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Strategy Briefing

Rising Dragon: Pet Care Potential in Asia Pacific

41 pages, Apr 2015

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Going East seems to be a wise decision in the face of sluggish growth in mature markets. Asia boasts opportunities, with a burgeoning middle class and rising disposable incomes. As more consumers switch to commercially prepared pet food, the competitive landscape is increasingly competitive. More players are entering this lucrative market and local players are becoming more savvy. Pet products are also benefiting as consumers in more developed Asian markets flaunt their status and pamper their p

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia is a diverse region in terms of pet care

Asian pet care market dynamics range from very developed but stagnant in Japan, to an “effervescent” Singapore. Soaring pet markets in Thailand and Taiwan have great potential, while the Vietnamese is still quite small.

Cultural, religious and economic differences

Asia is very diverse culturally and economically and should not be viewed monolithically. The region’s sizeable Muslim population is particularly important as it has an impact on the pet care market.

Market opportunities need to be opened up in Thailand

While markets such as Thailand have a large pet population, education is key. Consumers need to be made aware of the benefits of prepared diets, as well as of health and supplements.

Successful strategies

Local players are targeting consumers who are coming to prepared food for the first time. Economy food needs to be made available to bring consumers into the market. Later, they can trade up.

Multinationals still lead

As in the rest of the world, the “big four” pet care companies, Mars, Nestlé, Colgate-Palmolive and Procter & Gamble, are the leading players.

Local players are upping their game

Dr Dog Co Ltd, Charoen Popkphand or Fwusow Industry Products are in the process of better engaging with consumers and building on their local credentials.

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Introduction

Scope

O bjectives

Key findings

Global overview

What’s so special about Asia?

A burgeoning middle class

A connected region

Potential, but constraints in pet care

Regional category diversity

Asian growth in perspective

Asia and Southeast Asia

Asian markets’ diversity

Smaller but full of potential

Asia Pacific: Pet population diversity

Malaysia: Cat population drives sales

S ingapore: A mature market by local standards

Thailand

Strong potential in sight

Mid-priced dominates sales of dog and cat food

South Korea

Pet ownership gets a government boost

At the forefront of internet retailing

Taiwan

Polarisation in view

Strong prospects in sight

Competitive Landscape

Competitive landscape

Fwusow Industry

Charoen Pokphand Group: Perfect Companion Co

Future prospects

Future dynamics

Social class development 2014-2020

Forecast economic growth

Global pet c are f orecast

Asia stepping up in the global context

Local winners by category

Recommendations

Report Definitions

Report terminology

Product category definitions

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Rising Dragon: Pet Care Potential in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia is a diverse region in terms of pet care

Cultural, religious and economic differences

Market opportunities need to be opened up in Thailand

Successful strategies

Multinationals still lead

Want to find out more about this report?

Table of Contents

Introduction

Scope

O bjectives

Key findings

Global overview

What’s so special about Asia?

A burgeoning middle class

A connected region

Potential, but constraints in pet care

Regional category diversity

Asian growth in perspective

Asia and Southeast Asia

Asian markets’ diversity

Smaller but full of potential

Asia Pacific: Pet population diversity

Malaysia: Cat population drives sales

S ingapore: A mature market by local standards

Thailand

Strong potential in sight

Mid-priced dominates sales of dog and cat food

South Korea

Pet ownership gets a government boost

At the forefront of internet retailing

Taiwan

Polarisation in view

Strong prospects in sight

Competitive Landscape

Competitive landscape

Fwusow Industry

Charoen Pokphand Group: Perfect Companion Co

Future prospects

Future dynamics

Social class development 2014-2020

Forecast economic growth

Global pet c are f orecast

Asia stepping up in the global context

Local winners by category

Recommendations

Report Definitions

Report terminology

Product category definitions

Why buy this report?

Want to find out more about this report?

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