Dried pasta, the largest category in rice, pasta and noodles in Russia by volume, saw demand through retail channels increase in 2020, as the COVID-19 crisis forced consumers to cook more food at home. However, 2021 has seen a marked decline in retail volume sales, which are set to fall below the levels seen immediately prior to the pandemic.
Noodles in Russia is comprised primarily of instant noodle cups and pouches, with plain noodles having a relatively limited presence. Chilled and frozen noodles have almost no presence in the Russian market.
Makfa OAO remains the largest player in rice, pasta and noodles with its market-leading leading eponymous brand. The competitive strengths of this player include the wide-ranging popularity of its core brand, strong representation in all sales channels, and its timely response to evolving consumer demand.
Rice, pasta and noodles is expected to see very slight retail volume growth as the forecast period progresses. The category’s expansion will be constrained by the continued travails of dried pasta, which is expected to see retail volumes stagnate over 2021-2026 as a whole, due largely to increased unit prices in the highly budget-conscious environment resulting from the economic impact of the COVID-19 crisis.
Health and wellness-orientated products within dried pasta such as gluten-free and fortified pasta are expected to see the most rapid development over the forecast period. While these are still niche categories, the continued rise in consumer health-consciousness and interest in nutrition, as well as new product developments and education about the benefits of such products, will help them to grow.
New product developments are expected to become an increasingly important competitive tool in rice, pasta and noodles over the forecast period. For example, the Uvelka company, a major player in Russia, has begun to offer packaging that allows consumers to cook pasta in a bag, as well as a set of pasta plus sauce, both of which are aimed at enhancing the convenience of its offer for busy modern consumers.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.See All of Our Definitions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!