RTD Coffee

RTD Coffee is a niche in Egypt, with retail volume sales declining throughout the forecast period. RTD coffee relies heavily on imported products. As a result, increased import tariffs and an unstable exchange rate drove significant increases in unit…

Off-trade volume sales saw solid growth in 2021 helped by a recovery of on-the-go consumption, notably among young adults who often value the drink’s convenience and its properties as a mental function enhancer or an energy booster. Although on-trade…

Demand for RTD coffee remains limited in Denmark, but it is expanding rapidly amid rising consumer awareness. Nonetheless, the rate of growth in off-trade volume sales slowed during 2020 and continued to do so in 2021. RTD coffee is perhaps the…

RTD coffee is regarded as offering a convenient alternative to energy drinks for consumers who tend to perceive coffee as a healthier option. The convenience trend in Estonia is leading to a growing number of busy local consumers looking for packaged…

The value of RTD coffee grew strongly again in 2021. Instead of being negatively impacted by the COVID-19 pandemic and associated lockdowns, RTD coffee – traditionally referred to in Australia as iced coffee – has thrived, delivering even stronger…

Even before the onset of COVID-19, off-trade volume and current value sales of RTD coffee had been in long-term decline in Taiwan, so the event of the pandemic simply added to this trend, as opposed to causing it per se. That said, the main consumer…

Sales of RTD coffee are not notable in Nigeria, and there are no signs that such drinks will be available in the country in the near future.

Having declined significantly during 2020, off-trade volume sales of RTD coffee rebounded in 2021 but remained well below their pre-pandemic peak. RTD coffee registered strong sales declines over the course of 2020, as the uncertain and adverse…

The first year of the pandemic was a breakthrough year for sales of RTD coffee in Tunisia. The category has only recently been introduced into the country and the review period saw the category record only marginal sales. Off-trade sales finally…

RTD coffee is the smallest category within soft drinks in Mexico in retail volume terms, with its sales being dwarfed by other categories such as carbonates, juice and bottled water. Like RTD tea, sales of RTD coffee are heavily reliant on impulse…

While RTD is still a relatively small product area in terms of value sales, it has been growing strongly over the review period and it has come through the pandemic unscathed, registering double-digit retail value and volume growth in both 2020 and…

Since the beginning of the pandemic, many Brazilians have become more inclined to shop in retail channels closer to their homes. This change in behaviour is partly the result of lockdown measures imposed by regional authorities, but also attributable…

RTD coffee is usually an impulse purchase that is often consumed on-the-go in Ukraine, with demand mainly limited to the summer months. It is largely consumed by relatively affluent young Ukrainians in large urban centres. Traditional grocery…

The RTD coffee category remained relatively unaffected by the pandemic in 2021 and was able to achieve strong growth. Consumers happily accepted this category as an alternative to coffee available via the on-trade and maintained their demand for…

RTD coffee was not present in Belarus in 2020. The product is not expected to emerge in the country over the forecast period.

Sales of RTD coffee remained negligible in India in 2021. The growing popularity of cold coffee in restaurants and cafés is, however, encouraging companies to introduce RTD coffee products. Increasing consumer demand and the expansion of the product…

RTD coffee registered a rebound, after a value and volume decline in 2020. A significant portion of value sales of RTD coffee rises from on-the-go consumption and with people out and about less in 2020, this curtailed sales for RTD coffee. With…

RTD coffee remains a relatively niche category in Peru albeit with potential for growth, specifically among young Peruvian consumers who purchase it to manage stress and boost energy levels for their busy lifestyles. Many also opt for it as a healthy…

RTD coffee recorded double-digit decline in 2020 due to the decline in on-the-go consumption as consumers spent more time at home due to COVID-19. RTD coffee is predominantly an impulse product consumed on-the-go, so with significantly less impulse…

Coffee is not a traditional drink in Kazakhstan and the same can be said for RTD coffee, with value sales for RTD tea considerably higher. However, interest is growing fast in RTD, though the consumer is often someone who has spent time in Western…