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Strategy Briefing

Rise of the She-conomy: Unlocking the Spending Power of Women in Electronics

43 pages, Nov 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With increased access to higher education and more women entering the labour force, women are more empowered than before. The higher spending power of women is driving the rise of the She-conomy. There is no need for all electronics to be customised for females to unlock the spending power of women but they should at least be female friendly.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Women are empowering the rise of the She-conomy

With increased access to higher education and more women entering the labour force, women are more empowered than before. The higher spending power of women is fueling the rise of the She-conomy.

More than just pink

Stereotypical gender notions where pink is for girls and blue is for boys are passé particularly as gender roles are increasingly being blurred.

Female-friendly electronics

There is no need for all electronics to be customised for females to unlock the spending power of women but they should at least be female friendly.

For women, the experience is just as important as the product

When purchasing a product, both the experience and product are equally important to discerning women consumers.

Women prioritise ergonomics and shopping experience

Ergonomics, functionality, user experience, shopping experience, fashionable and after-sales services are six key elements when selling electronics but ergonomics and shopping experience are key for women.

Electronics manufacturers and retailers need to invest in experiential retail

Women are treated to an immersive shopping experience by beauty and fashion companies and will be expecting the same with electronics manufacturers and retailers.

Services offer an untapped opportunity

Time-strapped working or married women are more willing to pay for mundane maintenance services on their electronic devices, which allows them more personal and leisure time.

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Introduction

Scope

Key findings

Female Empowerment

Female population in 2030: Summary

Females in higher education outpaces males in emerging markets

40% of employed population will be female in 2030

Progress of female empowerment varies but growing

Moving towards gender equality

Selling to Women

What defines women today?

How does this impact their spending habits?

Women are willing to invest in their appearance and wellbeing

Dearth of women working in technology companies across all levels

Is pink the way to go for electronics devices?

Electronics need not be for females but should be female-friendly

Addressing the needs of women is not complicated

Koss FitBuds: Ergonomically designed earbuds for women

Samsung: Stylus for women with long fingernails and petite hands

Mezzi: Merging fashion with technology

Fossil: Wearables for men and women

Canon: Gender neutral but stylish and compact design for women

Oppo : Capitalising on the selfie and wefie trends

Apple: Keeping the user experience simple

Geek Squad: Tech services for the time-strapped working women

So many things to buy, so little money

Retail Strategy

Women enjoy visiting stores and searching for bargains

Loyalty rewards points will stimulate spending

Women are less likely to increase spending on new technology

Experiences and products are equally important to women

Store-based retailing accounts for over 50% in all but one category

Women go to stores to buy electronics

Electronics companies are behind the curve in experiential retailing

Sonos: Experiential retail through its listening rooms

Sephora: Experiential retailer creates daily emotional attachment

Sport Chek: Proactive development of hyperconnected stores

Samsung: Experience store in no pressure sales environment

Starbucks: Providing immediate customer support via Facebook

Opportunities

Rise of the She-economy will boost sales of electronics products

Unlocking the spending power of women in electronics

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Rise of the She-conomy: Unlocking the Spending Power of Women in Electronics

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Women are empowering the rise of the She-conomy

More than just pink

Female-friendly electronics

For women, the experience is just as important as the product

Women prioritise ergonomics and shopping experience

Electronics manufacturers and retailers need to invest in experiential retail

Services offer an untapped opportunity

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Female Empowerment

Female population in 2030: Summary

Females in higher education outpaces males in emerging markets

40% of employed population will be female in 2030

Progress of female empowerment varies but growing

Moving towards gender equality

Selling to Women

What defines women today?

How does this impact their spending habits?

Women are willing to invest in their appearance and wellbeing

Dearth of women working in technology companies across all levels

Is pink the way to go for electronics devices?

Electronics need not be for females but should be female-friendly

Addressing the needs of women is not complicated

Koss FitBuds: Ergonomically designed earbuds for women

Samsung: Stylus for women with long fingernails and petite hands

Mezzi: Merging fashion with technology

Fossil: Wearables for men and women

Canon: Gender neutral but stylish and compact design for women

Oppo : Capitalising on the selfie and wefie trends

Apple: Keeping the user experience simple

Geek Squad: Tech services for the time-strapped working women

So many things to buy, so little money

Retail Strategy

Women enjoy visiting stores and searching for bargains

Loyalty rewards points will stimulate spending

Women are less likely to increase spending on new technology

Experiences and products are equally important to women

Store-based retailing accounts for over 50% in all but one category

Women go to stores to buy electronics

Electronics companies are behind the curve in experiential retailing

Sonos: Experiential retail through its listening rooms

Sephora: Experiential retailer creates daily emotional attachment

Sport Chek: Proactive development of hyperconnected stores

Samsung: Experience store in no pressure sales environment

Starbucks: Providing immediate customer support via Facebook

Opportunities

Rise of the She-economy will boost sales of electronics products

Unlocking the spending power of women in electronics

Why buy this report?

Want to find out more about this report?

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