Strategy Briefing

Revitalising Hair Care: Exploring Future Growth Prospects

44 pages, Jul 2014

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hair care experienced a slight slowdown in growth in 2013, but has performed well in the last five years, thanks to increasing penetration in emerging markets and the advent of more sophisticated technologies, targeting specific hair care needs through stronger efficacy claims. This has resulted in the gradual premiumisation of hair care. Going forward, hair care is expected to see greater segmentation, looking more closely into less explored areas, but will continue to be dominated by mass prod

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Hair care slows down

Growth in hair care market slowed slightly in 2013, to 5%.This slowdown was less prominent than in some of the other beauty and personal care categories, such as skin care.

Emerging markets drive innovation

Growth in hair care was predominantly driven by emerging markets, accounting for 90% of global hair care growth in 2013, mostly due to increasing penetration of shampoos.

Brazil leading contributor to hair care growth

Brazil’s contributed 25% of hair care growth in 2013. It is clearly an important market for the major manufacturers, but competition from local players is heating up.

New growth frontiers

Alongside Brazil, new growth frontiers are opening up opportunities in hair care. India offers strong prospects, as rural Indians adopt Western hair care routines, while higher disposable income in markets such as Indonesia are prompting consumers to opt for more expensive Western brands.

3 “E”s drive innovations in developed markets

Developed markets have reached high levels of maturity, and manufacturers are aiming to drive growth through innovations on the basis of “efficacy”, “experience” and “expense”, looking to other beauty categories for inspiration.

Greater segmentation to drive future growth

Tapping into less explored areas, such as thinning and mature hair, in the developed markets is expected to drive future growth in hair care. In addition, there is strong potential for dry shampoos. As emerging markets reach maturity, innovations are expected to focus on more niche areas, leading to more segmentation in market.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Global Overview

Hair care slows down

Not all is doom and gloom for hair care

Emerging markets drive hair care growth

Brazil Growth Prospects

Conditioners and perms and relaxants drive Brazil hair care

Local players b enefit from growth in perms and relaxants

Multinationals feel the pressure from local p layers in Brazil

Should multinationals explore p erms and relaxants in Brazil?

New Growth Frontiers

New growth frontiers enter hair care

N ew growth frontiers to drive hair care sales in the future

Income levels are a key factor behind shampoo sales growth

Three Key “E”s of Innovation

Strategic importance of developed markets

The cycle of innovations

3 big E’s dominate hair care innovations

Innovation drives increasing segmentation

Segmentation drives g rowth across all categories

Cross Category Convergence

Hair care innovations inspired by other categories

Hair care p roducts e mulate s kin c are c laims

Hair oil forms key part of multi-step hair care routine

Overlapping trends between skin care and hair care ingredients

Product experience d rives c olour c osmetics i nspired innovations

Fragrances inspire s ensorial e xperience in hair c are

Scope for fragrances in dry s hampoo

Hair care witnesses premiumisation akin to oral care

Premiumisation in Hair Care

Premiumisation helps hair care value growth in Developed Markets

Targeted product i nnovations l ead p remium h air c are

Internet retailing increases presence in hair care

Conclusion

Key factors for future success

Two divergent streams of growth for multinational and local players

Appendix

Definitions (1)

Definitions (2)

Definitions (3)

Definitions (4)

Definitions (5)

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Revitalising Hair Care: Exploring Future Growth Prospects

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Hair care slows down

Emerging markets drive innovation

Brazil leading contributor to hair care growth

New growth frontiers

3 “E”s drive innovations in developed markets

Greater segmentation to drive future growth

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview

Hair care slows down

Not all is doom and gloom for hair care

Emerging markets drive hair care growth

Brazil Growth Prospects

Conditioners and perms and relaxants drive Brazil hair care

Local players b enefit from growth in perms and relaxants

Multinationals feel the pressure from local p layers in Brazil

Should multinationals explore p erms and relaxants in Brazil?

New Growth Frontiers

New growth frontiers enter hair care

N ew growth frontiers to drive hair care sales in the future

Income levels are a key factor behind shampoo sales growth

Three Key “E”s of Innovation

Strategic importance of developed markets

The cycle of innovations

3 big E’s dominate hair care innovations

Innovation drives increasing segmentation

Segmentation drives g rowth across all categories

Cross Category Convergence

Hair care innovations inspired by other categories

Hair care p roducts e mulate s kin c are c laims

Hair oil forms key part of multi-step hair care routine

Overlapping trends between skin care and hair care ingredients

Product experience d rives c olour c osmetics i nspired innovations

Fragrances inspire s ensorial e xperience in hair c are

Scope for fragrances in dry s hampoo

Hair care witnesses premiumisation akin to oral care

Premiumisation in Hair Care

Premiumisation helps hair care value growth in Developed Markets

Targeted product i nnovations l ead p remium h air c are

Internet retailing increases presence in hair care

Conclusion

Key factors for future success

Two divergent streams of growth for multinational and local players

Appendix

Definitions (1)

Definitions (2)

Definitions (3)

Definitions (4)

Definitions (5)

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports