With increased access to higher education and more women entering the labour force, women are more empowered than before. The higher spending power of women is driving the rise of the She-conomy. There is no need for all electronics to be customised for females to unlock the spending power of women but they should at least be female friendly.
With increased access to higher education and more women entering the labour force, women are more empowered than before. The higher spending power of women is fueling the rise of the She-conomy.
Stereotypical gender notions where pink is for girls and blue is for boys are passé particularly as gender roles are increasingly being blurred.
There is no need for all electronics to be customised for females to unlock the spending power of women but they should at least be female friendly.
When purchasing a product, both the experience and product are equally important to discerning women consumers.
Ergonomics, functionality, user experience, shopping experience, fashionable and after-sales services are six key elements when selling electronics but ergonomics and shopping experience are key for women.
Women are treated to an immersive shopping experience by beauty and fashion companies and will be expecting the same with electronics manufacturers and retailers.
Time-strapped working or married women are more willing to pay for mundane maintenance services on their electronic devices, which allows them more personal and leisure time.
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