RTD Coffee

RTD coffee is a nascent product area and continued to grow at pace in 2022, with volume sales growing by more than a half. RTD coffee has also escaped to a large extent the impact of the sugar tax that was introduced in 2021, as drinks with over 50%…

RTD coffee saw the impact of inflation on off-trade unit price growth in 2022, albeit at a lower rate relative to hot coffee in retail due to the higher base in terms of price point. The processing of RTD coffee leaves more room for discrete…

RTD coffee has witnessed a surge in demand in 2022 although retail volume sales are growing from a small base. The category is being driven by Swedes spending more time outside the home, supporting consumption in the on-trade and convenience…

After two years of decline (in 2020 and 2021), the formerly dynamic and promising category of RTD coffee is returning to growth in 2022 through both off-trade and on-trade channels. As soft drinks in Germany mainly depend on on-the-go consumption…

Despite a more moderate increase than in 2021, RTD coffee in off-trade volume sales records a decent growth in 2022, thanks to a recovery of on-the-go purchases, resulting in a recovery of sales through retail channels targeting consumption outside…

Even before the onset of COVID-19, off-trade volume and current value sales of RTD coffee had been in long-term decline in Taiwan, with the pandemic simply adding to this trend, as opposed to causing it per se. That said, the main consumer audience…

RTD coffee registered a strong sales decline over the course of 2020 and 2021, as the uncertain and adverse economic environment that arose from COVID-19 undermined demand. The average unit price of RTD coffee is relatively high and these products…

Prior to the COVID-19 crisis, the acceleration of consumer lifestyles was leading to a growing demand for products that offered convenience. While this trend was in part interrupted by the dramatic shift in the character of consumers’ day-to-day…

As seen in RTD tea, players in RTD coffee continue to be active in new product developments and launches. Etika Beverages Sdn Bhd launched Wonda Barista Pit Stop in August 2021 and Wonda Barista Fuel Up in February 2022, both of which are made from…

The value of RTD coffee grew strongly again in 2021. Instead of being negatively impacted by the COVID-19 pandemic and associated lockdowns, RTD coffee – traditionally referred to in Australia as iced coffee – has thrived, delivering even stronger…

RTD coffee with added energy-boosting properties has continued to gain popularity in Slovakia in recent years, with brands such as Hell Energy Coffee driving category growth at the end of the review period. The brand benefited from being able to…

RTD coffee remains a niche category in Lithuania, which is growing from a low base. Consumers have a strong preference for hot coffee and the desire to purchase RTD coffee is somewhat limited. RTD is mainly purchased on the go and impulse purchases…

RTD coffee is considered a new and niche category for upper-middle- and high-income consumers. It is, therefore, regarded as a luxury product type in Pakistan, with low awareness of RTD coffee among the mass consumer base. RTD coffee is available via…

RTD coffee continues to recover from the COVID-19 pandemic in 2022, which led to a decline in retail volume sales. However, RTD coffee remains a niche and immature category in Azerbaijan where coffee culture is very limited. Overall there is low…

RTD coffee continues to experience low penetration in Greece, largely due to fierce competition with fresh coffee. The strong coffee culture in the country has seen specialist coffee shops become one of the most dynamic areas of the Greek foodservice…

RTD coffee is seeing continued strong growth in off-trade volume sales in 2022, following on from a successful 2021 which saw sales boosted by hot summer weather and energetic, highly visible marketing campaigns. This is despite the negative effects…

RTD coffee recorded further strong growth in current retail value sales terms in 2022 while volume sales faced a decrease. This was the result of the significant increase in average unit prices that led consumers to decrease their purchases, with…

RTD coffee was one of the hardest hit soft drinks categories by the pandemic. While this product had begun to become well-established in France, the pandemic brought its growth and development to a dramatic halt in 2020 when RTD coffee saw a…

The significant reduction in opportunities for impulse purchases and on-the-go consumption as a result of the COVID-19 pandemic had a considerable negative impact on sales of RTD coffee in 2020. While home seclusion and more people engaged in remote…

The limited assortment of RTD Coffee in Georgia prevents the category from achieving higher growth potential. Overall, not many Georgian consumers are aware of RTD Coffee products since they are mainly available at large modern retailers and are…