Royal Ahold NV in Retailing

Company Profile

About This Report

May 2010

Following a recovery at its Albert Heijn chain in the Netherlands, thanks to lower costs and strong private label range, and an improvement in the US, Ahold appears to be back on track after a period of difficulty. However, it still faces a challenging economy and strong price competition in the US and the rise of discounters in Europe. Hence, Ahold’s heavy reliance on mature markets will continue to limit its potential and underlines the need for the company to continue expanding in Eastern Eur

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Royal Ahold NV in Retailing

Euromonitor International's report on Royal Ahold NV delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Royal Ahold NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Royal Ahold NV.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Royal Ahold NV provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key Company Facts
Q4 2009 Results: Sales Gather Impetus, Margin Still Robust
SWOT – Royal Ahold NV
Key Strategic Objectives and Challenges

Competitive Positioning

Divestments Lead to Falling Sales; Recovery in Home Market
Competitive Context: Ahold Falls Behind More Global Players

Geographic Opportunities

Heavy Reliance on Mature Developed Markets Limits Growth
USA: Resilient Performance Despite Losing Ground to Rivals
Opportunities to Acquire US Supermarket Chains Remain
Largest Grocery Retailer in the Netherlands and Sweden
Low Share in Eastern Europe; Czech Republic Restructuring
Baltic Markets: Deep Economic Crisis Abruptly Halts Growth

Channel Opportunities

Supermarkets and Hypermarkets Remain Dominant Channels
Hypermarkets: Small Share in the US, High Share in Europe
Supermarkets/Convenience Stores: Netherlands and Sweden
Internet Retailing: Pioneer Player in the Netherlands & US

Brand and Private Label Strategies

Brands: Portfolio of Predominantly National Banners
Albert/Albert Heijn /AH XL: Increasingly Multi-Channel Brand
Stop & Shop/Super Stop & Shop: More Intense Competition
Operations: High Level of Efficiency in the Netherlands
Private label: High Quality Reputation in the Netherlands
Private Label Hierarchy – USA Brands


Key Recommendations