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Company Profile
Revlon Inc in Beauty and Personal Care
Jun 2017
US$570Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Despite Revlon’s multinational presence, it remains heavily reliant on the mature US market, where it is struggling to maintain relevance with its flagship brand. A slow innovation pipeline has been to the detriment of all its colour cosmetics brands. Greater focus is also imperative in other high-opportunity zones, such as fragrances in Latin America. Revlon is challenged in both developed and developing markets by smaller players in different guises and must prioritise digital to keep pace.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Revlon Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.
Company and market share data provide a detailed look at the financial position of Revlon Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Revlon Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Revlon Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
2016 a year of transformation for Revlon
US disappointment continues in Q1 2017
SWOT: Revlon Inc
A digital focus will support the three-pronged strategy
Competitive Positioning
Non-organic growth makes for a bumpy ride
Revlon gets competitive in fragrance and skin care
Market Assessment
Despite Revlon’s US hold, emerging markets are supporting growth
Conquering fragrances but skin care still needs attention
Geographic and Category Opportunities
Synopsis of Revlon’s present status
Revlon acquires Elizabeth Arden
A change in tack needed for fragrance portfolio?
Generating celebrity appeal amongst Brazil’s millennials
Promise in US nails is to prioritise care over colour
Cutex acquisition a savvy one
More value-added innovation needed
Consumers want better, faster, healthier
Top growth markets may not be Revlon’s best prospects
Omni-channel the answer to growth in China
Hair care reach spread wide but thin
Identifying where hair can grow
American Crew tops US men’s hair but focus is shifting to beards
Local acquisitions needed for market understanding
Reviving Revlon in India
Brand Strategy
Acquisitions make for an increasingly premium portfolio
Revlon brand faces new agile threats
Revlon goes Gaga for millennials
Elizabeth Arden seeks to regain relevance
Almay in need of a multicultural lens to grow
Operations
Production and operational strategies
Recommendations
Thinking local to go global
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Alberto-Culver in Beauty and Personal Care | Dec 2010
- AmorePacific Corp in Beauty and Personal Care | Feb 2019
- Amway Corp in Beauty and Personal Care | Jul 2017
- Avon Products Inc in Beauty and Personal Care | Jan 2018
- Beiersdorf AG in Beauty and Personal Care | Sep 2019
- Chanel SA in Beauty and Personal Care | Aug 2015
- Church & Dwight Co Inc in Beauty and Personal Care | Aug 2013
- Clarins SA in Beauty and Personal Care | Oct 2015
- Colgate-Palmolive Co in Beauty and Personal Care | Nov 2019
- Coty Inc in Beauty and Personal Care | Aug 2019
- Elizabeth Arden Inc in Beauty and Personal Care | Sep 2015
- Estée Lauder Cos Inc in Beauty and Personal Care | Aug 2019
- GlaxosmithKline Plc in Beauty and Personal Care | Aug 2015
- Henkel AG & Co KGaA in Beauty and Personal Care | Dec 2018
- Johnson & Johnson Inc. in Beauty and Personal Care | Mar 2019
- Kalina Concern OAO in Cosmetics & Toiletries | Dec 2009
- Kao Corp in Beauty and Personal Care | Oct 2018
- L'Occitane International SA in Beauty and Personal Care | Dec 2015
- L’Oréal Groupe in Beauty and Personal Care | Nov 2018
- Lion Corp in Beauty and Personal Care | Sep 2013
- LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care | Oct 2016
- Mary Kay Inc in Beauty and Personal Care | Jun 2019
- Natura & Co in Beauty and Personal Care | Oct 2019
- Natura Cosméticos SA In Beauty And Personal Care | Dec 2017
- Natura&Co in Beauty and Personal Care | Nov 2018
- Nu Skin Enterprises Inc in Beauty and Personal Care | Jul 2016
- Oriflame Cosmetics SA in Beauty and Personal Care | Jul 2016
- Procter & Gamble Co, The in Beauty and Personal Care | Aug 2018
- Puig SL in Beauty and Personal Care | Aug 2015
- PZ Cussons Plc in Beauty and Personal Care | Sep 2013
- Sara Lee Corp in Cosmetics and Toiletries | Nov 2009
- Shiseido Co Ltd in Beauty and Personal Care | Sep 2019
- The Procter & Gamble Co in Beauty and Personal Care | Nov 2019
- Unilever Group in Beauty and Personal Care | Nov 2019
- Yves Rocher Sa in Beauty and Personal Care | Jul 2015