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About This Report
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Rexam is a major global manufacturer of metal beverage cans, servicing the alcoholic and soft drinks industries. As its main market, the US, reaches maturity the company focuses on fast-growing emerging markets, consolidating its position in Brazil and expanding in India as well as the Middle East and Africa region. Rexam, however, has no presence in China, the most dynamic market for beverage cans, a gap that could be filled if Ball’s offer to acquire Rexam is finalised.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Rexam Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaging market and the global economy.
Company and market share data provide a detailed look at the financial position of Rexam Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Rexam Plc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Rexam Plc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Packaging research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
Focus on metal beverage cans
Financial performance in 2014
SWOT: Rexam Plc
Strategic objectives and challenges
Competitive Positioning
Rexam a key player in metal beverage packaging
Market Assessment
Metal beverage cans to generate an extra 42 billion units by 2019
Strongest growth in emerging markets
Beverage can sales driven by performance of beer and carbonates
Geographic and Category Opportunities
Rexam’s strong r eliance on carbonates and beer in the US
Decline of c arbonates in the US
Carbonates drive b everage cans in Middle East and Africa
Energy drinks in Brazil offers potential growth for beverage cans
Towards a more premium beer offer in Brazil
RTD tea in Asia Pacific adds 8.8 billion beverage cans by 2019
Rexam is absent from the booming Chinese market
I ncreased presence in India as demand for beer in cans rises
Modest growth for beverage cans in Western Europe
Potential merger between Rexam and Ball
Operations
Rexam: Adapting existing operations to local needs and expanding
55 plants worldwide
Rexam plants: Metal b everage cans (1)
Rexam plants: Metal b everage c ans (2)
Recommendations
Rexam: Focus on expansion, premium packaging and innovation
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Albéa Beauty Holdings SA in Packaging | Sep 2017
- Albéa in Packaging | Sep 2015
- Amcor Ltd in Packaging | Dec 2017
- Aptar Group Inc in Packaging | Aug 2011
- AptarGroup Inc in Packaging | Jul 2017
- Ardagh Group SA (Metal) in Packaging | Jul 2011
- Ardagh Group SA in Packaging | May 2018
- Ball Corp in Packaging | Jun 2019
- Bemis Co Inc in Packaging | Oct 2017
- Bemis Inc in Packaging | Jul 2011
- Bericap GmbH & Co KG in Packaging Industry | Mar 2009
- Berry Global Inc in Packaging | Oct 2017
- Chesapeake Corp in Packaging | Jul 2011
- Compagnie de Saint-Gobain in Packaging | Jul 2011
- Constantia Flexibles Group GmbH in Packaging | Jul 2017
- Coveris Group in Packaging | Apr 2018
- Crown Holdings Inc in Packaging | Jun 2019
- Elopak A/S in Packaging | Jan 2014
- Global Closure Systems in Packaging | Jul 2014
- Graphic Packaging Holding Company in Packaging | Oct 2017
- Mondi Group in Packaging | Apr 2019
- MWV Corp in Packaging | May 2014
- O-I Inc in Packaging | Mar 2018
- Owens-Illinois Inc in Packaging | Oct 2019
- Rank Group Plc in Packaging | Aug 2011
- Reynolds Group in Packaging | Aug 2017
- RPC Group in Packaging | Sep 2010
- RPC Group Plc in Packaging | Aug 2017
- Sealed Air Corp in Packaging | Aug 2016
- Silgan Holdings Inc in Packaging | Aug 2018
- Tetra Laval Group in Packaging | Jun 2016
- Toyo Seikan Group Holdings Ltd in Packaging | Dec 2017
- Toyo Seikan Kaisha Ltd in Packaging Industry | Apr 2009
- WestRock Company in Packaging | Oct 2016
- WestRock in Packaging | Oct 2019