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Rewe Group

May 2020

Rewe Group is one of the largest German retailers, primarily focused on grocery retailing, though the company is also active in home improvement and tourism. Rewe is also Germany’s largest player in grocery e-commerce. Rewe Group benefits from an extensive store network and strong consumer brand awareness, and is well positioned for the coming years with a modern, omnichannel strategy.

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Overview:

Euromonitor International's report on Rewe Group delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Rewe Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Rewe Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Rewe Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Regional close-ups
Strategic objectives and challenges
Omnichannel strategy details
Private label overview
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