RTD Coffee

Asia Pacific is the key region for RTD coffee globally, accounting for nearly 80% of global sales. Much of this is due to Japan, with sales of USD11 billion. However, home seclusion due to COVID-19 hit the Japanese market hard, which accelerated the…

RTD coffee relies heavily on imported products. As such, the COVID-19 had a drastically negative impact on both on-trade and off-trade volume sales in 2020. The global pandemic led to widespread disruption of the supply chain of RTD coffee in 2020,…

Danone is the eighth biggest soft drinks company globally, with a historical focus on bottled water. Although it suffered impacts from COVID-19 in 2020, the company continued to diversify its portfolio in RTD tea, RTD coffee and juice. It also…

RTD coffee remains a non-existent category of soft drinks in Morocco. Most consumers have never heard of RTD coffee and would likely be ambivalent to these products if they were to see them on retail shelves or offered for sale in on-trade outlets.…

2020 was a breakthrough year for sales of RTD coffee in Tunisia. The category has only recently been introduced into the country and previous years saw RTD tea record merely marginal sales that were in fact too low to be measured in Euromonitor…

While RTD coffee on-trade volume sales remained negligible in the United Arab Emirates in 2020, off-trade volume sales declined as a consequence of the growing tendency among consumers to opt for beverages that are naturally healthy such as bottled…

There was no presence of RTD coffee in South Africa at the end of the review period. There is no data available to suggest its entry over the forecast period.

Yangon and Myitkyina are set to lead Myanmar’s population and economic growth over 2019-2024. In 2019, the cities continued to experience high net migration, with Myitkyina also having the highest birth rate amongst Myanmar’s major cities. Mandalay…

RTD coffee sales remained negligible in Ukraine in 2020, and no new product offers were introduced over the year as strong competition from coffee shops and coffee on the go continues to hinder development of this category. RTD coffee suffers from…

RTD coffee has remained unavailable for purchase from the foodservice industry in 2020. However, the closure of establishments due to lockdown has surprisingly benefited off-trade volume and current value sales of RTD coffee. Due to the closure of…

RTD coffee is generally consumed on-the-go for quick caffeine consumption. In the height of the COVID-19 pandemic, consumers spent more time at home due to lockdown, quarantining and working from home (or not working at all). Therefore, caffeine was…

RTD coffee declined in off-trade volume terms in 2020, remaining an undeveloped and unappreciated category. The biggest factor in this slowdown was the impact of the COVID-19 pandemic on personal budgets, which limited consumers’ purchasing of…

Unlike other areas such as juice, carbonates and energy drinks, RTD coffee did not experience a boost in growth due to home seclusion, lockdowns and the outbreak of COVID-19. This is due to RTD coffee mostly being consumed outside of the home, for a…

RTD coffee is a niche category in Lithuania which had been experiencing some impressive growth rates prior to the emergence of the pandemic. With the lockdown imposed in March, many Lithuanians turned to hot coffee while confined to their homes,…

RTD coffee will see a drastic slowdown in 2020 as a result of the outbreak of COVID-19. The main reason for this is due to the ongoing restrictions implemented by the government in Latvia. Consequently, the day-to-day routines of consumers have been…

RTD coffee is regarded as offering a convenient alternative to energy drinks for consumers who tend to perceive coffee as a healthier option. The convenience trend in Estonia is leading to a growing number of busy local consumers looking for…

RTD coffee continued to record positive sales growth during 2020 despite the impact of the COVID-19 pandemic. However, it should be noted that the very strong growth rates that were being recorded in the category prior to the onset of the COVID-19…

Out of all soft drinks, RTD coffee performed the best in 2020 amidst the COVID-19 pandemic. RTD coffee had been growing in popularity towards the end of the review period. However, the growth rate it achieved in 2020 despite the pandemic was the…

Due to the outbreak of COVID-19, off-trade volume and value sales are both set to record a decline in 2020, compared to positive growth recorded in 2019. RTD coffee faces the same challenges as RTD tea and energy drinks; it is mainly an impulse…