offerings

Emerging markets to fuel growth in future

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

State of the Industry: The Highlights

Beauty industry remains steady

Brazil and India stay s trong while China slows down

Mass continues to dominate

Premium growth outperforms m ass in most m arkets…

…But mass still outperformed total beauty growth globally

Premium skin c are l eads premium beauty growth

Skin care i nnovation pronounced a cross b oth p remium and mass

Key Opportunity Zones

Most categories improve their p erformance on the previous y ear

Opportunity varies by region

Skin care dominates but hair c are is catching up

Top growth s egments i ndicate a shift in positioning

Nail polish continues to outperform l ipstick

Shifts in consumption across s kin c are and facial m ake-up

The revival of facial m ake-up

Further scope for men’s skin c are

Men’s toiletries set to overtake m en’s s having in 2013

Focus on men b ecomes m ore t argeted

Innovation Concepts

Redefined consumer p rofile o pens n ew i nnovation s tream

Hair care transforms into a multifaceted c ategory

The fashion and beauty r elationship k eeps b ooming

Fashion and beauty convergence b enefits b rand profile

Fashion and beauty m ove in similar d irections

Targeted specialisation t ranspires in different areas

Innovation in targeted s olutions

Bespoke solutions and diagnostic services p resent future scope

Anti-ageing shifts into a broader context

Innovation in multi-purpose offerings

From niche to mainstream: The evolution of the BB cream

Specialisation should r emain key in multi-benefit combinations

Room for both multi-functional and targeted offerings

Future Prospects

Mass expected to continue to dominate in future

China and Brazil: The powerhouses of beauty despite slowdown

Latin America and Asia Pacific to lead future growth

Conditioners are set to see strong growth

Conclusions

Report Definitions

Definitions (1)

Definitions (2)

Definitions (3)

Why buy this report?

Want to find out more about this report?

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