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Learn moreNov 2018
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Macedonia is known for its significant quantities of domestically-produced rice. Most of this is consumed by local consumers and certain quantities are exported mainly to neighbouring countries.
In 2018, instant noodles, led by instant noodle pouches, recorded the fastest growth mainly due to its low level of penetration. Although it recorded the fastest growth in noodles, instant noodles still holds much lower share compared to plain noodles in Macedonia.
Italian brands dominate pasta in Macedonia. However, pasta witnessed significant premiumisation in 2018 and throughout the review period.
In 2018, the domestic company Makprogres retained its leadership of rice, pasta and noodles, gaining value share, due to the continued expansion and strength of its leading rice brand Sonceva Dolina. Makprogres maintained its presence exclusively within rice.
Another domestic company, Maks Strumica, maintained a significant presence and moved up one position to rank second within rice, pasta and noodles. It gained value share amidst growing competition from domestic and international brands with its rice brand Maks Oriz.
While rice is mostly dominated by domestic rice producers and companies, pasta and noodles are dominated by Italian companies led by Riscossa Srl. There are several other Italian and regional players competing within pasta and noodles such as Barilla Holding SpA with the world-renowned brand Barilla and Pasta Zara SpA with its eponymous Pasta Zara brand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Rice, Pasta and Noodles industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rice, Pasta and Noodles industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Rice, Pasta and Noodles in North Macedonia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.