Rice, Pasta and Noodles in Russia

PROSPECTS

Dried pasta is expected to grow moderately both in volume and value

Chilled pasta is not represented in Russia, so dried pasta is the biggest and only available type. Being an affordable and popular product, dried pasta was quite stable in volume terms, even during the economic downturn.

Recovery for rice

Rice is the second largest category in retail volume terms. Together with buckwheat, rice is one of the most popular types of grain in Russia.

Instant noodles to slow, enabling light shift in demand for plain noodles

Noodles is a fairly small category with a negligible presence of chilled and frozen noodles in Russia, leaving instant noodles to hold overwhelming share, with the remaining sales represented by plain noodles. Being an affordable product that enables consumers to economise, instant noodles grew both in volume and value terms even during the economic recession.

COMPETITIVE LANDSCAPE

Makfa OAO is a key leader in dried pasta

Domestic manufacturers dominate dried pasta. Imports play a minor role in the category, with mainly premium products imported from abroad.

Rice is highly competitive with four major players

Four key companies drive rice: AFG National GK, Resurs OOO, AgroAlliance Group, and Angstrem OOO. Besides the leaders, there are many small companies that offer mainly products in the economy segment.

Rollton and Doshirak are the leading brands in instant noodles

Mareven Food Central’s Rollton and Doshirak Rus’s Doshirak have been the leaders of instant noodles since the category first appeared in Russia and continue to hold leading positions for more than 15 years with Rollton ranking first, gaining ground. Doshirak ranked second place in 2018, also gaining marginal value share.

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