RTD Coffee

RTD coffee was one of the few soft drinks categories that continued to see strong growth throughout the pandemic in 2020 and 2021. Despite the general reduction in mobility of the population, blue-collar workers and tradespeople largely did not alter…

Despite a more moderate increase than in 2021, RTD coffee in off-trade volume sales records a decent growth in 2022, thanks to a recovery of on-the-go purchases, resulting in a recovery of sales through retail channels targeting consumption outside…

RTD coffee saw the impact of inflation on off-trade unit price growth in 2022, albeit at a lower rate relative to hot coffee in retail due to the higher base in terms of price point. The processing of RTD coffee leaves more room for discrete…

RTD coffee has witnessed a surge in demand in 2022 although retail volume sales are growing from a small base. The category is being driven by Swedes spending more time outside the home, supporting consumption in the on-trade and convenience…

In 2022, RTD coffee is set to maintain single-digit growth in off-trade volume terms, which is only a slightly lower rate of increase compared with the previous year. Coffee consumption constantly upgrades as consumers become more demanding and seek…

After two years of decline (in 2020 and 2021), the formerly dynamic and promising category of RTD coffee is returning to growth in 2022 through both off-trade and on-trade channels. As soft drinks in Germany mainly depend on on-the-go consumption…

RTD coffee is a nascent product area and continued to grow at pace in 2022, with volume sales growing by more than a half. RTD coffee has also escaped to a large extent the impact of the sugar tax that was introduced in 2021, as drinks with over 50%…

An increasing amount of Romanian consumers are keen to try new, innovative and modern soft drink products. This is reflected in the strong performance of RTD coffee in 2022, with off-trade volume and off-trade value growth both improved compared to…

The resumption in cross-border trade had a negative impact on off-trade volume sales of RTD coffee in Norway in 2022. While there was an expectation that the recent removal of the soft drinks tax would restrain or slow the resumption of cross-border…

RTD coffee is typically consumed on-the-go, as is suggested by the significant contribution of the convenience stores and small local grocers to overall category sales. As a result, the reduced mobility of consumers due to large-scale…

During lockdown, consumers were confined at home and coffee shops were closed throughout 2020. As a result, many consumers wanted to recreate the barrister experience at home and RTD coffee met some of these needs, which boosted demand in 2020 and…

RTD coffee is still a relatively immature category in Belgium, thus penetration is still increasing, and the category has much scope for further growth. The convenience of RTD coffee in small formats plays a big role in the success of the category…

There were no visible sales of RTD coffee in Uruguay at the end of the review period, with this situation not expected to change over the forecast period.

RTD coffee is an emerging soft drink in Kazakhstan and is expected to continue to register very healthy retail volume growth, in spite of hefty price rises. These price rises stem from the war in Ukraine. While skyrocketing international oil and gas…

RTD coffee is growing in retail volume and value terms as the coffee culture increases, along with coffee shop penetration. Ready-to-drink beverages are on the rise due to the convenience of on-the-go beverages, with offerings such as cold brew…

RTD coffee remains relatively niche in Peru, with penetration and awareness largely lost during the COVID-19 pandemic. While the early part of the review period saw the launch of several new brands, notably Nescafé Cold Brew, at the beginning of…

Demand for RTD coffee is on the rise as consumers are increasingly looking for convenient soft drinks that can be consumed on-the-go. Busy lifestyles are encouraging consumers to find products that are easy to consume. Category sales maintained some…

RTD coffee is primarily consumed on-the-go and is increasingly perceived as the ideal option for consumers who wish to grab a coffee-based drink, without having to wait in a queue to be served in a café, street stall or specialist coffee shop.…

Sales of RTD coffee remained negligible in India in 2021. The growing popularity of cold coffee in restaurants and cafés is, however, encouraging companies to introduce RTD coffee products. Increasing consumer demand and the expansion of the product…

Even before the onset of COVID-19, off-trade volume and current value sales of RTD coffee had been in long-term decline in Taiwan, with the pandemic simply adding to this trend, as opposed to causing it per se. That said, the main consumer audience…